If their post has lots of Likes, you feel jealous. If your post doesn’t get enough Likes, you feel embarrassed. And when you just chase Likes, you distort your life seeking moments that score them, or censor it fearing you won’t look popular without them.
That’s why Facebook is officially starting to hide Like counts on posts, first in Australia starting tomorrow, September 27th. A post’s author can still see the count, but it’s hidden from everyone else who will only be able to see who but now how many people gave a thumbs-up or other reaction.
The launch of the hidden Like counts test makes available what we reported Facebook was privately prototyping earlier this month, as spotted in its Android code by reverse engineering master Jane Manchun Wong. The test will run in parallel to Instagram’s own hidden Like count test we also scooped that first tested in Canada in April before expanding to six more countries in July.
“We are running a limited test where like, reaction, and video view counts are made private across Facebook” a Facebook spokesperson tells me. “We will gather feedback to understand whether this change will improve people’s experiences.” If the test improves people’s sense of well-being without tanking user engagement, it could expand to more countries or even roll out to everyone, but no further tests are currently scheduled.
Facebook’s goal here is to make people comfortable expressing themselves. It wants users to focus on the quality of what they share and how it connects them with people they care about, not just the number of people who hit the thumbs-up. The tests are being conducted by the News Feed team that falls under VP Fidji Simo’s jurisdiction over the main Facebook app. While the Instagram tests are starting to get data back, Facebook tells me it’s own tests are necessary since the apps are so different.
As you can see, the Like button itself remains visible to everyone. Comment counts will still be displayed, as will the most common types of reactions left on a post plus the faces and names of some people who Liked it. Technically viewers could go into the list of people who Liked a post and try to count, but the test stops Facebook from slapping people up front with insecurity.
Without a big number on friends’ posts that could make users feel insignificant, or a low number on their own posts announcing their poor reception, users might feel more carefree on Facebook. The removal could also reduce herd mentality, encouraging users to decide for themselves if they enjoyed a post rather than just blindly clicking to concur with everyone else.
As I wrote about 2 years ago, a collection of studies identify the harm Facebook can do. They found that while chatting with friends and comment threads on Facebook made people feel better, passively scrolling and Liking could lead to envy spiraling and declines in perception of well-being. Users would compare their seemingly boring life to the well-Liked glamorous moments shared by friends or celebrities and conclude they were lesser.
For example, Krasanova et al discovered that 20% of the envy-inducing moments users experienced in life were on Facebook, and that “intensity of passive following is likely to reduce users’ life satisfaction in the long-run, as it triggers upward social comparison and invidious emotions.”
One concern is that Facebook Pages that have large followings and often get more Likes than individual users’ posts could miss out on extra engagement and reach without that herd mentality. Some Canadian influencers have complained about reduced reach since the hidden Likes test launched their on Instagram, but there’s been no conclusive data to prove that and Facebook will still use the number of Likes as part of its ranking algorithm.
If Facebook wants to build a social network people continue using for another 15 years, it has to put their well-being first — above brands, above engagement, and above ad dollars. It also needs better controls for notifications and warnings when you’ve been passively scrolling for too long. But if the Like hiding works and eventually becomes standard, it could help Facebook get back to the off-the-cuff sharing that made it a hit at colleges so long ago. No one wants to be in a life-long popularity contest.
Snapchat never had Likes. Come see my interview with Snapchat CEO Evan Spiegel at TechCrunch Disrupt SF (Oct 2nd-4th — tickets here) to learn more about how social networks are adapting to growing mental health concerns.
Chinese mobile games are gaining ground in the US – TechCrunch
Over the past year, the coronavirus crisis has spurred app usage in the United States as people stay indoors to limit contact with others. Mobile games particularly have enjoyed a boom, and among them, games from Chinese studios are gaining popularity.
Games released on the U.S. App Store and Google Play Store raked in a total of $5.8 billion in revenue during the fourth quarter, jumping 34.3% from a year before and accounting for over a quarter of the world’s mobile gaming revenues, according to a new report from market research firm Sensor Tower.
In the quarter, Chinese titles contributed as much as 20% of the mobile gaming revenues in the U.S. That effectively made China the largest importer of mobile games in the U.S., thanks to a few blockbuster titles. Chinese publishers claimed 21 spots among the 100 top-grossing games in the period and collectively generated $780 million in revenues in the U.S., the world’s largest mobile gaming market, more than triple the amount from two years before.
Occupying the top rank are familiar Chinese titles such as the first-person shooter game Call of Duty, a collaboration between Tencent and Activision, as well as Tencent’s PlayerUnknown’s Battlegrounds. But smaller Chinese studios are also quickly infiltrating the U.S. market.
Mihoyo, a little-known studio outside China, has been turning heads in the domestic gaming industry with its hit game Genshin Impact, a role-playing action game featuring anime-style characters. It was the sixth-most highest-grossing mobile game in the U.S. during Q4, racking up over $100 million in revenues in the period.
Most notable is that Mihoyo has been an independent studio since its inception in 2011. Unlike many gaming startups that covet fundings from industry titans like Tencent, Mihoyo has so far raised only a modest amount from its early days. It also stirred up controversy for skipping major distributors like Tencent and phone vendors Huawei and Xiaomi, releasing Genshin Impact on Bilibili, a popular video site amongst Chinese youngsters, and games downloading platform Taptap.
Magic Tavern, the developer behind the puzzle game Project Makeover, one of the most installed mobile games in the U.S. since late last year, is another lesser-known studio. Founded by a team of Tsinghua graduates with offices around the world, Magic Tavern is celebrated as one of the first studios with roots in China to have gained ground in the American casual gaming market. KKR-backed gaming company AppLovin is a strategic investor in Magic Tavern.
Other popular games in the U.S. also have links to China, if not directly owned by a Chinese company. Shortcut Run and Roof Nails are works from the French casual game maker Voodoo, which received a minority investment from Tencent last year. Tencent is also a strategic investor in Roblox, the gaming platform oriented to young gamers and slated for an IPO in the coming weeks.
RecargaPay closes a $70 million Series C – TechCrunch
RecargaPay, a Brazil-based fintech that allows users to top off their prepaid cell phones online, announced this morning that they’ve closed their $70 million Series C. The company, which operates solely in Brazil, was launched in 2010 by Miami-based serial entrepreneur Rodrigo Teijeiro, who is co-founder and CEO.
Unlike in the U.S. where most people have a cell phone plan through a major carrier, in Brazil — a country where the minimum wage is currently $1,100 reals per month (roughly $202 USD) — many people must buy calling cards at local shops to add credit to their phones, which allows them to avoid a monthly recurring bill.
“Most people were using prepaid [phones] for control because they didn’t trust the telephone companies — they didn’t want roaming fees or fees for going over etc.,” said Teijeiro. Many of us can relate to the days when we’d come home from an international trip and have an astronomical phone bill because of roaming fees, but imagine if that were a monthly occurrence?
In 2014, Teijeiro and his co-founders — one of whom is his brother, Alvaro, the CTO — turned the RecargaPay website into an app.
“Before RecargaPay, if your cell phone ran out of credits and it was 10 p.m. and you needed to make a phone call, you’d have to go out and find a shop that sold the prepaid cards to add the credits to your phone — it was super inconvenient,” Teijeiro added. Cell phones caught on quickly in Brazil because it has traditionally been difficult to obtain a landline — an ordeal that often took several months to solidify.
RecargaPay originally had operations in various Latin American countries, such as Argentina, Chile, Colombia, Mexico, Peru and Brazil, as well as in Spain and the U.S. But in 2016 the company decided to focus on the Brazilian market, because not only is it the biggest in LatAm, but it also has the highest penetration of credit cards.
“The number one mistake investors make when investing in LatAm is that they think that LatAm is one whole market. But especially in fintech, all the regulations are very different. That’s why it’s hard to scale in LatAm,” he said.
The company makes money by charging a monthly fee of $19.99 reals. When a customer makes an online top-off on the app, they get 4% cash back because the cell phone carriers pay RecargaPay the equivalent amount, which it then passes on to the user.
The company, which is EBITDA positive according to Teijeiro, has raised just over $100 million in capital to date and plans to use the $70 million to “expand its financial services offerings to small businesses and consumers, including further development of its popular subscription program Prime+,” the company said in a statement.
Already, RecargaPay offers much more than the ability to top off your cell phone. Other features include the ability to buy gift cards, apply for and receive microloans, refill your public transportation cards and pay bills. Teijeiro explained that RecargaPay and Nubank, LatAm’s largest digital bank, are not direct competitors, but rather operate in the same ecosystem. A lot of Nubank customers who now have a credit card, thanks to the bank’s no-fee cards, can use RecargaPay to top off their cell phones, he added.
According to a 2020 report by TechnoBlog, a Brazilian media outlet, in 2010 about 83% of cell phones in Brazil were prepaid. Today, that number is smaller, but it’s still a whopping 49%. The change started in 2012 with the advent of smartphones in Brazil and the popularization of WhatsApp. While this may sound insane, previously, Brazilians could only call others who used their same cell phone carrier — if they called people in other networks they’d incur a hefty fee.
To get around this problem, Brazilians bought multiple cell phone chips from different carriers and they would have to top off these chips individually. You’d also have to remember which of your contacts used which carrier — mind-blowing, I know. So when WhatsApp launched, it eliminated that problem altogether, hence its massive penetration in the Brazilian market.
RecargaPay’s Series C was co-led by Miami-based Fuel Ventures and Madrid-based IDC Ventures, with additional participation from LUN Partners, Experian Ventures and ATW Partners.
“RecargaPay is a pioneer in the payments sector as one of the first all-in-one platforms to serve such a wide array of everyday needs of Brazilians,” said Maggie Vo, Fuel Venture Capital managing general partner and chief investment officer. “We are thrilled to back a company that is actively improving the lives of so many people by giving them more control over their finances, all the while challenging the status quo of banking systems.”
“Often people think that RecargaPay is for the unbanked, but it’s actually for the unbanked and the banked,” Teijeiro added. “What we always had in mind was to build — in the long-term — a mobile money ecosystem. Our approach was to solve problems one-by-one, and now we have a vertically integrated payment platform that offers financial services.”
BigCommerce customers can now sell on Walmart’s online marketplace – TechCrunch
BigCommerce has partnered with Walmart to allow its customers to sell on the Bentonville, Arkansas-based retailer’s ecommerce marketplace, it announced this morning. Shares of Austin-based BigCommerce rose sharply in pre-market trading after the news, gaining around 10% before the bell.
Walmart, best-known for in-person shopping, has proven an ecommerce success story in recent years. For example, in its most recent quarter while Walmart as a whole grew 7.3%, its ecommerce sales advanced 69%.
BigCommerce has also reported strong growth in recent quarters, supported in part by partnerships similar to the one that it announced today. The ecommerce SaaS provider rolled out an integration with Wish last year, for example.
In a call concerning its earnings, which were announced before the Walmart news was announced, BigCommerce CEO Brent Bellm told TechCrunch that his company had been impressed with customer uptake of the Wish integration. Regarding the Walmart partnership, in a second interview Bellm told TechCrunch that it was overdue on the BigCommerce side; given the historical success of the Wish deal, it will be curious to dig into how many of the ecommerce platform’s customers opt to sell on Walmart, and how quickly they do so.
TechCrunch also spoke with Walmart exec Jeff Clementz about the arrangement. He stressed Walmart’s online customer monthly-actives — 120 million, per his company — and the breadth of their demand; BigCommerce customers selling on Walmart could expand its product diversity, helping the traditionally physical retailer possible continue its rapid growth.
The two companies are incentivizing adoption of the deal amongst BigCommerce customers by waiving certain fees for a month for retailers that sign up to sell on Walmart; Clementz described it as the first time that his company had offered a “new-seller discount.”
TechCrunch has had its eye on BigCommerce for some quarters now, thanks in part to its 2020 IPO. But the company is also interesting as its regular earnings results provide a lens into the world of ecommerce growth amongst independent digital retailers. Shopify, a chief BigCommerce rival, provides a similar view into the ecommerce world.
Shopify previously integrated with Walmart in the middle of 2020.
Looking ahead, it will be interesting to see if the Walmart partnership helps BigCommerce continue its improving revenue growth. The company is in a marketshare race with Shopify. But while BigCommerce’s rival has posted impressive growth from its integrated solutions, like its payments service, the Austin-based company stresses what it calls a more open model. Shopify charges many customers a percentage of their transaction volume for using a third-party payment solution over its own, for example, which Bellm described as a “tax” during an interview.
“Merchant Solutions” revenue at Shopify, which it generates “principally” from “payment processing fees from Shopify Payments,” grew 116% in 2020 to a little over $2 billion.
So with BigCommerce collecting a partnership with Walmart to match Shopify’s own, we’re seeing not merely two ecommerce platforms go toe-to-toe on providing their customers with as much market access as they can, but two different business philosophies compete. Akin to Microsoft Teams and Slack, it’s a competition to spectate.
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