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GM shutters Maven car sharing business

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General Motors is shutting down its Maven car sharing service, having already put the business on hold amid the coronavirus pandemic. The automaker launched Maven back in 2016, and up until recently it was operational in seven markets across the US and Canada.

Like other such services, Maven offered access to a vehicle when required, without the need to lease or own one full-time. Rentals could be by the hour, day, or even month, with insurance, fuel, and other costs all bundled into a single fee. Unlike rival car sharing platforms, however, Maven also allowed existing owners of GM family vehicles to share their cars hourly or daily, as part of a peer-to-peer sharing option.

In addition, Maven offered gig drivers – such as those working for Lyft and Uber – access to cars when required. Until now, the company’s services had been available in Los Angeles, San Francisco, San Diego, Detroit/Ann Arbor, Baltimore, Washington DC, and Toronto.

Now, though, it’s winding down for good, a GM spokesperson confirmed. “We’ve gained extremely valuable insights from operating our own car-sharing business,” Pamela Fletcher, Vice President of Global Innovation at General Motors, said in a statement to SlashGear. “Our learnings and developments from Maven will go on to benefit and accelerate the growth of other areas of GM business.”

Maven’s car sharing service was already suspended during the COVID-19 crisis, and will not resume. Gig services operations, meanwhile, have already been very limited, a GM spokesperson confirmed. They will continue to wind down. Maven currently has around 230,000 members, and approximately 1,400 in its fleet in total. GM plans to contact customers directly to help them find an alternative service they can use.

The exact timeline of the shutdown will vary by market, but GM expects Maven to have ceased operations completely by later this summer. That’s assuming government restrictions in COVID-19-affected areas don’t interfere. Maven assets and resources will be transferred to other areas of GM, and could form the basis of new businesses.

That may well include new GM fleet services, though right now the automaker isn’t saying what, exactly, they could comprise of. It’ll be the responsibility of GM’s Global Innovation organization to figure that out, the division responsible for things like shared mobility, EVs, autonomous driving, and more.

[Updated to add Maven user statistics]

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2023 Cadillac Escalade V-Series confirmed: What we know of this Super SUV

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Cadillac’s most lavish model is about to get a sports upgrade, with the 2023 Escalade V-Series marking the first time the SUV has worn the badge. While already notorious for its scale, luxury cabin, and general excess, the V-Series flavor of Escalade will add performance to that mix.

Source: Cadillac

Full details of the 2023 Escalade V-Series won’t be shared until spring of this year, Cadillac has warned. These newly-released photos, meanwhile, show the pre-production form of the SUV. Still, it gives us plenty to go on, as does the trajectory of the V-Series line in general.

For Cadillac, V-Series is more than just speed

You can’t accuse Cadillac of underplaying just what a V-badged model can do. “With nearly two decades of racing-inspired prowess,” the automaker promises, “the V-Series designation is reserved for vehicles that encompass the peak of Cadillac performance, bold, distinguished design, and innovative technology.”

The route from V-Series’ founding in 2003 to today has seen a few big changes along the way. Initially intended as a way for Cadillac to compete with Mercedes-AMG and BMW’s M division, it debuted with the 2004 Cadillac CTS-V sports sedan. That managed to score a role in the original Matrix movie series, (specifically The Matrix Reloaded, released in 2003), helping secure the green-light for the second-generation V Series in 2009.

Cadillac stuck with a familiar strategy: big, high-horsepower V8 engines, paired with its Magnetic Ride Control system for a sedan that could flick from luxury cruiser to track hero at the push of a button. By the time the ATS-V arrived in 2015, however, the criteria had expanded. Smaller and more affordable than the third-generation CTS-V – which got the Corvette C7’s 6.2-liter LT4 V8 to play with – the ATS-V packed a twin-turbo V6.

Beyond that, Cadillac attempted to replicate what BMW and Mercedes had achieved, expanding “V” as a broader badge to indicate a more sporting – though not necessarily the most sporting – iteration of a regular model. It tried, and abandoned, the V-Sport trim, and has most recently settled on “V” badged models as being entry-level performance options. The CT5-V and CT4-V are the current examples of that.

Source: DW Burnett / Cadillac

Meanwhile, a new Blackwing designation flags the most extreme examples of V-Series performance. Initially referring to Cadillac’s new Blackwing engine, but since expanded, the trim has so far appeared on the CT4-V Blackwing and CT5-V Blackwing, each produced in limited number.

What we expect from the 2023 Cadillac Escalade V-Series

For the 2023 Escalade V-Series, the expectation is an evolution in performance rather than the outright leap that Blackwing badging would indicate. The current Escalade – now in its fifth-generation – already features a V8 engine as standard. That’s 6.2-liters in size and offers 420 horsepower and 460 lb-ft of torque. A 10-speed automatic is standard.

2023 Cadillac Escalade V-Series

Source: Cadillac

They’re not small numbers, but then again the Escalade is not a small SUV. One possibility for an upgrade is the V8 from the CT5-V Blackwing, supercharged and with upwards of 600 horsepower on tap. Cadillac would obviously need to upgrade other components such as the brakes to balance that uptick in power, though Magnetic Ride suspension is already available on the SUV in its current form.

2023 Cadillac Escalade V-Series

Source: Cadillac

To better distinguish the V-Series truck visually, Cadillac has given it a moody makeover. The grille switches to black mesh, and most of the chrome has been deleted in favor of gloss-black trim. The bumpers front and rear, and the side sills, have been tweaked, and of course there are vast blacked-out wheels, too.

2023 Cadillac Escalade V-Series

Source: Cadillac

For the inside, Cadillac is playing it even more coy. A single image previews the “V” badging on the steering wheel, though we’d expect a fair amount of carbon fiber and Alcantara to feature, based on the other V-Series cars. The Escalade already offers a huge, curved dashboard display and plenty of space across three rows, not to mention a whole host of toys to play with.

2023 Cadillac Escalade V-Series

Source: Cadillac

As for 2023 Escalade V-Series pricing, there too Cadillac is saving full details. The current model spirals up to over $109k for the standard-length 4WD Sport Platinum trim, and that’s before you head into the options list. A six-figure V-Series is basically guaranteed, then, as Cadillac takes on well-esteemed (and well-equipped) performance SUVs from its German rivals.

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Brabus 800 Adventure XLP Superblack is taking it to the extreme

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Renowned Mercedes-Benz tuning house Brabus has unleashed its latest creation based on the Mercedes-AMG G63 sport-luxury SUV. It’s the newest variant of the 800 Adventure XLP Superblack, a go-anywhere pickup truck hiding a mighty powerful V8 engine under the hood.

Images: Brabus GmbH
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This Airstream eStream concept is an electric camper with an innovative twist

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Thor Industries, maker of the Airstream and other popular RVs, recently unveiled the eStream electric camper concept. It’s essentially a hi-tech Airstream travel trailer with some nifty innovations hiding underneath.

Images: Thor Industries
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