Bumble has come up with a new way for its dating app and related businesses to generate revenue. The company this week launched filters — a way to sift through potential matches by a set of specific criteria. For example, Bumble Date users can now filter matches by astrological sign or relationship type, among other things, while those on Bumble BFF or Bumble Bizz can filter matches by interests or industry, respectively.
The new feature is meant to save users time by limiting their selection of potential matches to those who are more relevant to their own interests.
A dating app user may want to filter out those who are only looking for casual situations, while a business user may want to filter matches based on whether they’re looking for a job, mentor or collaborator, Bumble explains. And on Bumble’s friend-finding platform, Bumble BFF, people may want to filter for people who enjoy the same things they do — like fitness or photography.
“We’ve been working internally and with our users to create just the right mix of filters that allow for deeper, more meaningful connections and we’re very pleased with what we’ve developed,” said Alexandra Williamson, Bumble chief of brand, in a statement about the launch. “Whether you’re looking for a new job in media, a new mom friend or a date with a Sagittarius who loves live music, Bumble Filters enable you to tailor your experience in a way that ultimately gives you more control of the kinds of relationships you’re looking to build,” she said.
Filtering matches by specific criteria isn’t anything new to dating apps. Other more traditional dating sites, like Match and OkCupid, have offered ways to filter matches, too. But Bumble’s more direct rival Tinder has focused less on filtering and more on speed of moving through matches. It doesn’t let users specify preferences beyond some basics — like location, distance, gender and age.
Whether or not filtering actually helps in delivering a good match, however, is less clear. But it’s certainly something people want.
Today, many women on dating apps ask men for their height, for instance — so often, in fact, that men began volunteering this information on their profiles, even if the profile doesn’t have a field for height. Often, sober people don’t want to match with people who say they drink regularly. Non-smokers generally want to date the same. And so on. But over-filtering could lead to users missing out — after all, how important is the star sign, really, or whether they have pets? (Allergies notwithstanding, of course.)
On the dating side of Bumble, the new filters include height, exercise, star sign, education, drinking, smoking, pets, relationship type, family plans, religion and political leaning.
Bumble BFFs can filter for drinking, smoking, exercise and pets, too, as well as type of friendship, relationship status, whether they have kids or if they’re new to the area.
And Bumble Bizz users can filter by industry, networking relationship type, education and years of experience.
Bumble hopes filters will be an additional stream of revenue for its business, which it said in September was on track for a revenue run rate to $200 million per year. Bumble now claims 46 million users.
The company says all users will receive two free filters in Bumble Date, Bumble BFF and Bumble Bizz, but additional filters will have to be purchased through Bumble Boost — the premium upgrade that also allows you to see who liked you, extend your matches and rematch expired connections. (Boost’s pricing varies based on the time frame — a week, a month, etc. Its weekly plan is $8.99/week, currently.)
Bumble’s filters are available on both iOS and Android.
Google winds down feature that put playable podcasts directly in search results • TechCrunch
Google confirmed it’s putting an end to a feature that allowed users to access playable podcasts directly from the Google Search results in favor of offering podcast recommendations. Officially launched in 2019, the feature surfaced podcasts when they matched a user’s query, including in those cases where a user specifically included the word “podcast” in their search terms. But a few weeks ago, some creators began noticing the podcast carousels had disappeared from Google Search results — and now the company is explaining why that’s the case.
The disappearance was first spotted by Podnews.net, which noted in January that searches for podcasts no longer returned any play buttons or links to Google Podcasts itself. When they tested the feature by searching for “history podcasts” they were only provided with a list of shows alongside links to podcast reviews, Apple Podcast pages, and other places to stream.
At the time, Google simply told the site the feature was working “as intended.”
But a new announcement in Google Podcasts Manager indicates the feature is officially being shut down as of February 13.
“Google Search will stop showing podcast carousels by February 13. As a result, clicks and impressions in How people find your show will drop to zero after that date,” the message states. Podcasters are also being instructed to download any historical data they want to keep in advance of this final closure.
Of course, as many podcasters already discovered, their metrics had already declined as the feature was being wound down.
To be fair, playable podcasts in search wasn’t a remarkably well-executed product as it didn’t offer a way to do much more than click to play an episode. On YouTube’s Podcasts vertical, by comparison, podcast creators can create an index to the various parts of an episode, allowing users to jump directly to the section they wanted to hear. Plus, users can watch a video of the podcast, if the creator chooses to film.
YouTube has also proven to be more popular than Google Podcasts and other competitors. In a 2022 market survey of podcast listeners, for example, YouTube came out ahead of Spotify, Apple Podcasts, and Google Podcasts as users’ preferred podcast platform. Though many podcast market analysis reports don’t consider YouTube when comparing the popularity of various podcast apps, one recent report by Buzzsprout at least suggests that using web browser as a listening app had a very small market share of just 3.5%. And that share had barely increased over the years, despite Google’s indexing of shows.
Reached for comment, Google explained its decision to wind down playable podcasts in Search will allow it to focus on a new addition instead.
“Our existing podcast features will gradually be replaced with a new, single feature, What to Podcast,” a spokesperson told us. They noted the feature is currently live on mobile for English users in the U.S. “This feature provides detailed information about podcasts, links to listen to shows on different platforms, and links to podcasters’ own websites, where available,” the spokesperson added.
According to the help documentation, these recommendations will be personalized to the user if they’re signed into their Google account and will factor in things like the user’s past searches and browsing history, saved podcasts and other podcast preferences. The personalized results can be turned off, however, if the user wants more generic suggestions, Google says.
Roku partners with DoorDash to give users 6 months of free DashPass and shoppable ads • TechCrunch
Today, Roku and DoorDash announced a multi-year partnership in the U.S., Canada and Mexico to give Roku users six months of complimentary DashPass, as well as interactive shoppable ads for DoorDash businesses in the U.S.
Now, new and existing Roku members with linked streaming or smart home devices can get $0 delivery fees on DoorDash orders. DoorDash’s membership program also provides exclusive access to DashPass-only promotions and priority customer support on both DoorDash and the Caviar app, a delivery platform for higher-end restaurants that DoorDash acquired in 2019. After the free six-month trial ends for Roku customers, DashPass costs $9.99 per month.
Plus, for the first time, DoorDash merchants can buy interactive shoppable ads and place click-to-order offers within the ad, the companies claim. This is also the first time that restaurant advertisers can partner with both the streaming company and the food delivery platform to target, measure and attribute TV streaming ads on Roku, the companies added.
Once a user clicks on a TV ad offer, they are sent an SMS message or email directing them to the DoorDash app to redeem the promotion. For instance, if Roku customers see this Wendy’s ad (in the picture below), they get $5 off with any Wendy’s purchase of $15 or more. Wendy’s is the first restaurant brand to partner with DoorDash for this new Roku partnership. The offer ends on March 12.
“We are thrilled to partner with Roku on this unique partnership. While this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming. Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room,” Rob Edell, GM and head of Consumer Engagement at DoorDash, said in a statement.
The partnership was a smart move for both companies. According to Roku’s internal research, one in three Roku users orders take-out or food delivery weekly. Also, 36% of Roku users have an interest in shoppable components like scannable QR codes or text messages.
“Streaming and delivery just go together, which is why we’re making it easier than ever for Roku users to order their favorite food right from their TV,” Gidon Katz, president, Consumer Experience at Roku, said in a statement.
Roku and Walmart announced a similar partnership in June 2022, which allowed viewers to purchase Walmart items while streaming on Roku devices. The biggest difference is that Roku users can buy products directly on the screen instead of being redirected to Walmart.com.
Roku recently reached a new milestone, surpassing 70 million active accounts globally.
TikTok is crushing YouTube in annual study of kids’ and teens’ app usage • TechCrunch
For another year in a row, TikTok has found itself as the social app kids and teens are spending the most time using throughout the day, even outpacing YouTube. According to an ongoing annual review of kids’ and teens’ app usage and behavior globally, the younger demographic — minors ranging in ages from 4 through 18 — began to watch more TikTok than YouTube on an average daily basis starting in June 2020 and TikTok’s numbers have continued to grow ever since.
In June 2020, TikTok overtook YouTube for the first time, with kids watching an average of 82 minutes per day on TikTok versus an average of 75 minutes per day on YouTube, according to new data from parental control software maker Qustodio.
This past year, the gulf between the two widened, it said, as kids in 2022 saw their average daily use of TikTok climb to a whopping 107 minutes, or 60% longer than the time they spent watching video content on YouTube (67 minutes).
TikTok not only topped the average daily usage of other video apps, like Netflix (48 mins.) and Disney+ (40 mins.), it also came out ahead of other social apps, including Snapchat (72 mins.), Instagram (45 mins.), Facebook (20 mins.), Pinterest (16 mins.) and Twitter (10 mins.) among the under-18 crowd.
Meanwhile, as the U.S. grapples with TikTok bans across college campuses and in the government, the app’s addictive video content was viewed, on average, 113 minutes per day in this market, compared with 77 minutes per day on YouTube, 52 minutes for Netflix, 90 minutes on Snapchat, and 20 minutes on Pinterest.
There is still some good news for YouTube, though. The study found that the average daily time spent on YouTube was up by 20% year-over-year, to reach 67 minutes — the highest number since Qustodio began reporting on annual trends in 2019. YouTube also gained sizable global market share and mindshare last year, as 63% of kids worldwide were using the service in 2022. The report additionally broke down a few top markets in more detail, noting that 60% of U.S. kids watch YouTube, compared with 67% in the U.K., 73% in Spain, and 58% in Australia. The second most popular video service was Netflix, with 39% popularity among kids worldwide.
Overall, kids under 18 managed to increase their video content viewing by 18% in 2022, watching 45 minutes daily, on average, across long-form video services like YouTube, Netflix, Disney+, Prime Videos, and others.
Other winners for the year included Netflix and Amazon Prime Video, which saw 7% and 10% gains in popularity, respectively — meaning if they were used at some point by these under-18 years. But in terms of average daily minutes spent, Prime Video dropped 15% year-over-year to 34 minutes. Disney+ declined by the same percentage, dropping from a 47-minute average daily to 40 minutes in 2022. Twitch also suffered last year with only 11% of under-18-year-olds tuning in compared with 16% in 2021.
TikTok’s growth among the younger demographic has forced big tech giants to combat the threat with short-form video of their own. YouTube Shorts is YouTube’s solution to the problem. Google this month reported Shorts crossed 50 billion daily views. Instagram, of course, has been cramming Reels into its experience — and receiving some backlash over the changes. Instagram head Adam Mosseri even admitted earlier this year, the platform has been pushing “too many videos” on users.
It’s not clear this shoehorning of Reels into Instagram has paid off with the younger crowd. In Qustodio’s analysis, the app fell out of the top 5 most popular social media apps in the U.S., U.K., and Australia with users under 18. It still ranked No. 5 globally, however, behind TikTok, Facebook (38% of kids used it globally!), Snapchat, and Pinterest.
Though the software firm chose to analyze Roblox among other video games, it’s worth also noting the game is a social network of sorts — and an extremely popular destination among kids worldwide. The gaming platform was popular with 59% of kids globally, and average daily time spent grew 4% year-over-year to 180 minutes. That’s larger than any other games, including the No. 2 game Minecraft (up 37% to 48 mins.), Clash Royale, Brawl Stars, Clash of Clans and What Would You Choose?
Qustodio’s full report digs into other app trends as well, including Twitter’s 7% growth in popularity worldwide, which also led to it appearing in the list of most-blocked apps by parents in 2022 for the first time. It also delved into educational app usage where Google Classroom ruled on school devices, and Duolingo remained a top app on personal devices. And it looked at communication, where WhatsApp and Discord edged out Messages as the most popular way to chat with friends, though Zoom saw more minutes spent daily.
While the report’s data is limited to the app usage Quostido tracks on its own platform, it’s a sizable group that includes over 400,000 global families with children in the Gen Z and/or Gen Alpha demographic. It additionally sureveyed 1,617 parents directly to ask them about how they manage their children’s access to technology.
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