OK. So, that finally happened. Apple actually updated nearly the entire Mac product line. Yep. There’s a new Mac mini. There’s a new MacBook Air. There’s a new iPad Pro (two, actually). And three new iPhones.
Don’t expect more Macs
It’s almost a year since Apple introduced the iMac Pro. While a processor bump is possible, it’s unlikely that alone would justify an event of Apple scale.
It has been almost 18 months since the iMac itself had a spec boost. And as I mentioned in my iMac fantasy article, it’s been years since Apple’s changed the form factor. But is Apple likely to do a major change for a product that’s worked so well? Unlikely, at least to the extent that a big event would be justified.
The MacBooks Pro and Air have had very recent upgrades, as has the Mac mini. How great is it that I can finally say that? So, the “it’s hanging out there and needs an upgrade” meme isn’t valid anymore.
Also: Apple’s new iPad Pro, MacBook Air, and Mac mini: Can features, specs retain business momentum?
Of course, there’s the promised Mac Pro. It was promised for 2019. But it’s aimed at pros and developers, and since Apple does have a regular event aimed at pros and developers in June, that’s most likely when it will be unveiled.
Don’t expect much in the way of iOS
OK, fine. The iPad mini might need some love. It’s been three years since that device has got an upgrade. But with the iPhone XS Max coming in at 6.5 inches diagonally, is there really a need for a 7.3 inch iPad mini? Yes, the iPad mini could be upgraded with the new home buttonless iPad design, but would that justify a major event? I think not.
Also: Apple’s iPhone XS Max price tops out at $1,449 — and 8 other keynote takeaways
iPhones? Well, we know that’s always in September. So don’t even think about new iPhones for a while. Same with the Apple Watch. That just got a ginormous update, and while we’re still waiting for EKG, it’s unlikely to be a major event driver, at least until September.
iPads just had a major update, and while the base $329 iPad might get a bump, it, too, isn’t worth an event.
Home and audio
There is one theme that might justify a spring event, and that’s home and audio. With the big surges Amazon is making with Alexa and Google is making with Google Home, Apple might want to give the home and audio its own focus.
HomePod: This Alexa-wannabe was released just last February, but Apple might want to bump it again this coming spring. This would make more sense if Apple has some sort of unified home strategy it’s going to want to show.
Apple TV: The fifth-generation Apple TV is now over a year old. Again, with the huge growth of Alexa, Roku, and even Google in TV interfaces as well as home control, Apple TV is ripe for a major home hub update.
AirPods: AirPods are a bonafide winner, but they’re now growing a little long in the ear. As of next month, they will have gone two years without an update. Given how many devices no longer have a headphone jack and how tremendously popular the AirPods are, Apple is well overdue in offering an update.
AirPower: This charger, announced years ago, is missing in action.
iPod touch: Hey, I had no idea Apple was still selling this thing, but it is. Last updated in 2015, the current iPod touch might justify an upgrade as part of an overall home and audio strategy.
There you go
That’s what we’re looking at. Unless Apple comes out with its own VR goggles, a car, or something else unexpected, there’s a slim chance you’ll see a home and audio event in the spring (but don’t get your hopes up). Otherwise, just settle in for the winter, enjoy the spring, and wait until June for the new Mac Pro at WWDC.
Also: Your old $99 Apple Pencil is now junk
Whether pros and developers collectively let out a sigh of relief, gasp in horror (think 2013 Mac Pro), or choke on price points, we’ll all know at WWDC.
You can follow my day-to-day project updates on social media. Be sure to follow me on Twitter at @DavidGewirtz, on Facebook at Facebook.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, and on YouTube at YouTube.com/DavidGewirtzTV.
Does Elon Musk really even want to buy Twitter? – TechCrunch
When The New York Times got its hands on some of Elon Musk’s plans for Twitter, a company that he is in the process of purchasing, you would have been forgiven for thinking that Musk knew what he was buying.
Per the Times’ reporting, we learned that Musk expects to bolster Twitter’s revenue to “$26.4 billion by 2028, up from $5 billion last year,” while growing the company’s user base from “217 million at the end of last year to nearly 600 million in 2025 and 931 million six years from now,” boosting average revenue per user by nearly $6 over the same time frame.
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Those numbers might have made SPACs blush, but they showed something critical in the Musk pitch: that Twitter had huge amounts of value that he, Musk, could unlock with his plan.
Since then — the Times broke the Musk investor pitch 11 days ago — matters between Musk and the social media company have become tenuous as its potential acquirer took to the company’s service to complain, prod, and backtrack.
Musk’s displeasure with Twitter has centered around the issue of bots. Not all bots on Twitter are malicious or bad; some are even entertaining. But too many bots, or even the wrong sort, matter because they can dilute the user experience on the social service by spamming real users, and inflate the company’s advertiser-focused metrics.
On May 13, Musk threw the financial world into a frenzy by stating on Twitter that his deal to buy the company was “on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users.” Whether he was able to make such a decision is not clear based on the deal documents.
Although he said he was still “committed” to the deal, Musk ran an experiment involving a set of 100 users to see how many were bots.
Musk says Twitter deal is dead unless CEO can prove spam stats – TechCrunch
In a new tweet fired at Twitter before market open, Elon Musk has reiterated that his $44BN deal to buy the social media platform is on hold over the issue of spambots.
But now he’s tacitly accusing the company of lying over the proportion of fake/spam accounts on the platform, claiming its CEO “publicly refused to show proof of <5%”.
Musk has also set what sounds like an outright ultimatum — writing: “This deal cannot move forward until he does.”
He further suggests the platform could have more than 20% fake/spam accounts, linking to a report on comments he made in Miami on Monday saying he believes a fifth of Twitter accounts are fake/spam bots.
The tweet looks designed to pile yet more pressure on Twitter’s management which has already suffered the indignity of having Musk tweet a poo emoji at CEO Parag Agrawal (see our earlier report) in very public discussion about the spambot issue, among other Musk-generated ‘noise’.
With this latest Twitter CEO-targeting tweet, the shitposting billionaire may be engaging in more trollfaced bullyboy tactics — by seeking to drum up more negative publicity (on Twitter) that’s intended to hammer Twitter’s stock price — in a bid to force the company to accept a lower offer, if only to get him to shut up.
Or, well, he’s looking for a way to exit the deal entirely.
At the time of writing Twitter’s share price was down a further 2.75% pre-market. The stock has slid in recent weeks as Twitter grapples with Musk-shaped bumps in the road, from a high of around $50 at the time his offer was accepted to a low of around $37 now.
Let’s hope the mafia isn’t taking notes from Musk’s playbook on ‘the power of a social media megaphone platform’.
It’s notable that the Tesla CEO waived his right to do due diligence when he agreed to buy Twitter last month — presumably to encourage Twitter to accept what he’d couched as his “best and final offer” after its board initially sought to evade the takeover. So whinging about the percentage of bots he’s buying now is either stupidity or calculated stupidity.
Although his urging that Twitter open itself to “external validation” on the bot detection issue could at least endear him to the independent research community.
Musk also agreed to a non-disparagement clause as part of the deal to buy Twitter. But apparently he doesn’t understand what that word means. Or, else, he continues to act as if binding legal agreements simply don’t apply to him.
Twitter was contacted for comment on Musk’s latest accusations. At the time of writing it had not responded but Bloomberg has just tweeted that the company told it it remains “committed to completing the transaction on the agreed price and terms as promptly as practicable”.
The company has also filed a preliminary proxy statement on the acquisition, further suggesting it’s committed to the deal as agreed.
In its recommendation to shareholders, the board writes:
“The Twitter Board unanimously recommends that you vote: (1) “FOR” the adoption of the merger agreement; (2) “FOR” the compensation that will or may become payable by Twitter to our named executive officers in connection with the merger; and (3) “FOR” the adjournment of the special meeting, from time to time, to a later date or dates, if necessary or appropriate, to solicit additional proxies if there are insufficient votes to adopt the merger agreement at the time of the special meeting.”
Hinge’s latest feature aims to help users spark conversations about self-care – TechCrunch
Dating app Hinge is introducing a new “Self-Care Prompts” feature that is designed to inspire initial conversations between matches about self-care priorities. Hinge’s in-app prompts are conversation starters that users answer as part of their profiles and are displayed to potential matches. The prompts are designed to allow users to showcase their personality instead of having a generic bio. With this latest launch, users can now select up to three new self-care prompts to spark conversations about mental health awareness.
There are 15 new self-care prompts that users can answer and add to their profiles. The prompts include “My last journal entry was about…,” “The last I cried happy tears was…,” “My friends ask me for advice about…,” “To me, relaxation is…,” “I feel most supported when…,” “A boundary of mine is…,” “When I need advice, I go to…,” “I hype myself up by…,” “My cry-in-the-car song is…,” “My self-care routine is…,” “I wind down by…,” “Therapy recently taught me…,” “My therapist would say I…,” “My happy place is…” and “I get myself out of a funk by…”
Hinge says it hopes these prompts will make it easier for users to share their wellness journey early on in conversations. The company says it found that 97% of Hinge users want to date someone who actively takes care of their mental health, but only 9% feel comfortable bringing up therapy on a first date.
“Talking about mental health has gone from an “oh no” to a must-have in modern dating,” Hinge’s director of relationship science, Logan Ury, said in a statement. “People have been working on themselves and want to be with someone who’s done the same. By adding Self-Care Prompts, Hinge is helping singles show that they prioritize their mental health, and are ready to connect in a deeper, more authentic way.”
The new self-care prompts join the existing prompt packs on Hinge, including, “About Me,” “Story Time,” “Let’s Chat About” and “Voice First.” Hinge’s “Voice First” feature, which rolled out last fall, went viral on TikTok as users shared their experiences with the feature. Voice Prompts allow users to answer a prompt through a 30-second voice recording, which allows for some funny stories to be shared in a more personal way.
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