Facebook Inc debuted an overhaul of its core social network on Tuesday, taking its first concrete steps to refashion itself into a private messaging and e-commerce company as it tries to move past scandals while tapping new revenue sources.
Chief Executive Mark Zuckerberg unveiled a fresh design for the world’s biggest social network that de-emphasised its News Feed. It also ditched the signature blue banner that has been on the app since its launch.
The new design showcases Facebook’s messaging app, online marketplace and video-on-demand site, while giving greater prominence to the popular photo-driven Stories feature.
The company also rolled out features aimed at encouraging users to interact with their close social circle as well as with businesses, such as a “Secret Crush” option for Facebook Dating and a tool for appointment booking.
“As the world gets bigger and more connected, we need that sense of intimacy more than ever. That’s why I believe that the future is private. This is the next chapter for our services,” said Zuckerberg, speaking at Facebook’s annual F8 conference, where the company gives developers a peek at product releases.
Investors greeted the announcements, mostly launching lower-margin businesses, with a lukewarm response. Facebook shares ended down 0.7 percent on Tuesday.
Zuckerberg in March promised changes to the advertising-driven social media company, which has come under regulatory scrutiny over propaganda on its platform and violations of users’ data privacy.
He identified private messaging, short-lasting stories and small groups as the fastest-growing areas of online communication. In the last three years, the number of people using Facebook’s WhatsApp has almost doubled.
Building up those more intimate and encrypted forms of communication could also reduce pressure on Facebook to clean up misinformation and abusive content. In the wake of its scandals, the company has spent heavily on tools to catch banned material.
The social media company is now working on “LightSpeed” in order to make its Messenger app smaller and faster.
Facebook will also introduce a desktop version of Messenger for Mac and Windows and launch a feature called “Product Catalogue” for WhatsApp Business. The desktop app will be available this fall.
Later this week, Facebook will run a test in Canada for a major change to its Instagram app that would remove the number of likes on photos as well as video views from users’ feeds, permalink pages and profiles.
Facebook had delayed rolling out certain products at last year’s F8 event, which came soon after revelations it inappropriately shared information belonging to 87 million users with British political consulting firm Cambridge Analytica.
“I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly,” Zuckerberg said.
Other Facebook executives introduced changes within the Messenger and Instagram apps aimed at helping businesses connect with customers, including appointment booking and a tool to lure customers into direct conversations with companies via ads.
The online ad market is largely dominated by Facebook and Alphabet Inc’s Google. But the field is more diverse for messaging, e-commerce and payments, with big players like Amazon.com Inc , Microsoft Corp and eBay Inc as well as fast-growing Silicon Valley unicorns like workplace messaging app Slack and video conferencing service Zoom Video Communications Inc.
“We’ve shown time and again as a company that we have what it takes to evolve,” Zuckerberg said.
The shift also comes as Facebook is looking beyond advertising for future income.
Facebook pulled in nearly $56 billion in revenue last year, almost of all which came from showing ads to the 2.7 billion people who access its family of apps each month.
But the company is no longer adding many new users in the United States and Europe, its most lucrative markets, and it must find additional sources of revenue if it is to sustain growth.
The product releases at F8 indicated that its answer involves efforts to keep users on its apps for longer, coupled with e-commerce tools Facebook is hoping businesses will pay to use.
Features that drive the most user engagement, like Stories and videos, are being decked out with new tools and given increased prominence across the platforms.
One new feature will allow users to watch videos together in Messenger, while also viewing each other’s reactions in simultaneous texts and video chats.
Facebook Dating will be expanded into 14 new markets, including places in where Facebook has high user growth. The “Secret Crush” feature will allows users to explore potential romantic relationships within their friend circle.
New shopping and other business-to-consumer interactions, already popular in Chinese social apps like WeChat, could also help squeeze revenue out of Facebook’s messaging services.
Instagram is expanding a sales system introduced last month, allowing public figures, known as influencers, to tag products in their posts so fans can buy them right away.
Sellers on Marketplace will likewise be able to receive payments and arrange shipping directly within Facebook, while users of WhatsApp and Messenger will be able to send money to each other as easily as sharing a photo, Zuckerberg said.
© Thomson Reuters 2019
Facebook’s Oversight Board will review the decision to suspend Trump – TechCrunch
Facebook announced Thursday that its newly established external policy review group will take on one of the company’s most consequential acts: The decision to suspend former President Trump.
On January 7, Facebook suspended Trump’s account indefinitely. That decision followed the president’s actions the day prior, when he incited a violent mob that stormed the U.S. Capitol, leaving American democracy on a razor’s edge and a nation already deep in crisis even more shaken.
Facebook VP of Global Affairs and Communications Nick Clegg called the circumstances around Trump’s suspension an “unprecedented set of events which called for unprecedented action” and explained why the Oversight Board would review the case.
“Our decision to suspend then-President Trump’s access was taken in extraordinary circumstances: A U.S. president actively fomenting a violent insurrection designed to thwart the peaceful transition of power; five people killed; legislators fleeing the seat of democracy,” Clegg said in a blog post.
“This has never happened before — and we hope it will never happen again.”
In its own statement on taking the case, the Oversight Board explained that a five-member panel will evaluate the case soon with a decision planned within 90 days. Once that smaller group reaches its conclusions on how to handle Trump’s Facebook status — and, potentially, future cases involving world leaders — the decision will require approval from the majority of the board’s members. After that, the pace picks up a bit and Facebook will have one week to implement the board’s final decision.
Facebook likes to say that the board is independent, but in spite of having the autonomy to make “binding” case-by-case decisions, the board grew out of Facebook itself. The company appointed the board’s four original co-chairs and those members went on to expand the group into a 20-member body.
As we’ve previously reported, the mechanics of the board bias its activity toward Facebook content taken down — not the stuff that stays up, which generally creates larger headaches for the company and society at large. Facebook has responded to this critique, noting that while the board may initially focus on reviewing takedowns, content still up on the platforms will be part of the project’s scope “as quickly as possible.”
Given some of the criticism around the group, the Trump case is a big moment for how impactful the board’s decisions will really wind up being. If it were to overturn Facebook’s decision, that decision would likely kick up a new firestorm of interest around Trump’s Facebook account, even as the former president recedes from the public eye.
The most interesting bit about the process is that it will allow the former president’s account admins to appeal his own case. If they do so, the board will review a “user statement” arguing why Trump’s account should be reinstated.
Facebook’s external decision-making body is meant as a kind of “supreme court” for the company’s own policy making. It doesn’t really move quickly or respond in the moment, but instead seeks to establish precedents that can lend insight to future policy cases. While the per-case decisions are binding, whether the broader precedents it creates will impact Facebook’s future policy decisions remains to be seen.
TikTok’s new Q&A feature lets creators respond to fan questions using text or video – TechCrunch
TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and livestreams (TikTok LIVE), but is currently only available to select creators who have opted into the test, we understand.
Q&A’s have become a top way creators engage fans on social media, and have proven to be particularly popular in places like Instagram Stories and in other social apps like Snapchat-integrated YOLO, or even in smaller startups.
On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short, text comment could. Sometimes these answers are meant to clarify or add context, while other times creators will take on their bullies and trolls with their video responses. As a result, the TikTok comment section has grown to play a larger role in shaping TikTok trends and culture.
Q&A’s are also a key means for creators to engage with fans when live streaming. But it can be difficult for creators to keep up with a flood of questions and comments through the current live chat interface.
Seeing how creators were already using Q&A’s with their fans is how the idea for the new feature came about. Much like the existing “reply to comments with video” feature, the Q&A option lets creators directly respond to their audience questions. Where available, users will be able to designate their comments as questions by tapping the Q&A button in a video’s comment field, or they can submit questions directly through the Q&A link on the creator’s profile page.
For creators, the feature simplifies the process of responding to questions, as it lets them view all their fans’ questions in one place.
There’s no limit to the number of questions that a creator can receive, though they don’t have to reply to each one.
The feature was first spotted by social media consultant Matt Navarra, who posted screenshots of what the feature looks like in action, including how it appears on users’ profiles.
During the test, the new Q&A feature is only being made available to creators with public Creator Accounts that have over 10,000 followers and who have opted into the feature within their Settings, TikTok confirmed to TechCrunch. Participants in the test today include some safelisted creators from TikTok’s Creative Learning Fund program, announced last year, among others.
TikTok says the Q&A feature is currently in testing globally, and it aims to roll out it to more users with Creator Accounts in the weeks ahead.
Facebook and Instagram’s AI-generated image captions now offer far more details – TechCrunch
Every picture posted to Facebook and Instagram gets a caption generated by an image analysis AI, and that AI just got a lot smarter. The improved system should be a treat for visually impaired users, and may help you find your photos faster in the future.
Alt text is a field in an image’s metadata that describes its contents: “A person standing in a field with a horse,” or “a dog on a boat.” This lets the image be understood by people who can’t see it.
These descriptions are often added manually by a photographer or publication, but people uploading photos to social media generally don’t bother, if they even have the option. So the relatively recent ability to automatically generate one — the technology has only just gotten good enough in the last couple years — has been extremely helpful in making social media more accessible in general.
Facebook created its Automatic Alt Text system in 2016, which is eons ago in the field of machine learning. The team has since cooked up many improvements to it, making it faster and more detailed, and the latest update adds an option to generate a more detailed description on demand.
The improved system recognizes 10 times more items and concepts than it did at the start, now around 1,200. And the descriptions include more detail. What was once “Two people by a building” may now be “A selfie of two people by the Eiffel Tower.” (The actual descriptions hedge with “may be…” and will avoid including wild guesses.)
But there’s more detail than that, even if it’s not always relevant. For instance, in this image the AI notes the relative positions of the people and objects:
Obviously the people are above the drums, and the hats are above the people, none of which really needs to be said for someone to get the gist. But consider an image described as “A house and some trees and a mountain.” Is the house on the mountain or in front of it? Are the trees in front of or behind the house, or maybe on the mountain in the distance?
In order to adequately describe the image, these details should be filled in, even if the general idea can be gotten across with fewer words. If a sighted person wants more detail they can look closer or click the image for a bigger version — someone who can’t do that now has a similar option with this “generate detailed image description” command. (Activate it with a long press in the Android app or a custom action in iOS.)
Perhaps the new description would be something like “A house and some trees in front of a mountain with snow on it.” That paints a better picture, right? (To be clear, these examples are made up, but it’s the sort of improvement that’s expected.)
The new detailed description feature will come to Facebook first for testing, though the improved vocabulary will appear on Instagram soon. The descriptions are also kept simple so they can be easily translated to other languages already supported by the apps, though the feature may not roll out in other countries simultaneously.
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