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Hinge is first dating app to actually measure real world success – TechCrunch

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Dating app Hinge is today launching a new feature aimed at improving its recommendations, based on whether or not matches had successful real-world dates. The feature may also help to address one of the major problems with today’s dating apps: that no one knows how well they actually work. After all, it’s one thing to get matches and have conversations, but it’s quite another to turn those into dates, much less a long-term relationship.

With a new feature called “We Met,” Hinge will ask users a few days after they shared their phone numbers if they went on a date, and, if so, if they’d want to see that person again. This data will be used as a signal to inform Hinge’s algorithms and improve matches, if the user later returns to the app.

During beta trials, Hinge says that 90% of members said their first dates were great, and 72% said they wanted to go on a second.

“Ultimately, if you went on a date with someone and you thought they were great, that’s the strongest signal that we’ve gotten very close to your type of person. So if there are more people like that person, we can show them to you,” says Hinge CEO Justin McLeod.

By “like that person” it’s not a matter of physical appearance or some sort of profile categorization, to be clear.

“You can’t really aggregate people into their component pieces and try to crack what’s someone’s ideal person,” McLeod explains.

Instead, Hinge uses collaborative filtering – people who like X also like Y – to help inform its matches on that front.

With the launch of We Met, Hinge will now know when dates succeed or fail, and eventually, perhaps, why. It also plans to combine the We Met data with other signals – such as, whether users become inactive in the app or delete their accounts, as well as email survey data – to figure out which dates may have turned into relationships.

This is something of a first for the dating app industry, which is today incentivized to keep users “playing” their matching games, and spending money on in-app subscriptions – not leave them. It’s not in dating apps’ financial interest, at least, to create relationships (i.e., heavy user churn).

This influences the dating apps’ design – they don’t tend to include features designed to connect people in real life.

For example, they don’t make suggestions of events, concerts, and other things to do; they don’t offer maps of nearby restaurants, bars, coffee shops, or other public spaces for first dates; they don’t offer built-in calling (or gamify unlocking a calling feature by continuing to chat in app); they don’t use in-app prompts to suggest users exchange numbers and leave the app. Instead, apps tend to push users to chat more – with things like buttons for adding photos and GIFs, or even tabs for browsing Facebook-style News Feeds.

The problem of wasting time chatting in dating apps has now become so prevalent that many users’ profiles today explicitly state that they’re “not looking for pen pals.”

Of course dating apps – just like any other way of meeting new people – will have their share of success stories. Everyone knows someone who met online.

But claims that, for example, Tinder is somehow responsible for a whole generation of “Tinder babies” are hugely suspect, because the company doesn’t have any way of tracking if matches are actually dating, and certainly not if they end up getting married and having kids. It even said so in a recent documentary.

All Tinder has – or any of these companies, really – are anecdotes and emails from happy couples. (And this, of course, should be expected, with user bases in the tens of millions, like Tinder.)

We Met, meanwhile, is actually focused on quantifying real world dating successes in Hinge, not in-app engagement. Longer term, it could help to establish Hinge as place that’s for people who want relationships, not just serial dates or hookups.

The feature is also another example of how Hinge is leveraging A.I. combined with user insights to improve matches. Recently, it rolled out a machine learning-powered feature, Most Compatible, to help provide users with daily recommendations based on their in-app activity.

Hinge says We Met will launch today, October 16, on iOS first. Android will soon follow.

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HBO Max attempts to fix its notoriously buggy app with oft-requested features – TechCrunch

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For years, HBO Max has been under fire for its buggy app. Today, the streaming service’s re-platformed app completed its global rollout on desktop, iOS, Android, and Amazon Fire tablets. New features include a shuffle button on mobile, SharePlay support for iPhone and iPad users in the U.S., a dedicated home for downloaded content, and more.

With the shuffle button now on mobile devices in addition to desktop and connected TV apps, users can randomize which episode to play for select series on the streaming service. U.S. subscribers with an ad-free subscription can use SharePlay on their iPhone or iPad to watch HBO Max content in sync with friends or family while on FaceTime.

Other updates include:

  • A dedicated home for downloaded content
  • Tablet support for both landscape and portrait orientations
  • Chromecast stability improvements
  • An updated screen reader experience with better navigation elements and functionality
  • The ability to split screens with other apps on devices that allow that

The company also said that it upgraded the navigation and is giving users a “refined design and visual styling to let content shine.”

“The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favorite content faster and with less friction,” Kamyar Keshmiri, SVP, Product Design, Warner Bros. Discovery Streaming, said in an official statement.

The revamped mobile and desktop apps mean that the company has finished updating apps across all platforms.

The changes began last fall when the company replaced connected TV apps with a new, “more performant tech stack.” In April, HBO Max launched an updated app for Apple TV users that aimed to bring stability and improved performance to the app. Roku, PlayStation, Android, Samsung, LG, Vizio, and more smart TV apps also use the new tech stack.

With a loss of 300,000 domestic subscribers in Q2, the company has a lot of work to do. Especially since its new streaming service is coming next year, merging Discovery+ and HBO Max content. So, while the new HBO Max app will be gone in 2023, this could help the company create a better successor app and improved experience for its combined subscribers.

Also, the new app comes just in time for the “Game of Thrones” prequel “The House of the Dragon,” premiering on August 21.

 

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Less than 1% of Netflix’s subscribers want to play its mobile games – TechCrunch

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As Netflix struggles to keep consumers subscribed to its streaming service, its mobile games venture is looking like a flop. CNBC reported that according to Apptopia, Netflix games have been downloaded 23.3 million times in total, and on average, there are 1.7 million daily users. This means that less than 1% of the streaming giant’s subscriber base—around 221 million subscribers—are interested in Netflix’s games.

Netflix told TechCrunch it doesn’t disclose the number of players. However, the app analytics company Apptopia’s report can shed light on just how unpopular its gaming offering is.

In comparison, leading mobile games like Subway Surfers, Roblox, and Among Us each have over 100 million downloads, per Apptopia. Netflix has a long way to go before it can reach this level of popularity.

Netflix recently lost nearly one million subscribers, so it’s not hard to see why the company wants to invest in more games. Netflix Games launched in 2021, and currently offers over 25 games through the Netflix mobile app. The company intends to double its catalog by the end of 2022 and release over 50 games.

While Netflix hasn’t disclosed how much it’s spending to develop its mobile game division, the company has acquired three game studios, Boss Fight Entertainment, Night School Studio, and Next Games. As TechCrunch has previously reported, the Next Games acquisition cost the streamer approximately $72 million.

In July, Netflix announced three new games, including award-winning titles Into the Breach and Before Your Eyes. Its catalog also includes a variety of games connected to popular Netflix shows, like “Stranger Things,” “Queens Gambit,” “Shadow and Bone,” and “Too Hot to Handle.” If Netflix continues exploring leveraging its own IP for new games, that approach could draw in more subscribers.

However, shows that have been out for a while and don’t have a solid fan base probably won’t do as well as games based on “hot” series like “Stranger Things” for example. When season four of “Stranger Things” premiered, the two Netflix games based on the show– Stranger Things: 1984 and Stranger Things 3: The Game–saw a bump in downloads, Apptopia told TechCrunch.

To play a Netflix mobile game, subscribers can find them free in the streaming app in the dedicated games row. Players are redirected to download a separate app for each game. Once downloaded, only Netflix subscribers can play the games, which are available on Android and iOS devices.

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A new app called Banish blocks those annoying ‘open in app’ banners – TechCrunch

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A new app for iPhone users can help you browse the web without being constantly bothered by pop-up panels that beg you to use the company’s app instead. The app, called Banish, is a Safari extension that helps remove the “open in app” banners from various websites and other popups that block content across a number of sites, like Reddit, TikTok, LinkedIn, Twitter, Quora, Medium, Yelp and some Google sites, to name a few.

While there are a number of similar Safari extensions for blocking cookie banners and ads, the scourge of the “Open in App” banners is often not addressed by existing solutions. It’s unfortunate that using the mobile web today requires so many interventions, but that’s the state of things. It’s also possibly a contributing factor as to why people are now spending four to five hours per day in their apps.

Developer Alex Zamoshchin says he was frustrated by the problem, too, as he felt people shouldn’t have to use a company’s app if they don’t want to. Taking inspiration from a similar cookie blocking extension, Hush, he created Banish.

The app was recently featured on Product Hunt and highlighted by the popular Apple blog Daring Fireball.

To use Banish, you’ll first install the app to your iPhone, then configure it in the Settings. This involves a few key steps for Banish to function properly. There are two places where Banish needs to be enabled, under Safari Extensions — you need to toggle on the switch next to Banish under “Allow These Content Blockers” and “Allow These Extensions.” Then you need to set the “Allow” permission to “All Websites” below.

Image Credits: Banish

Once enabled, Banish can help you avoid pop-ups in many cases. But the app can’t eliminate all the “open in app” distractions.

For instance, we found clicking Reddit links would sometimes open in Safari and other times open the native app when we tested it. The developer explained the Reddit app doesn’t consistently use deep links (links that open directly in apps) for all its pages. So while some pages would correctly deep link, others — like Reddit’s Topic pages — would not. We also had to set links to open in Safari by default. The solution was to long-press on the Reddit.com link you want to view, then tap on the option from the menu that appears to open the link in Safari. This will change the default action for Reddit links going forward, Zamoshchin says.

Another issue Banish can’t solve is with those “Open” links that are baked into Safari, like the ones that appear at the top of the page when you visit Instagram.com, for example. That’s a different type of banner than the ones this app was built to address. (If you don’t want to see these, you can uninstall the app from your iPhone.)

There were a few other quirks, as well. LinkedIn, for example, still showed a login box in Safari rather than immediately taking you to the person’s LinkedIn profile, if you were logged out when you visited the site. But that’s just how LinkedIn works. And while Twitter browsing is much easier, its website still includes Login/Signup buttons at the top of the screen and the same sort of baked in “Open” app button that Instagram.com offers at the top of the page. But, again, these are issues that are beyond Banish’s scope.

Still, in other ways, the app proved incredibly useful. For instance, when on Quora, clicking a link to another Quora page would normally pop up a blocker that requires you to log in to continue navigating the website. With Banish, this pop-up was gone and you could use the site normally.

The app is available for download on the App Store for a $1.99 one-time fee. It’s currently the No. 2 app on the Top Paid apps chart in the Utilities section of the App Store.

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