Apple is serious about getting more iPhone owners used to buying content through its $11bn service business.
The iPhone-maker over the weekend put a new spin on its recent email marketing efforts. Instead of massaging the price of an iPhone XS or iPhone XR with trade-in values, Apple now wants more of its billion-plus users to start topping up their Apple ID balance.
As spotted by MacRumors, Apple will give users a 10 percent bonus when they add funds to an Apple ID account.
“Add funds right on your iPhone. From anywhere,” Apple says. “Get a 10 percent bonus when you try it today.”
The company wants its customers to know that they can load money on to an Apple ID account “more conveniently than ever right from the App Store”.
The stored value can then only be spent through Apple’s services on games, apps, books, movies, TV shows, Apple Music, and iCloud storage.
“Try it today and get an extra 10 percent added to your account.”
The fine print of Apple’s offer is that it will only add 10 percent on funds added up to $200. However, that still means users can expect an extra $20 to spend on stuff through Apple if they add $200 to an Apple ID account.
SEE: Apple iOS 12: An insider’s guide (free PDF)
As per Apple’s support page, on an iOS device users can add funds by opening the Setting app and navigating to iTunes & App Store. Users need to tap their Apple ID and then tap View Apple ID.
After signing in, if required, users can tap ‘Add funds to Apple ID’. The user will need to have set up an approved payment method, which includes credit and debit cards, PayPal, mobile carrier billing, and gift cards.
On the page where users can add funds, Apple presents the promotional bonuses.
The other restriction is that Apple will only give each user a 10 percent bonus on one top-up, meaning there’s an incentive to go high and commit $200 to the account.
The promotion is available in the US between March 10 and March 14, but it’s also being offered to users in other countries, including Germany, where it’s offering a 15 percent bonus.
Unfortunately for users in Australia, Canada, and the UK, there is no bonus available when topping up an account.
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Facebook is testing pop-up messages telling people to read a link before they share it – TechCrunch
Years after popping open a pandora’s box of bad behavior, social media companies are trying to figure out subtle ways to reshape how people use their platforms.
Following Twitter’s lead, Facebook is trying out a new feature designed to encourage users to read a link before sharing it. The test will reach 6 percent of Facebook’s Android users globally in a gradual rollout that aims to encourage “informed sharing” of news stories on the platform.
Users can still easily click through to share a given story, but the idea is that by adding friction to the experience, people might rethink their original impulses to share the kind of inflammatory content that currently dominates on the platform.
Twitter introduced prompts urging users to read a link before retweeting it last June and the company quickly found the test feature to be successful, expanding it to more users.
Facebook began trying out more prompts like this last year. Last June, the company rolled out pop-up messages to warn users before they share any content that’s more than 90 days old in an an effort to cut down on misleading stories taken out of their original context.
At the time, Facebook said it was looking at other pop-up prompts to cut down on some kinds of misinformation. A few months later, Facebook rolled out similar pop-up messages that noted the date and the source of any links they share related to COVID-19.
The strategy demonstrates Facebook’s preference for a passive strategy of nudging people away from misinformation and toward its own verified resources on hot button issues like COVID-19 and the 2020 election.
While the jury is still out on how much of an impact this kind of gentle behavioral shaping can make on the misinformation epidemic, both Twitter and Facebook have also explored prompts that discourage users from posting abusive comments.
Pop-up messages that give users a sense that their bad behavior is being observed might be where more automated moderation is headed on social platforms. While users would probably be far better served by social media companies scrapping their misinformation and abuse-ridden existing platforms and rebuilding them more thoughtfully from the ground up, small behavioral nudges will have to do.
State AGs tell Facebook to scrap Instagram for kids plans – TechCrunch
In a new letter, attorneys general representing 44 U.S. states and territories are pressuring Facebook to walk away from new plans to open Instagram to children. The company is working on an age-gated version of Instagram for kids under the age of 13 that would lure in young users who are currently not permitted to use the app, which was designed for adults.
“It appears that Facebook is not responding to a need, but instead creating one, as this platform appeals primarily to children who otherwise do not or would not have an Instagram account,” the coalition of attorneys general wrote, warning that an Instagram for kids would be “harmful for myriad reasons.”
The state attorneys general call for Facebook to abandon its plans, citing concerns around developmental health, privacy and Facebook’s track record of prioritizing growth over the well being of children on its platforms. In the letter, embedded below, they delve into specific worries about cyberbullying, online grooming by sexual predators and algorithms that showed dieting ads to users with eating disorders.
Concerns about social media and mental health in kids and teens is a criticism we’ve been hearing more about this year, as some Republicans join Democrats in coalescing around those issues, moving away from the claims of anti-conservative bias that defined politics in tech during the Trump years.
Leaders from both parties have been openly voicing fears over how social platforms are shaping young minds in recent months amidst calls to regulate Facebook and other social media companies. In April, a group of Congressional Democrats wrote Facebook with similar warnings over its new plans for children, pressing the company for details on how it plans to protect the privacy of young users.
In light of all the bad press and attention from lawmakers, it’s possible that the company may walk back its brazen plans to boost business by bringing more underage users into the fold. Facebook is already in the hot seat with state and federal regulators in just about every way imaginable. Deep worries over the company’s future failures to protect yet another vulnerable set of users could be enough to keep these plans on the company’s back burner.
Spotify adds timestamped podcast sharing and other social features – TechCrunch
On the heels of its expanded partnership with Facebook, Spotify this morning announced new sharing features that broaden the way Spotify content, including both music and podcasts, can be shared across social media. As part of this, Spotify’s Canvas feature, which adds a looping, visual art experience to songs, is being improved. Spotify will also now allow users to share a timestamped link to a podcast, which allows users to tune into to a particular moment of the podcast episode.
Previously, if you wanted to share a podcast episode, you could only post the link to the entire episode. But many times, people want to comment on or discuss a particular part of an episode. Now, they’ll be able to do so by using the “switch to share” feature at the current playtime, after tapping the “share” button while listening to the show.
This is toggle switch that lets you share from the timestamp where you’ve paused the show. After turning this one, you’re able to choose where you want to share to — like Instagram, Facebook (Stories or Feed), Snapchat, Twitter, WhatsApp, SMS, and more.
The feature could also potentially be used for podcast marketing purposes. Typically, creators post an interesting clip from their latest episode that includes a link to the episode. But Spotify’s new feature could entice someone to tune in at a particular part, then continue listening. They may even choose to follow the podcast after doing so, as they’ll have already found themselves in the Spotify app. While it may not replace other marketing — not everyone uses Spotify, after all — it could serve as a handy supplement to the creator’s existing promotional activity.
The update to Spotify’s Canvas, meanwhile, is a smaller improvement. Now, users are able to preview their social share across Instagram Stories and now Snapchat, to see how it will appear. Before today, Canvas art could only be shared to Instagram Stories.
Spotify notes that social sharing features had become a more important aspect of using its service during the pandemic, as in-person concerts and fan events had been shut down. Artists and creators still want to engage with their fans, but have had to do so remotely and digitally. And fans want to support their favorites by posting their content to social networks where others can discover them, too.
The new sharing features are a part of Spotify’s larger investment in expanded social media distribution, which recently led to its partnership with Facebook on something the social network called “Project Boombox.” Facebook in April introduced a new miniplayer that streams Spotify’s music and podcasts from the Facebook app. That way, users can listen while they scroll, with Spotify playing in the background. But Spotify’s deal with Facebook doesn’t limit it from making it easier to share to other platforms, as well, as these new features indicate.
Spotify says the new features are rolling out now to global users on both iOS and Android.
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