Connect with us

Social

AirPower fail: The latest victim of Apple’s OCD

Published

on


ZDNet

On Friday, a year and a half after AirPower was first announced in September of 2017 in conjunction with the rollout of iPhone X and iPhone 8, and after months of speculation about its absence at the most recent Apple hardware events, Apple’s senior vice president of hardware engineering, Dan Riccio, confirmed that the company would cancel the product. In an e-mail letter sent to technology website TechCrunch, he wrote that AirPower would “not achieve our high standards.” 


Apple in the Enterprise: A Strategic Guide

Once a pariah in the enterprise, Apple has quietly emerged as a darling of executives and professionals because of the ease of use of the iPhone and the iPad. We look at how the influx of Apple devices is changing the tech landscape in business.

Read More

To recap, AirPower was the extremely ambitious high-speed wireless charging pad that was intended to juice up an iPhone, AirPods and Apple Watch simultaneously using Apple’s own implementation of the Qi wireless charging standard. 

Unlike other charging pads on the market designed to handle multiple products at once, the AirPower distinguished itself by having the capability of charging the iPhone, AirPods and Apple Watch all at the same time regardless of their orientation and positioning in relation to the charging coils. This would have made it the most user-friendly and desirable wireless charger on the market — had it actually been released. 

Allegedly, based on conceptual patent filings, the AirPower was able to achieve this flexible orientation wireless charging by having many 3D coils in extremely close proximity to each other — which also required extremely complex power management in order to prevent the coils from generating excessive heat and to mitigate the generation of overlapping harmonic frequencies between the coils.

As it is, Apple’s own Qi implementation runs at a lower 7.5W rather than the maximum 10W and 15W of its Android competitors, reportedly because the newer generation iPhones with wireless charging capability got way too hot at those increased power levels.

Ultimately, I believe Apple did the right thing. Can you imagine the potential “PowerGate” of cooked iPhones, Watches and AirPods? It’s far less egg on Apple’s face to cancel the product outright than to release a dangerous dud.

Apple very rarely cancels products outright after announcing them. The last time it did this was in August of 1996, when it decided to cancel its Copland OS, which proved too difficult a project for the company. It eventually ended up migrating to Mac OS X, which is heavily based on NeXT’s (and Steve Jobs’) BSD UNIX OpenStep object-oriented graphical OS instead.

The public cancellation of AirPower is a huge embarrassment for Apple. But given the company’s obsession with bleeding edge engineering and its compulsion for thinner, lighter, faster, more densely packed and difficult-to-repair products, such an embarrassment was inevitable.

It was only a matter of time before the technologically ambitious post-Steve Jobs Apple, like Icarus, would fly too close to the sun.

Indeed, Apple’s obsession with sleek industrial designs that outperform rivals is what attracts many customers to the company’s products in the first place.

But AirPower is not Apple’s only problem product: Over the last decade we’ve had Antennagate, Batterygate, Flexgate, Bendgate, iPhone WiFi connectivity issues and various system stability problems over multiple generations of iOS 11 and 12. Most recently, the engineering quality of the keyboards used in the 2015 and later versions of MacBook Pro are under intense scrutiny by even the company’s most loyal adherents.

Many of these problem products are the result of Apple pushing the envelope to release new features, rather than concentrating on product stability. However, we have to give the company credit where credit is due. Without Apple’s push towards innovation, without its capturing of the bulk of mind share in the luxury consumer electronics  market, we probably would not have seen competitors such as Microsoft, Google and Samsung release equally compelling products. 

Without the introduction of the MacBook Air and MacBook Pro, would we have even seen Microsoft Surface come to fruition and become the most desirable touchscreen Wintel PC laptop line in the technology industry? 

Would we have seen Samsung and Huawei release folding phones — with cutting-edge through-the-screen ultrasonic fingerprint readers and facial recognition — had Apple not upped the game with iPhone X? 

Would we have seen Google push the capabilities of smartphone cameras and image processing in the Pixel Phone had Apple not established the gold standard in mobile device camera performance in the iPhone 5 and later models? 

Would we have even seen an Alexa or a Google Assistant without the introduction of Siri? It’s hard to say.

But all of this thinness, lightness, sleekness and density of features comes at a price. Consumer electronics, not just Apple’s own products — have become virtually unserviceable. There are no batteries on smartphones that an end-user can swap out, there’s no memory or disk storage on most new laptops currently sold that can be field replaced or upgraded. 


Read More


The thinning and sleeking of these devices has killed off the legacy expansion and built-in connectivity that we used to take for granted. We also now enjoy less business-friendliness and durability, and our devices now require thick, rubberized plastic cases — negating much of the sex appeal of the iPhone and iPad — in order to prevent severe damage in even shallow drop scenarios. 

Going case-less with an iPhone and with its Android rivals is now foolhardy at best, and will virtually ensure the device will be damaged with a single misstep or a sweep of the hand.

My recently corporate-issued MacBook Pro 2018 A1990 is a technical marvel of lightweight power. But to make it work on my desk at home, connected to a mouse, external keyboard, two 4K DisplayPort monitors, a HD webcam, a wireless headset and gigabit ethernet, I needed to buy a $300 Thunderbolt 3.1 hub because the thing only has 4 USB-C ports for connectivity. 

Arguably, most laptops requiring desktop peripheral connectivity have needed similar docking stations in the past. But even for basic connectivity in mobility scenarios, MacBook Pro customers complain about having to buy and carry multiple “dongles” to get the functionality they need because they are missing the necessary ports. The dongles on Apple products are so despised that they have become meme legend in recent years.

With the cancellation of AirPower, Apple has an opportunity to reflect on all of these things that have been the focus of customer ire and engineering embarrassment. The company needs to stop the ultra-thin, ultra-light train and focus more on product build quality and reliability. It needs to reconsider right-to-repair and overall ease of serviceability, and improving the customer experience with service requests at their retail stores.

Has Apple finally flown too close to the sun with its cancellation of AirPower? What does it need to do in order to get back on track with shipping reliable and well-engineered products that gave it such loyal fan base in the first place?Talk Back and Let Me Know.

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social

Pinterest tests online events with dedicated ‘class communities’ – TechCrunch

Published

on

Pinterest is getting into online events. The company has been spotted testing a new feature that allows users to sign up for Zoom classes through Pinterest, while creators use Pinterest’s class boards to organize class materials, notes and other resources, or even connect with attendees through a group chat option. The company confirmed the test of online classes is an experiment now in development, but wouldn’t offer further details about its plans.

The feature itself was discovered on Tuesday by reverse engineer Jane Manchun Wong, who found details about the online classes by looking into the app’s code.

Currently, you can visit some of these “demo” profiles directly — like “@pinsmeditation” or “@pinzoom123,” for example — and view their listed Class Communities. However, these communities are empty when you click through. That’s because the feature is still unreleased, Wong says.

When and if the feature is later launched to the public, the communities would include dedicated sections where creators will be able to organize their class materials — like lists of what to bring to class, notes, photos and more. They could also use these communities to offer a class overview and description, connect users to a related shop, group chat feature and more.

Creators are also able to use the communities — which are basically enhanced Pinterest boards — to respond to questions from attendees, share photos from the class and otherwise interact with the participants.

When a user wants to join a class, they can click a “book” button to sign up, and are then emailed a confirmation with the meeting details. Other buttons direct attendees to download Zoom or copy the link to join the class.

It’s not surprising that Pinterest would expand into the online events space, given its platform has become a popular tool for organizing remote learning resources during the coronavirus pandemic. Teachers have turned to Pinterest to keep track of lesson plans, get inspiration, share educational activities and more. In the early days of the pandemic, Pinterest reported record usage when the company saw more searches and saves globally in a single March weekend than ever before in its history, as a result of its usefulness as a online organizational tool.

This growth has continued throughout the year. In October, Pinterest’s stock jumped on strong earnings after the company beat on revenue and user growth metrics. The company brought in $443 million in revenue, versus $383.5 million expected, and grew its monthly active users to 442 million, versus the 436.4 million expected. Outside of the coronavirus impacts, much of this growth was due to strong international adoption, increased ad spend from advertisers boycotting Facebook and a surge of interest from users looking for iOS 14 home screen personalization ideas.

Given that the U.S. has failed to get the COVID-19 pandemic under control, many classes, events and other activities will remain virtual even as we head into 2021. The online events market may continue to grow in the years that follow, too, thanks to the kickstart the pandemic provided the industry as a whole.

“We are experimenting with ways to help creators interact more closely with their audience,” a Pinterest spokesperson said, when asked for more information.

Pinterest wouldn’t confirm additional details about its plans for online events, but did say the feature was in development and the test would help to inform the product’s direction.

Pinterest often tries out new features before launching them to a wider audience. Earlier this summer, TechCrunch reported on a Story Pins feature the company had in the works. Pinterest then launched the feature in September. If the same time frame holds up for online events, we could potentially see the feature become more widely available sometime early next year.

Continue Reading

Social

Twitter will bring back verification – TechCrunch

Published

on

Twitter prepares to hand out more blue checkmarks, YouTube suspends OANN and Discord is raising a big funding round. This is your Daily Crunch for November 24, 2020.

The big story: Twitter will bring back verification

Twitter paused its blue checkmark verification system in 2017 as it faced controversy over who gets verified — specifically over the decision to verify the organizer of the infamous and deadly white supremacist rally in Charlottesville.

Since then, Twitter has done occasional verifications for medical experts tweeting about COVID-19 and candidates running for public office, but it hasn’t brought back the program in a systematic way.

Now Twitter says it will relaunch verification in 2021, and that it’s currently soliciting feedback on the policy. Initially, verification will focus on six types of accounts: government officials, companies/brands/nonprofits, news, entertainment, sports and activists/organizers/other influential individuals.

The tech giants

YouTube suspends and demonetizes One America News Network over COVID-19 video — YouTube said, “After careful review, we removed a video from OANN and issued a strike on the channel for violating our COVID-19 misinformation policy.”

Instagram businesses and creators may be getting a Messenger-like ‘FAQ’ feature — This new feature will allow people to start conversations with businesses or creators’ accounts by tapping on a commonly asked question within a chat.

Fortnite adds a $12 monthly subscription bundle — The $11.99 monthly Fortnite Crew fee entitles players to a full season battle pass, 1,000 monthly bucks and a Crew Pack featuring an exclusive outfit bundle.

Startups, funding and venture capital

Discord is close to closing a round that would value the company at up to $7B — The new funding comes just months after a $100 million investment that gave the company a $3.5 billion valuation.

Dija, a new delivery startup from former Deliveroo employees, is closing in on a $20M round led by Blossom — Few details are public about Dija, except that it will offer convenience and fresh food delivery using a “dark” convenience store mode.

Marie Ekeland launches 2050, a new fund with radically ambitious, long-term goals —  Ekeland used to be an investor at French VC firm Elaia, where she backed adtech firm Criteo.

Advice and analysis from Extra Crunch

As edtech grows cash rich, some lessons for early stage — The valuation bumps for both Duolingo and Udemy underscore just how much investor confidence there is in edtech’s remote learning boom.

Working to understand C3.ai’s growth story — As its IPO looms, how quickly did C3.ai grow in its October quarter?

Decrypted: Apple and Facebook’s privacy feud, Twitter hires Mudge, mysterious zero-days — Zack Whittaker’s latest roundup of cybersecurity-related news.

(Extra Crunch is our membership program, which aims to democratize information about startups. And until November 30, you can get 25% off an annual membership.)

Everything else

Biden-Harris team finally get their transition .gov domain — This comes after the General Services Administration gave the green light for the Biden-Harris team to transition from political campaign to government administration.

India bans 43 more Chinese apps over cybersecurity concerns — India is not done banning Chinese apps.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Continue Reading

Social

Twitter to relaunch account verifications in early 2021, asks for feedback on policy – TechCrunch

Published

on

Twitter announced today it’s planning to relaunch its verification system in 2021, and will now begin the process of soliciting public feedback on the new policy ahead of its implementation. Under the policy, Twitter will initially verify six types of accounts, including those belonging to government officials; companies, brands and nonprofit organizations; news; entertainment; sports; and activists, organizers and other influential individuals. The number of categories could expand in time.

Twitter’s verification system, which provides a blue checkmark to designate accounts belonging to public figures, was paused in 2017 as the company tried to address confusion over what it meant to be verified.

The issue at the time was that Twitter had verified the account belonging to Jason Keller, the person who organized the deadly white supremacist rally in Charlottesville, Virginia. In response to the wave of criticism directed at Twitter as a result of this action, the company defended its decision by pointing to its policies around account verification, which explained its blue badges were awarded to accounts of “public interest.”

Critics argued that genuinely noteworthy figures were still struggling to get their own accounts verified, and that verifying a known white supremacist was not something that should ever be in the “public interest.” As a result, Twitter in November 2017 decided to pause all account verifications.

The following year, the company announced work on the verification system would be placed on a longer, more indefinite hold, so Twitter could direct its resources to focus on election integrity. That proved to be a significant undertaking, as it turned out.

Though the company this year verified medical experts tweeting about COVID-19 and labeled candidates running for public office, these efforts were managed in more of a one-off fashion.

Now, with the 2020 U.S. presidential election having wrapped, and with a transition underway, Twitter says work on its new verification system will finally resume.

The company today shared a draft of its new verification policy in order to gain public feedback. The policy details more specifically which accounts can be verified and introduces additional guidelines that could limit some accounts from receiving the blue badge.

For example, Twitter says the account must be “notable and active,” and the badge won’t be awarded to any accounts with incomplete profiles. Twitter will also deny or remove verification badges from otherwise qualified individuals if their accounts are found to be in repeated violation of the Twitter Rules.

The company additionally admitted it had verified accounts over the years which should not be, as based on these guidelines. To correct this, Twitter will begin to automatically remove badges from accounts that are inactive or have incomplete profiles, to help it streamline its work going forward.

The policy also lays out specifics about how it will determine whether an account in a supported category will qualify.

For example, news organizations will have to adhere to professional standards for journalism, and independent or freelance journalists will need to provide at least three bylines in qualifying organizations published in the last six months. Entertainers will need to be able to point to credits on their IMDb page or to references in verified news publications. Government officials will need to show a public reference on an official government website, party website or multiple references by news media. Sports figures will have to appear on team websites, rosters or in sports data services like Sportradar. There are a few other ways to be verified in these categories, too.

The guidelines for public figures are more detailed, as they must meet two different criteria for “notability” — one that quantifies their Twitter activity and another that highlights their off-Twitter notability, like a Wikipedia page, Google Trends profile, profile on an official advocacy site and more.

“We know we can’t solve verification with a new policy alone — and that this initial policy won’t cover every case for being verified — but it is a critical first step in helping us provide more transparency and fairer standards for verification on Twitter as we reprioritize this work,” a company announcement stated. “This version of the policy is a starting point, and we intend to expand the categories and criteria for verification significantly over the next year,” it noted.

Twitter users will be able to offer feedback on the new verification policy starting today, November 24, 2020, and continuing through December 8, 2020. The policy is being made available in English, Hindi, Arabic, Spanish, Portuguese and Japanese. Users can either respond to the survey Twitter has posted or they can choose to tweet their feedback publicly, using the hashtag #VerificationFeedback.

In addition, Twitter says it’s working with local non-governmental organizations and its Trust and Safety Council to gain a range of other perspectives.

After December 8, 2020, Twitter will train its team on the new policy and introduce the final version by Decemeber 17, 2020. The verification system itself, which will include a new public application process, will begin in early 2021.

Though Twitter is giving itself time to make policy changes based on public feedback, it had already begun to develop the underlying technology for the verification application process.

Twitter confirmed to TechCrunch this June it was in the process of building a new in-app system for requesting verification. The feature had been found buried in the app’s code by reverse engineer Jane Manchun Wong, who tweeted a screenshot of a new option, “Request Verification,” that appeared under Twitter’s account settings. At the time, Twitter wouldn’t confirm when the new system would go live.

Though not everyone will qualify for verification, Twitter says it’s working on other features that will help to better distinguish accounts on its platform. Also in 2021, the company will introduce new account types and labels that will help Twitter users identify themselves on their profiles. More details on these features will be announced in the weeks to come, Twitter says.

Continue Reading

Trending