Connect with us

Gadgets

Audi proves two little screens are better than one big screen – TechCrunch

Published

on

I’m spending some time in the new Audi Q8, and the car company equipped the crossover with its latest infotainment system. I love it, fingerprints, dust and all.

The grimy screens are part of the story. I could have cleaned up the screens for the photos, but I thought it was essential to show the screens after a couple of weeks of use.

There are two screens placed in the center stack of the Q8. The top one features controls for the radio, mapping system and vehicle settings. The bottom screen is for climate controls and additional controls like garage door opener and the vehicle’s cameras. Both have haptic feedback, so the buttons feel nearly real.

Both screens are tilted at the right angle, and the shifter is built in a way that provides a handy spot to rest your wrist, steadying it as you hit the screens.

Car companies are turning to touchscreens over physical buttons. It makes sense on some level, as screens are less expensive and scalable across vehicles. With screens, car companies do not need to design and manufacture knobs, buttons and sliders but instead create a software user interface.

Tesla took it to the next level with the debut of the Model S in 2012. The car company stuck a massive touchscreen in the center stack. It’s huge. I’m not a fan. I find the large screen uncomfortable and impractical to use while driving. Other car companies must agree, as few have included similar touchscreens in their vehicles. Instead of a single touchscreen, most car makers are using a combination of a touchscreen with physical knobs and buttons. For the most part, this is an excellent compromise, as the knobs and buttons are used for functions that will always be needed, like climate control.

Audi is using a similar thought in its latest infotainment system. The bottom screen is always on and always displays the climate control. There’s a button that reveals shortcuts, too, so if the top screen is turned off, the driver can still change the radio to a preset. The top screen houses buttons for the radio, mapping and lesser-used settings.

The user interface uses a dark theme. The black levels are fantastic, even in direct sunlight, and this color scheme makes it easy to use during the day or night.

The touchscreens have downsides but none that are not present on other touchscreens. Glare is often an issue, and these screens are fingerprint magnets. I also found the screen to run hot to the touch after a few minutes in the sun.

Apple CarPlay remains a source of frustration. The Q8 has the latest CarPlay option, which allows an iPhone to run CarPlay wirelessly. It only works sometimes. And sometimes, when it does work, various apps like Spotify do not work in their typical fashion. Thankfully, Apple just announced a big update for CarPlay that will hopefully improve the connectivity and stability.

The infotainment system is now a critical component. Automakers must build a system that’s competent and feels natural to the driver and yet able to evolve as features are added to vehicles through over-the-air updates. Automakers must build a system that works today and continues to work years from now.

Audi’s latest infotainment system is impressive. It does everything right: it’s not a distraction, it’s easy to use and features fantastic haptic feedback.

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Gadgets

Facebook’s next hardware product will be “smart” Ray-Ban glasses

Published

on

Enlarge / Don’t get too excited about how well these Ray-Bans go with Gitta Banko’s outfit—we don’t know what Facebook’s new smart glasses will look like, only that they’re made in partnership with the brand and its parent company.

In an earnings conference call on Wednesday, Facebook CEO Mark Zuckerberg told investors that the company’s next hardware launch will be “smart glasses” made in partnership with classic sunglasses vendor Ray-Ban.

Zuckerberg segued into the Ray-Ban announcement following a lengthy discussion of Facebook’s plans for Oculus Quest, its all-in-one virtual reality (VR) platform. Zuckerberg says that social media is the real “killer app” for VR, backing that up with data from Oculus Quest: “The most popular apps on Quest are social, which fits our original thesis [that] virtual reality will be a social platform.”

Zuckerberg intends the as yet unnamed smart glasses to be a stepping stone, not an end goal. He remained cagey about their actual purpose, saying only that the glasses “have their iconic form factor, and [let] you do some pretty neat things,” with no concrete details about what those “neat things” might be.

We do know that the glasses aren’t expected to have integrated display, thanks to reporting from The Verge on their initial announcement in September 2020. Without display capabilities, the Ray-Ban/Facebook glasses seem likely to fall in the same category as Amazon’s Echo Frames or Lucyd Lyte—a mostly normal-looking pair of sunglasses with integrated Bluetooth pairing and directional speakers that we reviewed in March.

Zuckerberg describes the smart glasses as a stepping stone toward not only virtual or augmented reality as we know it, but something he calls the metaverse. “So what is the metaverse? It’s a virtual environment [like] an embodied Internet that you’re inside of rather than just looking at. And we believe that this is going to be the successor to the mobile Internet.”

After warning that building his vision will require significant investment not only from Facebook itself but from its entire ecosystem of partners, he doubled down on its eventual importance, saying, “In addition to being the next chapter of the Internet, the metaverse is also going to be the next chapter for us as a company.”

Continue Reading

Gadgets

Facebook set a new ad revenue record, despite Apple’s iOS privacy change

Published

on

Faebook CEO Mark Zuckerberg.

For months, Apple and Facebook waged a PR war (with threats of a legal one) over App Tracking Transparency, a change in recent versions of the iPhone’s iOS software that will often limit how advertising-focused apps and companies can monetize iPhone users.

Facebook’s original public predictions about App Tracking Transparency’s effect were apocalyptic. But even though App Tracking Transparency took effect during Facebook’s most recent quarter (Q2 of 2021) the company still posted huge ad revenue growth.

Facebook’s revenue, which is largely driven by the kinds of advertising that Apple’s iOS change undermines, grew 56 percent year-over-year in Q2, beating investor expectations. The company had 1.9 billion daily active users and 2.9 billion monthly active users. It earned $10.12 of revenue per user, on average.

This was the first earnings report Facebook has delivered on a quarter that should show any effects of App Tracking Transparency on the company’s bottom line. Fifty-six percent YOY growth certainly doesn’t look apocalyptic, but CFO David Wehner told investors to expect a less rosy story in the next quarter:

We continue to expect increased ad targeting headwinds in 2021 from regulatory and platform changes, notably the recent iOS updates, which we expect to have a greater impact in the third quarter compared to the second quarter.

Data on user opt-in rates for tracking has varied quite a bit. Some firms put the figure at just 4 percent, but others place opt-in rates as high as around 30 percent. And it likely depends on the app in question. In any case, users who opt in are definitely not the majority; most users are declining to be tracked when prompted. And each user who does is worth a lot less money to Facebook, which makes much of its money leveraging each user’s data to charge advertisers money to microtarget them and other users with similar attributes.

While Facebook’s initial messaging around App Tracking Transparency was combative and dire, Zuckerberg began changing his tune recently. He began to argue that the change could even be good for Facebook in some ways.

As for today, Zuckerberg is dedicating much of his time to describing his vision for the “metaverse,” which he has identified as the new direction for the company. He has described this vision as a mixed reality layer on our lives whereby people can interact with and socialize with one another virtually in new ways, crossing geographic barriers as if they were simply walking from room to room.

But Apple executives have also outlined a somewhat similar longterm vision, albeit with a very different approach in mind. By forcing Facebook to play by different ad-targeting rules, Apple has strengthened its position against the social media company in any coming battle over a future mixed reality computing landscape.

But at least for this quarter, Facebook doesn’t look like it is suffering too badly from the wound.

Continue Reading

Gadgets

Google Play gets mandatory app privacy labels in April 2022

Published

on

In iOS 14, Apple added a “privacy” section to the app store, requiring app developers to list the data they collect and how they use it. Google—which was one of the biggest targets of Apple’s privacy nutrition labels and delayed app updates for months to avoid complying with the policy—is now aping the feature for Google Play.

Google posted a demo of what the Google Play “Data privacy & security” section will look like, and it contains everything you’d expect if you’ve looked at the App Store lately. There’s information on what data apps collect, whether or not the apps share the data with third parties, and how the data is stored. Developers can also explain what the data is used for and if data collection is required to use the app. The section also lists whether or not the collected data is encrypted, if the user can delete the data, and if the app follows Google’s “Families” policy (meaning all the usual COPPA stuff).

Google Play’s privacy section will be mandatory for all developers in April 2022, and starting in October, Google says developers can start populating information in the Google Play Console “for review.” Google also says that in April, all apps will need to supply a privacy policy, even if they don’t collect any data. Apps that don’t have an “approved” privacy section by April may have their app updates rejected or their app removed.

Google says, “Developers are responsible for providing accurate and complete information in their safety section.”

All of this information is basically just running on the honor system, and on iOS, developers have already been caught faking their privacy labels.

Listing image by Google Play

Continue Reading

Trending