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Apple And Samsung Still Control The Smartphone Market: Can Any Other Brand Take The Crown?

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Canalys has released its latest statistics for the smartphone market, and it’s great news for Apple and Samsung. Apple came in first place with 22% of worldwide shipments in Q4 2021, while Samsung came in second place with 20%. Unfortunately for other smartphone makers, there was a huge chasm between the top two companies and the rest of the market.

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Xiamoi came in third place with 12%, while OPPO came in fourth with 9%, and vivo came in fifth with 8%. The disparity between the top two makers and the rest of the market leads many to wonder if any other company will ever be able to take the top spot. While other companies have certainly come close to dominating the market, there are a number of challenges they need to overcome, none of which will be easy.

Branding And Budget

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One of the biggest benefits Apple and Samsung have is their branding. No matter where you are, Apple and Samsung are two of the world’s most recognizable brands.

This brand recognition is a huge advantage for both companies, making it easy for them to attract attention and market their new models. In fact, it’s not uncommon for both brands to have lines of people waiting to buy their new phones on release day.

In contrast, many smaller brands lack the name recognition or the budget to easily gain it. As a result, they must rely on large events, such as CES, to promote their products. Needless to say, the pandemic has been especially hard on such companies, as many events have either had to be canceled or significantly altered.

Supply Chain

Electronic circuit board

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Another major challenge smaller companies face is matching the supply chain advantages Apple and Samsung both have. Because of their size, and the volume of products they produce, both companies are able to secure their supply chain, buying up memory and components, to a degree smaller companies cannot.

While this can be a significant challenge to overcome under the best of circumstances, it’s an even bigger issue during the pandemic when the global supply chain is already under pressure (via White House).

China And National Security Concerns

Huawei smartphone with Google Play

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The company that came the closest to unseating Apple and Samsung was Huawei. Unfortunately for that company, it soon found itself banned by the US and its allies, forced to sell off part of its phone business, and cut off from its suppliers, both software and hardware.

Huawei’s example illustrates one of the biggest challenges to toppling Apple and Samsung: mistrust of Chinese corporations. Because of various economic factors, such as being where much of the world’s electronic devices are manufactured, Chinese companies have tangible competitive advantages over companies elsewhere.

Unfortunately, whether fairly or not, Chinese companies often come under criticism for aiding Beijing in its spying efforts. In addition, there have also been well-documented cases of Chinese companies stealing intellectual property from outside companies operating in China (via WSJ).

These various factors create a degree of mistrust in countries around the world and often result in sanctions and bans that impede such companies’ ability to compete. While it’s certainly possible another company will topple Apple and Samsung and control the smartphone market, it’s unlikely such a change will happen anytime soon.

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12 Best Uses For Old Laptops

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Have one (or several) old laptops lying around your home? What you actually have is a productivity master waiting to reach its full potential

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Realme’s Next Premium Tablet Looks To Have An Unusual Design

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Even though we still have six days before the Realme Pad X launches in China, some of the specs of the Realme Pad X have already been confirmed by Realme’s CMO Xu Qi Chase, GSMArena claims. We know that this mid-range tablet will get the Qualcomm Snapdragon 870 chipset. This also means that the Realme Pad X will become the first Realme tablet to feature 5G connectivity. While the CMO did not reveal the rest of the specs, there’s been rumors about the likelihood of the Realme Pad fetting a QHD+ display that could also support a 120 Hz refresh rate.

From the images, it is also evident that the Realme Pad X gets a single rear-facing camera that is situated on an unusually large camera bump. There is a smaller circle below the rear camera with a prominent “AI” logo. The tablet also skips an LED flash for low-light situations.

Designwise, the Realme Pad looks like a contemporary tablet with small bezels and flat sides. One of the invites also showcases the Realme Pad X being used with a stylus. It remains to be seen if this accessory will be part of the retail package or an optional extra. With the launch date for this product a week away, there is a good chance that we could have additional details about the Realme Pad X before the official launch.

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Snapdragon 8+ Gen 1 Revealed As The Heart Of Your Next Android Flagship Phone

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Qualcomm’s latest flagship processor continues to be based on a 4nm manufacturing process — albeit this time from TSMC. This change has allowed Qualcomm to increase the GPU and CPU clock speeds by up to 7%. The result is that the Prime Cortex X2 is now clocked at 3.2 GHz (as opposed to 3 GHz on the Snapdragon 8 Gen 1). Similarly, the 3x Cortex A710 core now clocks at 2.8 GHz (compared to 2.5 GHz earlier).

Then we have the 4x Cortex A-510 efficiency cores that also see a jump from 1.8 GHz to 2 GHz. While Qualcomm is yet to reveal the clock speeds for the Adreno GPU on the Snapdragon 8+ Gen1, they already claim a 10% higher clock speed in the promotional materials.

The rest of the hardware on the Snapdragon 8+ Gen 1 is similar to that of its predecessor — and this includes the X65 integrated modem as well. The new chip continues to support 3200 MHz LPDDR5 RAM, and the ISP used is the same, with support for 200 MP resolution, 8K video capture, and 64 MP burst capture. In terms of encoding, the chip retains support for Dolby Vision, HDR10+, HDR10, and HLG. A glaring omission, this time around too, is the lack of support for the AV1 codec.

In simpler terms, apart from the faster performance on account of the supposedly better manufacturing process, the Snapdragon 8+ Gen 1 does not add anything over its predecessor in terms of additional features.

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