Connect with us

Tech News

Bad PR ideas, esports, and the Valley’s talent poaching war – TechCrunch

Published

on

6 mins ago
Tech News

1 Views

Sending severed heads, and even more PR DON’Ts

I wrote a “master list” of PR DON’Ts earlier this week, and now that list has nearly doubled as my fellow TechCrunch writers continued to experience even more bad behavior around pitches. So, here are another 12 things of what not to do when pitching a startup:

DON’T send severed heads of the writer you want to cover your story

Heads up! It’s weird to send someone’s cranium to them.

This is an odd one, but believe it or not, severed heads seem to roll into our office every couple of months thanks to the advent of 3D printing. Several of us in the New York TechCrunch office received these “gifts” in the past few days (see gifts next), and apparently, I now have a severed head resting on my desk that I get to dispose of on Monday.

Let’s think linearly on this one. Most journalists are writers and presumably understand metaphors. Heads were placed on pikes in the Middle Ages (and sadly, sometimes recently) as a warning to other group members about the risk of challenging whoever did the decapitation. Yes, it might get the attention of the person you are sending their head to, in the same way that burning them in effigy right in front of them can attract eyeballs.

Now, I get it — it’s a demo of something, and maybe it might even be funny for some. But, why take the risk that the recipient is going to see the reasonably obvious metaphorical connection? Use your noggin — no severed heads.

Why your CSO — not your CMO — should pitch your security startup

Source link


Check Also



With just a few days until the release of “Avengers: Endgame,” Marvel fans everywhere are …

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Jeep’s Wild Wrangler Magneto 3.0 Concept EV Is Going Out With A Bang

Published

on

To go with that, Jeep has added Dynatrac 60 front axles (5.38:1 ratio) and Dynatrac 80 rear axles (5.38:1 ratio), along with 20-inch off-road beadlock wheels and 40-inch mud terrain tires. The whole thing is lifted by three inches compared to a standard Wrangler. The result, the automaker says, is an EV that excels in off-road situations, not least because of how controllable the power delivery is.

“When you’re rock crawling, you need to be very neat and clean with your driving,” Mike Allen, Jeep Design Chief, says, “especially if there’s a cliff next to you, you need to be very controlled with that.”

To help, Jeep has added a power selection switch. On the one hand, you can have the maximum 650 horsepower and 900 lb-ft of torque; alternatively, the standard setting tamps it down to a more conservative 285 horsepower and 273 lb-ft. Allen says the range is around 150 miles, though that — nor charging times —was never meant to be the Magneto concept’s focus.

Continue Reading

Tech News

The Best Mods & Upgrades That Can Give New Life To A C4 Corvette

Published

on

Replacing your restrictive and likely corroded factory exhaust with a new cat-back exhaust is one of the best power adders that you can do to your C4 Corvette. The term “cat-back” refers to the section of the system that is downstream of the catalytic converter, a device that removes harmful emissions from exhaust gases.

An aftermarket exhaust with modern muffler technology will reduce backpressure, allowing more air to flow into the engine, which increases horsepower. According to the popular aftermarket exhaust manufacturer Corsa, a cat-back system for the L98 engine (the most common C4 engine) adds 14 horsepower and 16 foot-pounds of torque to an otherwise stock powerplant — all while adding a deep, muscular exhaust note that’ll make your C4 sound like a Corvette should.

Returning to catalytic converters for a moment, they’re typically long-lasting but may eventually fail by becoming contaminated, clogged, or overheated, leading to decreased horsepower. In the process of installing a cat-back exhaust, it’s worth inspecting or proactively replacing the catalytic converter itself. High-flow performance converters are available which will boost horsepower beyond the cat-back exhaust alone, yet still keep your vehicle compliant with the emissions guidelines of the EPA and local authorities.

Continue Reading

Tech News

6 Easy Ways To Unlock Your Android Phone Without A Password

Published

on

For years, fingerprints have been the de-facto phone unlock method because of the method’s incredible convenience and relative security. While a bad actor can, in theory, replicate your fingerprint, and while some Android phones have had fingerprint reader bugs, the majority of the time it’s secure enough to trust while allowing you to access your device in less than a second.

Many modern Android phones utilize an under-display fingerprint sensor that uses either an optical light sensor or ultrasonics to analyze registered fingerprints, while others place a trusty capacitive sensor on the back of the phone or the power button.

Importantly, optical sensors are the easiest of the three to fool in the event someone gets access to your fingerprint. Law enforcement can be especially aggressive should they invent a reason to search your device, having once tried to use a dead man’s finger to do so. However, Android stores fingerprint data in a Trusted Execution Environment, an encrypted section of the phone’s memory that cannot be accessed by the main CPU or by apps.

Setting your fingerprints up can be a bit of a hassle, as some Android phones can be finicky. It may be a good idea to register the same fingerprint twice if you find that your phone’s fingerprint sensor has a hard time recognizing your preferred digit.

Continue Reading

Trending