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Google, YouTube, Samsung are world’s top brands, but how do they do in Middle East?

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Despite a number of challenges over the past year, digital and tech companies dominate this year’s YouGov BrandIndex, an annual list that ranks the health of global brands across 26 different countries.

Based on more than six million interviews over the 12 months to the end of June 2018, rankings for individual countries, including Egypt, Saudi Arabia, and UAE, were published alongside global results.

Scores take the average number attributed to brands by consumers across six different indices: impression, quality, value, satisfaction, recommend, and reputation. A zero score means equal positive and negative feedback.

In the Middle East, more than 1,300 brands are tracked every single day, Scott Booth, head of data products at YouGov Middle East and Africa region, tells ZDNet.

“Achieving high performance is an indication of the overall health of a given brand in the marketplace,” he says.

Here are the key findings from the research.

Top brands in Egypt

As with the global rankings, Egypt‘s top six places are occupied by tech companies. However, there are some key differences. Although Facebook fell two places this year to be ranked fifth globally, the social network leads the pack in Egypt.

Facebook’s score of 58.8 puts it comfortably ahead of Google’s 52.4 and WhatsApp’s 51.8.

Egypt is home to an estimated 35 million Facebook users, roughly 35 percent of the population. Facebook accounts for nearly 60 percent of page views in Egypt to social-networking sites.

In a separate index, led by regional and international food brands, YouTube was the only tech and telecoms company in a top 10 of companies recording the largest improvements to their score.

Facebook’s score of 58.8 puts it comfortably ahead of Google’s 52.4 and WhatsApp’s 51.8.


Image: YouGov

Top brands in Saudi Arabia

Tech and telecoms companies have once again performed well in Saudi Arabia, with six spots in the Top 10.

But, in contrast to Egypt, the top spots are held by the dairy company Almarai, and Al Baik, a chain of fast-food chicken restaurants. Almarai has topped the Saudi charts four years in a row.

The biggest tech winners are YouTube, WhatsApp and Google. YouTube, more popular in Saudi Arabia than anywhere else in the world based on viewing minutes per capita, rose four spots to third. WhatsApp remains steady in fourth place, and Google is up three spots to fifth. The biggest losers are Apple’s iPhone, down two to seventh, and Samsung, which dropped three spots to ninth.

SEE: Special report: Tech budgets 2018: A CXO’s guide (free PDF)

Of greater interest, perhaps, is the Index Improvers chart, which features four tech and IT-related companies in the top 10. Of these, Saudi Telecom, Huawei, and the Saudi Payments Network, known as mada, are ranked in the top four.

It will be interesting to see if these brands, along with Western Union in sixth place and Google in ninth, can maintain this momentum in the coming year.

Mada, a central payment service that links all ATMs and POS terminals throughout the country, is a key component in KSA’s fintech plans.

Meanwhile, “Huawei, while still a secondary player in the market, has grown steadily in the past 18 to 24 months, particularly in Saudi Arabia”, notes Booth.

yougovb.jpg

Saudi Telecom, Huawei, and the Saudi Payments Network, known as mada, are ranked in the top four.


Image: YouGov

Top brands in UAE

In UAE, YouGov captured the performance of 550 brands, compared with 500 in Saudi Arabia and 290 in Egypt, allowing for the breakdown of a number of verticals including Internet & Social Media, as well as Telecoms & Handset Providers and Consumer Electronics & Appliances.

“In terms of handsets, iPhone firmly dominates Saudi Arabia and Egypt in terms of consumer perception,” observes Booth.

“In the UAE, the competition is much tighter, with Samsung Galaxy actually showing higher index scores than iPhone from March to July of this year,” he says.

“Our takeaway would be that Samsung’s marketing efforts have been stronger and more successful in the UAE than elsewhere in the region,” he tells ZDNet, “while iPhone has managed to maintain some positive traction in other markets. Scores for iPhone are slightly lower in Saudi and Egypt compared with the UAE, while Samsung’s numbers are substantially lower outside the UAE.”

Although the iPhone is UAE’s highest ranked brand in the Telecoms & Handset Providers indices for the whole year, Samsung pips Apple to the post to top the rankings in the field of Consumer Electronics & Appliances.

As Booth notes, it may not be “particularly surprising, but Samsung has continued to recover from the 2016 Note 7 debacle with strong releases now two years running”.

electronics-uae.jpg

Samsung pips Apple to the post to top the rankings.


Image: YouGov

Elsewhere, Instagram makes an appearance at number five in the rankings for Internet & Social Media, and UAE’s Top Ten features prominent rankings for Google in second place, WhatsApp in third, YouTube fourth, Samsung fifth, Apple sixth, Facebook eighth, and the iPhone ninth.

The only non-tech brands in the top overall brand rankings are Emirates Airlines occupying top spot, Almarai at seventh, and the hypermarket chain Carrefour at tenth.

With Carrefour dropping three spots in the past year, it’s worth noting that the Retailers enjoying the biggest change in their brand score tend to have a strong digital focus.

Possibly indicating a greater acceptance of e-commerce and the potential for online shopping, Souq.com, Amazon, the online grocery store Choithrams, and the new portal Noon.com all see an improvement in the perception of their brands this year.

top-improvers-saudi.jpg

Souq.com, Amazon, the online grocery store Choithrams, and the new portal Noon.com all see improvements.


Image: YouGov

Looking at tech and telecoms, Booth notes that since YouGov started tracking these fields in 2010, “the most significant changes are the rise of Samsung and the fall of players like Nokia and Blackberry in the handset space”.

“The iPhone has been relatively steady, ranking in the top five every year, while Samsung Galaxy has featured in the top five since 2012 with the introduction of the Galaxy S3,” he says.

However, Nokia, which once ranked at or above iPhone levels, has spent the period from 2013 to present well outside of the top ranks.

SEE: Executive’s guide to the business value of VR and AR (free ebook)

“Only now, with the new line of Nokia handsets from HMD Global, are we seeing Nokia’s numbers recover slightly,” he says.

“Blackberry, meanwhile, has experienced a steady decline since 2013 without a marked recovery.”

In a landscape overwhelmingly dominated at a top level by the popularity of international brands, these insights may help local and regional business to narrow the perception gap between their own brand and those of some of Silicon Valley’s biggest players.

However, the popularity of airlines like Emirates, Saudia, and Almarai also demonstrate that it’s also possible for national and regional brands to sit alongside the global titans.

Learning from these local brands, as well as exploiting sentiment analysis and other insight tools, should be at the heart of any brand’s strategy to grow their impact and further improve consumer opinion of their products and services.

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Clubhouse gives musicians a new high quality audio mode – TechCrunch

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Clubhouse added a new “music mode” this week, doubling down its commitment to centering social audio in all its permutations. The new music mode will give musicians who play live on the social network their own special set of tools to optimize sound quality and will hit iOS first before rolling out to Android.

Clubhouse didn’t get too into the audiophile weeds with the announcement, but the company said the new feature would allow users to “broadcast with high quality and great stereo sound” — prerequisites for a rich listening experience. The company says that music mode will also make it possible to hook pro-level audio equipment like mixing boards and mics into Clubhouse.

Image Credits: Clubhouse

In late August, Clubhouse made another investment in audio quality with spatial audio, a feature that gives listeners a sense that different speakers in one of its group audio rooms are speaking from different physical locations — an effect more akin to how we’d perceive a real-life social interaction.

To turn on music mode as a speaker, tap the three dots in the upper right corner and choose “audio quality” then select “music.” Clubhouse’s replayable clips will also support the higher quality audio in their recordings. Beyond music mode, Clubhouse is moving its search bar to the top of the feed, and users can now wave at each other through the search bar on iOS.

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Core might be the Vegas of the metaverse – TechCrunch

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A self-described “endless arcade,” Core feels like a 90s cyberpunk fever dream come to life. Half playable game library, half no-code game creator, all neon lights, the new platform is a surprisingly well-realized vision of this metaverse thing everyone sure seems to be talking about lately.

Billing itself as your “portal to the multiverse,” Core is primed to test the age-old proposition If you build it, they will come. Giant companies like Roblox and Facebook might have huge established platforms, but Core has laid some very compelling groundwork for creators and players alike.

Logging in, players are transported to Core’s central hub, a fitting cross between a theme park, a high-tech mall and a casino, with entertainment and shopping a few gravitationally unburdened strides away in every direction. Giant neon signs beckon, enticing players to hop into myriad user-generated virtual worlds. Swapping out clothing and in-game gear or inviting a friend to jump in with you takes only a few clicks and just cruising around and people watching is plenty interesting.

If Core looks a lot like Fortnite, that’s not a coincidence. Core, made by Manticore Games, runs on Fortnite-maker Epic’s Unreal engine. And those ties are even deeper: Epic led a $15 million round of investment in the company last year and the platform is exclusively available through the Epic Games Store for PC. In March, Manticore raised $100 million more from a grab bag of major investors and took its creator platform live.

Core might not be a household name yet, but it’s already nailed one of the challenges that any metaverse aspirant has to crack. In my time playing around with Core, the experience of getting from one place to another was often so seamless I wound up in the wrong place by accident. Chalk this up to user error, but instantly being transported — to a Deadmau5 show, to an overgrown dystopian wasteland, to a isometric pirate game — after walking through various portals was one of the more seamless online multiplayer experiences I’ve had more than a decade of those games.

Core looks great. That’s one strike against Roblox, one of the most successful companies building out a vision for the metaverse. Much like Fortnite, Core’s graphics are cartoony but not too cartoony. Roblox’s under-13 crowd is aging up — a factor that company is actively planning around — and those not-so-young players will be looking for a new virtual home. Any aspiring edgelord would be able to take themselves plenty seriously with Core’s wide selection of custom outfits and avatars. Or you could be a kitty.

Deadmau5, metaverse resident

Most of Core’s content is UGC, a.k.a. user-generated content, a new-ish name for an era-defining online phenomenon (don’t blame yourself if the acronym evokes mixed martial arts). But Manticore also has plenty of room to partner up with musicians and brands for elaborate themed in-game experiences.

This week, DJ and EDM festival perennial Deadmau5 launched his own, a sprawling, colorful series of experiences described as a “permanent residency in the metaverse.” Core is mostly home to user-made games, but it’s also a natural fit for entertainment and even education — the team noted that some users started hosting game development classes.

Unlike recent shows in other virtual worlds like Lil Nas X in Roblox or Ariana Grande in Fortnite, the Deadmau5-themed content will stay live after it debuts for anyone to explore. The team at Manticore likened this to how performers like Penn and Teller camp out in Las Vegas for ongoing shows, and the metaphor is very appropriate. But unlike Vegas, performers can be in two places at once: Deadmau5 also announced he’d participate in a music festival hosted on the Ethereum-based virtual platform Decentraland this week.

I watched the show with Deadmau5, né Joel Zimmerman, for an early sneak preview. He wore one of his signature giant animal helmets (I think a cat?) and cyborg angel wings, while I opted for an understated black hoodie, the little black dress of the metaverse.

“I think what drew me to it was the modularity of it all and how it gives more tools to creators,” Zimmerman told me, hopping around wildly in Core while reclining IRL in a gaming chair emblazoned with the Deadmau5 mouse.

Like we’ve come to expect from virtual concerts, the interactive performance is well-stocked with melting psychedelic visuals, mini games and a menacing Chain Chomp-esque mouse with turntable ears. Zimmerman and Core co-founders Frederic Descamps and Jordan Maynard who also ran around the show with me had seen it at least 10 times, but everyone still seemed to genuinely be having fun.

At some point I either fell into lava or got smashed on a conveyer belt by a massive metal fist while a Deadmau5-themed villain loomed nearby. “I think it’s the only interactive concert you can die in,” Maynard said. The show was visually a lot of fun, creatively interactive and ultimately a lot like concerts in Fortnite, which sets a high bar for this stuff.

The elaborate virtual experience, called Oberhasli, also showcases some unique worlds created by fans with no prior game dev experience, from an eerie jungle ruin to a spooky world full of floating space debris. The Core Deadmau5 performance kicks off on Friday at 3 PM PT. It’ll replay over the weekend and be available on demand afterward, for anyone else who’d like to be smashed into an EDM pancake.

Core for creators

Later on our call, held on Discord, the Core tour devolved into everyone running through a secret gate behind a destructible wall and world-hopping wildly through game genres, each remarkably polished for something that doesn’t require any code or game development experience. Moving from one game world to another took seconds even with a terrible wifi connection, including the time I ran through something that looked like World of Warcraft’s dark portal and wound up sailing an isometric pirate ship.

The WoW nod is probably not a coincidence. Descamps waxed nostalgic about the heyday of WoW machinima, narrative movies built through captured gameplay, like only a serious longtime player could. Descamps and Maynard also previously worked on Rift, another fantasy MMO that still commands a loyal following a decade on. (Maynard was employee number seven.) Everyone is raving about the metaverse these days, but surprisingly few companies in the space trace their roots back to the seamless virtual gaming worlds that have brought people together for years.

Core screenshot gameplay

Image Credits: Manticore

To underline how easy it is to make stuff in Core, Maynard quick-built a first-person shooter for us to play, a drag-and-drop process that took maybe two minutes of dipping into Core’s huge library of original in-game assets that were created using its system. Grab a handful of 3D objects and pick a game mode from the template choices (battle royale, racing or dungeon crawler?) and you’re most of the way to a polished-looking playable game built in Core’s modular sandbox. Setting your game in a chilly snowscape or a barren desert is also as simple as dragging and dropping, lending the environments an expansive feel.

Gameplay aside, out of the box Core games look light years better than the UGC you’d run across in Roblox, though that platform’s users have never seemed to mind. The breadth of visual styles and game genres is also mind-boggling for anyone who’s bounced out of samey UGC on other platforms.

Core users who create content have a pretty good swath of monetization options, which Manticore calls “perks.” That includes offering in-game cosmetic items, but also charging for premium games, selling Fortnite-like battle passes or implementing a subscription model. The revenue split is 50/50, which looks generous next to the 25% that Roblox passes on to creators. And in Core, like in other modular game-making platforms, everyone is a creator — no development experience needed.

Core is PC-only for now, but Manticore plans to bring it to other platforms, including iOS, starting next year. Game creation will likely stay limited to PC, but the idea is that anyone could play Core games anywhere, a platform agnostic vision that certainly boosted Fortnite early on and Roblox more recently.

“[Game development] is kind of like baking: a very precise formula, technical, can take weeks to iterate,” Descamps said. But in Core, the technical stuff gets out of the way and a process that would normally drag on can happen in minutes, leaving the rest of the time for experimentation and play.

“What if you put a portal gun into Mario Kart?” Maynard asked, and I’m fairly certain we could have found out right then.

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WhatsApp now lets users encrypt their chat backups in the cloud – TechCrunch

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WhatsApp is beginning to roll out a new feature that will provide its two billion users the option to encrypt their chat history backup in iCloud or Google Drive, patching a major loophole that has been exploited by governments to obtain and review private communication between individuals.

WhatsApp has long encrypted chats between users on its app. But users have had no means to protect the backup of those chats stored in the cloud. (For iPhone users, the chat history is stored in iCloud, and Android users rely on Google Drive.)

It has been widely reported that law enforcement agencies across the globe have been able to access the private communications between suspect individuals on WhatsApp by exploiting this loophole.

WhatsApp, which processes over 100 billion messages a day, is closing that weak link, and tells TechCrunch that it’s providing this new feature to users in every market where the app is operational. The feature is optional, the company said. (It’s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Apple’s new encrypted browsing feature isn’t available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.)

Mark Zuckerberg, founder and chief executive of Facebook, noted that WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups. “Proud of the team for continuing to lead on security for your private conversations,” he wrote in a post on his Facebook page.

WhatsApp began testing the feature with a small group of users last month. The company devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups.

Users on WhatsApp will see an option to generate a 64-digit encryption key to protect their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based “backup key vault” that WhatsApp has developed. The cloud-stored encryption key can’t be used without the user’s password, which isn’t known to WhatsApp.

“While end-to-end encrypted messages you send and receive are stored on your device, many people also want a way to back up their chats in case they lose their phone,” the company wrote in a blog post.

The feature can be accessible by navigating to Settings > Chats > Chat Backups > End-to-End Encrypted Backup (WhatsApp)

As we wrote last month, the move to introduce this additional layer of privacy is significant and one that can have far-reaching implications.

Thoughts, governments?

End-to-end encryption remains a thorny topic of discussion as governments across the globe continue to lobby for backdoors. Apple was pressured to not add encryption to iCloud Backups after the FBI complained, according to Reuters, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company reportedly didn’t tell governments before it rolled out the feature.

India, WhatsApp’s biggest market by users, has introduced a new law that requires the company to devise a way to make “traceability” of questionable messages possible. WhatsApp has sued the Indian government over this new mandate, and said such a requirement effectively mandates “a new form of mass surveillance.”

The UK government — which isn’t exactly a fan of encryption — recently asked messaging apps to not use end-to-end encryption for kids’ accounts. Elsewhere in the world, Australia passed controversial laws three years ago that are designed to force tech companies to provide police and security agencies access to encrypted chats.

WhatsApp declined to discuss whether it had consulted about the new feature with lawmakers or government agencies.

Privacy-focused organizations including Electronic Frontier Foundation have lauded WhatsApp’s move.

“This privacy win from Facebook-owned WhatsApp is striking in its contrast to Apple, which has been under fire recently for its plans for on-device scanning of photos that minors send on Messages, as well as of every photo that any Apple user uploads to iCloud. While Apple has paused to consider more feedback on its plans, there’s still no sign that they will include fixing one of its longstanding privacy pitfalls: no effective encryption across iCloud backups,” the organization wrote.

“WhatsApp is raising the bar, and Apple and others should follow suit.”

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