As the debate whether the iPad Pro can replace a laptop continues, Apple has released a new ad outlining five reasons why its tablet “can be your next computer”.
The ads are the latest take on Apple’s message since releasing the first iPad Pro in 2016 and calling it “the ultimate PC replacement“.
Some were convinced that iOS 11 made the iPad Pro a preferable mobile computer to a MacBook. But many believe that the lack of mouse support and having to use the screen as the touchpad just don’t provide a computer-like experience.
However, the first point Apple makes in the new ad is that the 2018 iPad Pro is more powerful than most computers.
Recent Geekbench benchmarks do show the iPad Pro with Apple’s new A12X chip does have comparable single- and multi-core performance to the 15-inch 2018 MacBook Pro with Intel’s six-core Core i7 chips.
Second, the iPad Pro is many more things than a laptop, according to Apple. It says it’s a camera, a cinema, an editing suite, a music studio, a book, and — with the keyboard — a computer.
Third, the iPad Pro “goes anywhere” and “stays connected everywhere”, if you buy the LTE model.
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The fourth argument is that “It’s as easy as this”, with graphics suggesting the convenience of Face ID unlock, gestures, and split window for moving files around.
Finally, the fifth argument is that it’s “even better with Apple Pencil”.
Apple’s final word on the issue is that the new iPad Pro is “like a computer unlike any computer”.
At least on the question of price that statement is true. The iPad Pro’s price of $799 and $999 for the 11-inch and 12.9-inch models, respectively, make it cheaper than the new MacBook Air.
But the fully decked out 12.9-inch iPad-Pro with a keyboard and Apple Pencil costs over $2,000, just like a high-end laptop.
Apple’s new advert offers five reasons for buying the new iPad Pro. Source: Apple/YouTube
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Didi expands, inDriver monetizes to rival Uber, Bolt in Africa – TechCrunch
The on-demand transport space in Africa has evolved since San Francisco-based ride-hailing firm Uber first set up operations in South Africa in 2013, setting the stage for its foray across the continent while radically transforming the entire taxi industry.
Almost a decade later, Africa’s taxi industry is now dominated by tens of local and international tech-led ride-on-demand platforms, with the latest additions being global giants Didi Chuxing from China and Russia’s inDriver.
Looking to edge out its competitors, Chinese behemoth Didi is currently expanding across the continent, stepping up competition for market leaders Uber and Estonia-based Bolt. Evidence shows it is preparing to enter Nigeria, having begun operations in South Africa in March and Egypt just last month when the company posted a job opening for a driver center manager in Lagos – the same role it first advertised for when entering South Africa and Egypt.
A key indicator of the company’s imminent expansion into Nigeria was hidden within the lines of the driver center manager’s responsibilities – “to collaborate with operations and Didi’s team to support the successful launch.”
Didi did not respond to multiple TechCrunch requests for comment about its expansion plans in Africa.
Didi is one of the biggest ride-hailing services in the world. However, unlike global competitors Uber and Bolt, which years ago saw Africa as a key market in their quest for global dominance, the Chinese firm held off the continent until now.
Founded in 2012, Didi has around 600 million users across 17 countries in Africa, Asia, Latin America and Russia. The company also has over 15 million annual active drivers.
In addition to launching other mobility platforms, Didi now owns minority stakes in other global platforms — the United States’ Lyft and Uber, Indonesia’s Grab, Egypt’s Careem and India’s Ola. It also fully acquired Brazil’s 99.
As Didi starts its incursion into Africa, Russia’s inDriver is firming up its presence across the same markets, where it recently started taking commissions from drivers.
Unlike other taxi-hailing apps that have a unilateral billing structure, inDriver allows riders to negotiate trip charges with drivers, making it popular among taxi users.
Taxi drivers in Kenya’s capital Nairobi using inDriver, which rolled out its services in Africa in 2018, have over the last few days received notifications from the company confirming the introduction of a 9.52% commission for every trip made. The commission is lower than Didi’s 13%, although both are much lower than Uber’s 25% and Bolt’s 20%.
InDriver inferred that it was introducing the charges due to the increased demand of the service, but it was keen to keep the commission lower than those of its competitors. The app was launched about three years ago across multiple markets in Africa including South Africa, Nigeria, Tanzania, Morocco and Botswana with the promise of a commission-free first year. The company is just now introducing commissions in some of these markets, although the deductions are already in effect in Nigeria and South Africa.
In a notification sent to drivers in Kenya, inDriver said that it “became a noticeable event in the passenger rides market in Nairobi. Many people use it daily and their number is increasing. This extensive work requires significant costs. To cover these costs, we introduce payments for each order in the amount of 9.52%. To keep inDriver still profitable for both passengers and drivers, the amount of payments is lower than in other services, where payments can range from 15% to 30% of each order.”
The new update comes as the company plans to grow in different markets, having already diversified into the courier business.
The company launched its delivery business in April last year, at the height of the pandemic, to tap the demand for parcel delivery services. Courier services enlisted on the app include auto, foot and moto, and are available in over 16 countries. The company is now introducing freight services in different markets around the world.
Founded in 2013 by Arsen Tomsky, inDriver is currently available in 34 countries and recently crossed the 100-million download mark.
As it joins Didi to step up competition in Africa, market pioneers Uber and Bolt are expanding their service range in cities across the continent.
Currently, Uber is rolling out Pool Chance, a feature that lets riders headed in the same direction share the cost of the journey, in Kenya, with plans to offer the low-cost service in Ghana and Nigeria. The company says that the rollout of budget services is part of its plan to attract price-sensitive users.
Across the continent, Uber has over the last few months expanded into new regions and introduced new products as part of its strategy to retain existing customers and attract new ones amid growing competition. Earlier this month, the firm entered two additional cities in Nigeria — Ibadan and Port Harcourt — bringing into the regions a service that is already available in three other cities.
In South Africa, Uber is now available in 40 cities, serving 80% of the urban population, with premium services Uber Comfort, UberX and UberBlack and budget service UberGo. It recently expanded into 21 new cities and added a feature last August that allows the booking of trips a month in advance.
The company plans to continue investments into African cities through collaborations with national and local authorities.
“We know that we face significant competition across local transportation modes in Africa. These are vibrant and competitive with many viable alternatives, including ridesharing, personal cars and public transportation—which consumers can and do choose between,” Frans Hiemstra, the general manager for Uber Sub-Saharan Africa, told TechCrunch.
“We believe competition makes us better, which improves the service for our riders and earners alike,” he said.
Uber is still king in terms of combined market share in Africa; it claims to have about 150,000 drivers in its eight markets across the continent, while Bolt comes in second.
Bolt has been aggressively expanding its services in Africa. The firm is planning to roll out electric taxi options in South Africa four months after introducing e-bike food delivery services in Johannesburg and Cape Town. Bolt also launched its food delivery service in Nigeria last month.
Like Uber, Bolt sees myriad opportunities in the continent.
“We see that there is room for several players across the continent. The infrastructure and experience we have built up with our ride-hailing business give us a good platform to expand and diversify our services,” said Bolt’s regional director for Africa and Middle East, Paddy Partridge.
For new players like Didi, it will be an entry to a market that dealt with drivers and partners demanding better working terms.
In Nigeria and Kenya, both Uber and Bolt faced a series of protests earlier this year as their drivers expressed displeasure with the ride-hailing companies’ decision to increase their commissions, despite burdening users with price surges. However, no notable changes have been made from either of the two companies in line with the demands of drivers.
Didi’s operations elsewhere have not been without drama. Before it went public on the NYSE this year – nine years after operating as a privately held startup and raising $25 billion from investors – the Alibaba, SoftBank and Apple-backed company faced scrutiny from the Chinese government and regulators. It was accused of employing anti-competitive practices and pricing and misusing users’ personal information.
Didi’s fallout with China is just one of the many struggles it dealt with this year. Trying to compensate for the troubles at home, the firm looked to enter the U.K. market, but the move was met with concerns from the British Parliament that China could harvest data from Brits using Didi’s service. However, it seems its entry into African markets has been smooth — and could explain why it wants to keep its operations quiet: to avoid scrutiny.
Twitter Blue introduces ‘Labs’ to give users early access to new features – TechCrunch
Twitter is rolling out a new feature called ‘Labs’ for Twitter Blue, its premium subscription service. Labs will give Twitter Blue subscribers early access to features that Twitter is testing as a part of that bundle, which is currently only available in Canada and Australia.
Now, Labs subscribers now have the ability to upload videos that are up to 10-minutes long from their desktop. Standard users currently only have the option to upload videos that are up to 2 minutes and 20 seconds long. Additionally, iOS users can now swipe to pin their favorite conversations to the top of their direct message inbox.
Twitter says features that are released via Labs may eventually roll out to the rest of Twitter, become a static feature of Twitter Blue, or be scrapped altogether based on feedback it hears from subscribers.
“Labs also provides an opportunity for other internal product teams to submit features, get early quantitative and qualitative data, and then later release to a wider audience. What’s featured in Labs will change as we develop new features,” the company said in a statement.
Twitter had said last month it planned to be more experimental as it released new products, noting that it would share its progress publicly along the way and scrap ideas that didn’t work — as it recently did with Fleets.
“We believe that if we’re not winding things down every once in a while, then we’re not taking big enough bets,” said Twitter Head of Consumer Product Kayvon Beykpour at the time.
In Canada and Australia, a Twitter Blue subscription currently costs $3.49 CAD or $4.49 AUD, respectively. The subscription gives Twitter users access to premium features, including tools to organize bookmarks and an “Undo Tweet” feature, which seems to be the closest thing Twitter will offer in relation to the long-requested “edit” button. Twitter Blue also comes with a reader mode feature.
Hinge launches a new ‘Voice Prompts’ feature to give users a new way to interact – TechCrunch
Hinge is rolling out a new ‘Voice Prompts’ feature to give its users a new way to connect with their matches. Voice Prompts will allow users to answer a prompt through a 30-second voice recording. The new feature is rolling out globally starting today.
Hinge says the new feature allows people to give others a glimpse into their personality and perhaps hint at what a first date would be like. The feature will prompt users to discuss a certain topic or share a specific fun story. For instance, the prompts may ask users to discuss their biggest date fail or share a random fact that they love.
The company says 65 percent of its users say they believe hearing someone’s voice would help them determine interest in a match, as 75 percent of users said it’s difficult to feel connected with a match when their conversation is limited to just text and photos.
Hinge also plans to launch a new ‘Voice Notes’ feature later this fall. Voice Notes will make it possible for users to have a conversation that captures their personality while messaging each other. Hinge says both Voice Notes and Voice Prompts will allow people to better showcase who they are at different points in their dating journey.
Additionally, Hinge is updating its algorithm to help non-binary users better represent themselves while connecting with others on the app. To do this, Hinge will offer a “non-binary” gender category to ensure that their gender is acknowledged.
It’s worth noting that Hinge isn’t the only dating app to add voice features, as audio options are becoming more popular in the space. For instance, Bumble and Happn both have voice note features. Additionally, a new app called String lets users only communicate through voice notes. It’s clear that dating apps are looking to leverage the convenience of voice notes to retain and garner more users, as the feature takes away the awkwardness of a phone call but takes the conversation a step further than texts.
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