Apple has released a new iPhone TV ad that puts the question of privacy center stage, emphasizing to people that ‘Privacy Matters’ in life and therefore that it matters on the device where your life is stored.
The ad is available to view on YouTube but will be airing on prime time TV slots in the US throughout March before being shown in some other international markets.
Apple offers a non-technical explanation of privacy through real-life scenarios that are meant to remind viewers why privacy on a phone matters.
The scenes include two men in a cafe discussing something and then pausing when a waitress arrives to take away their plates. That’s followed by a series of shutting doors, a man hesitating over which urinal to pick, a girl eating her paper note when a teacher asks to see it, lots of locks, and a woman who’s applying makeup closing her car window after she realizes a man in the car beside hers is watching.
“If privacy matters in your life it should matter to the phone your life is on,” the ad states. “Privacy. That’s iPhone.”
It’s the same theme and tone as the billboard Apple put up outside the CES 2019 tech conference in Las Vegas, which stated: “What happens on your iPhone, stays on your iPhone.”
The ‘privacy matters’ ad of course comes on the heels of the huge privacy bug in the Group FaceTime feature, which let other FaceTime users eavesdrop on fellow iPhone owners.
SEE: IT pro’s guide to the evolution and impact of 5G technology (free PDF)
Apple offers a more technical take on what privacy translates to on the iPhone beneath the ad, as well as a link to Apple’s page explaining how Apple products protect user privacy.
“From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.”
The ad is meant to differentiate Apple from ad-driven businesses like Google and Facebook, which depend on collecting and using private data.
It’s also in line with a number of speeches Apple CEO Tim Cook has made in the past year on the importance of privacy. He told a group of European privacy regulators in October that a “data industrial complex” had emerged around online personal data that was weaponized and used against users with “military efficiency”.
Previous and related coverage
Apple: iPhone’s Group FaceTime isn’t working as it did before eavesdrop bug fix
Apple confirms that Group FaceTime ‘add person’ feature is hobbled after eavesdropping patch in iOS 12.1.4.
Apple’s Tim Cook: Our personal data is ‘weaponized against us’ by you-know-who
Apple’s Tim Cook calls on the US to introduce equivalent laws to Europe’s GDPR privacy regulations.
iPhone Facetime eavesdrop bug: Now lawmakers demand answers from Apple
Apple accused of not being transparent about its response to the Group FaceTime eavesdropping bug.
iPhone snooping: Apple cracks down on apps that secretly record taps, keystrokes
iOS app developers have been capturing how users interact with screens without gaining user consent.
iPhone FaceTime bug: Now Apple sued over eavesdrop on lawyer’s client phone call
Apple sued over FaceTime eavesdropping bug and faces criticism for not responding to bug reports.
Apple apologizes for FaceTime eavesdropping bug, update coming next week
Group FaceTime calls are currently disabled for all users through the server, and a software update will arrive next week to completely fix the issue.
Severe vulnerability in Apple FaceTime found by Fortnite player
The teen’s mother attempted to contact Apple with no success.
Apple disables Group FaceTime function that was allowing callers to listen and view without your consent
Apple iPhone users discovered a serious FaceTime bug that lets you hear audio from another iPhone or even view live video without the recipient’s knowledge.
iOS 12.1.1 is now available, fixes an annoying FaceTime feature
The update includes bug fixes and FaceTime improvements.
Apple FaceTime bug prompts investigation from NY attorney general CNET
The probe is focused on Apple’s response to the eavesdropping vulnerability.
How Apple Group FaceTime could replace Google Hangouts Chat and Skype for Business TechRepublic
At WWDC, Apple announced a new feature for iOS 12 that will allow FaceTime to accommodate up to 32 people at once. This could make Apple a contender in the enterprise video conferencing realm.
YouTube launches hashtag landing pages to all users – TechCrunch
YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag link directly. Before, these actions would return a mix of content related to the hashtag, but not only those videos where the hashtag had been directly used. Now that’s changing, as YouTube has fully rolled out its new “hashtag landing pages.”
Going forward, when you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using the hashtag. This page is also sorted to keep the “best” videos at the top, YouTube claimed. The ranking algorithm, however, may need some work as it’s currently surfacing an odd mix of both newer and older videos and seems to be heavily dominated by Indian creator content, in several top categories.
The result, then, is not the equivalent to something like a hashtag search on a social network like Facebook or Twitter, for example, where more recent content gets top billing. For that reason, it may be difficult to use these hashtag landing pages for discovery of new videos to watch, as intended, but could still serve as an interesting research tool for creators looking to better leverage the hashtag format.
For instance, you may find that the #interiordesign hashtag is a crowded place, with 8,400 channels and 29,000 videos, but a niche hashtag like #interiordesignlivingroom has under 100 channels and videos. If people began to use hashtags regularly to seek out videos, using narrowly targeted tags could potentially help creators’ videos be more easily found.
The hashtag landing pages are accessed through clicking on a tag on YouTube, not by doing a hashtag search. However, if you want to go to a particular hashtag page directly, you can use the URL format of youtube.com/hashtag/[yourterm] (e.g., youtube.com/hashtag/beauty).
We’ve noticed, in testing the feature, that there are not hashtag pages for some controversial terms associated with content YouTube previously said it would block, like QAnon and election conspiracy videos, such as #stopthesteal.
The feature itself was first announced through YouTube’s Community forum earlier this month, where it was described as a new way that YouTube would “group content together and help you discover videos through hashtags.”
On Tuesday, YouTube noted on its “Creator Insider” channel that the feature had been fully rolled out to 100% of all users. (The video’s creator, however, misspoke, by saying you could “search” for hashtags to reach the new landing page. That is not the case today.) The hashtag landing pages are available on both desktop and mobile.
‘Slow dating’ app Once is acquired by Dating Group for $18M as it seeks to expand its portfolio – TechCrunch
Five-year-old “slow dating” app Once has been acquired by the Dating Group, one of the largest companies in the dating world, for $18 million in cash and stock. Dating Group has 73 million registered users across a range of portfolio apps, including Dating.com.
Clémentine Lalande, co-founder and CEO of Once, will continue leading the company under a two-year agreement. Fellow co-founder Jean Meyer retained a stake in the company after departing two years ago.
Once has 9 million users on its platform, while the startup also garnered a further 1 million from a spin-out app it later launched called Pickable.
Once is a dating app that uses matching algorithms to deliver just one match per day to each user. It pitched itself as an alternative to the frenetically paced apps such as Tinder and Bumble. Indeed, Bumble revealed last week that two in five people of those it surveyed are taking longer to get to know someone as a result of pandemic lockdowns. And 38% Bumble users admit that it had made them want something more serious. So Once had a ready market.
Each pair on the Once app has 24 hours of each other’s attention and can continue chatting if they “like” each other. The AI looks at the account’s info, dating preferences and previous history in order to find the best possible match. Users can also rate each particular profile to let the AI better understand their taste.
In a statement, Lalande said: “I am thrilled to join the Dating Group today, both because of their proven focus on post-swiping dating alternatives, and to leverage the huge synergies between Once and Dating Group. In such a concentrated and competitive market having a large partner will allow us to augment our reach and accelerate geographical expansion”.
Bill Alena, chief investment officer at Dating Group said: “We strongly believe in the concept of AI and making quality matches. We see a huge potential in integrating Once into our portfolio. We’re excited to have Clémentine join Dating Group, she and her team have built a fascinating product and with this acquisition, Dating Group expands deeper into the Western European market.”
Dating Group has offices in seven countries and a team of more than 500 professionals, with more than 73 million registered users across the entire portfolio. Its brands include Dating.com, DateMyAge, Dil Mil, Cherish, Tubit, AnastasiaDate and ChinaLove.
Facebook’s Oversight Board will review the decision to suspend Trump – TechCrunch
Facebook announced Thursday that its newly established external policy review group will take on one of the company’s most consequential acts: The decision to suspend former President Trump.
On January 7, Facebook suspended Trump’s account indefinitely. That decision followed the president’s actions the day prior, when he incited a violent mob that stormed the U.S. Capitol, leaving American democracy on a razor’s edge and a nation already deep in crisis even more shaken.
Facebook VP of Global Affairs and Communications Nick Clegg called the circumstances around Trump’s suspension an “unprecedented set of events which called for unprecedented action” and explained why the Oversight Board would review the case.
“Our decision to suspend then-President Trump’s access was taken in extraordinary circumstances: A U.S. president actively fomenting a violent insurrection designed to thwart the peaceful transition of power; five people killed; legislators fleeing the seat of democracy,” Clegg said in a blog post.
“This has never happened before — and we hope it will never happen again.”
In its own statement on taking the case, the Oversight Board explained that a five-member panel will evaluate the case soon with a decision planned within 90 days. Once that smaller group reaches its conclusions on how to handle Trump’s Facebook status — and, potentially, future cases involving world leaders — the decision will require approval from the majority of the board’s members. After that, the pace picks up a bit and Facebook will have one week to implement the board’s final decision.
Facebook likes to say that the board is independent, but in spite of having the autonomy to make “binding” case-by-case decisions, the board grew out of Facebook itself. The company appointed the board’s four original co-chairs and those members went on to expand the group into a 20-member body.
As we’ve previously reported, the mechanics of the board bias its activity toward Facebook content taken down — not the stuff that stays up, which generally creates larger headaches for the company and society at large. Facebook has responded to this critique, noting that while the board may initially focus on reviewing takedowns, content still up on the platforms will be part of the project’s scope “as quickly as possible.”
Given some of the criticism around the group, the Trump case is a big moment for how impactful the board’s decisions will really wind up being. If it were to overturn Facebook’s decision, that decision would likely kick up a new firestorm of interest around Trump’s Facebook account, even as the former president recedes from the public eye.
The most interesting bit about the process is that it will allow the former president’s account admins to appeal his own case. If they do so, the board will review a “user statement” arguing why Trump’s account should be reinstated.
Facebook’s external decision-making body is meant as a kind of “supreme court” for the company’s own policy making. It doesn’t really move quickly or respond in the moment, but instead seeks to establish precedents that can lend insight to future policy cases. While the per-case decisions are binding, whether the broader precedents it creates will impact Facebook’s future policy decisions remains to be seen.
Google Search on mobile is about to get a big visual redesign
Google is about to roll out a redesigned Search on mobile, the company said in a blog post today, explaining...
What happens to the brain on sudden impact? Egg yolks could hold the answer
A rotational deceleration experiment with egg yolk, using an egg scrambler and measuring the soft matter deformation, to find possible...
Pinterest’s new AR feature lets you try on virtual eyeshadow
Shopping online is the primary way people get most of the items they want or need, but there are some...
If Apple lets me trash this dongle I’ll be overjoyed
I’m a Mac user, and a macOS fan, and I like Apple’s industrial design, but the chatter of a return...
Blizzard absorbs acclaimed Activision studio as a dedicated “support” team
Blizzard Entertainment The corporate-behemoth organism that is Blizzard Entertainment, which exists in a symbiotic state next to megaton game publisher...
Social12 months ago
CrashPlan for Small Business Review
Gadgets2 years ago
A fictional Facebook Portal videochat with Mark Zuckerberg – TechCrunch
Mobile2 years ago
Memory raises $5M to bring AI to time tracking – TechCrunch
Social2 years ago
iPhone XS priciest yet in South Korea
Cars2 years ago
What’s the best cloud storage for you?
Security2 years ago
Google latest cloud to be Australian government certified
Social2 years ago
Apple’s new iPad Pro aims to keep enterprise momentum
Cars2 years ago
Some internet outages predicted for the coming month as ‘768k Day’ approaches