Since its launch on our stage way back in 2010, Cloudflare has focused on making the internet faster and more modern — but the mobile internet has until recently been beyond its reach. Today the company introduced a new service called Warp described as “the VPN for people who don’t know what VPN stands for.”
In case you’re one of those people, and there’s no shame in it, a VPN is a virtual private network: something that acts as an intermediary between you and the wider internet, allowing you to customize how you connect in many helpful ways, such as changing your apparent location or avoiding IP-based tracking.
The trouble with these services is that many of them just aren’t very good. Trusting a company you’ve never heard of with all your internet traffic just isn’t generally a good idea, and even the biggest and most proven VPN providers are far from household names. What’s more, they can introduce latency and performance issues, which on the mobile web are already trouble enough. In the best case they may take configuration and tweaking that casual users aren’t up to.
Warp, according to a blog post by CEO Matthew Prince, will provide many of the benefits of a VPN with none of the drawbacks, speeding up your connection while adding privacy and security.
“We’ve been tinkering with this idea for three or four years,” Prince told me. Originally there was the idea of making a browser, “but that’s insane,” he said; Apple and Google would crush it. Besides, everything is going app-based and mobile — the real opportunity, they perceived, lay in the layer between those things and the broader internet: “So, a VPN, and it made all the sense in the world for us.”
But they didn’t want to simply compete with a bunch of small providers appealing to a variety of niche power users.
“To be honest, for the vast majority of existing VPN users, this is probably not the right solution for them,” admitted Prince. “If you want to change your country to access Netflix while you’re traveling, there are lots of people that offer that service, but that’s not the market we’re getting into. We wanted something with mass appeal instead of trying to cannibalize what’s out there.”
In order to become a drawback-free default for millions of users, Cloudflare didn’t so much build something from the ground up as adapt nascent work by developers on the cutting edge of networking. It rewrote the already efficient open-source VPN layer created by Wireguard to be even more so, and added a UDP-based protocol created by Neumob, a company it bought in late 2017. Add to this the large network of Cloudflare servers all around the world and it’s a recipe for a quick, secure service that could very well be both better and faster than your existing connection.
You may remember that at this time last year, Cloudflare debuted its DNS service, 220.127.116.11, both for desktops and mobile (via the 18.104.22.168 app). It’s leveraging this presence to offer Warp as an optional and free upgrade.
So what is it? When your mobile wants to make a connection for a Google search or to get an update for an app or whatever, there’s a whole process of reaching out on the internet, finding the right IP to talk to, establishing a secure connection and so on. Cloudflare’s Warp VPN (like other VPNs) takes over this process, encrypting where it otherwise might not be, but also accelerating it by passing the requests over its own network using that Neumob protocol.
The technical aspects will no doubt be exposed and inspected in time, but Cloudflare claims that using Warp should improve your connection and make it more secure, while preventing your DNS lookup data (which says exactly which sites you request to connect to) from being collected and sold. Prince said his post lacked direct comparisons to existing VPNs because they don’t think those are relevant for the millions of non-VPN-using people they’re targeting with Warp.
“Will people do comparisons? Yes. Will I retweet those when they make us look good? Yes,” Prince said. “But we don’t expect to take a lot of users from them. We want the market to expand — we want to be the biggest VPN in the world without taking a single user from any other provider.”
Part of that is the lack of some of existing VPNs’ most attractive features, such as blocking ads at the IP level. Prince said he and the others at the company were uncomfortable with the idea of picking and choosing content, not least because many of their customers are ad-supported sites. “There’s just something creepy about when the internet’s underlying pipes start making editorial decisions,” Prince said. “When we start messing with the contents of a page, even if people want us to, it sets a dangerous precedent.”
Warp can be offered for free because the company is planning a more high-end service that it’ll sell for a monthly fee. Later, an enterprise version could be sold to replace the clunky ones currently out there (which many of our readers likely have already had the pleasure of using). Prince says he envisions a day when a kid can walk into the living room at home and say, “Mom, the internet is being slow, can I use your corporate VPN?” Unlikely, but even CEOs of major infrastructure companies have dreams. Be kind.
Until then, like the rest of Cloudflare’s connectivity suite, Warp will be free and come with few if any caveats.
Well, except one — it’s not available yet. They wanted to make the announcement on April 1 because it’s exactly a year since they announced 22.214.171.124 (get it? 4/1?), but they missed the date. (“I wanted to just turn this on for everyone, but our tech operations team was like, ‘No. You’re not allowed to do that. The network would fall over.’ “) So what you can do now is get the 126.96.36.199 app and request a spot in line. Since they just announced it, the wait probably won’t be that long… oh.
Years after its Audm acquisition, The New York Times launches its own audio app
Several years ago, The New York Times acquired audio journalism app Audm with the goal of using it as the basis of its own audio product. Today, the media company is unveiling the result of that work with the official debut of New York Times Audio — a new mobile app that combines the publication’s top podcasts, like “The Daily,” “The Ezra Klein Show,” “Hard Fork,” “Modern Love,” “The Run-Up,” and others, with those made exclusively for the new platform. These will range from short news briefs to lifestyle content to narrated longform journalism and more.
Plus, thanks to its $25 million acquisition of the production studio behind “Serial,” the app includes content related to that deal, as well. This includes the namesake show itself, plus new shows from the studio like “The Trojan Horse Affair,” “The Coldest Case in Laramie,” and others, as well as “This American Life,” hosted by Ira Glass, among others.
The Times has heavily invested in audio programming as another way to reach its audience, and particularly those who want to engage with its journalism while on the go — like when commuting, walking their dog, running, or traveling, for example. But, typically, NYT’s content is accessed through the third-party platforms where users already stream their podcasts, like Apple Podcasts or Spotify.
Isolating that content in its own app gives NYT a more direct relationship with its audience, of course, which means it can also collect more data on user behavior, like what people stream and download. (Plus, it could sell its own ads). But its appeal could be limited given that the app will not have a podcast catalog to rival existing platforms, where people already stream their favorite NYT shows, like “The Daily.”
And, with the addition of exclusives to NYT Audio, listeners will have to constantly toggle between apps to hear all the shows they want to tune into — and that’s not necessarily something they’ll want to do.
Even Spotify belatedly realized that its exclusive strategy with podcasts was not paying off. The company once believed it could entice users with big names and could generate its own popular originals by purchasing studios, but it has since pivoted to focus more on being the hosting platform rather than the creator, laying off top podcast execs in the process. NPR also recently canceled four of its podcasts amid its own set of layoffs, which makes for an uncertain market ahead for NYT Audio.
Still, there could be some attraction for NYT loyalists or those who haven’t already made podcast listening a part of their routines, and will see this new app as a sort of value-add on top of their existing subscription. For the crowd willing to give the app a try, there will be a number of new shows to sample.
For starters, there’s a new morning show called “The Headlines,” hosted by Times reporter Annie Correal, that will catch you up on top stories in 10 minutes or less and let you hear from reporters across NYT’s newsroom. Meanwhile, a new short-form series, “Shorts,” will offer lifestyle content like recipe idea, TV and book recommendations, travel inspiration, and tips for living well.
A feature called “The Magazine Stand” will offer a curated selection of narrated longform journalism from other outlets, which is essentially what Audm had provided.
The company says that, as a result of this launch, the standalone Audm app will now be sunset. All existing Audm iOS subscribers will automatically transition to NYT Audio at the same monthly or annual rate, so they can continue accessing their existing narrated article content.
There is also a “Daily Playlist” that pieces together top stories, culture stories and other content into an hour or less and a “Reporter Reads” feature where journalists read their own work and share additional context around the story.
“This American Life,” “Serial” and other shows from Serial Productions are also included, along with sports talk shows from “The Athletic.”
The NYT’s audio app has been in beta testing for roughly a year and half before today’s arrival, and is available to all news subscribers.
The company notes it has no plans to pull any of its existing content from third-party platforms, like Apple or Spotify, as a result of this launch.
The app’s arrifval follows The New York Times’ expanded investment in its own lineup of dedicated mobile apps which now include the popular NYT Cooking app, and, more recently, an updated NYT Games (previously, Crossword), which recently benefitted from its Wordle acquistion.
“We’re thrilled to introduce more people to a new way of experiencing The New York Times,” said Stephanie Preiss, senior vice president and general manager, Audio, in a launch announcement. “Audio journalism has the power to bring stories to life, and our app now allows our audience to take The Times with them — on dog walks, while commuting — in moments when reading isn’t an option. Offering New York Times Audio to news subscribers is just one way we’re adding more value to a Times subscription, in more moments throughout their day,” she added.
The New York Times Audio app is iOS-only.
As of the time of writing, it’s moved up to the No. 5 slot in the U.S. App Store’s News section.
Roku launches new sports hub dedicated to women’s sporting events
Roku is giving sports fans what they want—better access to women’s live sports. The company announced Wednesday the launch of Women’s Sports Zone, a new centralized hub that makes it easier for users to search, discover and stream women’s sports programming, from live games, matches and events to on-demand and free content.
Women’s Sports Zone will provide games from the National Women’s Soccer League, US Women’s World Cup, US Women’s Open, the Ladies Professional Golf Association (LPGA) and more. In addition, fans can watch free female-focused sports content on The Roku Channel, such as the Women’s Sports Network, “The Longshots,” “Prodigy” and “Bring It!” among others.
Plus, the newly launched hub comes as the 2023 WNBA (Women’s National Basketball Association) season tips off this Friday, May 19, giving Roku users the ability to stream all games across channels like ESPN, ABC, CBS and CBS Sports Network, along with streaming services like ESPN+, Paramount+, Prime Video and WNBA League Pass.
The Women’s Sports Zone is located within Roku’s sports experience. Users can scroll down to the “Sports” tab on the home screen to find the new hub. They can also search for “women’s sports” or a favorite team or league in Roku Search or by using Roku Voice with the TV remote.
Demand around women’s sports increases year after year, with 30% of U.S. sports fans saying they’re watching more women’s sports than they were five years ago, per a 2022 study by the National Research Group. Additionally, 85% of sports fans — including 79% of men – agree that it’s essential for women’s sports to continue growing in popularity. Just by looking at the WNBA alone, viewership has grown dramatically for the league. Its 2022 season garnered an average of 416,000 viewers across all networks, making it the most-watched full season since 2006.
“The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s VP of Global Communications, in a statement. “At a time when it is harder than ever to find what you want to watch, our new Women’s Sports Zone makes it easier for fans to get to the content they love, and it arrives just in time for the tip-off of the WNBA season this Friday.”
Disney+ changes up its release model, plans to launch all ‘Echo’ episodes at once
President of Marvel Studios Kevin Fiege took to the Disney Upfront stage Tuesday to announce that Marvel’s new Disney+ show, “Echo,” is getting a binge release– a first for an MCU series. Disney+ will drop all Season 1 episodes on November 29.
The “Hawkeye” spinoff stars Alaqua Cox as Maya Lopez, a deaf Native American character who has photographic reflexes. She is the adoptive daughter of supervillain Kingpin (played by Vincent D’Onofrio), however, has been known to fight alongside Daredevil, who wants to take down the criminal underworld. It’s reported that Charlie Cox is returning as Daredevil in “Echo.”
This will be the fourth female-led MCU series on Disney+, joining “Wandavision,” “She-Hulk” and “Ms. Marvel.”
Disney’s new binge strategy is a surprising move for the company and follows in the footsteps of rival Netflix, which swears by its bingeable release model as it drives “substantial engagement, especially for newer titles,” Netflix previously said in its Q3 2022 shareholder letter.
Disney+ tested the waters with its Star Wars titles, starting off with “Obi-Wan Kenobi,” which was the first live-action Star Wars show to premiere with multiple episodes. Meanwhile, “Andor” had a three-episode premiere and was the longest live-action Disney+ season with 12 episodes.
It’s likely the company feels the pressure to change up its release approach after losing four million Disney+ subscribers in the recent quarter, bringing the total to 157.8 million. In the first quarter of 2023, the streaming service saw its first subscriber loss, dropping 2.4 million subs.
Disney plans to save $5.5 billion in overall costs, with $3 billion going toward content savings.
The move also comes as Marvel rethinks its game plan. Fiege previously said the studio wants to be more calculated about which MCU projects get released. It’s been argued that many fans are overwhelmed by the wave of superhero shows, and it’s time for Marvel to slow it down a bit.
“It is harder to hit the zeitgeist when there’s so much product out there — and so much ‘content,’ as they say, which is a word that I hate,” Fiege said in an Entertainment Weekly interview. “But we want Marvel Studios and the MCU projects to really stand out and stand above. So, people will see that as we get further into Phase 5 and 6. The pace at which we’re putting out the Disney+ shows will change so they can each get a chance to shine.”
So, instead of airing episodes week to week, the decision to release “Echo” as a complete season looks to be the beginning of a deliberate effort to gradually reduce the MCU release schedule.
During the Upfronts presentation, Fiege also revealed the official premiere date for “Loki” Season 2, which is coming to Disney+ on October 6.
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