Calendar influencers? Event social network IRL raises $8M – TechCrunch
Why is there no app where you can follow party animals, concert snobs or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you make and discuss plans with friends or discover nearby happenings to fill out your schedule.
The calendar, a historically dorky utility, seems like a strange way to start the next big social network. Many people, especially teens, either don’t use apps like Google Calendar, keep them professional or merely input plans made elsewhere. But by baking in an Explore tab of event recommendations and the option to follow curators, headliners and venues, IRL could make calendars communal like Instagram did to cameras.
“There’s Twitter for ‘follow my updates,’ there’s SoundCloud for ‘follow my music,’ but there’s no ‘follow my events’ ” IRL CEO Abe Shafi tells me of his plan to turbocharge his calendar app. “They’re arguably the best product that’s been built for organizing what you’re doing, but no one has Superhuman’d or Slack’d the calendar. Let’s build a super f*cking dope calendar!” he says with unbridled excitement. He’ll need that passion to persevere as IRL tries to steal a major use case from SMS, messaging apps and Facebook .
Finding a new opportunity for a social network has attracted a new $8 million Series A funding round for IRL led by Goodwater Capital and joined by Founders Fund and Kleiner Perkins. That builds on its $3 million seed from Founders Fund and Floodgate, whose partner Mike Maples is joining IRL’s board. The startup has also pulled in some entertainment and event CEOs as strategic investors, including Warner Bros. president Greg Silverman, Lionsgate Films president Joe Drake and ClassPass CEO Fritz Lanman to help it recruit calendar influencers users can follow.
Filling your social calendar
In Shafi, investors found a consummate extrovert who can empathize with event-goers. He dropped out of Berkeley to build out his recruitment software startup getTalent before selling it to HR platform Dice, where he became VP of product. He started to become disillusioned by tech’s impact on society and almost left the industry before some time at Burning Man rekindled his fever for events.
Shafi teamed up with PayPal’s first board member Scott Banister and early social network founder Greg Tseng. Shafi’s first attempt Gather pissed off a ton of people with spammy invites in 2017. By 2018, he’d restarted as IRL, with a focus on building a minimalist calendar where it was easy to create events and invite friends. Evite and Facebook Events were too heavy for making less formal get-togethers with close friends. He wisely chose to geofence his app and launch state by state to maximize density so people would have more pals to plan with.
IRL is now in 14 states, with a modest 1.3 million monthly active users and 175,000 dailies, plus 3 million people on the waitlist. “Fifty percent of all teens in Texas have downloaded IRL. I wanted to focus on the central states, not Silicon Valley,” Shafi explains. Users log in with a phone number or Google, two-way sync their Google Calendar if they have one, and can then manage their existing schedule and create mini-events. The stickiest feature is the ability to group chat with everyone invited so you can hammer out plans. Even users without the app can chime in via text or email. And unlike Facebook, where your mom or boss are liable to see your RSVPs, your calendar and what you’re doing on IRL is always private unless you explicitly share it.
The problem is that most of this could be handled with SMS and a more popular calendar. That’s why IRL is doubling-down on event discovery through influencers, which you can’t do anywhere else at scale. With the new version of the app launching today, you’ll be recommended performers, locations and curators to follow. You’ll see their suggestions in the Explore tab that also includes sub-tabs of Nearby and Trending happenings. There’s also a college-specific feed for users that auth in with their school email address. Curators and event companies like TechCrunch can get their own IRL.com/… URL people can follow more easily than some janky list of events of gallery of flyers on their website. Since pretty much every promoter wants more attendees, IRL’s had little resistance to it indexing all the events from Meetup.com and whatever it can find.
IRL is concentrating on growth for now, but Shafi believes all the intent data about what people want to do could be valuable for directing people to certain restaurants, bars, theaters or festivals, though he vows that “we’re never going to sell your data to advertisers.” For now, IRL is earning money from affiliate fees when people buy tickets or make reservations. Event affiliate margins are infamously slim, but Shafi says IRL can bargain for higher fees as it gains sway over more people’s calendars.
Unfortunately, without reams of personal data and leading artificial intelligence that Facebook owns, IRL’s in-house suggestions via the Explore tab can feel pretty haphazard. I saw lots of mediocre happy hours, crafting nights and community talks that weren’t quite the hip nightlife recommendations I was hoping for, and for now there’s no sorting by category. That’s where Shafi hopes influencers will fill in. And he’s confident that Facebook’s business model discourages it moving deeper into events. “Facebook’s revenue driver is time spent on the app. While meaningful to society, events as a feature is not a primary revenue driver so they don’t get the resources that other features on Facebook get.”
Yet the biggest challenge will be rearranging how people organize their lives. A lot of us are too scatterbrained, lazy or instinctive to make all our plans days or weeks ahead of time and put them on a calendar. The beauty of mobile is that we can communicate on the fly to meet up. “Solving for spontaneity isn’t our focus so far,” Shafi admits. But that’s how so much of our social lives come together.
My biggest problem isn’t finding events to fill my calendar, but knowing which friends are free now to hang out and attend one with me. There are plenty of calendar, event discovery and offline hangout apps. IRL will have to prove they deserve to be united. At least Shafi says it’s a problem worth trying to solve. “I know for a fact that the product of a calendar will outlive me.” He just wants to make it more social first.
Years after its Audm acquisition, The New York Times launches its own audio app
Several years ago, The New York Times acquired audio journalism app Audm with the goal of using it as the basis of its own audio product. Today, the media company is unveiling the result of that work with the official debut of New York Times Audio — a new mobile app that combines the publication’s top podcasts, like “The Daily,” “The Ezra Klein Show,” “Hard Fork,” “Modern Love,” “The Run-Up,” and others, with those made exclusively for the new platform. These will range from short news briefs to lifestyle content to narrated longform journalism and more.
Plus, thanks to its $25 million acquisition of the production studio behind “Serial,” the app includes content related to that deal, as well. This includes the namesake show itself, plus new shows from the studio like “The Trojan Horse Affair,” “The Coldest Case in Laramie,” and others, as well as “This American Life,” hosted by Ira Glass, among others.
The Times has heavily invested in audio programming as another way to reach its audience, and particularly those who want to engage with its journalism while on the go — like when commuting, walking their dog, running, or traveling, for example. But, typically, NYT’s content is accessed through the third-party platforms where users already stream their podcasts, like Apple Podcasts or Spotify.
Isolating that content in its own app gives NYT a more direct relationship with its audience, of course, which means it can also collect more data on user behavior, like what people stream and download. (Plus, it could sell its own ads). But its appeal could be limited given that the app will not have a podcast catalog to rival existing platforms, where people already stream their favorite NYT shows, like “The Daily.”
And, with the addition of exclusives to NYT Audio, listeners will have to constantly toggle between apps to hear all the shows they want to tune into — and that’s not necessarily something they’ll want to do.
Even Spotify belatedly realized that its exclusive strategy with podcasts was not paying off. The company once believed it could entice users with big names and could generate its own popular originals by purchasing studios, but it has since pivoted to focus more on being the hosting platform rather than the creator, laying off top podcast execs in the process. NPR also recently canceled four of its podcasts amid its own set of layoffs, which makes for an uncertain market ahead for NYT Audio.
Still, there could be some attraction for NYT loyalists or those who haven’t already made podcast listening a part of their routines, and will see this new app as a sort of value-add on top of their existing subscription. For the crowd willing to give the app a try, there will be a number of new shows to sample.
For starters, there’s a new morning show called “The Headlines,” hosted by Times reporter Annie Correal, that will catch you up on top stories in 10 minutes or less and let you hear from reporters across NYT’s newsroom. Meanwhile, a new short-form series, “Shorts,” will offer lifestyle content like recipe idea, TV and book recommendations, travel inspiration, and tips for living well.
A feature called “The Magazine Stand” will offer a curated selection of narrated longform journalism from other outlets, which is essentially what Audm had provided.
The company says that, as a result of this launch, the standalone Audm app will now be sunset. All existing Audm iOS subscribers will automatically transition to NYT Audio at the same monthly or annual rate, so they can continue accessing their existing narrated article content.
There is also a “Daily Playlist” that pieces together top stories, culture stories and other content into an hour or less and a “Reporter Reads” feature where journalists read their own work and share additional context around the story.
“This American Life,” “Serial” and other shows from Serial Productions are also included, along with sports talk shows from “The Athletic.”
The NYT’s audio app has been in beta testing for roughly a year and half before today’s arrival, and is available to all news subscribers.
The company notes it has no plans to pull any of its existing content from third-party platforms, like Apple or Spotify, as a result of this launch.
The app’s arrifval follows The New York Times’ expanded investment in its own lineup of dedicated mobile apps which now include the popular NYT Cooking app, and, more recently, an updated NYT Games (previously, Crossword), which recently benefitted from its Wordle acquistion.
“We’re thrilled to introduce more people to a new way of experiencing The New York Times,” said Stephanie Preiss, senior vice president and general manager, Audio, in a launch announcement. “Audio journalism has the power to bring stories to life, and our app now allows our audience to take The Times with them — on dog walks, while commuting — in moments when reading isn’t an option. Offering New York Times Audio to news subscribers is just one way we’re adding more value to a Times subscription, in more moments throughout their day,” she added.
The New York Times Audio app is iOS-only.
As of the time of writing, it’s moved up to the No. 5 slot in the U.S. App Store’s News section.
Roku launches new sports hub dedicated to women’s sporting events
Roku is giving sports fans what they want—better access to women’s live sports. The company announced Wednesday the launch of Women’s Sports Zone, a new centralized hub that makes it easier for users to search, discover and stream women’s sports programming, from live games, matches and events to on-demand and free content.
Women’s Sports Zone will provide games from the National Women’s Soccer League, US Women’s World Cup, US Women’s Open, the Ladies Professional Golf Association (LPGA) and more. In addition, fans can watch free female-focused sports content on The Roku Channel, such as the Women’s Sports Network, “The Longshots,” “Prodigy” and “Bring It!” among others.
Plus, the newly launched hub comes as the 2023 WNBA (Women’s National Basketball Association) season tips off this Friday, May 19, giving Roku users the ability to stream all games across channels like ESPN, ABC, CBS and CBS Sports Network, along with streaming services like ESPN+, Paramount+, Prime Video and WNBA League Pass.
The Women’s Sports Zone is located within Roku’s sports experience. Users can scroll down to the “Sports” tab on the home screen to find the new hub. They can also search for “women’s sports” or a favorite team or league in Roku Search or by using Roku Voice with the TV remote.
Demand around women’s sports increases year after year, with 30% of U.S. sports fans saying they’re watching more women’s sports than they were five years ago, per a 2022 study by the National Research Group. Additionally, 85% of sports fans — including 79% of men – agree that it’s essential for women’s sports to continue growing in popularity. Just by looking at the WNBA alone, viewership has grown dramatically for the league. Its 2022 season garnered an average of 416,000 viewers across all networks, making it the most-watched full season since 2006.
“The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s VP of Global Communications, in a statement. “At a time when it is harder than ever to find what you want to watch, our new Women’s Sports Zone makes it easier for fans to get to the content they love, and it arrives just in time for the tip-off of the WNBA season this Friday.”
Disney+ changes up its release model, plans to launch all ‘Echo’ episodes at once
President of Marvel Studios Kevin Fiege took to the Disney Upfront stage Tuesday to announce that Marvel’s new Disney+ show, “Echo,” is getting a binge release– a first for an MCU series. Disney+ will drop all Season 1 episodes on November 29.
The “Hawkeye” spinoff stars Alaqua Cox as Maya Lopez, a deaf Native American character who has photographic reflexes. She is the adoptive daughter of supervillain Kingpin (played by Vincent D’Onofrio), however, has been known to fight alongside Daredevil, who wants to take down the criminal underworld. It’s reported that Charlie Cox is returning as Daredevil in “Echo.”
This will be the fourth female-led MCU series on Disney+, joining “Wandavision,” “She-Hulk” and “Ms. Marvel.”
Disney’s new binge strategy is a surprising move for the company and follows in the footsteps of rival Netflix, which swears by its bingeable release model as it drives “substantial engagement, especially for newer titles,” Netflix previously said in its Q3 2022 shareholder letter.
Disney+ tested the waters with its Star Wars titles, starting off with “Obi-Wan Kenobi,” which was the first live-action Star Wars show to premiere with multiple episodes. Meanwhile, “Andor” had a three-episode premiere and was the longest live-action Disney+ season with 12 episodes.
It’s likely the company feels the pressure to change up its release approach after losing four million Disney+ subscribers in the recent quarter, bringing the total to 157.8 million. In the first quarter of 2023, the streaming service saw its first subscriber loss, dropping 2.4 million subs.
Disney plans to save $5.5 billion in overall costs, with $3 billion going toward content savings.
The move also comes as Marvel rethinks its game plan. Fiege previously said the studio wants to be more calculated about which MCU projects get released. It’s been argued that many fans are overwhelmed by the wave of superhero shows, and it’s time for Marvel to slow it down a bit.
“It is harder to hit the zeitgeist when there’s so much product out there — and so much ‘content,’ as they say, which is a word that I hate,” Fiege said in an Entertainment Weekly interview. “But we want Marvel Studios and the MCU projects to really stand out and stand above. So, people will see that as we get further into Phase 5 and 6. The pace at which we’re putting out the Disney+ shows will change so they can each get a chance to shine.”
So, instead of airing episodes week to week, the decision to release “Echo” as a complete season looks to be the beginning of a deliberate effort to gradually reduce the MCU release schedule.
During the Upfronts presentation, Fiege also revealed the official premiere date for “Loki” Season 2, which is coming to Disney+ on October 6.
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