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Google Assistant iOS update lets you say ‘Hey Siri, OK Google’ – TechCrunch

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Apple probably didn’t intend to let competitors take advantage of Siri Shortcuts this way, but you can now launch Google Assistant on your iPhone by saying “Hey Siri, OK Google .”

But don’t expect a flawless experience — it takes multiple steps. After updating the Google Assistant app on iOS, you need to open the app to set up a new Siri Shortcut for Google Assistant.

As the name suggests, Siri Shortcuts lets you record custom phrases to launch specific apps or features. For instance, you can create Siri Shortcuts to play your favorite playlist, launch directions to a specific place, text someone and more. If you want to chain multiple actions together, you can even create complicated algorithms using Apple’s Shortcuts app.

By default, Google suggests the phrase “OK Google.” You can choose something shorter, or “Hey Google,” for instance. After setting that up, you can summon Siri and use this custom phrase to launch Google’s app.

You may need to unlock your iPhone or iPad to let iOS open the app. The Google Assistant app then automatically listens to your query. Again, you need to pause and wait for the app to appear before saying your query.

This is quite a cumbersome walk-around and I’m not sure many people are going to use it. But the fact that “Hey Siri, OK Google” exists is still very funny.

On another note, Google Assistant is still the worst when it comes to your privacy. The app pushes you to enable “web & app activity,” the infamous all-encompassing privacy destroyer. If you activate that setting, Google will collect your search history, your Chrome browsing history, your location, your credit card purchases and more.

It’s a great example of dark pattern design. If you haven’t enabled web & app activity, there’s a flashy blue banner at the bottom of the app that tells you that you can “unlock more Assistant features.”

When you tap it, you get a cute little animated drawing to distract you from the text. There’s only one button, which says “More,” If you tap it, the “More” button becomes “Turn on” — many people are not even going to see “No thanks” on the bottom left.

It’s a classic persuasion method. If somebody asks you multiple questions and you say yes every time, you’ll tend to say yes to the last question even if you don’t agree with it. You tapped on “Get started” and “More” so you want to tap on the same button one more time. If you say no, Google asks you one more time if you’re 100 percent sure.

So make sure you read everything and you understand that you’re making a privacy trade-off by using Google Assistant.

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‘The Mandalorian’ Season 3 will premiere on March 1 • TechCrunch

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Disney announced today The Mandalorian’s long-awaited third season will debut on March 1st on Disney+. The company had previously said that the third season would debut in February, so fans will have to wait a little longer than expected to see the upcoming season.

The third season will take place following the events of “The Book of Boba Fett,” in which Din Djarin reunited with Grogu. A teaser for the upcoming season shows Mando fighting armed warriors on Mandalore.

The second season “The Mandalorian” premiered back in October 2020, so fans have had to wait quite some time to see their favorites together again. Carl Weathers, Giancarlo Esposito and Katee Sackhoff will all be returning in the third season of the show.

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YouTube launches its first-ever official trends podcast, ‘Like & Describe,’ with content creator MatPat • TechCrunch

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YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” podcast will tackle lesser-known stories behind the biggest YouTube trends.

Episodes will release monthly on YouTube’s main channel for viewers to watch as well as all on major podcast platforms for listeners, including Spotify, Apple, Amazon and Google. Episode one debuted on December 1 with a second episode set to premiere on January 1.

The announcement comes a few months after YouTube introduced a dedicated podcast homepage. It’s likely the company launched “Like & Describe” to further cash in on the ever-growing podcast industry. Plus, MatPat could draw in millions of listeners since the creator has over 34 million subscribers in total across his four channels–The Game Theorists, The Film Theorists, The Food Theorists and his gaming channel, GTLive.

In the first episode, titled “The Rise of the VTubers,” MatPat explores Virtual YouTubers (aka VTubers), animated characters voiced by humans that garner a collective total of 1.5 billion views every month, according to YouTube.

MatPat meets with VTubers like Gawr Gura, a 9,000-year-old half shark/half girl, and Mori Calliope, a Grim reaper that raps in motion-capture music videos, among others. He also speaks with Earnest Pettie, Trends & Insights Lead of YouTube’s Culture & Trends team, content creator Dave Cherry and other experts.

Unlike most video podcasts where hosts sit in front of a camera and speak into a mic, “Like & Describe” has viewers follow along with graphics as MatPat narrates—similar to his video style for his YouTube channels.

The second episode will have MatPat meet with more special guests from the Culture & Trends team as they provide commentary on the biggest videos and creators of 2022.

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Netflix is letting more subscribers preview its films and TV shows, report says • TechCrunch

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Content is king for streaming services, and Netflix may be going the extra mile to ensure its content is up to par with subscribers. According to the Wall Street Journal, Netflix’s prerelease screening program will soon enlist tens of thousands of subscribers to preview new movies and shows and provide their feedback.

Netflix declined to comment to TechCrunch on the Wall Street Journal’s report.

Similar to how major Hollywood studios have test screenings for new films, the “Netflix Preview Club” has over 2,000 previewers that review Netflix titles before they release to the streaming platform, the Wall Street Journal wrote. The program will reportedly increase by 400% in early 2023, should the report prove accurate.

The program has existed since May 2021, Variety previously reported. Netflix confirmed to Variety that it runs subscriber-feedback panels in the U.S. only.

According to Reddit users who claim to be in the program, the Netflix Preview Club is invite-only. Subscribers are required to sign an NDA before watching the film and then answer a series of survey questions one person wrote. “You get a special Netflix account, and they email when they have a movie in there for you to watch. Usually, you have to watch and review within a week,” the Reddit user added.

Amazon and Hulu have similar programs, the “Amazon Preview” program and the “Hulu Brain Trust,” where subscribers offer feedback on content.

WSJ points out that “Don’t Look Up” was apparently too serious for the Netflix Preview Club, and creators took this feedback and added more humor before it was released. Although “Don’t Look Up” was poorly reviewed by critics and has a 56% Tomatometer score and 78% audience score on Rotten Tomatoes, it had four Oscars nominations and broke a Netflix record with 152.29 million weekly viewing hours.

Netflix intends to spend $17 billion on content next year, so it’s imperative that it’s smart about what it invests in. And in order to avoid repeating the disaster of Netflix’s first and second quarters of 2022, the company needs to keep subscribers engaged to limit churn.

Netflix rebounded in Q3 2022, jumping to 223 million global subscribers, so if expanding its preview program proves to be successful, its content could grow its subscriber base even more.

The streamer has seen success with its drama shows like “Stranger Things,” “Bridgerton,” “Squid Game,” and Tim Burton’s newest series “Wednesday,” which just topped 340 million hours viewed. However, Netflix needs more than that if it wants to fill in the gaps. Hopefully, the program will help give the streamer a better idea of what viewers want.

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