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HipChat founders launch Swoot, a social podcast app – TechCrunch

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Pete Curley and Garret Heaton, who previously co-founded team chat app HipChat and sold it to Atlassian, are officially launching their new product, Swoot, today. The app makes it easy for users to recommend podcasts and see what their friends are listening to.

This might seem like a big leap from selling enterprise software — and indeed, Curley said the company was initially focused on creating another set of team collaboration tools.

What they realized, however, was that HipChat is “actually a consumer product that the company just happens to pay for, because the employees demand it” — and he said they weren’t terribly interested in trying to build a business around a more traditional “top-down sales process.”

Meanwhile, Curley said he’d injured his back while lowering one of his children into a crib, which meant that for months, his only form of exercise was walking. He recalled walking around for hours each day and, for the first time, keeping himself entertained by listening to podcasts.

“I was actually way behind the times,” he said. “I didn’t know this, that everyone else was listening to them … This is like the dark web of content.”

The startup has already raised a $3 million seed funding round led by True Ventures .

“Pete and Garret both have incredible product and entrepreneurial experience, plus they have built successful businesses together in the past,” said True Ventures co-founder Jon Callaghan in a statement. “Their focus of solving the disjointed podcast listening experience through Swoot’s elegant design fills a clear gap in media discovery.”

Discovery — namely, finding new podcasts beyond the handful that you already subscribe to — is one of the biggest issues in podcasting right now. It’s something a number of companies are trying to solve, but in Curley’s view, the key is to make the listening experience more social.

He noted that social sharing features are getting added to “literally everything,” including your bathroom scale, except “the one thing that I actually wanted it for.”

Curley also contrasted the podcast listening experience with YouTube: “We don’t realize how big [podcasting] is because there is no social thing where you see that Gangnam Style has 8 billion views, and you realize that the entire world is watching. There’s no view count, no anything that tells you what’s popular.”

So he’s trying to provide that view with Swoot. Instead of focusing on overall listen counts (which might not be that impressive in a new app), Swoot gives you two main ways to track what’s popular among your friends.

Swoot Screenshot 2

There’s a feed that shows you everything that your friends are listening to or recommending, plus a list of episodes that are currently trending, with little icons showing you the friends who have listened to at least 20 percent of an episode.

Curley said the team has been beta testing the app by simply releasing it on the App Store and telling friends about it, then letting it spread by word of mouth until it was in the hands of around 1,000 users. During that test, it found that 25 percent of the podcasts that users listened to were coming from friends.

Curley also noted that this approach is “episode-centric” rather than “show-centric.” In other words, it’s not just helping you find the next podcast that you want to subscribe to and listen to for years — it also helps surface the specific episode that everyone’s listening to right now.

“In the 700,000 shows that exist, if you’re the 690,000 worst-ranked show, but you have one great episode that should be able to go viral, that’s basically impossible to do right now, because audio is crazy hard to share,” Curley said.

In the course of our conversation, I brought up my experience with Spotify — I like knowing what’s popular, but when a friend recently mentioned specific songs that they could see I’d been listening to on the service, I was a bit creeped out.

“It’s funny, I actually thought, how ironic that Spotify is getting into podcasting now [through the acquisitions of Gimlet and Anchor],” Curley replied. “They actually had this correct mechanism applied to the wrong thing. Music is a deeply personal thing.”

Which isn’t to say that podcast listening isn’t personal, but there’s more of an opportunity to discover overlapping interests, say the fact that you and your friends all listen to true crime podcasts.

Curley also said that the app is deliberately designed to ensure that “the service does not get worse because a ton of people follow you” — so they see what you are listening to, but they can’t comment on it or tell you that you’re an idiot for listening.

At the same time, he also said the team will be adding a mode to only share podcasts you actively recommend, rather than posting everything you listen to.

As for making money, Curley suggested that he’s interested in exploring a variety of possibilities, whether that’s integrating with other subscription or tipping services, or in creating ad opportunities around promoting podcasts.

“My actual answer is, there are a bunch of people trying to monetize right now, but I don’t think there’s a platform even close to mature enough to even try to monetize podcasting yet, other than podcasters doing their own advertising,” he said. “I think the endgame, where the real money is made in podcasting, actually hasn’t been come up with yet.”

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Meta plans hiring freeze, NASA shoots an asteroid, and Elon’s texts about Twitter are made public • TechCrunch

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Hi all! Welcome back to Week in Review, the newsletter where we quickly sum up some of the most read TechCrunch stories from the past seven days. The goal? Even when you’re swamped, a quick skim of WiR on Saturday morning should give you a pretty good understanding of what happened in tech this week.

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most read

  • Elon’s texts: As part of the ongoing Musk vs. Twitter trial, a big ol’ trove of Twitter-related texts between Elon and various key figures/executives/celebrities has been made public. Amanda and Taylor look at some of the most interesting bits, with appearances from people like Gayle King, Joe Rogan, and Twitter founder Jack Dorsey (or, as he seems to be named in Elon’s contacts, “jack jack”.)
  • Instagram bans PornHub’s account: “After a weeks-long suspension,” writes Amanda, “Pornhub’s account has been permanently removed from Instagram.” Why? PH says they don’t know, as they insist everything they put on Instagram was totally “PG” while calling for “full transparency and clear explanations.”
  • Interpol issues a red notice for Terra’s founder: “Interpol has issued a red notice for Do Kwon,” write Manish and Kate, “requesting law enforcement agencies worldwide to search for and arrest the Terraform Labs founder whose blockchain startup collapsed earlier this year.”
  • Google Maps’ new features: A bunch of new stuff is coming to Google Maps, and Aisha has the roundup. There’s a new view style meant to help you “immerse” yourself in a city before you visit, a “Neighborhood vibe” feature that aims to capture an area’s highlights, and augmented reality features that use the view from your camera to show exactly where ATMs and coffee shops are.
  • Meta’s hiring freeze: The era of explosive hiring at Meta/Facebook is over, it seems. The company will freeze hiring and “restructure some groups” internally, Zuckerberg reportedly announced during an internal all-hands this week.
  • Hacker hits Fast Company, sends awful push notifications: If you got a particularly vulgar push notification from Fast Company by way of Apple News this week, it’s because a hacker managed to breach the outlet’s content management system. The hacker also apparently published a (now pulled) post on Fast Company outlining how they got in.
  • NASA hits an asteroid: If we needed to hit an asteroid from millions of miles away — to, say, change its course and steer it away from Earth — could we do it? NASA proved they could do just that this week, smashing a purpose-built spacecraft into an asteroid at 14,700 mph. The asteroid in question was never believed to be a threat to Earth, but these are the kinds of things you want tested before they’re necessary.
  • Microsoft confirms Exchange vulnerabilities: “Microsoft has confirmed two unpatched Exchange Server zero-day vulnerabilities are being exploited by cybercriminals in real-world attacks,” writes Carly. Even worse? There’s no patch yet, though MSFT says one has been put on an “accelerated timeline” and offers temporary mitigation measures in the meantime.

audio roundup

Didn’t have time to tune in to all of TechCrunch’s podcasts this week? Here’s what you might’ve missed:

  • Evernote and mmhmm co-founder Phil Libin joined us on Found to share what he’s learned about remote work and why he’ll “never go to work in the metaverse.”
  • The Chain Reaction crew went deep on why crypto exchange FTX bid billions on a bankrupt company’s assets.
  • Amanda joined Darrell on the TechCrunch Podcast to explore whether Tumblr was reversing its controversial porn ban (spoiler: no), and Devin hopped on to talk all about NASA’s wild anti-asteroid test mission.

techcrunch+

What hides behind the TechCrunch+ paywall? Lots of really great stuff! It’s where we get to step away from the unrelenting news cycle and go a bit deeper on the stuff you tell us you like most. The most-read TC+ stuff this week?

  • Is Silicon Valley really losing its crown?: A provocative question, one asked all the more after COVID flipped the switch on widespread remote work pretty much overnight. Alex dives into the investor data to see where the money is going, and whether or not that’s changed.
  • Investors hit the brakes on productivity software: It’s an Alex Wilhelm double feature this week! After a few quarters of consistent investment growth, it seems investor interest in productivity tools might be waning. Why? Alex looks at why/how investment in the vertical has shifted.
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ByteDance’s Pico debuts its Quest rival, but challenges remain • TechCrunch

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When ByteDance bought the Chinese VR headset maker Pico a year ago, the message it sent was clear: it was betting that the immersive device would be where future generations spend most of their time consuming digital content. It’s a marriage reminiscent of Meta’s acquisition of Oculus back in 2014, except the world is now in a different place with technological advances that make VR headsets cheaper, less laggy, and more comfortable to wear.

The TikTok parent has long aimed to compete in a market dominated by Oculus’s VR devices for consumers. When Meta launched Quest 2 in 2020, ByteDance worked on a confidential internal project to develop AR glasses, The Information reported. Pico’s product launch this week is a further indication of its ambition to challenge Quest, which has enjoyed roughly two-thirds of the global AR and VR market for the past two years.

The Pico 4, which starts at €429 (around $420 thanks to a strong dollar) for 128GB and ships to Europe, Japan, and South Korea aside from China, has received applause in the VR community. It weighs only 295 grams without the straps and can function as a standalone device but also be tethered to PCs for more advanced VR experiences. It uses the Qualcomm Snapdragon XR2 processor as Quest 2 does. 

“It’s inexpensive and good quality, with specs that can match Quest 2,” says Gavin Newton-Tanzer, host of mixed reality conference AWE Asia.

“Was impressed with the weight, comfort, LCD display, pancake lenses, color AR passthrough, and controllers. All it needs now are serious triple-A VR exclusives to distinguish itself from Meta to get gamers interested,” writes a VR content creator.

Merely “matching” Quest 2 specs doesn’t sound good enough given the latter came out two years ago and became an instant hit. Pico not only has a lot of catch-up to do on the technological front but also in terms of content and branding.

“Oculus’s content ecosystem is more established, providing a better understanding of what consumers want,” says Newton-Tanzer. Popular rhythm game Beat Saber, for instance, had generated $100 million in revenue on Oculus Quest by October 2021.

Pico is facing a chicken-or-egg problem, the XR expert suggests. Its user base across product lines isn’t currently large enough that top-tier creators would be devoted to making games, videos, and other VR content exclusively for its platform. It reportedly sold 500,000 units last year, half of its target. In contrast, Quest 2 shipped 10 million units in the space of October 2020 and November 2021. But without premium content, Pico will have a hard time attracting users in a meaningful way.

The good news is Pico has established a strong foothold in China and doesn’t face much competition in the home market. Oculus doesn’t have an official presence in China, meaning users have to go through the hassle of ordering an overseas version, getting the Oculus app from a foreign app store, and accessing its global app ecosystem through a virtual private network as Meta’s servers are blocked in China.

The technological bifurcation could allow Pico time to test and learn in the home market before launching into the West at full steam. Expansion in the U.S. is already set in motion as ByteDance began building a team for Pico on the West Coast, according to Protocol, with a focus to attract talent in content, marketing, and R&D.

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YouTube TV users can now subscribe to standalone networks without a base plan • TechCrunch

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YouTube TV launched a new option that allows subscribers to purchase add-ons without subscribing to the full channel offering in the service’s Base plan. With this new à la carte plan, subscribers can access more than 20 add-on channels, from Showtime and HBO Max to NBA League Pass, MLB.TV, and Starz among others.

This confirms reports that the company was looking to launch a YouTube channel store and join many other services that aggregate streaming subscriptions. Sling TV, Roku, Amazon Prime Video and Apple TV offer standalone options.

So, rather than spending $64.99 a month for the YouTube TV Base Plan that provides over 85 channels, consumers can now choose a more flexible option that allows them to mix and match from select entertainment networks, live sports and more, all within one app.

Customers can add or remove a network at any time they want as well as manage billing from the YouTube TV interface. To switch to the add-on only plan, users can go to “Settings” and select “Membership” then “Manage” to cancel the base plan. Choose “Update memberships” to add individual networks to the membership.

Like the base plan, subscribers with the à la carte plan still get access to an Unlimited DVR, three simultaneous streams and six household accounts.

Here is the full list of channels that subscribers can select from.

  • HBO Max
  • Showtime
  • Starz
  • MLB.TV
  • NBA League Pass
  • Cinemax
  • Epix
  • Hallmark Movies Now
  • Acorn
  • CuriosityStream
  • Outside TV Features
  • ALLBLK
  • Shudder
  • Sundance Now
  • IFC Films Unlimited
  • Dove Channel
  • CONtv
  • Docurama
  • Law & Crime
  • VSIN

 

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