In Facebook’s dreams, it’s a clean and private place. People spend their time having thoughtful discussions in “meaningful” Groups, planning offline meetups with Events or laughing together in a Facebook Watch party.
In reality, Facebook is a cluttered mess of features that seem to constantly leak user data. People waste their time viewing inane News Feed posts from “friends” they never talk to, enviously stalking through photos of peers or chowing on click-bait articles and viral videos in isolation. Facebook will never shake this reputation if it just keeps polishing its old features.
That’s why Facebook is rolling out what could be called an “aspirational redesign” known as FB5. Rather than polishing what Facebook was, it tries to spotlight what it wants to be. “This is the biggest change we’ve made to the Facebook app and site in five years,” CEO Mark Zuckerberg said to open Facebook’s F8 conference yesterday.
The new Facebook
Most noticeably, that starts with sucking much of the blue out of the Facebook interface, making it look sparse and calming — despite a More button that unveils the social network’s bloat into dozens of rarely used features. A new logo features a brighter blue bubble around Facebook’s distinctive white f, which attempts to put a more uplifting spin on a bruised brand.
Functionally, FB5 means placing Groups near the center of a freshly tabbed interface for both Facebook’s website and app, and putting suggestions for new ones to join across the service. “Everywhere there are friends, there should be Groups,” says the head of the Facebook app, Fidji Simo. Groups already has 1 billion monthly users, so Facebook is following the behavior pattern and doubling down. But Facebook’s goal is not only to have 2.38 billion people using the feature — the same number as use its whole app — but to get them all into meaningful Groups that emblematize their identity. Indeed, 400 million already are. And now Groups for specific interests like gaming or health support will get special features, and power users will get a dashboard of updates across all their communities.
Groups will be flanked by Marketplace, perhaps the Facebook feature with the most latent potential. It’s a rapidly emerging use case Facebook wants to fuel. Just a year and a half after launch, Marketplace had 800 million monthly users. Zuckerberg took Craigslist, added real identity to thwart bad behavior and now is bolting it to the navigation bar of the most-used app on earth. The result is a place where it’s easy to put things up for sale and get tons of viewers. I once sold a couch on Marketplace in 20 minutes. Now sellers can take payments directly in the app instead of with cash or Venmo, and they can offer to ship items anywhere at the buyer’s expense. By following Zuckerberg’s mandate that 2019 focus on commerce, Facebook has become a viable Shopify competitor.
If Groups is what’s already working about Facebook’s future, Watch is the opposite. It’s a product designed to capture the video viewing bonanza Facebook observes on Netflix and YouTube. But without tentpole content like a “Game of Thrones” or “Stranger Things,” it’s failed to impact the cultural zeitgeist. The closest thing it has to must-see video is Buffy the Vampire Slayer re-runs and a docu-series on NBA star Steph Curry. Facebook claims 75 million people now Watch for at least one minute per day, though those 60 seconds don’t have to be sequential. That’s still just 4 percent of its users. And a Diffusion study found 50 percent of adult U.S. Facebook users had never even heard of Watch. Sticking it front and center demonstrates Facebook’s commitment to making Watch a hit, even if it has to cram it down our throats.
Not the old Facebook
The products of the past got little love onstage at F8. Nothing new for News Feed, Facebook’s mint but also the source of its misinformation woes. In the age of Snapchat and Zuckerberg’s newfound insistence on ephemerality to prevent embarrassment, the Timeline profile chronicling your whole Facebook life got nary a mention. And Pages for businesses that were the center of its monetization strategy years ago didn’t find space in the keynote, similar to how they’ve been butted out of the News Feed by competition and Facebook’s philosophical shift from public content to friends and family.
The one thing we heard a lot about but didn’t actually see much of was privacy. Zuckerberg started the conference declaring “The future is private!” He spoke about how Facebook plans to make its messaging apps encrypted, how it wants to be a living room rather than just a town hall and how it’s following the shift in user behavior away from broadcasting. But we didn’t see any new privacy protections for the developer platform, a replacement for its chief security officer that’s been vacant for nine months or the Clear History feature Zuckerberg announced last year.
“I get that a lot of people aren’t sure that we’re serious about this. I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly,” Zuckerberg joked, without seeming to generate a single laugh. Combined with having little to show to enhance privacy, making fun of such a dire situation doesn’t instill much confidence. When Zuckerberg does take things seriously, it quickly manifests itself in the product, like with Facebook’s 2012 shift to mobile, or in the company, like with 2018’s doubling of security headcount. He knew mobile and content moderation failures could kill his network. But does someone who told Time magazine in 2010 that “What people want isn’t complete privacy” truly see a loose stance on privacy as an existential threat?
Interoperable, encrypted messaging will boost privacy, but it’s also just good business logic given Zuckerberg’s intention to own chat — the heart of your phone. Facebook’s creepiness stems from it sucking in data to power ad targeting. Nothing new was announced to address that. Despite his words, perhaps Zuckerberg doesn’t aspire to make Facebook as private as he aspired to make it mobile and secure.
Wired reported that Zuckerberg authored a strategy book given to all employees ahead of the IPO that noted “If we don’t create the thing that kills Facebook, someone else will.” But F8 offered a new interpretation. Maybe given the lack of direct competitors in its league, and the absence of a mass exodus over its constant privacy scandals, it was the outdated product itself that was killing Facebook. The permanent Facebook. The all-you-do-is-scroll Facebook. The bored-of-my-friends Facebook. Users were being neglected rather than pushed away or stolen. By ignoring the past and emphasizing the products it aspires to have dominate tomorrow — Groups, Marketplace, Watch — Facebook can start to unchain itself from the toxic brand poisoning its potential.
Samsung opens beta on Galaxy Upcycling to breathe new life into old phones – TechCrunch
Samsung announced Galaxy Upcycling a few years back, but has largely been quiet on that front, aside from some stage time at CES back in January. Today the company announced that Upcycling at Home is being opened to beta today for users in the U.S., Korea and the U.K.
It’s a pretty novel program, in a world where consumers are encouraged to scrap their old devices every two to three years for something shiny and new. The program is designed to breathe new life into handsets that might otherwise be tossed in a landfill or stashed away in a drawer.
“We are rethinking how we use existing resources, and we believe the key to upcycling is to enable solutions that transform old technology into something new by adding value,” VP Sung-Koo Kim said in a release tied to the news. “We are committed to integrating sustainable practices into our day-to-day lives, and through Galaxy Upcycling at Home, users can join our journey toward a more sustainable future.”
Specifically, the products can be revamped into smart home devices, like childcare and pet monitors.
The feature can be accessed within the SmartThings Labs feature found in Samsung’s SmartThings App. When enabled, the product can send alerts when things like a crying baby or barking dog are detected. The recorded sound will be sent as part of the alert. Another feature uses built-in sensors to turn on a room’s lights when things get dark. The service will optimize device battery so it can operate for an extended period while detecting these inputs.
UK’s IoT ‘security by design’ law will cover smartphones too – TechCrunch
Smartphones will be included in the scope of a planned “security by design” U.K. law aimed at beefing up the security of consumer devices, the government said today.
It made the announcement in its response to a consultation on legislative plans aimed at tackling some of the most lax security practices long-associated with the Internet of Things (IoT).
The government introduced a security code of practice for IoT device manufacturers back in 2018 — but the forthcoming legislation is intended to build on that with a set of legally binding requirements.
A draft law was aired by ministers in 2019 — with the government focused on IoT devices, such as webcams and baby monitors, which have often been associated with the most egregious device security practices.
Its plan now is for virtually all smart devices to be covered by legally binding security requirements, with the government pointing to research from consumer group “Which?” that found that a third of people kept their last phone for four years, while some brands only offer security updates for just over two years.
The forthcoming legislation will require smartphone and device makers like Apple and Samsung to inform customers of the duration of time for which a device will receive software updates at the point of sale.
It will also ban manufacturers from using universal default passwords (such as “password” or “admin”), which are often preset in a device’s factory settings and easily guessable — making them meaningless in security terms.
California already passed legislation banning such passwords in 2018 with the law coming into force last year.
Under the incoming U.K. law, manufacturers will additionally be required to provide a public point of contact to make it simpler for anyone to report a vulnerability.
The government said it will introduce legislation as soon as parliamentary time allows.
Commenting in a statement, digital infrastructure minister Matt Warman added: “Our phones and smart devices can be a gold mine for hackers looking to steal data, yet a great number still run older software with holes in their security systems.
“We are changing the law to ensure shoppers know how long products are supported with vital security updates before they buy and are making devices harder to break into by banning easily guessable default passwords.
“The reforms, backed by tech associations around the world, will torpedo the efforts of online criminals and boost our mission to build back safer from the pandemic.”
A DCMS spokesman confirmed that laptops, PCs and tablets with no cellular connection will not be covered by the law, nor will secondhand products. Although he added that the intention is for the scope to be adaptive, to ensure the law can keep pace with new threats that may emerge around devices.
Watch Apple’s Spring Loaded event light right here – TechCrunch
Today, Apple is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.
Rumor has it that Apple plans to unveil a brand new iPad Pro. In particular, Apple’s tablet could get a big display update as the company could switch to mini-LED displays. You can expect some better specifications as well.
But that’s not all, we expect to see a refreshed iPad mini. Apple could also be ready to release AirTags after many months of rumors and leaks. As always, the only way to find out is by watching the event.
You can watch the live stream directly on this page, as Apple is streaming its conference on YouTube.
If you have an Apple TV, you don’t need to download a new app. You can open the Apple TV app and find the Apple Events section. It lets you stream today’s event and rewatch old ones.
And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Firefox, Microsoft Edge and Google Chrome.
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