Connect with us

Social

Dear Samsung endorsers, please stop using iPhones

Published

on

It started a long time ago.

There was Alicia Keys, BlackBerry‘s vaunted creative director, who was caught tweeting from an iPhone. She claimed she’d been hacked.

Tennis star David Ferrer was perhaps the most brazenly charming. A Samsung endorser, he wanted TwitterWorld to know about his love for the Samsung Galaxy S4. He tweeted that love from an iPhone.

Also: The first Android phone was an ugly thing, and I loved it CNET

My favorite, though, was Maroon 5’s Adam Levine. One of the stars of NBC’s The Voice, Levine helped Samsung launch its Milk Music service. (Remember that?) He called for “a ceremonial iPhone burning.”

Oh, and then he ceremonially tweeted from his iPhone.


(Image: CEN/echo.msk.ru)

Now, we have the case of Ksenia Sobchak. The rumored “god-daughter” of Russian henchman Vladimir Putin, Sobchak is the face of Samsung Russia.

You’d think, then, that the TV personality, journalist, and politician would, when she appears on TV, wield her Galaxy with pride.

Sadly, the Mirror reports that Sobchak appeared on live TV and allegedly tried to cover up her iPhone X with a piece of paper.

Now, the paper says, Samsung is suing her for $1.6 million. I asked Samsung for comment and will update, should I hear.

There are a couple of painful aspects to all this.

First, is there no limit to famous peoples’ gall?

Can it be that they’re prepared to take a lot of money from any brand and blithely ignore even the most basic tenets that come with being that brand’s supposed endorser? The evidence appears damning.

Also: 17 ways to recycle or sell your smartphone TechRepublic

What, though, of Samsung? Here it is putting its phones in the hands of famous people who appear to have no actual regard for them.

It appears as if Samsung is so desperate to gain a little of the limelight dominated by Apple that it allows itself to be constantly duped.

Hasn’t it learned that famous people aren’t the most reliable? Why, during the 2014 Oscars when presenter Ellen Degeneres helped Samsung create a famous star-filled selfie, she was tweeting backstage from, oh, an iPhone.

Samsung’s marketing has, at times, been excellent. Not, however, lately. Somehow, its phones have paled behind a recent onslaught from Apple, which has launched six phones within a year.

Perhaps it’s time to leave famous people to their own devices and start marketing your wares in a way that captivates.

Or do the kids only listen to famous people these days?

Previous and related coverage:

Want a new iPhone or Android smartphone? Here’s how to sell or trade

The new Samsung Galaxy Note 9 was just announced and we expect three new iPhones and two Google Pixel phones to launch soon. Now is the time to consider selling your current one before market prices drop or plan to participate in a trade-in program.

10 best smartphones of 2018

he major smartphone launch season is upon us and one of the first out of the gates is the Samsung Galaxy Note 9, immediately taking over the top spot in our list of best smartphones.

Related stories:

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social

Consumer groups and child development experts petition Facebook to drop ‘Instagram for kids’ plan – TechCrunch

Published

on

A coalition of 35 consumer advocacy groups along with 64 experts in child development have co-signed a letter to Facebook asking the company to reconsider its plans to launch a version of Instagram for children under the age of 13, which Facebook has confirmed to be in development. In the letter, the groups and experts argue that social media is linked with several risk factors for younger children and adolescents, related to both their physical health and overall well-being.

The letter was written by the Campaign for a Commercial-Free Childhood, an advocacy group that often leads campaigns against big tech and its targeting of children.

The group stresses how influential social media is on young people’s development, and the dangers such an app could bring:

“A growing body of research demonstrates that excessive use of digital devices and social media is harmful to adolescents. Instagram, in particular, exploits young people’s fear of missing out and desire for peer approval to encourage children and teens to constantly check their devices and share photos with their followers,” it states. “The platform’s relentless focus on appearance, self-presentation, and branding presents challenges to adolescents’ privacy and wellbeing. Younger children are even less developmentally equipped to deal with these challenges, as they are learning to navigate social interactions, friendships, and their inner sense of strengths and challenges during this crucial window of development,” the letter reads.

Citing public health research and other studies, the letter notes that excessive screen time and social media use can contribute to a variety of risks for kids including obesity, lower psychological well-being, decreased quality of sleep, increased risk of depression and suicide ideation, and other issues. Adolescent girls report feeling pressured to post sexualized selfies for attention from their peers, the letter said, and 59% of U.S. teens have reported being bullied in social media, as well.

Another concern the groups have is the use of the Instagram algorithm which could suggest what kids would see and click on next, noting that children are “highly persuadable.”

They also point out that Facebook knows there are already children under 13 who have lied about their age using the Instagram platform, and these users will be unlikely to migrate to what they’ll view as a more “babyish” version of the app than the one they’re already using. That means Facebook is really targeting an even younger age group who don’t yet have an Instagram account with this “kids version.”

Despite the concerns being raised, Instagram’s plans to compete for younger users will not likely be impacted by the outcry. Already, Instagram’s top competitor in social media today — TikTok — has developed an experience for kids under 13. In fact, it was forced to age-gate its app as a result of its settlement with the U.S. Federal Trade Commission, which had investigated Musical.ly (the app that became TikTok) for violations of the U.S. children’s privacy law COPPA.

Facebook, too, could be in a similar situation where it has to age-gate Instagram in order to properly direct its existing underage users to a COPPA-compliant experience. At the very least, Facebook has grounds to argue that it shouldn’t have to boot the under-13 crowd off its app, since TikTok did not. And the FTC’s fines, even when historic, barely make a dent in tech giants’ revenues.

The advocacy groups’ letter follows a push from Democratic lawmakers, who also this month penned a letter addressed to Facebook CEO Mark Zuckerberg to express concerns over Facebook’s ability to protect kids’ privacy and their well-being. Their letter had specifically cited Messenger Kids, which was once found to have a design flaw that let kids chat with unauthorized users. The lawmakers gave Facebook until April 26 to respond to their questions.

Zuckerberg confirmed Facebook’s plans for an Instagram for kids at a Congressional hearing back in March, saying that the company was “early in our thinking” about how the app would work, but noted it would involve some sort of parental oversight and involvement. That’s similar to what Facebook offers today via Messenger Kids and TikTok does via its Family Pairing parental controls.

The market, in other words, is shifting towards acknowledging that kids are already on social media — with or without parents’ permission. As a result, companies are building features and age gates to accommodate that reality. The downside to this plan, of course, is once you legitimize the creation of social apps for the under-13 demographic, companies are given the legal right to hook kids even younger on what are, arguably, risky experiences from a public health standpoint.

The Campaign for a Commercial-Free Childhood also today launched a petition which others can sign to push Facebook to cancel its plans for an Instagram for kids.

Instagram Letter by TechCrunch on Scribd

Continue Reading

Social

Facebook to test new business discovery features in U.S. News Feed – TechCrunch

Published

on

Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook has been arguing how Apple’s App Tracking Transparency update will impact its small business customers — a claim many have dismissed as misleading, but nevertheless led some mom and pop shops to express concern about the impacts to their ad targeting capabilities, as a result. This new test is an example of how easily Facebook can tweak its News Feed to build out more data on its users, if needed.

The company suggests users may see the change under posts and ads from businesses selling beauty products, fitness or clothing, among other things.

The idea here is that Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content. This, in turn, could help Facebook create a new set of data on its users, in terms of which users clicked to see more, and what sort of businesses they engaged with, among other things. Over time, it could turn this feature into an ad unit, if desired, where businesses could pay for higher placement.

“People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own,” the company noted in a brief announcement.

Facebook didn’t detail its further plans with the test, but said as it learned from how users interacted with the feature, it will expand the experience to more people and businesses.

Image Credits: Facebook

Along with news of the test, Facebook said it will roll out more tools for business owners this month, including the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; and soon, create and manage Facebook Photos and Albums from Facebook’s Business Suite. It will also soon add the ability to create and save Facebook and Instagram posts as drafts from the Business Suite mobile app.

Related to the businesses updates, Facebook updated features across ad products focused on connecting businesses with customer leads, including Lead Ads, Call Ads, and Click to Messenger Lead Generations.

Facebook earlier this year announced a new Facebook Page experience that gave businesses the ability to engage on the social network with their business profile for things like posting, commenting and liking, and access to their own, dedicated News Feed. And it had removed the Like button in favor of focusing on Followers.

It is not a coincidence that Facebook is touting its tools for small businesses at a time when there’s concern — much of it loudly shouted by Facebook itself — that its platform could be less useful to small business owners in the near future, when ad targeting capabilities becomes less precise as users vote ‘no’ when Facebook’s iOS app asks if it can track them.

Continue Reading

Social

Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow – TechCrunch

Published

on

Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling or disabling the feature for more users. Instead, it will begin to explore a new option where users get to decide what works best for them — either choosing to see the Like counts on others’ posts, or not. Users will also be able to turn off Like counts on their own posts, if they choose. Facebook additionally confirmed it will begin to test a similar experience on its own social network.

Instagram says tests involving Like counts were deprioritized after Covid-19 hit, as the company focused on other efforts needed to support its community. (Except for that brief period this March where Instagram accidentally hid Likes for more users due to a bug.)

The company says it’s now revisiting the feedback it collected from users during the tests and found a wide range of opinions. Originally, the idea with hiding Like counts was about reducing the anxiety and embarrassment that surrounds posting content on the social network. That is, people would stress over whether their post would receive enough Likes to be deemed “popular.” This problem was particularly difficult for Instagram’s younger users, who care much more about what their peers think — so much so that they would take down posts that didn’t receive “enough” Likes.

In addition, the removal of Likes helped reduce the sort of herd mentality that drives people to like things that are already popular, as opposed to judging the content for themselves.

But during tests, not everyone agreed the removal of Likes was a change for the better. Some people said they still wanted to see Like counts so they could track what was trending and popular. The argument for keeping Likes was more prevalent among the influencer community, where creators used the metric in order to communicate their value to partners, like brands and advertisers. Here, lower engagement rates on posts could directly translate to lower earnings for these creators.

Both arguments for and against Likes have merit, which is why Instagram’s latest test will put the choice back into users’ own hands.

This new test will be enabled for a small percentage of users globally on Instagram, the company says.

If you’ve been opted in, you’ll find a new option to hide the Likes from within the app’s Settings. This will prevent you from seeing Likes on other people’s posts as you scroll through your Instagram Feed. As a creator, you’ll be able to hide Likes on a per-post basis via the three-dot “…” menu at the top. Even if Likes are disabled publicly, creators are still able to view Like counts and other engagements through analytics, just as they did before.

The tests on Facebook, which has also been testing Like count removals for some time, have not yet begun. Facebook tells TechCrunch those will roll out in the weeks ahead.

Making Like counts an choice may initially seem like it could help to address everyone’s needs. But in reality, if the wider influencer community chooses to continue to use Likes as a currency that translates to popularity and job opportunities, then other users will continue to do the same.

Ultimately, communities themselves have to decide what sort of tone they want to set, preferably from the outset — before you’ve attracted millions of users who will be angry when you later try to change course.

There’s also a question as to whether social media users are really hungry for an “Like-free” safer space. For years we’ve seen startups focused on building an “anti-Instagram” of sorts, where they drop one or more Instagram features, like algorithmic feeds, Likes and other engagement mechanisms, such as Minutiae, Vero, Dayflash, Oggl, and now, newcomers like troubled Dispo, or under-the-radar Herd. But Instagram has yet to fail because of an anti-Instagram rival. If anything is a threat, it’s a new type of social network entirely, like TikTok –where it should be noted getting Likes and engagements is still very important for creator success.

Instagram didn’t say how long the new tests would last or if and when the features would roll out more broadly.

“We’re testing this on Instagram to start, but we’re also exploring a similar experience for Facebook. We will learn from this new small test and have more to share soon,” a Facebook company spokesperson said.

Continue Reading

Trending