Google is rolling out a new look for its search page with a tweaked search menu. The new search menu now includes icons in addition to regular search category names like News, Images, Shopping, Flights, Videos, and more. The change was reportedly first seen in March this year when Google was found testing the new look with a limited set of users. The search category icons were first introduced back in 2010 but the search giant removed them the next year.
The tweaked Google search page, which seems to have started rolling out broadly earlier today, is now seemingly live for everyone. We have tested the change on multiple machines and across browsers and it is available for everyone. Search Engine Land was also able to confirm from Google that the new design is indeed live for searchers today. Further, Twitter is full of user reports from across the world about the tweaked Google search page. We have seen reports from UK, Austria, Germany, Latvia, Indonesia, Australia, US, and more.
Google constantly tests new designs and tweaks for its search pages, but the broader changes are only made every couple of years. As we mentioned earlier, the last time Google included icons with the search category names was back in 2010. Search Engine Land notes that the icons disappeared in 2011. According to the website, Google has been testing the latest design since March this year.
The latest change doesn’t really impact the functioning of the Google Search page and is primary a visual change. It is unclear why Google has added these icons now as they don’t seem to add any value and just clutter the otherwise cleaner design.
In another major design change, Google last month tweaked how search results appear on mobile devices by putting the search result URL above the page title.
iDOS 2 emulator for iPad is on borrowed time, so download while you can
The creator and developer of the iDOS 2 emulator for iPad has indicated to users that it probably won’t be long before it vanishes from the App Store. Chaoji Li announced today that Apple has found iDOS 2 to violate the App Store’s rules, giving him 14 days to correct the issues or face its removal. However, according to Li, … Continue reading
MagSafe Battery Pack teardown helps explain why Apple charges so much
Apple’s MagSafe Battery Pack may be one of the more controversial accessories the company has launched in recent memory, but that doesn’t mean there’s not a lot going on inside the magnetically attached power pack as a new teardown makes clear. Quietly added to the Apple Store shelves earlier this month, the battery clings to the rear of your iPhone … Continue reading
Alphabet’s Intrinsic breaks cover to teach old robots new tricks
Alphabet has started up a new robotics company, Intrinsic, with Google’s parent firm looking to make smarter industrial ‘bots. The announcement comes shortly after Alphabet sold Boston Dynamics – known for its attention-grabbing human and animal inspired robots – to Hyundai, but it seems Intrinsic will focus on a very different area of the field. While Boston Dynamics tackled both … Continue reading
Check out the 2+2 Chevrolet Corvette that never was
The 60s was an iconic era in the automotive realm in the United States, with some incredibly popular cars getting...
Red planet has a big core, complex crust
Enlarge / Some seismic waves bounce off Mars’ core before reaching the InSight lander. We’ve learned a lot about our...
Dread Pirate Roberts escaped development hell: Making Silk Road work as a film
Trailer for Silk Road. In the last decade or so of Ars, two pre-COVID news stories stand out to me...
Venmo gets more private—but it’s still not fully safe
Getty Images Venmo, the popular mobile payment service, has redesigned its app. That’s normally news you could safely ignore, but...
The best portable projectors for 2021
We love the idea of casting a large screen whether it’s to binge-watch a series over the weekend, deliver business...
Social1 year ago
CrashPlan for Small Business Review
Gadgets3 years ago
A fictional Facebook Portal videochat with Mark Zuckerberg – TechCrunch
Cars3 years ago
What’s the best cloud storage for you?
Mobile3 years ago
Memory raises $5M to bring AI to time tracking – TechCrunch
Social3 years ago
iPhone XS priciest yet in South Korea
Security3 years ago
Google latest cloud to be Australian government certified
Cars3 years ago
SK Telecom and Samsung to collaborate on 5G for enterprise
Social3 years ago
Apple’s new iPad Pro aims to keep enterprise momentum