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Amazon gets Harrison Ford to reveal the grim future of Alexa

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He’s not happy.


(Image: Screenshot by ZDNet)

I don’t know whether the Los Angeles Rams can strike a blow for human justice and defeat the New England Patriots in Sunday’s Super Bowl.

Also: Patriots vs Rams: How to stream Super Bowl 2019

I feel more certain, however, that Amazon’s Super Bowl ad will be among the more popular in the gloriously meaningless polls that will emerge on Monday morning.

The ad enjoys a lovely psychology.

It purports to reveal all the uses of Alexa that Amazon has already tried and found wanting.

The star is Harrison Ford. Or, rather, his dog. This little pooch has become rather adept at hailing Alexa solo to order its own food. You see, it has an experimental Alexa-powered dog collar.

Which doesn’t please Ford at all. As if anything ever does.

The ad also features actor and director Forest Whitaker, Ilana Glazer and Abbi Jacobson from “Broad City” and even astronauts Mark and Scott Kelly.

They, too, were guinea pigs for Alexa-powered products whose power was a touch wayward.

It’s very well executed and will charm millions in a way that Bill Belichick never can.

Underneath it all, though, is a pleasantly sinister message: “Please don’t worry about Alexa. She’s your friend. She’s not going to spy on you. Well, not unless you really want her to. She’s only there to make your life better. Honest.”

Amazon has, in recent times, been involved in a couple of Alexa-powered scrapes. 


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The most pungent was only last month, when Alexa sent 1,700 recordings of private conversations to the wrong person.

Why not, then, give Harrison Ford and some other less famous people piles of money to reassure you that there is at least some quality control at Amazon?

Some people have become increasingly concerned that the reach of voice assistants will not only be infinite, but will creep into not serving customers, but directing them.

But now that the star of the cheery, uplifting Blade Runner has taken Amazon’s shilling, you know everything will be fine.

By the way, did you hear the music at the end of the ad? It’s Queen’s Don’t Stop Me Now.

Well, quite.

Previous and related coverage:

This $29 accessory is a must-have if you own a Fire TV

The second-generation Alexa Voice Remote is worth every penny.

The hell of a future where Alexa’s algorithms outperform humans

A new short film explores what it’ll really be like when a machine tells you what to do and how to live. It’s ugly.

The one Alexa feature that makes it worth letting her spy on us all she wants (according to my wife)

In a world filled with intelligent assistants connected to vast information gathering and sifting operations, is there anything that truly justifies the intrusion into our privacy? Probably not. But the convenience is 

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Security

GigaOm Radar for Security Orchestration, Automation, and Response (SOAR)

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Security Orchestration, Automation, and Response (SOAR) emerged as a product category in the mid-2010s. At that point, SOAR solutions were very much an automation and orchestration engine based on playbooks and integrations. Since then, the platforms have developed beyond the initial core SOAR capabilities to offer more holistic experiences to security analysts, with the aim of developing SOAR as the main workspace for practitioners.

Newer features offered by this holistic experience include case management, collaboration, simulations, threat enrichment, and visual correlations. Additionally, SOAR vendors have gradually implemented artificial intelligence (AI) and machine learning (ML) technologies to enable their platforms to learn from past events and fine-tune existing processes. This is where evolving threat categorization and autonomous improvement become differentiators in the space. While these two metrics are not critical for a SOAR platform, they may offer advantages in terms of reduced mean time to resolution (MTTR), resilience against employee turnover, and overall flexibility.

We’ve observed a lot of acquisition activity in the SOAR space. This was to be expected considering that, after 2015, a sizable number of pure-play SOAR vendors entered the market. Larger players with a wider security portfolio are acquiring these SOAR-specific vendors in order to enter the automation and orchestration market. We expect to see more SOAR acquisitions as the security tools converge, very likely into next-generation Security Information & Event Management products and services (SIEMs).

SIEM is a great candidate for a central management platform for security activities. It was designed to be a single source of truth, an aggregator of multiple security logs, but has been limited historically in its ability to carry out actions. In the past few years, however, SIEMs have either started developing their own automation and orchestration engines or integrated with third-party SOAR vendors. Through a number of acquisitions and developments, multiple players with wider security portfolios have begun to offer SOAR capabilities natively as part of other security solutions.

Going forward, we expect SOAR solutions to be further integrated into other products. This will include not only SIEM, but also solutions such as Extended Detection and Response (XDR) and IT automation. The number of pure-play SOAR vendors is unlikely to increase, although a handful may remain as fully agnostic solutions that enterprises can leverage in instances when their existing next-generation SIEM platforms do not meet all their use cases. However, for pure-play SOAR vendors to remain competitive, they will need to either expand into other security areas or consistently outperform their integrated counterparts.

How to Read this Report

This GigaOm report is one of a series of documents that helps IT organizations assess competing solutions in the context of well-defined features and criteria. For a fuller understanding consider reviewing the following reports:

Key Criteria report: A detailed market sector analysis that assesses the impact that key product features and criteria have on top-line solution characteristics—such as scalability, performance, and TCO—that drive purchase decisions.

GigaOm Radar report: A forward-looking analysis that plots the relative value and progression of vendor solutions along multiple axes based on strategy and execution. The Radar report includes a breakdown of each vendor’s offering in the sector.

Solution Profile: An in-depth vendor analysis that builds on the framework developed in the Key Criteria and Radar reports to assess a company’s engagement within a technology sector. This analysis includes forward-looking guidance around both strategy and product.

The post GigaOm Radar for Security Orchestration, Automation, and Response (SOAR) appeared first on Gigaom.

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GigaOm Radar for Disaster Recovery as a Service (DRaaS)

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Very few organizations see disaster recovery (DR) for their IT systems as a business differentiator, so they often prefer to outsource the process and consume it as a service (DRaaS) that’s billed monthly. There are many DRaaS providers with varying backgrounds, whose services are often shaped by that background. Products that started as customer-managed DR applications tend to have the most mature orchestration and automation, but vendors may face challenges transforming their application into a consumable service. Backup as a Service (BaaS) providers typically have great consumption models and off-site data protection, but they might be lacking in rich orchestration for failover. Other DRaaS providers come from IaaS backgrounds, with well-developed, on-demand resource deployment for recovery and often a broader platform with automation capabilities.

Before you invest in a DRaaS solution, you should attempt to be clear on what you see as its value. If your motivation is simply not to operate a recovery site, you probably want a service that uses technology similar to what you’re using at the protected site. If the objective is to spend less effort on DR protection, you will be less concerned about similarity and more with simplicity. And if you want to enable regular and granular testing of application recovery with on-demand resources, advanced failover automation and sandboxing will be vital features.

Be clear as well on the scale of disaster you are protecting against. On-premises recovery will protect against shared component failure in your data center. A DRaaS location in the same city will allow a lower RPO and provide lower latency after failover, but might be affected by the same disaster as your on-premises data center. A more distant DR location would be immune to your local disaster, but what about the rest of your business? It doesn’t help to have operational IT in another city if your only factory is under six feet of water.

DR services are designed to protect enterprise application architectures that are centered on VMs with persistent data and configuration. A lift-and-shift cloud adoption strategy leads to enterprise applications in the cloud, requiring cloud-to-cloud DR that is very similar to DRaaS from on-premises. Keep in mind, however, that cloud-native applications have different DR requirements.

How to Read this Report

This GigaOm report is one of a series of documents that helps IT organizations assess competing solutions in the context of well-defined features and criteria. For a fuller understanding consider reviewing the following reports:

Key Criteria report: A detailed market sector analysis that assesses the impact that key product features and criteria have on top-line solution characteristics—such as scalability, performance, and TCO—that drive purchase decisions.

GigaOm Radar report: A forward-looking analysis that plots the relative value and progression of vendor solutions along multiple axes based on strategy and execution. The Radar report includes a breakdown of each vendor’s offering in the sector.

Solution Profile: An in-depth vendor analysis that builds on the framework developed in the Key Criteria and Radar reports to assess a company’s engagement within a technology sector. This analysis includes forward-looking guidance around both strategy and product.

The post GigaOm Radar for Disaster Recovery as a Service (DRaaS) appeared first on Gigaom.

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GigaOm Radar for DDoS Protection

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With ransomware getting all the news coverage when it comes to internet threats, it is easy to lose sight of distributed denial of service (DDoS) attacks even as these attacks become more frequent and aggressive. In fact, the two threats have recently been combined in a DDoS ransom attack, in which a company is hit with a DDoS and then a ransom demanded in exchange for not launching a larger DDoS. Clearly, a solid mechanism for thwarting such attacks is needed, and that is exactly what a good DDoS protection product will include. This will allow users, both staff and customers, to access their applications with no indication that a DDoS attack is underway. To achieve this, the DDoS protection product needs to know about your applications and, most importantly, have the capability to absorb the massive bandwidth generated by botnet attacks.

All the DDoS protection vendors we evaluated have a cloud-service element in their products. The scale-out nature of cloud platforms is the right response to the scale-out nature of DDoS attacks using botnets, thousands of compromised computers, and/or embedded devices. A DDoS protection network that is larger, faster, and more distributed will defend better against larger DDoS attacks.

Two public cloud platforms we review have their own DDoS protection, both providing it for applications running on their public cloud and offering only cloud-based protection. We also look at two content delivery networks (CDNs) that offer only cloud-based protection but also have a large network of locations for distributed protection. Many of the other vendors offer both on-premises and cloud-based services that are integrated to provide unified protection against the various attack vectors that target the network and application layers.

Some of the vendors have been protecting applications since the early days of the commercial internet. These vendors tend to have products with strong on-premises protection and integration with a web application firewall or application delivery capabilities. These companies may not have developed their cloud-based protections as fully as the born-in-the-cloud DDoS vendors.

In the end, you need a DDoS protection platform equal to the DDoS threat that faces your business, keeping in mind that such threats are on the rise.

How to Read this Report

This GigaOm report is one of a series of documents that helps IT organizations assess competing solutions in the context of well-defined features and criteria. For a fuller understanding consider reviewing the following reports:

Key Criteria report: A detailed market sector analysis that assesses the impact that key product features and criteria have on top-line solution characteristics—such as scalability, performance, and TCO—that drive purchase decisions.

GigaOm Radar report: A forward-looking analysis that plots the relative value and progression of vendor solutions along multiple axes based on strategy and execution. The Radar report includes a breakdown of each vendor’s offering in the sector.

Solution Profile: An in-depth vendor analysis that builds on the framework developed in the Key Criteria and Radar reports to assess a company’s engagement within a technology sector. This analysis includes forward-looking guidance around both strategy and product.

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