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Apple iPhone 11, Pro, and Pro Max: How to pre-order and where to find the best deals



Why Apple’s iPhone 11 may not excite businesses, but expanded focus on health data should
Apple gives iPhone 11, Watch Series 5, and iPad incremental hardware refresh, but services like Apple TV+, Apple Arcade, and a new health-focused Research app are the real story. Read more:

If you’re interested in the iPhone 11, here is your go-to guide for how and when to pre-order, plus all the best deals available.

Also: Everything Apple unveiled at iPhone 11 event

The new iPhone 11 series consists of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. All three models will be available to pre-order later this week. There will likely be a few special discounts for those who buy one at certain carriers and retailers, although only a few sales have been announced so far. We plan to aggregate the best iPhone 11 deals below. 


(Image: CNET)

iPhone 11, Pro, and Pro Max: When and where to buy

  • Pre-orders start on Sept. 13 at 5:01am PT/8:01am ET
  • Full availability starts Sep. 20

Pre-orders for the new iPhone 11 series open at 5:01am PT on Sep. 13 — but it’s limited to Apple’s own online and physical stores. Full availability starts Sept. 20, which is when you’ll be able to buy any of the new models at both retailers and carriers.

iPhone 11, Pro, and Pro Max: Best deals at retailers

To compare the different iPhone 11 models, go here. Once you decide which one you want, browse where they’re available as well as the pre-order deals available at each place: 


You could trade in your old iPhone, and if you do so, you’ll get up to $400 off a new iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. Apple has said the iPhone 8 Plus will be worth up to $300 of credit if you trade it in for a new iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. The iPhone X will be worth $400. Go to Apple’s website for more details.

You can order your new iPhone 11 through Apple’s website and the Apple Store iOS app. Here’s are direct links to the Apple UK store and Apple’s Australian store.


You can pre-order the 64GB iPhone 11 for $699 (£729/$1,199 AU) at Apple. The 128GB model is $749 (£779/ $1,279 AU), while the 256GB model is $849 (£879/$1,449 AU). If you get the 64GB model over 24 months, it costs $29 per month.


You can pre-order the 64GB iPhone 11 Pro for $999 (£1,049/$1,749 AU) at Apple. The 256GB model is $1,149 (£1,199/ $1,999 AU), while the 512GB model is $1,349 (£1,399/$2,349 AU). If you get the 64GB model over 24 months, it costs $41 per month.


You can pre-order the 64GB iPhone 11 Pro Max for $1,099 (£1,149/$1,899 AU) at Apple. The 246GB model is $1,249 (£1,299/$2,149 AU), while 512GB is $1,449 (£1,499/$2,499 AU). If you get the 64GB model over 24 months, it costs $45 per month.


Best Buy is offering pre-orders of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. You can get any of them through Sprint, AT&T, or Verizon. And, if you activate it with a carrier, Best Buy will give you a gift card valued at up to $550 for your old phone. But you must do this transaction in-store, and the gift card can only be used toward the purchase of a new iPhone.


Sam’s Club said customers will be able to pre-order the phones from Sept. 13 to Sept. 15. They will get a $200 gift card if they purchase and activate the phone on an installment plan between Sept. 20 and 22. All major carriers are participating in the offer.


Walmart is taking $100 off all iPhone 11 models when you preorder on its website upgrade through Verizon or AT&T. 

iPhone 11, Pro, and Pro Max: Best deals at carriers

To compare the different iPhone 11 models, go here. Once you decide which one you want, browse where they’re available as well as the pre-order deals available at each place: 


Sprint is offering the iPhone 11 through its Sprint Flex Lease program. If you switch to Sprint and trade in an iPhone 7, iPhone 7 Plus, 8, iPhone  8 Plus, iPhone X, iPhone XR,  iPhone XS, or iPhone XS Max, you can pre-order the iPhone 11 for $0 per month after $29.17 monthly bill credits. If you want the iPhone 11 Pro it’s $12.50 per month, while the iPhone 11 Pro Max is $16.67 per month). 

You can also add one of the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone XS, or iPhone XS Max with monthly payments or at full price to your cart, trade in an eligible phone, and get up to $500 for your trade-in via bill credits for 24 months.

Lastly, you can order the Apple Watch Series 5 through Sprint and save 50% off via monthly bill credits for the cellular models. This deal requires Sprint’s 24-month installment agreement and a new watch plan activation, as well as one active phone on an account.


T-Mobile is offering a $350 credit on iPhone 7 or iPhone 7 Plus trade-ins — basically cutting 50% off the price of an iPhone 11. But you have to sign up for a 24-month service plan. T-Mobile’s trade-in program is available to current and new customers.


You’ll be able to preorder from the carrier starting on Sept. 13.

If you are switching to Verizon from a different carrier and have an old phone to trade in, you can get up to $700 off of the iPhone 11. You’ll need to pay for the new iPhone on a monthly device payment plan and open a new unlimited line. You’ll receive a $200 prepaid card after, however, as well as $500 of trade-in credit paid to you over a 24-month period.


Visible is Verizon’s prepaid service, and it’s offering a flat-rate service plan for $40 a month. You must buy the iPhone 11 from Visible and keep your service active for at least two months, and you’ll also get a $200 prepaid Mastercard.

Want to trade your old iPhone?

ZDNet explains here how and where you can trade your old phone.

For more great deals on devices, gadgetry, and tech for your enterprise, business, or home office, see ZDNet’s Business Bargain Hunter blog. Affiliate disclosure: ZDNet may earn a commission from some of the products featured on this page.

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5 tips for brands that want to succeed in the new era of influencer marketing – TechCrunch



If I told you a decade ago that a spin bike would be a social community, you’d have had a good laugh. But that’s precisely what Peloton is: A spin bike with a social community where the instructors are the influencers.

Peloton is just one example of how social is being integrated into every aspect of the customer experience in an increasingly digital world. Whether it’s considering a new restaurant to check out, a movie to see or a product to buy, most people look at reviews before making a final decision. They want social proof as an indicator of quality and relevance.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust.

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust. Indeed, social validation is what social platforms are built on, so it’s a significant component of how we derive relevance online — and the deeper integration of social is changing the dynamic between brands and digital creators.

The shifting economy of creator monetization

Brand sponsorships are the holy grail for creators hoping to monetize their online influence. According to an eMarketer report, brand partnerships are still the No. 1 source of revenue for most digital creators.

However, digital creators have a lot more monetization options to choose from, thanks to Patreon, affiliate platforms, paid content platforms and platform revenue sharing, making it easier to earn a living without relying so heavily on brand sponsorships.

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As a result, creators are diversifying their revenue streams, which, for some creators, allows them to be more selective about the brands they work with. What’s more, creators aren’t reliant on just one channel or one form of revenue.

YouTube creators probably have the most diversified revenue, often combining brand sponsorships, subscription models, affiliate deals, tipping/donations, their line of branded products and revenue share. However, it’s important to note that not all monetization options apply to every creator. But with so many options to choose from, making a living as a digital creator is more accessible than ever.

Here are a few of the ways online creators can monetize their content:

Ad revenue sharing: Advertising is the most traditional form of revenue for online creators. With this model, ads are injected into and around the creator’s content, and they make a certain percentage of revenue based on impressions. However, the revenue split can vary based on the platform, and some platforms have a specific threshold creators must hit before they can participate in ad revenue sharing.

Affiliate marketing: Similar to advertising or a brand sponsorship, affiliate marketing is an agreement for a share of revenue based on products sold. This kind of arrangement generally works best when the creator has a blog, website or YouTube account. Affiliate links allow the influencer to proactively choose the products they want to talk about and earn from, rather than having to wait for a brand deal to come their way.

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Instagram’s TikTok rival, Reels, rolls out ads worldwide – TechCrunch



Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be up to 30 seconds in length, like Reels themselves, and vertical in format, similar to ads found in Instagram Stories. Also like Reels, the new ads will loop, and people will be able to like, comment, and save them, the same as other Reels videos.

The company had previously tested Reels ads in select markets earlier this year, including India, Brazil, Germany, and Australia, then expanded those tests to Canada, France, the U.K. and the U.S. more recently. Early adopters of the new format have included brands like BMW, Nestlé (Nespresso), Louis Vuitton, Netflix, Uber, and others.

Instagram tells us the ads will appear in most places users view Reels content, including on the Reels tab, Reels in Stories, Reels in Explore, and Reels in your Instagram Feed, and will appear in between individual Reels posted by users. However, in order to be served a Reels ad, the user first needs to be in the immersive, full-screen Reels viewer.

Image Credits: Instagram

The company couldn’t say how often a user might see a Reels ad, noting that the number of ads a viewer may encounter will vary based on how they use Instagram. But the company is monitoring user sentiment around ads themselves, and the overall commercially of Reels, it says.

Like Instagram’s other advertising products, Reels ads will launch with an auction-based model. But so far, Instagram is declining to share any sort of performance metrics around how those ads are doing, based on tests. Nor is it yet offering advertisers any creator tools or templates that could help them get started with Reels ads. Instead, Instagram likey assumes advertisers already have creative assets on hand or know how to make them, because of Reels ads’ similarities to other vertical video ads found elsewhere, including on Instagram’s competitors.

While vertical video has already shown the potential for driving consumers to e-commerce shopping sites, Instagram hasn’t yet taken advantage of Reels ads to drive users to its built-in Instagram Shops, though that seems like a natural next step as it attempts to tie the different parts of its app together.

But perhaps ahead of that step, Instagram needs to make Reels a more compelling destination — something other TikTok rivals, which now include both Snap and YouTube — have done by funding creator content directly. Instagram, meanwhile, had made offers to select TikTok stars directly.

The launch of Instagram Reels ads follows news of TikTok’s climbing ad prices. Bloomberg reported this month that TikTok is now asking for more than $1.4 million for a home page takeover ad in the U.S., as of the third quarter, which will jump to $1.8 million by Q4 and more than $2 million on a holiday. Though the company is still building its ads team and advertisers haven’t yet allocated large portions of their video budget to the app, that tends to follow user growth — and TikTok now has over 100 million monthly active users in the U.S.

Both apps, Instagram and TikTok, now have over a billion monthly active users on a global basis, though Reels is only a part of the larger Instagram platform. For comparison, Instagram Stories is used by some 500 million users, which demonstrates Instagram’s ability to drive traffic to different areas of its app. Instagram declined to share how many users Reels has as of today.

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Twine raises $3.3M to add networking features to virtual events – TechCrunch



Twine, a video chat startup that launched amid the pandemic as a sort of “Zoom for meeting new people,” shifted its focus to online events and, as a result, has now closed on $3.3 million in seed funding. To date, twine’s events customers have included names like Microsoft, Amazon, Forrester, and others, and the service is on track to do $1 million in bookings in 2021, the company says.

The new round was led by Moment Ventures, and included participation from Coelius Capital, AltaIR Capital, Mentors Fund, Rosecliff Ventures, AltaClub, and Bloom Venture Partners. Clint Chao, founding Partner at Moment, will join twine’s board of directors with the round’s close.

The shift into the online events space makes sense, given twine’s co-founders —  Lawrence Coburn, Diana Rau, and Taylor McLoughlin — hail from DoubleDutch, the mobile events technology provider acquired by Cvent in 2019.

Coburn, previously CEO of DoubleDutch, had been under a non-compete with its acquirer until December 2020, which is one reason why he didn’t first attempt a return to the events space.

The team’s original idea was to help people who were missing out on social connections under Covid lockdowns find a way to meet others and chat online. This early version of twine saw some small amount of traction, as 10% of its users were even willing to pay. But many more were nervous about being connected to random online strangers, twine found.

So the company shifted its focus to the familiar events space, with a specific focus on online events which grew in popularity due to the pandemic. While setting up live streams, text chats and Q&A has been possible, what’s been missing from many online events was the casual and unexpected networking that used to happen in-person.

“The hardest thing to bring to virtual events was the networking and the serendipity — like the conversations that used to happen in an elevator, in the bar, the lobby — these kinds of things,” explains Coburn. “So we began testing a group space version of twine — bringing twine to existing communities as opposed to trying to build our own, new community. And that showed a lot more legs,” he says.

By January 2021, the new events-focused version of twine was up-and-running, offering a set of professional networking tools for event owners. Unlike one-to-many or few-to-many video broadcasts, twine connects a small number of people for more intimate conversations.

“We did a lot of research with our customers and users, and beyond five [people in a chat], it turns into a webinar,” notes Coburn, of the limitations on twine’s video chat. In twine, a small handful of people are dropped into a video chat experience– and now, they’re not random online strangers. They’re fellow event attendees. That generally keeps user behavior professional and the conversations productive.

Event owners can use the product for free on twine’s website for small events with up to 30 users, but to scale up any further requires a license. Twine charges on a per attendee basis, where customers buy packs of attendees on a software-as-a-service model.

The company’s customers can then embed twine directly in their own website or add a link that pops open the twine website in a separate browser tab.

Coburn says twine has found a sweet spot with big corporate event programs. The company has around 25 customers, but some of those have already used twine for 10 or 15 events after first testing out the product for something smaller.

“We’re working with five or six of the biggest companies in the world right now,” noted Coburn.

Image Credits: twine

Because the matches are digital, twine can offer other tools like digital “business card” exchanges and analytics and reports for the event hosts and attendees alike.

Despite the cautious return to normal in the U.S., which may see in-person events return in the year ahead, twine believes there’s still a future in online events. Due to the pandemic’s lasting impacts, organizations are likely to adopt a hybrid approach to their events going forward.

“I don’t think there’s ever been an industry that has gone through a 15 months like the events industry just went through,” Coburn says. “These companies went to zero, their revenue went to zero and some of them were coming from hundreds of millions of dollars. So what happened was a digital transformation like the world has never seen,” he adds.

Now, there are tens of thousands of event planners who have gotten really good at tech and online events. And they saw the potential in online, which would sometimes deliver 4x or 5x the attendance of virtual, Coburn points out.

“This is why you see LinkedIn drop $50 million on Hopin,” he says, referring to the recent fundraise for the virtual conference technology business. (The deal was reportedly for less than $50 million). “This is why you see the rounds of funding that are going into Hoppin and Bizzabo and Hubilo and all the others. This is the taxi market, pre-Uber.”

Of course, virtual events may end up less concerned with social features when they can offer an in-person experience. And those who want to host online events may be looking for a broader solution than Zoom + twine, for example.

But twine has ideas about what it wants to do next, including asynchronous matchmaking, which could end up being more valuable as it could lead to better matches since it wouldn’t be limited to only who’s online now.

With the funding, twine is hiring in sales and customer success, working on accessibility improvements, and expanding its platform. To date, twine has raised $4.7 million.

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