Twitter has made a name for itself, at its most basic level, as a platform that gives everyone who uses it a voice. But as it has grown, that unique selling point has set Twitter up for as many challenges — harassment, confusing way to manage conversations — as it has opportunities — the best place to see in real time how the public reacts to something, be it a TV show, a political uprising, or a hurricane.
Now, to fix some of the challenges, the company is going to eat its own dogfood (birdfood?) when it comes to having a voice.
In the coming weeks, it’s going to launch a new beta program, where a select group of users will get access to features, by way of a standalone app, to use and talk about new features with others. Twitter, in turn, will use data that it picks up from that usage and chatter to decide how and if to turn those tests into full-blown product features for the rest of its user base.
We sat down with Sara Haider, Twitter’s director of product management, to take a closer look at the new app and what features Twitter will be testing in it (and what it won’t), now and in the future.
The company today already runs an Experiments Program for testing, as well as other tests, for example to curb abusive behavior, to figure out how to help the service run more smoothly. This new beta program will operate differently.
While there will only be around a couple thousand participants, those accepted will not be under NDA (unlike the Experiments Program). That means they can publicly discuss and tweet about the new features, allowing the wider Twitter community to comment and ask questions.
And unlike traditional betas, where users test nearly completed features before a public launch, the feedback from the beta could radically change the direction of what’s being built. Or, in some cases, what’s not.
“Unlike a traditional beta that is the last step before launch, we’re bringing people in super early,” Haider said.
The first version of the beta will focus on a new design for the way conversation threads work on Twitter. This includes a different color scheme, and visual cues to highlight important replies.
“It’s kind of a new take on our thinking about product development,” explains Haider. “One of the reasons why this is so critical for this particular feature is because we know we’re making changes that are pretty significant.”
She says changes of this scale shouldn’t just be dropped on users one day.
“We need you to be part of this process, so that we know we’re building the right experience,” Haider says.
Once accepted into the beta program, users will download a separate beta app – something that Twitter isn’t sure will always be the case. It’s unclear if that process will create too much friction, the company says, so it will see how testers respond.
Here are some of the more interesting features we talked and saw getting tested in the beta we were shown:
During the first beta, participants will try out new conversation features which offer color-coded replies to differentiate between responses from the original poster of the tweet, those from people you follow, and those from people you don’t follow.
In a development build of the beta app, Haider showed us what this looked like, with the caveat that the color scheme being used has been intentionally made to be overly saturated – it will be dialed down when the features launch to testers.
When you click into a conversation thread, the beta app will also offer visual cues to help you better find the parts of the thread that are of interest to you.
One way it’s doing so is by highlighting the replies in a thread that were written by people you follow on Twitter. Another change is that the person who posted the original tweet will also have their own replies in the thread highlighted.
In the build Haider showed us, replies from people she followed were shown in green, those from non-followers were blue, and her own replies were blue.
Algorithmically sorted responses
One of the big themes in Twitter’s user experience for power and more casual users is that they come up with workarounds for certain features that Twitter does not offer.
Take reading through long threads that may have some interesting detail that you would like to come back to later, or that branches off at some point that you’d like to follow after reading through everything else. Haider says she marks replies she’s seen with a heart to keep her place. Other people use Twitter’s “Tweets & Replies” section to find out when the original poster had replied within the thread, since it’s hard to find those replies when just scrolling down.
Now, the same kind of algorithmic sorting that Twitter has applied to your main timeline might start to make its way to your replies. These may also now be shown in a ranked order, so the important ones — like those from your Twitter friends — are moved to the top.
A later test may involve a version of Twitter’s Highlights, summaries of what it deems important, coming to longer threads, Haider said.
The time-based view is not going to completely leave, however. “The buzz, that feeling and that vibe [of live activity] that is something that we never want to lose,” CEO and co-founder Jack Dorsey said last week on stage at CES. “Not everyone will be in the moment at the exact same time, but when you are, it’s an electrifying feeling…. Anything we can do to make a feeling of something much larger than yourself [we should].”
Removing hearts + other engagement icons
Another experiment Twitter is looking at is what it should do with its engagement buttons to streamline the look of replies for users. The build that we saw did not have any hearts to favorite/like Tweets, nor any icons for retweets or replies, when the Tweets came in the form of replies to another Tweet.
The icons and features didn’t completely disappear, but they would only appear when you tapped on a specific post. The basic idea seems to be: engagement for those who want it, a more simplified view for those who do not.
The heart icon has been a subject of speculation for some time now. Last year, the company told us that it was considering removing it, as part of an overall effort to improve the quality of conversation. This could be an example of how Twitter might implement just that.
Twitter may also test other things like icebreakers (pinned tweets designed to start conversations), and a status update field (i.e. your availability, location, or what you are doing, as on IM).
The status test, in fact, points to a bigger shift we may see in how Twitter as a whole is used, especially by those who come to the platform around a specific event.
One of the biggest laments has been that on-boarding on the app — the experience for those who are coming to Twitter for the first time — continues to be confusing. Twitter admits as much itself, and so — as with its recent deal with the NBA to provide a unique Twitter experience around a specific game — it will be making more tweaks and tests to figure out how to move Twitter on from being fundamentally focused around the people you follow.
“We have some work to do to make it easier to discover,” Dorsey said, adding that right now the platform is “more about people than interests.”
While all products need to evolve over time, Twitter in particular seems a bit obsessed with continually changing the basic mechanics of how its app operates.
It seems that there are at least a couple of reasons for that. One is that, although the service continues to see some growth in its daily active users, its monthly active users globally have been either flat, in decline, or growing by a mere two percent in the last four quarters (and in decline in the last three of the four quarters in the key market of the US).
That underscores how the company still has some work to do to keep people engaged.
The other is that change and responsiveness seem to be the essence of how Twitter wants to position itself these days. Last week, Dorsey noted that Twitter itself didn’t invent most of the ways that the platform gets used today. (The “RT” (retweet), which is now a button in the app; the hashtag; tweetstorms; expanded tweets, and even the now-ubiquitous @mention are all examples of features that weren’t created originally by Twitter, but added in based around how the app was used.)
“We want to continue our power of observation and learning… what people want Twitter to be and how to use it,” Dorsey said. “It allows us to be valuable and relevant.”
While these continual changes can sometimes make things more confusing, the beta program could potentially head off any design mistakes, uncover issues Twitter itself may have missed, and help Twitter harness that sort of viral development in a more focused way.
Android may soon get new emojis without waiting for an OS update
It seemed for a time that emojis would be the new hieroglyphics that our descendants would scratch their heads at thousands of years into the future. These pictorial representations of emotions, peoples, and objects are lightweight, compared to GIFs and stickers, and are more common across platforms and devices thanks to the Unicode standard that gets updated and enlarged regularly. Unfortunately, smartphone platforms like Android aren’t always able to catch up with these changes but Google might be paving the way for updating emojis outside of major Android OTA updates.
It might shock some people but emojis are actually part of the Unicode standard, the specification that pretty much determines the symbols that will be universally accepted across computers. Yes, emojis are pretty much extensions of the same letters that make up the world’s languages and are, therefore, handled and displayed by each operating system’s fonts.
Fonts on Android, unfortunately, aren’t as flexible as their desktop counterparts. They reside in a read-only part of the OS that can only be changed by a firmware update, which also requires a reboot. Google usually waits for major Android updates to include new emojis, which means Android users are often late to the party.
XDA reports that there are some changes to Android’s source code that hints Google might be moving fonts to another location. Specifically, fonts, and therefore emojis, might soon reside in the /data partition of the device that can be written to by a system_server process. In other words, it might be possible in the future to have new emojis come simply via a Google Play Store update.
The site does note that the change is still in its early stages and may not even make it to the next Android release. This change won’t just affect emojis, of course, but will also benefit Android’s entire font system in general.
Google Fit Wear OS update comes just in time for the holidays
The holiday season is upon us, a season that is usually associated with rest, relaxation, and, more often than not, stuffing ourselves beyond capacity. While self-care is definitely important, part of that involves also taking care of physical fitness. Knowing that many health-conscious people will be fussing and fretting over their calories over the next few weeks, Google has started rolling out an update to Google Fit for Wear OS smartwatches that will make keeping track of your workouts actually take less work.
There is really only so much you can do and see on a tiny smartwatch screen and the challenge has always been to cram as much information as possible without overdoing it. The latest Google Fit on Wear OS update does exactly that, providing information you can quickly digest at a glance while keeping additional data just a swipe away.
Workout metrics like distance covered, calories burned, and heart rate are, for example, accessible on just two screens. But since most people like to listen to music, podcasts, or audiobooks during workouts, media controls are also just a swipe away for quick and easy access without breaking a sweat, figuratively, of course.
Keeping track of workouts isn’t always just a matter of looking at your stats but also about defining and reaching goals. You can now do that from your wrist and even celebrated when you do achieve that milestone. Google Fit will also remind you to take a literal breather to make sure you aren’t always running on adrenaline throughout the day.
To make sure you don’t get interrupted when you accidentally tap your smartwatch and end your session, you can now also enable Touch Lock directly from your workout screen. You can still press hardware buttons, hopefully not accidentally. Google notes that for this particular feature, the smartwatch must also be running on the latest Wear OS H MR2 version as well.
Huawei EMUI 11 update schedule gives a tiny bit of hope
Huawei has really been hit hard this year, and not just because of the novel coronavirus. Sanctions and restrictions from the US may cause it to fold, raising concerns about its capability to continue supporting existing customers and products. As if trying to assuage those fears, Huawei has just published a massive and ambitious roadmap for updating its existing phones to its latest EMUI 11 across the world. But while it is generally good news, the fine print still leads to some rather disappointing points in Huawei’s mobile business.
Huawei’s advertised roadmap for EMUI 11 updates is a rather long list that covers a wide range of smartphone models across the world, except the US of course. Huawei is promising that it will able completed by the first quarter of 2021, which is why it’s a rather ambitious promise considering the company failed to finish its EMUI 10.1 rollout to those markets. Unfortunately, that long list also belies the number of smartphones that aren’t actually included in its update plans.
The Huawei Mate 30 and P40 series are, unsurprisingly, the first to receive the update, which Huawei says should start next month. Suspiciously absent, however, are the Lite versions of these models, which leaves them in inconsistent EMUI versions. The list also doesn’t include any of the company’s P smart and Y series phones, suggesting that Huawei has probably forgotten about its mid-range products.
The other caveat is that, despite the name, EMUI 11 is actually based on last year’s Android 10 only. Huawei has yet to actually make the jump to Android 11 if it could at all. Given it is reported operating under “survival mode”, giving its users the latest Android version is probably the least of its worries.
This EMUI 11 Update Plan is clearly Huawei’s way of showing that it is business as usual. Sadly, it’s not exactly the reassuring message that its customers may have wanted to hear. Still, given everything that’s happening to the company, owners of recent P and Mate series phones will still have to look forward to, presuming the company does deliver on time in the next four months.
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