Bumble has come up with a new way for its dating app and related businesses to generate revenue. The company this week launched filters — a way to sift through potential matches by a set of specific criteria. For example, Bumble Date users can now filter matches by astrological sign or relationship type, among other things, while those on Bumble BFF or Bumble Bizz can filter matches by interests or industry, respectively.
The new feature is meant to save users time by limiting their selection of potential matches to those who are more relevant to their own interests.
A dating app user may want to filter out those who are only looking for casual situations, while a business user may want to filter matches based on whether they’re looking for a job, mentor or collaborator, Bumble explains. And on Bumble’s friend-finding platform, Bumble BFF, people may want to filter for people who enjoy the same things they do — like fitness or photography.
“We’ve been working internally and with our users to create just the right mix of filters that allow for deeper, more meaningful connections and we’re very pleased with what we’ve developed,” said Alexandra Williamson, Bumble chief of brand, in a statement about the launch. “Whether you’re looking for a new job in media, a new mom friend or a date with a Sagittarius who loves live music, Bumble Filters enable you to tailor your experience in a way that ultimately gives you more control of the kinds of relationships you’re looking to build,” she said.
Filtering matches by specific criteria isn’t anything new to dating apps. Other more traditional dating sites, like Match and OkCupid, have offered ways to filter matches, too. But Bumble’s more direct rival Tinder has focused less on filtering and more on speed of moving through matches. It doesn’t let users specify preferences beyond some basics — like location, distance, gender and age.
Whether or not filtering actually helps in delivering a good match, however, is less clear. But it’s certainly something people want.
Today, many women on dating apps ask men for their height, for instance — so often, in fact, that men began volunteering this information on their profiles, even if the profile doesn’t have a field for height. Often, sober people don’t want to match with people who say they drink regularly. Non-smokers generally want to date the same. And so on. But over-filtering could lead to users missing out — after all, how important is the star sign, really, or whether they have pets? (Allergies notwithstanding, of course.)
On the dating side of Bumble, the new filters include height, exercise, star sign, education, drinking, smoking, pets, relationship type, family plans, religion and political leaning.
Bumble BFFs can filter for drinking, smoking, exercise and pets, too, as well as type of friendship, relationship status, whether they have kids or if they’re new to the area.
And Bumble Bizz users can filter by industry, networking relationship type, education and years of experience.
Bumble hopes filters will be an additional stream of revenue for its business, which it said in September was on track for a revenue run rate to $200 million per year. Bumble now claims 46 million users.
The company says all users will receive two free filters in Bumble Date, Bumble BFF and Bumble Bizz, but additional filters will have to be purchased through Bumble Boost — the premium upgrade that also allows you to see who liked you, extend your matches and rematch expired connections. (Boost’s pricing varies based on the time frame — a week, a month, etc. Its weekly plan is $8.99/week, currently.)
Bumble’s filters are available on both iOS and Android.
IAC’s Teltech acquired encrypted mobile messaging app Confide – TechCrunch
IAC has acquired Confide, the encrypted mobile messaging that once made headlines for its use by White House staffers during the Trump administration. The deal, which closed on Dec. 1, 2020 but was not publicly announced, sees Confide joining Teltech, the makers of spam call-busting app Robokiller, which itself had joined IAC’s Mosaic Group by way of a 2018 acquisition.
Teltech confirmed the Confide acquisition, but declined to share the deal terms. The confidential mobile messaging app had raised just $3.5 million in funding, according to Crunchbase data, and had been valued between $10 to $50 million, as a result. (Pitchbook put the valuation at ~$14 million around the same time.)
According to Teltech, the deal was for the Confide IP and technology, but not the team.
The company believes Confide makes for a good fit among its growing group of mobile communication apps, including Robokiller and its latest app, SwitchUp, which offers users a second phone number for additional privacy and spam blocking purposes. Other Teletech apps include phone call recorder TapeACall and blocked call unmasker TrapCall.
Confide, however, may end up being one of the better-known additions among that group, thanks to being remembered as a favored tool of choice among frustrated Washington Republicans during the Trump years.
But despite the user growth that news had driven, things slowed in the months that followed, when researchers published a report that claimed Confide wasn’t as secure as it had promised. Confide quickly fixed its vulnerabilities but then a month later was facing a class action lawsuit (later dismissed by the plaintiff) over the security issues.
Teltech says it was aware of the security concerns, but it had conversations with the prior Confide team and understands that the earlier issues had been “quickly and effectively remediated.”
While IAC won’t speak to its specific plans for Confide’s future, the app will continue to offer users a safe and secure way to communicate. What it won’t do, though, is try to directly compete with Telegram or other private apps that offer large channels or group chats that support tens of thousands of people at once.
“I think one kind of key differentiators is that Confide is definitely more for one-on-one and smaller group communication, rather than with Signal and Telegram where there’s some larger chat dynamics,” notes Giulia Porter, Teltech’s VP of Marketing. “One thing that makes us a little bit different is just that we’re more personal,” she says.
Despite having hit some bumps in the road over the years, Confide as of the time of the acquisition, still had around 100,000 monthly active users. There’s now a team of around 10 assigned to work on the app, adding needed resources to its further development, and soon, an updated logo and branding.
Confide’s existing desktop and mobile apps will also continue to be available, but later updated with new features as part of Teltech’s efforts.
Investors and IAC alike have declined to talk about deal price, but that may speak for itself.
“With the absolute explosion in privacy over the past several years, Confide, which started as a side project, has become a mission-critical platform for sensitive communication throughout the world,” said Confide co-founder and President Jon Brod, in a statement shared with TechCrunch about Confide’s exit.
“We’re thrilled that IAC shares our passion for secure communication and recognizes the unique business we have built. IAC has a proven track record of providing fast-growing companies with the support to reach their full potential and we are excited to see IAC take Confide to the next level,” he said.
Apple just had its best quarter in India – TechCrunch
When Apple reports its earnings on Wednesday, you can expect mentions of India on the call.
Apple shipped more than 1.5 million iPhone units in India in the quarter that ended in December, up 100% year-on-year, making this its best quarter in the world’s largest smartphone market to date, according to research firms Counterpoint and CyberMedia.
Thanks to the improved sales of older generation iPhone 11, iPhone XR, iPhone 12 and the newer iPhone SE, Apple doubled its market share in India to 4% in the quarter, the research firms said.
Overall, Apple shipped more than 3.2 million iPhone units in India in 2020, up 60% year-on-year, Counterpoint said.
The shipment growth comes months after Apple launched its online store in the country and offered customers a wide-range of financing and upgrade options, AppleCare+, and lucrative perks such as a free set of AirPods with the purchase of iPhone 11. The company plans to open its first physical retail store in the country later this year.
For more than a decade, Apple has struggled to sell its handsets in India because of the expensive price tags they carry. Most smartphones that ship in India are priced between $100 to $200. Samsung, and a group of Chinese smartphone vendors including Xiaomi, Oppo, and Vivo flooded the market in the past decade with their affordable smartphones.
None the less, in recent years Apple has visibly grown more interested in the country that is also one of the world’s fastest growing smartphones markets. The company’s contract manufacturers today locally assemble a range of iPhone models and some accessories — an effort the company kickstarted more than two years ago. (A recent violent event at an Indian facility of Wistron, one of Apple’s contract manufacturers, however, underscored some of the challenges Apple will grapple with as it looks to scale its local production efforts in the country.)
That move has allowed Apple to lower prices of some older generation iPhone models in India, where for years the company has passed import duty charges to customers. The starting price of the iPhone 12 Pro Max is $1,781 in India, compared to $1,099 in the U.S. (Apple has yet to start locally assemble the iPhone 12 units.) The AirPods Pro, which sells at $249 in the U.S., was made available in India at $341 at the time of launch. AirPods Max, similarly, is priced at $815 in India, compared to $549 in the U.S. (It doesn’t help that an average person in India makes $2,000 a year.)
Unlike most foreign firms that offer their products and services for free in India or at some of the world’s cheapest prices, Apple has focused entirely on a small fraction of the population that can afford to pay big bucks, Jayanth Kolla, chief analyst at Convergence Catalyst, told TechCrunch.
That’s not to say that Apple has not made some changes to its price strategy for India. The monthly cost of Apple Music is $1.35 in India, compared to $9.99 in the U.S. Its Apple One bundle, which includes Apple Music, TV+, Arcade and iCloud, costs $2.65 a month in India.
‘Anti-superficial’ dating app S’More raises $2.1M – TechCrunch
S’More, a dating app that’s focused on helping users find more meaningful relationships, announced today that it has raised $2.1 million in seed funding.
S’More (short for “something more”) ensures that users can’t focus on physical appearance, because photos are initally blurred — they gradually un-blur as you interact with someone. The startup has introduced new features like video chat (also blurred initially), and it launched a redesigned app of the beginning of this month — CEO Adam Cohen-Aslatei said it’s a “completely rebuilt product” with new features like real-time conversation prompts and the ability to pay to promote your profile.
Cohen-Aslatei also said that S’More’s focus on “anti-superficial relationships” is attracting a real audience, with 160,000 downloads in its first year and “thousands” of paying users, including a 50% increase in subscriptions after launching the new app in January.
Looking at how dating will evolve after the pandemic, Cohen-Aslatei suggested, “I don’t think we’re going back to the way things were.” He pointed to a recent survey of S’More users in which 80% of respondents said they hadn’t gone on a single live, in-person date in 2020.
“Do you want to meet for casual encounter on Tinder, or do you have to want to have a conversation get to know a real person on S’More?” he said. Assuming that many people will choose the latter, the next question is: “How do you make discovery fun? There’s got to be multimedia, video, audio, games, all of those features are part of our product roadmap … S’More will feel like Hinge meets Nextdoor.” (Apparently, there’s “a huge cohort” of users on Nextdoor who are single and looking for relationships.)
The new funding comes from a long list of investors: Benson Oak Ventures, Mark Pincus’ Workplay Ventures, Gaingels VC, Loud Capital/Pride Fund
SideCar Angels, AppLovin Chairman Rafael Vivas, Joshua Black of Apollo Management, Plus Grade CEO Ken Harris, Harvard geneticist George Church, former Meet Group CEO John Abbott, former IMAX CEO Brad Weschler, Aaron and Sharon Stern, Justen Stepka/Enterprise Fund, Boston Harbor Angels, Grit Daily CEO Jordan French, Kind.Fund founder Marty Isaac, Craig Mullett and Dating Group.
Cohen-Asletai told me the funding has already allowed him to hire what he’s calling a “founding team,” including chief architect Long Nguyen, head of operations Sneha Ramanchandran, head of product and design Regina Guinto and senior developer David Lichy.
S’More is also announcing that it has signed a production deal with producers Elvia Van Es Oliva and Jack Tarantino, who have worked on shows like “90 Day Fiancé.” Cohen-Asletai said the startup will work with them to create “anti-superficial” dating content for digital platforms and TV networks.
This deal builds on the success of S’More Live, the startup’s celebrity dating show on Instagram Live, which has aired 60 episodes so far.
“We’re using that show to build our brand, to gain awareness and then …
we’re actually able to leverage all of the viewers and retarget them with content from S’More, which has made our cost to acquire a user [very affordable],” Cohen-Asletai said.
IAC’s Teltech acquired encrypted mobile messaging app Confide – TechCrunch
IAC has acquired Confide, the encrypted mobile messaging that once made headlines for its use by White House staffers during...
Instagram’s updated Stories design for desktop finally arrives
Following a test that first revealed the change a few weeks ago, Instagram has officially rolled out its updated Stories...
Samsung’s reportedly ready to supply foldable displays to rival companies
Enlarge / The Galaxy Z Flip (left) and Galaxy Z Fold 2 (right). Samsung will be selling both of these...
NASA Hot Wheels Mars Perseverance Rover released in time for landing
Hot Wheels revealed a new model in their NASA-associated lineup this week. This is the Hot Wheels Mars Perseverance Rover...
Unstable helium adds a limit on the ongoing saga of the proton’s size
Enlarge / The small particle accelerator in Switzerland where, surrounded by farms, the work took place. Physicists, who dedicate their...
Social12 months ago
CrashPlan for Small Business Review
Gadgets2 years ago
A fictional Facebook Portal videochat with Mark Zuckerberg – TechCrunch
Mobile2 years ago
Memory raises $5M to bring AI to time tracking – TechCrunch
Social2 years ago
iPhone XS priciest yet in South Korea
Cars2 years ago
What’s the best cloud storage for you?
Security2 years ago
Google latest cloud to be Australian government certified
Social2 years ago
Apple’s new iPad Pro aims to keep enterprise momentum
Cars2 years ago
Some internet outages predicted for the coming month as ‘768k Day’ approaches