Google Play has generated more than twice the downloads of the iOS App Store, reaching a 70% share of worldwide downloads in 2017, according to a new report from App Annie, released in conjunction with the 10th anniversary of the Android Market, now called Google Play. The report also examined the state of Google Play’s marketplace and the habits of Android users.
It found that, despite the large share of downloads, Google Play only accounted for 34% of worldwide consumer spend on apps, compared with 66% on the iOS App Store in 2017 – a figure that’s stayed relatively consistent for years.
Those numbers are consistent with the narrative that’s been told about the two app marketplaces for some time as well. That is, Google has the sheer download numbers, thanks to the wide distribution of its devices – including its reach into emerging markets, thanks to low-cost smartphones. But Apple’s ecosystem is the one making more money from apps.
App Annie also found that the APAC (Asia-Pacific) region accounts for more than half of Google Play consumer spending. Japan was the largest market of all-time on this front, topping the charts with $25.1 billion dollars spend on apps and in-app purchases. It was followed by the U.S. ($19.3B) and South Korea ($11.2B).
The firm attributed some of Google Play’s success in Japan to carrier billing. This has allowed consumer spending to increase in markets like South Korea, Taiwan, Thailand and Singapore, as well, it said.
As to what consumers are spending their money on? Games, of course.
The report found that games accounted for 41% of downloads, but 88% of spend.
Outside of games, in-app subscriptions have contributed to revenue growth.
Non-game apps reached $2.7 billion in consumer spend last year, with 4 out of the top 5 apps offering a subscription model. The number one app, LINE, was the exception. It was followed by subscription apps Tinder, Pandora, Netflix, and HBO NOW.
In addition, App Annie examined the app usage patterns of Android users, and found they tend to have a lot of apps installed. In several markets, including the U.S. and Japan, Android users had over 60 apps installed on their phones and they used over 30 apps every month.
Australia, the U.S. and South Korea led the way here, with users’ phones holding 100 or more apps.
The report also looked at the most popular games and app of all time by both downloads and consumer spend. There weren’t many surprises on these lists, with apps like those made by Facebook dominating the top apps by downloads list, and subscription services dominating top apps by spend.
App Annie also noted Google Play has seen the release of nearly 10 million apps since its launch in 2008. Not all these remain, of course – by today’s count, there are just over 2.8 million apps live on Google Play.
Apple May Bring Major Design Changes To Entry-Level iPad
The changes aren’t skin deep, of course, and the next base iPad is expected to sport changes that may make it more appealing to the casual consumer. At the top of that list is the anticipated switch from the Lightning connector to USB-C, something that all other iPad models have already received. This would not only open up the entry-level iPad to more use cases like hooking up external displays but would also break compatibility with plenty of accessories, particularly the first-gen Apple Pencil.
The first Apple Pencil charges using a Lightning port, but with this connector gone from the upcoming iPad, what would no longer be possible. Given its expected switch to flat edges, it’s likely that the iPad 10 will support the second-gen Apple Pencil. That, in turn, means the days of the original Apple Pencil are numbered, and it wouldn’t be surprising if Apple immediately halts its production.
With the changes to the design and Lightning port would also come a change to the one other legacy connector that has been present since the first iPad: the 3.5mm headphone jack, which will supposedly be making its exit from the iPad this year. If that rumor proves true, Apple’s transition away from wired headphones — at least as far as a direct connection goes — will be complete. These changes also mean that accessory makers will have to alter their designs, as well, especially case manufacturers. The magnetic Smart Cover’s design, for example, no longer has a place in this flat-edged world.
BMW Is Testing Electric Cars With Four Motors For Its Fiercest M EVs
The company’s M xDrive four-wheel drive system is currently in the testing phase, but has already produced some very promising results. The system gives each wheel its own electric motor and runs through a “highly integrated control unit” that takes action based on the driving conditions and the driver’s choices. Along with the driving surface, several other factors are taken into consideration, including accelerator pedal position, steering angle, longitudinal and lateral acceleration, and wheel speeds. All of this is continually monitored and the optimal amount of power and torque is given to each wheel. The decisions the control unit makes are put into action within milliseconds.
BMW has already tested this technology and claims it delivered a number of benefits, including “significantly higher cornering speeds” even in tough conditions, like rain-soaked or snow-covered roads. A specific example the company gave involved the control unit eliminating understeer by temporarily giving more power to the rear outside wheel. The motors also recoup energy when braking. This has been a common feature on many EVs and hybrids for several years, but BMW’s experimental drive train may be the first to optimize energy recovery on all four wheels.
The concept is being tested out on a modified BMW i4 M50 with the front end based around an adapted body strut concept taken from an M3/M4 chassis, and a radiator unit configuration modeled on current high-performance sports cars. The test car is designed to have high torsional rigidity during dynamic driving situations.
The Truth About Porsche’s Complicated Model Number System
Why did it start with the number seven? According to the book “Porsche, Excellence Was Expected” by Karl Ludvigsen, the designers didn’t want Wanderer to “think they were a bunch of novices.” And if you want to get really technical, the very first car Ferdinand built was the Egger-Lohner C2 Phaeton (designated P1) in 1898. Remember, literally every project the company worked on received a successively higher number, from axles to suspensions, gearboxes, and even tractors. Yes, Porsche designed an even slower vehicle than the Volkswagen Thing.
In 1932 came type 22, its first Grand Prix car, the 16-cylinder Auto Union race car. For Porsche, the race was indeed on as figuratively as it was literally. Dr. Ing. h.c. F. Porsche GmbH worked on all sorts of things, from steering components for Citroën and Fiat to axels, plane and motorcycle engines, and yes… the type 60 KdF-Wagen for Volkswagen (and Hitler), which would go on to fame as the VW Bug. However, the system got a little wonky during World War II, when many numbers in the 200 range were simply skipped over (via Ingenieurbüro Kukuk).
By 1948, its internal numbering system had gotten up into the mid-300s. In June of that year, the first vehicle that displayed the official Porsche name rolled into existence with the now iconic Porsche 356, according to the automaker. But it came with a new wrinkle: as the 356 evolved with the latest technological advances, each subsequent model was designated with letters (A, B, C). Alphabet soup with your zip codes, anyone?
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