Google’s wonderful content moderation bots are at it again. After previously doing things like including suicide instructions in a children’s video, and the whole Elsagate problem, YouTube is now flagging a horror video as “for kids.” Worst of all, this is against the creator’s wishes. The video was previously flagged as for ages 18 and up, and YouTube decided it was for kids and won’t let the creator restore its content rating.
The video in question is from horror series Local58TV. The creator, Kirs Straub, checked his account over the weekend to find that his not-for-kids content has been spotted by YouTube’s content moderation AI, and automatically marked for kids.
congrats @youtube on the decision to auto-designate @LOCAL58TV’s “show for children” as FOR KIDS despite my having set it as inappropriate for kids. i also can’t change it voluntarily without an *appeal* pic.twitter.com/dnhmzL9hbi
— Kris Straub (@krisstraub) July 5, 2022
“For kids” in this context means Google has flagged the video for inclusion in the “YouTube Kids” app, which is a separate interface for YouTube that is supposed to only show a “safe” curated slice of YouTube. The “Kids” flag also means the video is forced to comply with US Children’s Online Privacy Protection Act (COPPA), so comments are turned off.
Local58TV has millions of views across its nine videos and is famous enough to have a Wikipedia page. The channel’s about page describes itself as “ANALOG HORROR AT 476 MHz. Unsettling shorts in the found footage/VHS aesthetic from Kris Straub.” The channel’s most popular video, “Contingency,” is a faux public service announcement from the “US Department for the Preservation of American Dignity.” The message, set to an ultra-creepy rendition of The Star-Spangled Banner, declares that America has lost the war and was forced to surrender. Before the occupiers arrive though, you can “take America with you” by murder/suiciding your family. The video continues with instructions. This is obviously not the type of channel that is for kids!
YouTube doesn’t get the Local58TV vibe though. It automatically flagged one episode, titled “Show For Children” as for children. You can see how an AI bot might get its wires crossed from that title, but it immediately says “Not for Children” in the description, and the creator, Straub, originally set the video’s age rating as “18+” when it was uploaded.
The episode is a black-and-white cartoon where a cute cartoon skeleton wanders around a graveyard looking for a cute cartoon girlfriend skeleton, only to find horrifying, more realistic skeletons and other creatures in the open graves. At the end of the video, seemingly from depression, the cute skeleton lays down in a grave and dies, turning into a realistic skeleton. The cartoon is something an AI bot might not understand, but a human could immediately tell the unsettling video is not kid-friendly. YouTube is certainly not hurting for money having done $28.8 billion in revenue last year, but it does not hire a significant number of human moderators.
YouTube not only flagged a video explicitly marked as “inappropriate for kids” as “made for kids” it also won’t let the creator change it back. The video’s content is now labeled “Made for kids (set by YouTube)” and Straub is forced to file an appeal with YouTube to get the video’s age rating corrected.
Even if you’re using robots for moderation, it doesn’t make a ton of sense for YouTube to be in this position. For every single video upload, YouTube asks if a video is kid-friendly or not. Since YouTube already has this data, it’s not clear why it would ever try to automatically categorize videos, especially by lowering an age rating that was explicitly set as “adults only.” For something as delicate and subjective as whether or not certain content should be viewed by a kid, it seems like Google should be erring on the side of caution.
At press time, Straub went public with the issue 20 hours ago and it hasn’t been resolved. The “Team YouTube” Twitter account said it was “looking into” the complaint nine hours ago. You can tell the video is still flagged for children due to the disabled comments section and the “Try YouTube Kids!” ad at the bottom. You also only get suggestions for other “kids” content, which, at a glance, does not appear to feature as much death as the usual Local58TV content.