The latest iOS 12.1 release extends battery throttling to the iPhone 8, iPhone 8 Plus, and even the iPhone X, after only telling US senators back in February that this would likely be unnecessary.
This raises an important question – why do devices that were only released last year need added performance management to prevent crashes and unexpected shutdowns?
Must read: iOS 12.1: Tips and tricks to help you get the most from your iPhone or iPad
Before we go any further, let’s refer to what Apple has said on this matter. Apple goes into a lot of detail, but here’s are the two paragraphs that matter:
With a low battery state of charge, a higher chemical age, or colder temperatures, users are more likely to experience unexpected shutdowns. In extreme cases, shutdowns can occur more frequently, thereby rendering the device unreliable or unusable. For iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, and iPhone 7 Plus, iOS dynamically manages performance peaks to prevent the device from unexpectedly shutting down so that the iPhone can still be used. This performance management feature is specific to iPhone and does not apply to any other Apple products. Starting with iOS 12.1, iPhone 8, iPhone 8 Plus, and iPhone X include this feature, but performance management may be less noticeable due to their more advanced hardware and software design.
This performance management works by looking at a combination of the device temperature, battery state of charge, and battery impedance. Only if these variables require it, iOS will dynamically manage the maximum performance of some system components, such as the CPU and GPU, in order to prevent unexpected shutdowns. As a result, the device workloads will self-balance, allowing a smoother distribution of system tasks, rather than larger, quick spikes of performance all at once. In some cases, a user may not notice any differences in daily device performance. The level of perceived change depends on how much performance management is required for a particular device.
Now there’s a lot going on here, and while it’s interesting that Apple talks about “low battery state of charge” (has iOS 12.1 change the way the iPhone works when set to Low Power Mode, or is this some secret sauce that’s in addition to that feature?), it’s the talk of “higher chemical age, or colder temperatures” that has my curiosity piqued.
Let’s look at colder temperatures thing first. Apple publishes operating ambient temperatures and nonoperating temperature ranges for its devices. For all iPhones, these are 32° to 95° F (0° to 35° C) and -4° to 113° F (-20° to 45° C). Inside these temperatures you should be fine, outside of them you’re on your own. When Apple talks about throttling with respect to colder temperatures it is unclear if it is talking about temperatures within the operating ambient temperatures range, or outside of this. I’m assuming that it is within these ranges (because Apple hasn’t updated these temperatures for older devices), so I’m left wondering if the iPhone had a problem operating within these stated temperatures.
In other words, did the iPhone suffer from a design flaw that Apple is now compensating for? It sounds like it from what Apple has stated here.
Now let’s come back to “higher chemical age.” In a nutshell, the older a battery is (“higher chemical age” is a fancy way of saying that), the higher the battery’s impedance (or resistance), and this lowers its ability to deliver peak power when demanded. Without that power, bad things – like crashes and shutdowns – can happen.
But should iPhones that were released only last year already be suffering from “higher chemical age”?
According to Apple, the battery “is designed to retain up to 80 percent of its original capacity at 500 complete charge cycles,” and beyond that, the battery is considered worn and heading toward end-of-life. Some batteries can and do retain more than 80 percent charge after well over 500 recharge cycles, but in my experience, once you hit 500 recharge cycles, your battery is on borrowed time.
Note: You can find more information on recharge cycles here.
Back in May of this year I became concerned about how fast I was going through recharge cycles on my daily driver iPhone 8 Plus. In four months I’d used up 91 of those recharge cycles (I got my iPhone 8 Plus on launch day). I decided to take measures to reduce on the number of recharge cycles I was using up (one way I did this was by using wireless charging less).
Note: I used the excellent macOS app CoconutBattery to get access to the iPhone’s battery recharge cycle count.
I just rechecked this today and I’ve now burned through 344 recharge cycles.
In a little over a year, I’m already what feels like a stone’s throw away from that 500 recharge cycle mark. Compare this to my late 2013 MacBook Pro, which has seen daily use for several years now and is only at 357 recharge cycles.
There’s a simple reason why I’m going through recharge cycles as quickly as I am. The iPhone suffers from a simple design flaw. The battery is too small and requires recharging too often. A bigger battery would have a greater capacity, and therefore need charging less often. If my iPhone had a battery twice the capacity of the battery it currently has, it would have only gone through half the recharge cycles.
Apple’s pursuit of thinner and lighter has resulted in a device with a battery so small that after only a year the company has to drop a software update that tries to compensate for this.
When you consider that this means that a $1,000 iPhone might have a lifespan of only about 18 months before needing to be replaced (or at least have the battery replaced – and what an odyssey that can be), it certainly makes me question whether the iPhone represents the sort of value for money that I expect from such an expensive bit of kit.
It sure seems to me like Apple has built a hardware design flaw into the iPhone, and is now using software tweaks to try to make them less noticeable.
And given that Apple doesn’t seem to have bumped up the battery capacity on the newer iPhone XS and iPhone XR models, this seems to be a problem that will be affecting these devices in a year’s time.
Facebook knows Instagram harms teens. Now, its plan to open the app to kids looks worse than ever – TechCrunch
Facebook is in the hot seat again.
The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of teen girls.
The flurry of investigative pieces makes it clear that what Facebook says in public doesn’t always reflect the company’s knowledge on known issues behind the scenes. The revelations still managed to shock even though Facebook has been playing dumb about the various social ills it has sown for years. (Remember when Mark Zuckerberg dismissed the notion that Facebook influenced the 2016 election as “crazy?”) Facebook’s longstanding PR playbook is to hide its dangers, denying knowledge of its darker impacts on society publicly, even as research spells them out internally.
That’s all well and good until someone gets ahold of the internal research.
One of the biggest revelations from the WSJ’s report: The company knows that Instagram poses serious dangers to mental health in teenage girls. An internal research slide from 2019 acknowledged that “We make body image issues worse for one in three teen girls” — a shocking admission for a company charging ahead with plans to expand to even younger and more vulnerable age groups.
As recently as May, Instagram’s Adam Mosseri dismissed concerns around the app’s negative impact on teens as “quite small.”
But internally, the picture told a different story. According to the WSJ, from 2019 to 2021, the company conducted a thorough deep dive into teen mental health, including online surveys, diary studies, focus groups and large-scale questionnaires.
According to one internal slide, the findings showed that 32% of teenage girls reported that Instagram made them have a worse body image. Of research participants who experienced suicidal thoughts, 13% of British teens and 6% of American teens directly linked their interest in killing themselves to Instagram.
“Teens blame Instagram for increases in the rate of anxiety and depression,” another internal slide stated. “This reaction was unprompted and consistent across all groups.”
Following the WSJ report, Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) announced a probe into Facebook’s lack of transparency around internal research showing that Instagram poses serious and even lethal danger to teens. The Senate Subcommittee on Consumer Protection, Product Safety, and Data Security will launch the investigation.
“We are in touch with a Facebook whistleblower and will use every resource at our disposal to investigate what Facebook knew and when they knew it – including seeking further documents and pursuing witness testimony,” Senators Blackburn and Blumenthal wrote. “The Wall Street Journal’s blockbuster reporting may only be the tip of the iceberg.”
Blackburn and Blumenthal weren’t the only U.S. lawmakers alarmed by the new report. Sen. Ed Markey (D-MA), Rep. Kathy Castor (D-FL), and Lori Trahan (D-MA) sent Facebook their own letter demanding that the company walk away from its plan to launch Instagram for kids. “Children and teens are uniquely vulnerable populations online, and these findings paint a clear and devastating picture of Instagram as an app that poses significant threats to young people’s wellbeing,” the lawmakers wrote.
In May, a group of 44 state attorneys general wrote to Instagram to encourage the company to abandon its plans to bring Instagram to kids under the age of 13. “It appears that Facebook is not responding to a need, but instead creating one, as this platform appeals primarily to children who otherwise do not or would not have an Instagram account,” the group of attorneys general wrote. They warned that an Instagram for kids would be “harmful for myriad reasons.”
In April, a collection of the same Democratic lawmakers expressed “serious concerns” about Instagram’s potential impact on the well-being of young users. That same month, a coalition of consumer advocacy organizations also demanded that the company reconsider launching a version of Instagram for kids.
According to the documents obtained by the WSJ, all of those concerns look extremely valid. In spite of extensive internal research and their deeply troubling findings, Facebook has downplayed its knowledge publicly, even as regulators regularly pressed the company for what it really knows.
Instagram’s Mosseri may have made matters worse Thursday when he made a less than flattering analogy between social media platforms and vehicles. “We know that more people die than would otherwise because of car accidents, but by and large, cars create way more value in the world than they destroy,” Mosseri told Peter Kafka on Recode’s media podcast. “And I think social media is similar.”
Mosseri dismissed any comparison between social media and drugs or cigarettes in spite of social media’s well-researched addictive effects, likening social platforms to the auto industry instead. Naturally, the company’s many critics jumped on the car comparison, pointing to their widespread lethality and the fact that the auto industry is heavily regulated — unlike social media.
Twitter Super Follows has generated only around $6K+ in its first two weeks – TechCrunch
Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces, Twitter’s other in-app purchase offered in the U.S. — but there’s no way for this portion to be calculated by an outside firm.
Twitter first announced its plans to launch Super Follows during its Analyst Day event in February, where the company detailed many of its upcoming initiatives to generate new revenue streams.
Today, Twitter’s business is highly dependent on advertising, and Super Follows is one of the few ways it’s aiming to diversify. The company is also now offering a way for creators to charge for access to their live events with Ticketed Spaces and, outside the U.S., Twitter has begun testing a premium product for power users, called Twitter Blue.
But Super Follows, which targets creators, is the effort with the most potential appeal to mainstream users.
It’s also one that is working to capitalize on the growing creator economy, where content creators build a following, then generate revenue directly through subscriptions — decreasing their own dependence on ads or brand deals, as a result. The platforms they use for this business skim a little off the top to help them fund the development of the creator tools. (In Twitter’s case, it’s taking only a 3% cut.)
The feature would seem to make sense for Twitter, a platform that already allows high-profile figures and regular folks to hobnob in the same timeline and have conversations. Super Follows ups that access by letting fans get even closer to their favorite creators — whether those are musicians, artists, comedians, influencers, writers, gamers or other experts, for example. These creators can set a monthly subscription price of $2.99, $4.99 or $9.99 to provide fans with access to bonus, “behind-the-scenes” content of their choosing. These generally come in the form of extra tweets, Q&As and other interactions with subscribers.
At launch, Twitter opened up Super Follows to a handful of creators, including the beauty and skincare-focused account @MakeupforWOC; astrology account @TarotByBronx; sports-focused @KingJosiah54; writer @myeshachou; internet personality and podcaster @MichaelaOkla; spiritual healer @kemimarie; music charts tweeter @chartdata; Twitch streamers @FaZeMew, @VelvetIsCake, @MackWood1, @GabeJRuiz and @Saulsrevenge; YouTubers @DoubleH_YT, @LxckTV and @PowerGotNow; and crypto traders @itsALLrisky and @moon_shine15; among others. Twitter says there are fewer than 100 creators in total who have access to Super Follows.
While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can “Super Follow” any number of the supported creator accounts. In the U.S., Twitter has 169 million average monetizable daily active users as of Q2 2021. Of course, only some subset of those will be iOS users.
Still, Twitter could easily count millions upon millions of “potential” customers for its Super Follow platform at launch. Its current revenue indicates that, possibly, only thousands of consumers have done so, given many of the top in-app purchases are for creators offering content at lower price points.
Sensor Tower notes the $6,000 in U.S. consumer spending on iOS was calculated during the first two weeks of September (September 1-14). Before this period, U.S. iOS users spent only $100 from August 25 through 31 — a figure that would indicate user spending on Ticketed Spaces during that time. In other words, the contribution of Tickets Spaces revenue to this total of $6,000 in iOS consumer spending is likely quite small.
In Canada, the other market where Super Follow is now available to subscribers, Twitter’s iOS in-app purchase revenue from September 1 through September 14, was a negligible $600. (This would also include Twitter Blue subscription revenue, which is being tested in Canada and Australia.)
Worldwide, Twitter users on iOS spent $9,000 during that same time, which would include other Ticketed Spaces revenues and tests of its premium service, Twitter Blue. (Twitter’s Tip Jar, a way to pay creators directly, does not work through in-app purchases).
Unlike other Twitter products that developed by watching what users were already doing anyway — like using hashtags or retweeting content — many of Twitter’s newer features are attempts at redefining the use cases for its platform. In a massive rush of product pushes, Twitter has recently launched tools not just for creators, but also for e-commerce, organizing reading materials, subscribing to newsletters, socializing in communities, chatting through audio, fact-checking content, keeping up with trends, conversing more privately and more.
Twitter’s position on the slower start to Super Follows is that it’s still too early to make any determinations. While that’s fair, it’s also worth tracking adoption to see if the new product had seen any rapid, out-of-the-gate traction.
“This is just the start for Super Follows,” a Twitter spokesperson said, reached for comment about Sensor Tower’s figures. “Our main goal is focused on ensuring creators are set up for success and so we’re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.”
The spokesperson also noted Twitter Super Follows had been set up to help creators make more money as it scales.
“With Super Follows, people are eligible to earn up to 97% of revenue after in-app purchase fees until they make $50,000 in lifetime earnings. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after in-app purchase fees,” they said.
Facebook revamps its business tool lineup following threats to its ad targeting business – TechCrunch
Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features, which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact small businesses that relied on Facebook ads to reach their customers. But it was not successful in getting any of Apple’s changes halted. Instead, the market is shifting to a new era focused more on user privacy, where personalization and targeting are more of an opt-in experience. That’s required Facebook to address its business advertiser base in new ways.
As the ability to track consumers declines — very few consumers are opting into tracking, studies find — Facebook is rolling out new features that will allow businesses to better position themselves in front of relevant audiences. This includes updates that will let them reach customers, advertise to customers, chat with customers across Facebook apps, generate leads, acquire customers and more.
The company earlier this year began testing a way for customers to explore businesses from underneath News Feed posts by tapping on topics they were interested in — like beauty, fitness, and clothing, and explore content from other related businesses. The feature allows people to come across new businesses that may also like, and would allow Facebook to create its own data set of users who like certain types of content. Over time, it could possibly even turn the feature into an ad unit, where businesses could pay for higher placement.
But for the time being, Facebook will expand this feature to more users across the U.S., and launch it in Australia, Canada, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, and the U.K.
Facebook is also making it easier for businesses to chat with customers. They’re already able to buy ads that encourage people to message them on Facebook’s various chat platforms — Messenger, Instagram Direct, or WhatsApp. Now, they’ll be able to choose all the messaging platforms where they’re available, and Facebook will default the chat app showcased in the ad based on where the conversation is most likely to happen.
The company will tie WhatsApp to Instagram, as well, as part of this effort. Facebook explains that many businesses market themselves or run shops across Instagram, but rely on WhatsApp to communicate with customers and answer questions. So, Facebook will now allow businesses to add a WhatsApp click-to-chat button to their Instagram profiles.
This change, in particular, represents another move that ties Facebook’s separate apps more closely together, at a time when regulators are considering breaking up Facebook over antitrust concerns. Already, Facebook interconnected Facebook’s Messenger and Instagram messaging services, which would make such a disassembly more complicated. And more recently, it’s begun integrating Messenger directly into Facebook’s platform itself.
In a related change, soon businesses will be able to create ads that send users directly to WhatsApp from the Instagram app. (Facebook also already offers ads like this.)
Separately from this news, Facebook announced the launch of a new business directory on WhatsApp, allowing consumers to find shops and services on the chat platform, as well.
Another set of changes being introduced involve an update to Facebook Business Suite. Businesses will be able to manage emails through Inbox and sending remarketing emails; use a new File Manager for creating, managing, and posting content; and access a feature that will allow businesses to test different versions of a post to see which one is most effective.
Other new products include tests of paid and organic lead generation tools on Instagram; quote requests on Messenger, where customers answer a few questions prior to their conversations; and a way for small businesses to access a bundle of tools to get started with Facebook ads, which includes a Facebook ad coupon along with free access to QuickBooks for 3 months or free access to Canva Pro for 3 months.
Facebook will also begin testing something called “Work Accounts,” which will allow business owners to access their business products, like Business Manager, separately from their personal Facebook account. They’ll be able to manage these accounts on behalf of employees and use single-sign-on integrations.
Work Accounts will be tested through the remainder of the year with a small group of businesses, and Facebook says it expects to expand availability in 2022.
Other efforts it has in store include plans to incorporate more content from creators and local businesses and new features that let users control the content they see, but these changes were not detailed at this time.
Most of the products being announced are either rolling out today or will begin to show up soon.
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