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Coca-Cola pauses paid social media advertising as boycott heats up

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The Coca-Cola Company has made the decision to ‘pause’ all of its social media advertising, one of the biggest moves in the growing boycott movement. The decision to pause advertising is joined by similar announcements from other big companies, including Verizon, Mozilla, Honda, Viber, Hersey, and more. “There is no place for racism in the world and there is no place for racism on social media,” Coca-Cola Company Chairman and CEO James Quincey said in a statement.

In case you’re out of the loop — these matters have progressed quickly, after all — the boycott is officially called #StopHateforProfit and it is directly targeted at Facebook. The boycott has been organized by the Anti-Defamation League alongside multiple other organizations like the NAACP — it is running the “Stop Hate for Profit” website with more details about its mission.

On that website, the organizers lay out the reasons for their effort, as well as their goal: to have companies boycott Facebook by not buying advertisements on its platform during the month of July. The social media platform heavily depends on advertisements for its ample revenue and as such the organizers hope that a July boycott will “send Facebook a powerful message.”

The organizers allege on the campaign’s website:

What would you do with $70 billion? We know what Facebook did. They allowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, Rayshard Brooks and so many others. They named Breitbart News a “trusted news source” and made The Daily Caller a “fact-checker” despite both publications having records of working with known white nationalists.

They turned a blind eye to blatant voter suppression on their platform. Could they protect and support Black users? Could they call out Holocaust denial as hate? Could they help get out the vote? They absolutely could. But they are actively choosing not to do so.

The boycott is more about making a statement than starving Facebook of revenue, of course — a single month of lower advertising rates won’t have a substantial long-term impact on the social media company. A handful of major corporations have joined the effort, including Unilever. Coca-Cola, however, is going to more extreme lengths by suspending all social media advertising in July, not just Facebook ads.

Coca-Cola CEO Quincey’s full statement reads:

There is no place for racism in the world and there is no place for racism on social media. The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.

The statement indicates that this isn’t a passive move, but rather one that will actively ask for social media companies to make changes in order to earn back Coca-Cola’s ad dollars. How substantial this decision will be isn’t yet clear, but the announcement adds fuel to the already extensive boycott effort.

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Motorola Moto X30 Pro Will Have An Unusual Camera System

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This is just the tip of the iceberg for the Moto X30 Pro. The strangest thing about the model won’t be its unusually large camera sensor, especially since Xiaomi already claimed that crown. Instead, it will be the use of three focal lengths in the camera system that could mean the removal of one traditional part of that group.

Motorola’s Weibo account revealed that the Moto X30 Pro will have a 35mm focal point at its widest. This will be joined by a 50mm telephoto that could have a 2x magnification, as well as an 80mm longer telephoto option. If this is an accurate description, it would suggest that the phone will ditch the ultra-wide shooter in favor of two telephoto cameras when some of its peers opt to eschew telephoto cameras to make way for a macro alternative.

Whether this will give the Moto X30 Pro an actual advantage over other high-end phones this year remains to be seen, literally. It sounds almost like a mixed bag, at least in the camera department, though the rest of the rumored specs are on par for a 2022 flagship. The Moto X30 Pro, which could go by the name Motorola Frontier in global markets, is expected to run on a Snapdragon 8+ Gen 1 processor, bear a 6.67-inch 144Hz OLED screen, and boast 125W super-fast charging for its modest 4,500mAh battery.

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2023 Mercedes-AMG EQE First Drive: Electrified Luxury Gets A Sports Upgrade

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AMG promises performance magic, upgrading the EQE EV sedan with supercar-rivaling power to go with a lavish, tech-filled cabin. Can it deliver soul with speed?

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How To Fix Amazon Prime Video Not Streaming In 4K

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Not all Amazon Prime Video titles are available in 4K quality. Older movies and shows often do not support that format, and even some newer flicks will still be unavailable for a variety of reasons ranging from licensing to technical difficulties. As a result, your title of choice might look less-than-perfect, not due to a fault on Amazon’s end, but simply because that title may not support 4K in the first place. 

Amazon has a list of titles available in 4K, so checking whether the one you’re trying to watch is, is fairly easy. You can see all the 4K offerings by heading over to the official Amazon website. The list is not very intuitive in the sense that you can’t check for specifics within the results as this is already a narrowed-down list. However, you can also simply type in the title of your movie or show into the search bar above to check whether it’s available on Prime Video and in 4K.

You can also search directly on Amazon Prime Video. Any variation of “4K,” “4K movies ultra HD,” “4K film,” or even something more specific like “4K romantic comedies” should produce a list of titles that you can watch right now. If you managed to locate your title on one of these lists and yet it still looks underwhelming, there may be other issues at hand.

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