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Google Advertising Practices Targeted in US Antitrust Probe

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State attorneys general investigating whether Google is engaged in monopolistic behaviour are planning to take a deep look into the tech giant’s advertising business. The office of Texas Attorney General Ken Paxton sent a letter to Google on Monday seeking internal documents about how it sells ads and tracks the behaviour of people who use its search engine and other products.

The letter was sent on the same day Paxton and other state prosecutors announced the multistate antitrust probe. The Texas-led investigation involves 48 states along with Puerto Rico and the District of Columbia.

Paxton’s document request seeks more information about how Google acquired and integrated advertising platforms such as DoubleClick and AdMob. It also seeks information about the advertising practices of Google’s Chrome browser and its YouTube video service.

Earlier, fifty US states and territories, led by Texas, had announced an investigation into Google’s “potential monopolistic behaviour.”

Nebraska attorney general Doug Peterson, a Republican, said at a press conference held in Washington that 50 attorneys general joining together sends a “strong message to Google.”

California and Alabama are not part of the investigation, although it does include the District of Columbia and Puerto Rico. Google is headquartered in California and employs more workers there than in any other region. Google also broke ground last year on a $600 million (roughly Rs. 4,300 crores) data-centre project in Alabama.

Tara Gallegos, a spokeswoman for California Attorney General Xavier Becerra, declined to confirm or deny any state investigation and would not comment on the announcement by the other states. Mike Lewis, a spokesman for Alabama Attorney General Steve Marshall, also said the state’s legal team had no comment on the probe.



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Galaxy Watch 4 and Watch Active 4 might be around the corner

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Samsung didn’t announce a new smartwatch when it unpacked the Galaxy S21 series last January but that wasn’t at all surprising nor disappointing. Samsung usually launches its wearables in the third quarter of the year, along with the Galaxy Note series of that year. 2021, however, seems to be a year of big changes for Samsung, especially in its release … Continue reading

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Qualcomm Snapdragon 775 leak hints at exciting upgrades

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A few years back, Qualcomm made the rather surprising move to introduce a Snapdragon 7-series that slots in between its high-end premium Snapdragon 8-series and mid-range Snapdragon 6-series chips. That strategy proved to be a wise one when the company introduced 5G capabilities to the series, offering a more affordable option for manufacturers of mid-range phones. The popularity of the … Continue reading

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Disneyland in California may reopen soon after a very long year

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In mid-March 2020, California’s Disneyland closed amid a then-new policy about mass gatherings intended to curb the spread of COVID-19. A very long year later, Disney has said that it will soon reopen Disneyland in California after the state revealed that it will allow certain venues to reopen starting on April 1. The announcement was made by Disneyland Resort President … Continue reading

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