Why is there no app where you can follow party animals, concert snobs or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you make and discuss plans with friends or discover nearby happenings to fill out your schedule.
The calendar, a historically dorky utility, seems like a strange way to start the next big social network. Many people, especially teens, either don’t use apps like Google Calendar, keep them professional or merely input plans made elsewhere. But by baking in an Explore tab of event recommendations and the option to follow curators, headliners and venues, IRL could make calendars communal like Instagram did to cameras.
“There’s Twitter for ‘follow my updates,’ there’s SoundCloud for ‘follow my music,’ but there’s no ‘follow my events’ ” IRL CEO Abe Shafi tells me of his plan to turbocharge his calendar app. “They’re arguably the best product that’s been built for organizing what you’re doing, but no one has Superhuman’d or Slack’d the calendar. Let’s build a super f*cking dope calendar!” he says with unbridled excitement. He’ll need that passion to persevere as IRL tries to steal a major use case from SMS, messaging apps and Facebook .
Finding a new opportunity for a social network has attracted a new $8 million Series A funding round for IRL led by Goodwater Capital and joined by Founders Fund and Kleiner Perkins. That builds on its $3 million seed from Founders Fund and Floodgate, whose partner Mike Maples is joining IRL’s board. The startup has also pulled in some entertainment and event CEOs as strategic investors, including Warner Bros. president Greg Silverman, Lionsgate Films president Joe Drake and ClassPass CEO Fritz Lanman to help it recruit calendar influencers users can follow.
Filling your social calendar
In Shafi, investors found a consummate extrovert who can empathize with event-goers. He dropped out of Berkeley to build out his recruitment software startup getTalent before selling it to HR platform Dice, where he became VP of product. He started to become disillusioned by tech’s impact on society and almost left the industry before some time at Burning Man rekindled his fever for events.
Shafi teamed up with PayPal’s first board member Scott Banister and early social network founder Greg Tseng. Shafi’s first attempt Gather pissed off a ton of people with spammy invites in 2017. By 2018, he’d restarted as IRL, with a focus on building a minimalist calendar where it was easy to create events and invite friends. Evite and Facebook Events were too heavy for making less formal get-togethers with close friends. He wisely chose to geofence his app and launch state by state to maximize density so people would have more pals to plan with.
IRL is now in 14 states, with a modest 1.3 million monthly active users and 175,000 dailies, plus 3 million people on the waitlist. “Fifty percent of all teens in Texas have downloaded IRL. I wanted to focus on the central states, not Silicon Valley,” Shafi explains. Users log in with a phone number or Google, two-way sync their Google Calendar if they have one, and can then manage their existing schedule and create mini-events. The stickiest feature is the ability to group chat with everyone invited so you can hammer out plans. Even users without the app can chime in via text or email. And unlike Facebook, where your mom or boss are liable to see your RSVPs, your calendar and what you’re doing on IRL is always private unless you explicitly share it.
The problem is that most of this could be handled with SMS and a more popular calendar. That’s why IRL is doubling-down on event discovery through influencers, which you can’t do anywhere else at scale. With the new version of the app launching today, you’ll be recommended performers, locations and curators to follow. You’ll see their suggestions in the Explore tab that also includes sub-tabs of Nearby and Trending happenings. There’s also a college-specific feed for users that auth in with their school email address. Curators and event companies like TechCrunch can get their own IRL.com/… URL people can follow more easily than some janky list of events of gallery of flyers on their website. Since pretty much every promoter wants more attendees, IRL’s had little resistance to it indexing all the events from Meetup.com and whatever it can find.
IRL is concentrating on growth for now, but Shafi believes all the intent data about what people want to do could be valuable for directing people to certain restaurants, bars, theaters or festivals, though he vows that “we’re never going to sell your data to advertisers.” For now, IRL is earning money from affiliate fees when people buy tickets or make reservations. Event affiliate margins are infamously slim, but Shafi says IRL can bargain for higher fees as it gains sway over more people’s calendars.
Unfortunately, without reams of personal data and leading artificial intelligence that Facebook owns, IRL’s in-house suggestions via the Explore tab can feel pretty haphazard. I saw lots of mediocre happy hours, crafting nights and community talks that weren’t quite the hip nightlife recommendations I was hoping for, and for now there’s no sorting by category. That’s where Shafi hopes influencers will fill in. And he’s confident that Facebook’s business model discourages it moving deeper into events. “Facebook’s revenue driver is time spent on the app. While meaningful to society, events as a feature is not a primary revenue driver so they don’t get the resources that other features on Facebook get.”
Yet the biggest challenge will be rearranging how people organize their lives. A lot of us are too scatterbrained, lazy or instinctive to make all our plans days or weeks ahead of time and put them on a calendar. The beauty of mobile is that we can communicate on the fly to meet up. “Solving for spontaneity isn’t our focus so far,” Shafi admits. But that’s how so much of our social lives come together.
My biggest problem isn’t finding events to fill my calendar, but knowing which friends are free now to hang out and attend one with me. There are plenty of calendar, event discovery and offline hangout apps. IRL will have to prove they deserve to be united. At least Shafi says it’s a problem worth trying to solve. “I know for a fact that the product of a calendar will outlive me.” He just wants to make it more social first.
GasBuddy tops the App Store for the first time due to Colonial Pipeline attack – TechCrunch
The GasBuddy mobile app, which typically helps consumers find the cheapest gas nearby, has now become the No. 1 app on the U.S. App Store for the first time ever, due to the fuel shortages in the U.S. that followed the cyberattack on the Colonial Pipeline. Americans, fearful that gas would become unavailable, began panic-buying in ways that haven’t been seen since the great toilet paper outage of 2020. As a result, thousands of gas stations ran out of fuel entirely. This dramatic situation has greatly benefitted the GasBuddy app, which includes a crowdsourced feature that helps users locate which local stations still have gas for sale.
As of Wednesday afternoon, GasBuddy says the effects of the Colonial Pipeline shutdown are being felt across 11 U.S. states, largely in the Southeast and Washington, D.C. North Carolina had the highest number of gas stations with fuel outages, with 65% of stations reportedly out of gas as of 2:48 p.m. ET on Wednesday. Kentucky has the lowest at only 2%. Because this data is self-reported by GasBuddy users, it may not represent the most current information, we should note.
During the week, consumers have been turning to GasBuddy to help them find where they can fill up. Yesterday, the app hit No. 1 in the “Travel” category on the App Store, while it steadily climbed its way up the App Store’s Top Overall charts.
This afternoon, GasBuddy became both the No.1 app in the non-games category as well as the highest-ranked app Overall across the U.S. App Store.
According to data from app store intelligence firm Apptopia, GasBuddy yesterday saw 15,203 new downloads — a 59% increase from its average daily downloads, which were 9,560 for the past 30 days. However, third-party data isn’t always accurate for sudden shots in rank — it catches up a few days after the fact.
Reached for comment, GasBuddy says its downloads were actually far higher than the third-party estimates. Across all platforms, including both iOS and Google Play, it saw 20x more downloads yesterday compared with an average day in 2021. The company told TechCrunch it counted 313,001 total downloads yesterday, compared with average daily downloads for the previous 30 days of 15,339.
Broken down by platform, GasBuddy says it saw 104,735 downloads on Android and 208,266 downloads on iOS on Tuesday, May 11, 2021.
Apptopia also noted that GasBuddy hadn’t been the No. 1 app on the App Store in all the time it’s been recording app store rankings, which goes back to January 1, 2015. However, it noted the app itself launched back in 2010, making it possible (though not likely) that the app had reached No. 1 at some point.
GasBuddy confirmed that’s not the case. Today is the first time it has ever topped the App Store, though it got close once before when it reached No. 2 behind a walkie-talkie app during Hurricane Irma in September 2017.
Consumers can continue to track statewide fuel outages here on GasBuddy’s website as well as where highest prices are being found. In the app, they can report whether gas stations have gas or diesel, as well as current prices.
The Colonial Pipeline, which runs 5,500 miles from the Gulf to the Northeast, shut down on Friday due to a ransomware attack from a criminal hacking network known as DarkSide, which is suspected to be based in Russia or Eastern Europe. The pipeline delivers about 45% of fuel used by the Eastern Seaboard. Reports of the shutdown sent Americans to stock up on gas, worsening the situation further. The U.S. Energy Secretary Jennifer Granholm said the Colonial Pipeline intends to restore operations by the end of the week.
The truth about SDK integrations and their impact on developers – TechCrunch
The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Generally, the focus is on the vast troves of data and audience reach these companies tout. However, there’s more beneath the surface that strengthens the grip these companies have on both app developers and publishers alike.
In reality, software development kit (SDK) integrations are a critical component of why these monolith companies have such a prominent presence. For reference, an SDK is a set of software development tools, libraries, code samples, processes and guides that help developers create or enhance the apps they’re building.
Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more.
Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. In the case of companies like Google and Facebook, their ability to provide these insights dovetails with their data and reach.
While that does deliver useful capabilities to developers and publishers alike, it also perpetuates the factors contributing to their perceived monopolistic status — and the detriments a lack of competition fosters.
Almost all (90%) ad-monetized Android apps have Google’s Admob SDK integrated, data from Statista showed. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads. It’s worth noting that the large majority of alternative “leading” advertising SDKs outside these two players are used less than 13% of the time in Android apps.
As the app ecosystem rapidly expands beyond the borders of mobile, app developers and publishers would benefit immensely from identifying economical and secure ways of adopting more SDKs.
The state of SDK adoption
While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance. The most basic is around the respective organizations’ reach and industry notoriety. However, a larger component here is the lack of resources and time app developers have.
Sanlo raises $3.5M to help apps and games gain access to financial insights and capital – TechCrunch
Having a great idea for an app or game is one thing, but scaling it to become a successful business is quite another. A new fintech startup called Sanlo aims to help. The company, which is today announcing an oversubscribed $3.5 million seed round, offers small to medium-sized game and app companies access to tools to manage their finances and capital to fuel their growth.
To be clear, Sanlo is not an investor that’s taking an equity stake in the apps and games it finances. Instead, it’s offering businesses access to technology, tools, and insights that will allow them to achieve smart and scalable growth while remaining financially healthy — even if they’re a smaller company without time to sit down and structure their finances. Then, when Sanlo’s proprietary algorithms determine the business could benefit from the smart deployment of capital, it will assist by offering financing.
The idea for Sanlo hails from co-founders Olya Caliujnaia and William Liu, who both have backgrounds in fintech and gaming.
Caliujnaia began her career in venture capital in one of the first mobile-focused funds, before moving to operator roles in gaming, stock photography, and fintech, at EA, Getty Images, and SigFig, respectively. She later joined early-stage fintech and enterprise fund XYZ.vc as an Entrepreneur in Residence.
Liu, meanwhile, had also worked in gaming at EA, but later switched to fintech, working at startups like Earnest and Branch.
After reconnecting in San Francisco, the co-founders realized they could put their combined experience to work in order to help smaller businesses just starting out recognize when it’s time to scale, what areas of the business to invest in, and how much capital they need to grow.
Caliujnaia has seen how the app and gaming market has evolved over the years, and she realized the difficulties new developers now face.
“You have this explosion of the app economy that’s growing insanely,” she says. “That’s the exciting part of it. That creativity. That passion and that desire to build — that’s so admirable.”
Today, companies benefit from having access to better development tools, broader access to talent, consumer demand, and other forces, she notes, compared with those in the past. But on the flip side, it’s become incredibly difficult to scale a consumer app or game.
“I think a lot of that comes down to, one, that there are dynamics around the free-to-play model — how you monetize and therefore, what kind of players and users you bring on board,” Caliujnaia says. “And then the second aspect is that it’s just harder to get noticed. So, ultimately, it comes down to marketing.”
Many of the decisions that a company has to make on this front are predictable, however. That means Sanlo doesn’t have to sit down with businesses and consult with them one-on-one, the way a financial advisor working in wealth management would do with their clients.
Instead, Sanlo asks companies for certain types of data to get started. This includes product data about how well the app or game monetizes and customer acquisition and retention, for example, as well as marketing data and a subset of financial data. Its predictive algorithms then continually monitor the company’s growth trajectory to surface insights to identify where and how the business can grow.
This concept alone could have worked as a services business for mobile studios, but Sanlo takes the next step beyond advice to actually provide companies with access to capital. The amount of financing provided will vary based on the life stage of the company and risk profile, but it’s non-dilutive capital. That is, Sanlo takes no ownership stake in the companies it finances.
Caliujnaia said it made more sense to go this route rather than return to the VC world, because of potential to reach a wider group.
“There’s this long tail of developers and it’s more about enabling them, rather than producing more hits,” she says. “It’s very different mindsets, different markets that we’re going for.”
Sanlo doesn’t have a lot of direct competitors beyond perhaps, Silicon Valley Bank and other financial lenders, as well as mobile gaming publishers. But the publisher model often implies some sort of ownership, which is a significant differentiating factor. In some cases, you may see a larger gaming company extending debt financing to a smaller one. That was the case with Finnish mobile games company Metacore which recently raised another debt round from gaming giant Supercell, for example.
Caliujnaia points out that most smaller companies don’t have that kind of access to financing. Now they could, through Sanlo.
“The idea is to have a healthier layer of companies that are able to survive for the long-term,” she says.
That means more companies that won’t have to stress about their futures, leading to them to aggressively monetize their users, and later, scrambling for an exit when their financial runway comes to an end.
Sanlo is currently pilot testing its system with a small group of mobile game studios who will serve as its initial customer base, but plans to later support consumer apps, which have similar struggles with customer acquisition costs and growth.
The San Francisco-headquartered startup itself was founded in 2020 and began raising money. It has now raised a total of $3.5 million in seed funding co-led by Index Ventures and Initial Capital, with participation from LVP, Portag3 Ventures, and XYZ Venture Capital. Angel investors include Kristian Segestrale (Super Evil Megacorp CEO), Gokul Rajaram and Charley Ma.
Initial Capital co-founder and partner Ken Lamb became a board director with the fundraise, while Index partner Mark Goldberg and XYZ managing partner Ross Fubini joined as board observers.
“Sanlo cracked the code to help mobile gaming and app companies reach maturity with a new level of speed, scale, and fiscal wellbeing,” said Goldberg, in a statement. “The company is building a very sophisticated fintech offering that will give those companies superpowers.”
Sanlo plans to use the funds to grow its team and product suite ahead of its public launch later this year.
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