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Apple’s five reasons 2018 iPad Pro can replace your computer: But do you agree?

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As the debate whether the iPad Pro can replace a laptop continues, Apple has released a new ad outlining five reasons why its tablet “can be your next computer”.

The ads are the latest take on Apple’s message since releasing the first iPad Pro in 2016 and calling it “the ultimate PC replacement“.

Some were convinced that iOS 11 made the iPad Pro a preferable mobile computer to a MacBook. But many believe that the lack of mouse support and having to use the screen as the touchpad just don’t provide a computer-like experience.

However, the first point Apple makes in the new ad is that the 2018 iPad Pro is more powerful than most computers.

Recent Geekbench benchmarks do show the iPad Pro with Apple’s new A12X chip does have comparable single- and multi-core performance to the 15-inch 2018 MacBook Pro with Intel’s six-core Core i7 chips.

Second, the iPad Pro is many more things than a laptop, according to Apple. It says it’s a camera, a cinema, an editing suite, a music studio, a book, and — with the keyboard — a computer.

Third, the iPad Pro “goes anywhere” and “stays connected everywhere”, if you buy the LTE model.

SEE: How we learned to talk to computers, and how they learned to answer back (cover story PDF)

The fourth argument is that “It’s as easy as this”, with graphics suggesting the convenience of Face ID unlock, gestures, and split window for moving files around.

Finally, the fifth argument is that it’s “even better with Apple Pencil”.

Apple’s final word on the issue is that the new iPad Pro is “like a computer unlike any computer”.

At least on the question of price that statement is true. The iPad Pro’s price of $799 and $999 for the 11-inch and 12.9-inch models, respectively, make it cheaper than the new MacBook Air.

But the fully decked out 12.9-inch iPad-Pro with a keyboard and Apple Pencil costs over $2,000, just like a high-end laptop.

Apple’s new advert offers five reasons for buying the new iPad Pro. Source: Apple/YouTube

Apple’s final argument is that the iPad Pro is “even better with Apple Pencil”.


Image: Apple/YouTube

Previous and related coverage

New iPad Pro rivals 2018 MacBook Pro’s performance, say benchmarks

Apple’s A12X chip puts the new iPad Pro’s performance within range of top-end MacBook Pros.

How the iPad Pro with Smart Keyboard totally replaced my Macbook

Last September I wondered if an iPad – with iOS 11 and the Files app – might replace my MacBook. Since then I’ve acquired a 10.5-inch iPad Pro and Apple’s Smart Keyboard. Any trade-offs? I was surprised.

Think the iPhone is expensive? The iPad Pro has it beat

Apple’s new iPad Pro redefines what expensive means for an iOS device, and paves the way for an even more expensive iPhone.

The new iPad Pro has a surprise new feature

Sometimes wishes do indeed become true.

Your old $99 Apple Pencil is now junk

If you’re already an iPad Pro user that relies on the Apple Pencil and are planning on upgrading to a new iPad Pro, then Apple has a nasty surprise in store for you.

A brief history of Apple iPad models 2010-2018 (Gallery)

Apple’s iPad exploded into the consumer tech market in April of 2010, months ahead of the first Android-powered tablet, and since then the company has sold some 400 million units. Let’s take a look at where this device started, and how it has changed and evolved over the years.

iPad Pro 2018: Cheat sheet TechRepublic

In October 2018, Apple updated its enterprise-focused iPad line. Here are the critical details that professionals need to know about the iPad Pro 2018.

Apple iPad Pro, MacBook Air get some iPhone X magic, but challenges remain CNET

Apple gives its iPads and its MacBook Air a makeover in a bid to get you to take them more seriously.

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YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022 – TechCrunch

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YouTube is giving its TikTok competitor, YouTube Shorts, an injection of cash to help it better compete with rivals. The company today introduced the YouTube Shorts Fund, a $100 million fund that will pay YouTube Shorts creators for their most viewed and most engaging content over the course of 2021 and 2022. Creators can’t apply for the fund to help with content production, however. Instead, YouTube will reach out to creators each month whose videos exceeded certain milestones to reward them for their contributions.

The company expects to dole out money to “thousands” of creators every month, it says. And these creators don’t need to be in the YouTube Partner Program to qualify — anyone is eligible to receive rewards by creating original content for YouTube Shorts.

YouTube declined to share more specific details about the fund’s operations at this time, including how creators will be vetted or what specific thresholds for receiving payments YouTube has in mind. It also wouldn’t offer details as to whether YouTube creators could receive multiple payments in the same pay period if they had several videos that would qualify, or any other details.

And while the company stressed that only “original” content would gain rewards, it didn’t clarify how it will go about checking to ensure the content isn’t already uploaded on another platform, like Reels, Snapchat, or TikTok.

Image Credits: YouTube

Instead, YouTube said that more details about the payments and qualifications would be available closer to the fund’s launch, which is expected sometime in the next few months. It pointed out also that it has paid out over $30 billion to creators, artists and media companies over the last three years, and it expects the new fund will help it to build a long-term monetization model for Shorts on YouTube going forward.

YouTube isn’t the only platform to take on the threat of TikTok by throwing cash at the problem.

Snapchat has been paying $1 million per day to creators for their top-performing videos on Spotlight, its own TikTok clone, minting several millionaires in the process. Facebook-owned Instagram, meanwhile, made lucrative offers to top TikTok stars to use its new service, Reels, The WSJ reported last year.

Despite the size of these efforts, TikTok’s own Creator Fund remains a competitive force. It announced its fund would grow to over $1 billion in the U.S. in the next three years and would be more than double that on a global basis. This March, it also added another requirement to receiving the fund’s payments, including having at least 100K authentic views in the last 30 days — a signal that it’s setting the bar even higher, given its current success.

Alongside the debut of YouTube’s Shorts Fund, the company also noted it’s expanding its Shorts player feature across more place on YouTube to help viewers discover this short-form video content, will begin testing ads for Shorts, and will be rolling out the new “remix audio” feature to all Shorts creators.

Image Credits: YouTube

This somewhat controversial feature allows Shorts creators to sample sounds from other YouTube videos for use in their Shorts, instead of only using song clips or original audio. Some YouTube creators were surprised to find the feature was opt-out by default — meaning their content could be used on YouTube Shorts unless they took the time to turn this setting off or removed their video from YouTube.

Since its launch, YouTube has also rolled out other features to Shorts, including support for captions, the ability to record up to 60 seconds with the Shorts camera, the ability to add clips from your phone’s gallery to your recordings made with the Shorts camera, and the ability use basic filters to color correct videos. YouTube says more effects will arrive in the future.

But even as YouTube tries to catch up with TikTok on feature sets, TikTok has been expanding its own effects lineup and becoming more YouTube-like by supporting longer videos. Some TikTok creators, for example, have recently been given the ability to record videos 3 minutes in lengths, instead of just 60 seconds.

YouTube says the new fund will roll out in the coming months and it will listen to the feedback from the creator community to develop a long-term program designed for YouTube Shorts.

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Facebook ordered not to apply controversial WhatsApp T&Cs in Germany – TechCrunch

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The Hamburg data protection agency has banned Facebook from processing the additional WhatsApp user data that the tech giant is granting itself access to under a mandatory update to WhatsApp’s terms of service.

The controversial WhatsApp privacy policy update has caused widespread confusion around the world since being announced — and already been delayed by Facebook for several months after a major user backlash saw rivals messaging apps benefitting from an influx of angry users.

The Indian government has also sought to block the changes to WhatApp’s T&Cs in court — and the country’s antitrust authority is investigating.

Globally, WhatsApp users have until May 15 to accept the new terms (after which the requirement to accept the T&Cs update will become persistent, per a WhatsApp FAQ).

The majority of users who have had the terms pushed on them have already accepted them, according to Facebook, although it hasn’t disclosed what proportion of users that is.

But the intervention by Hamburg’s DPA could further delay Facebook’s rollout of the T&Cs — at least in Germany — as the agency has used an urgency procedure, allowed for under the European Union’s General Data Protection Regulation (GDPR), to order the tech giant not to share the data for three months.

A WhatsApp spokesperson disputed the legal validity of Hamburg’s order — calling it “a fundamental misunderstanding of the purpose and effect of WhatsApp’s update” and arguing that it “therefore has no legitimate basis”.

“Our recent update explains the options people have to message a business on WhatsApp and provides further transparency about how we collect and use data. As the Hamburg DPA’s claims are wrong, the order will not impact the continued roll-out of the update. We remain fully committed to delivering secure and private communications for everyone,” the spokesperson added, suggesting that Facebook-owned WhatsApp may be intending to ignore the order.

We understand that Facebook is considering its options to appeal Hamburg’s procedure.

The emergency powers Hamburg is using can’t extend beyond three months but the agency is also applying pressure to the European Data Protection Board (EDPB) to step in and make what it calls “a binding decision” for the 27 Member State bloc.

We’ve reached out to the EDPB to ask what action, if any, it could take in response to the Hamburg DPA’s call.

The body is not usually involved in making binding GDPR decisions related to specific complaints — unless EU DPAs cannot agree over a draft GDPR decision brought to them for review by a lead supervisory authority under the one-stop-shop mechanism for handling cross-border cases.

In such a scenario the EDPB can cast a deciding vote — but it’s not clear that an urgency procedure would qualify.

In taking the emergency action, the German DPA is not only attacking Facebook for continuing to thumb its nose at EU data protection rules, but throwing shade at its lead data supervisor in the region, Ireland’s Data Protection Commission (DPC) — accusing the latter of failing to investigate the very widespread concerns attached to the incoming WhatsApp T&Cs.

(“Our request to the lead supervisory authority for an investigation into the actual practice of data sharing was not honoured so far,” is the polite framing of this shade in Hamburg’s press release).

We’ve reached out to the DPC for a response and will update this report if we get one.

Ireland’s data watchdog is no stranger to criticism that it indulges in creative regulatory inaction when it comes to enforcing the GDPR — with critics charging commissioner Helen Dixon and her team of failing to investigate scores of complaints and, in the instances when it has opened probes, taking years to investigate — and opting for weak enforcements at the last.

The only GDPR decision the DPC has issued to date against a tech giant (against Twitter, in relation to a data breach) was disputed by other EU DPAs — which wanted a far tougher penalty than the $550k fine eventually handed down by Ireland.

GDPR investigations into Facebook and WhatsApp remain on the DPC’s desk. Although a draft decision in one WhatsApp data-sharing transparency case was sent to other EU DPAs in January for review — but a resolution has still yet to see the light of day almost three years after the regulation begun being applied.

In short, frustrations about the lack of GDPR enforcement against the biggest tech giants are riding high among other EU DPAs — some of whom are now resorting to creative regulatory actions to try to sidestep the bottleneck created by the one-stop-shop (OSS) mechanism which funnels so many complaints through Ireland.

The Italian DPA also issued a warning over the WhatsApp T&Cs change, back in January — saying it had contacted the EDPB to raise concerns about a lack of clear information over what’s changing.

At that point the EDPB emphasized that its role is to promote cooperation between supervisory authorities. It added that it will continue to facilitate exchanges between DPAs “in order to ensure a consistent application of data protection law across the EU in accordance with its mandate”. But the always fragile consensus between EU DPAs is becoming increasingly fraught over enforcement bottlenecks and the perception that the regulation is failing to be upheld because of OSS forum shopping.

That will increase pressure on the EDPB to find some way to resolve the impasse and avoid a wider break down of the regulation — i.e. if more and more Member State agencies resort to unilateral ’emergency’ action.

The Hamburg DPA writes that the update to WhatsApp’s terms grant the messaging platform “far-reaching powers to share data with Facebook” for the company’s own purposes (including for advertising and marketing) — such as by passing WhatApp users’ location data to Facebook and allowing for the communication data of WhatsApp users to be transferred to third-parties if businesses make use of Facebook’s hosting services.

Its assessment is that Facebook cannot rely on legitimate interests as a legal base for the expanded data sharing under EU law.

And if the tech giant is intending to rely on user consent it’s not meeting the bar either because the changes are not clearly explained nor are users offered a free choice to consent or not (which is the required standard under GDPR).

“The investigation of the new provisions has shown that they aim to further expand the close connection between the two companies in order for Facebook to be able to use the data of WhatsApp users for their own purposes at any time,” Hamburg goes on. “For the areas of product improvement and advertising, WhatsApp reserves the right to pass on data to Facebook companies without requiring any further consent from data subjects. In other areas, use for the company’s own purposes in accordance to the privacy policy can already be assumed at present.

“The privacy policy submitted by WhatsApp and the FAQ describe, for example, that WhatsApp users’ data, such as phone numbers and device identifiers, are already being exchanged between the companies for joint purposes such as network security and to prevent spam from being sent.”

DPAs like Hamburg may be feeling buoyed to take matters into their own hands on GDPR enforcement by a recent opinion by an advisor to the EU’s top court, as we suggested in our coverage at the time. Advocate General Bobek took the view that EU law allows agencies to bring their own proceedings in certain situations, including in order to adopt “urgent measures” or to intervene “following the lead data protection authority having decided not to handle a case.”

The CJEU ruling on that case is still pending — but the court tends to align with the position of its advisors.

 

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Facebook is testing pop-up messages telling people to read a link before they share it – TechCrunch

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Years after popping open a pandora’s box of bad behavior, social media companies are trying to figure out subtle ways to reshape how people use their platforms.

Following Twitter’s lead, Facebook is trying out a new feature designed to encourage users to read a link before sharing it. The test will reach 6 percent of Facebook’s Android users globally in a gradual rollout that aims to encourage “informed sharing” of news stories on the platform.

Users can still easily click through to share a given story, but the idea is that by adding friction to the experience, people might rethink their original impulses to share the kind of inflammatory content that currently dominates on the platform.

Twitter introduced prompts urging users to read a link before retweeting it last June and the company quickly found the test feature to be successful, expanding it to more users.

Facebook began trying out more prompts like this last year. Last June, the company rolled out pop-up messages to warn users before they share any content that’s more than 90 days old in an an effort to cut down on misleading stories taken out of their original context.

At the time, Facebook said it was looking at other pop-up prompts to cut down on some kinds of misinformation. A few months later, Facebook rolled out similar pop-up messages that noted the date and the source of any links they share related to COVID-19.

The strategy demonstrates Facebook’s preference for a passive strategy of nudging people away from misinformation and toward its own verified resources on hot button issues like COVID-19 and the 2020 election.

While the jury is still out on how much of an impact this kind of gentle behavioral shaping can make on the misinformation epidemic, both Twitter and Facebook have also explored prompts that discourage users from posting abusive comments.

Pop-up messages that give users a sense that their bad behavior is being observed might be where more automated moderation is headed on social platforms. While users would probably be far better served by social media companies scrapping their misinformation and abuse-ridden existing platforms and rebuilding them more thoughtfully from the ground up, small behavioral nudges will have to do.

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