Kai Sahala, head of Nokia’s Asia Pacific and Japan 5G Sales, told ZDNet that 5G spectrum availability in Asia is delaying development outside of the main Japanese, South Korean and Chinese markets, but that his firm is seeing opportunity in Vietnam, Malaysia, the Philippines, Indonesia, Thailand, and Singapore.

“We are competing with all of the vendors, including Huawei, in many markets, and we have been successful,” he said.

“That tells that there’s something in our position, and our 5G offering especially.”

Sahala says the firm is taking several approaches to market for countries in the Asia region.

“I don’t think these things are negotiated solely on price, [but also] quality, reliability, openness of interfaces, things like security and the platforms that we can offer,” he said.

Although he admits there have been stumbling blocks, such as the initial spotty performance and delays for the 5G network rollout in South Korea.

“In the big picture, it’s really about the long-term performance,” he said. “Performance by independent studies [of our 4G networks] is really outstanding”.

Erik Kruse, an Internet of Things Ecosystem Partner Manager at Ericsson, told ZDNet his firm was competing on 5G with cost, performance, and reliability.

Some see the recent US restrictions on Huawei, which prevents US firms from collaborating or supplying components to Huawei, as a factor for competition.

Read: Now Arm tells staff to stop working with Huawei

Multiple sources have said the restrictions have forced Huawei to place some projects as “pending” while also “slowing down” others, such as those in its server business. One said Huawei had already ordered a large amount of components in the first quarter of 2019, giving it a temporary buffer from U.S. supply chain availability issues.

But Steve Cheng, Vice President and General Manager of Taiwan’s Quanta Computer, told ZDNet that it’s difficult to compete with Huawei’s low costs, and he believes US restrictions will give other players a better chance to develop the 5G market.

Sahala said Nokia has a “neutral” position on the restrictions, as they are decided by governments, but is continuing to keep an eye on the developing situation. Kruse and a spokesperson for Ericsson, meanwhile, declined to comment on the Huawei restrictions.

Ultimately, will Huawei come out as a front-runner?

Caroline Chan, Data Center Group vice president and 5G infrastructure division general manager at Intel, told ZDNet that the US firm would comply with the US government’s order on Huawei — a “tricky situation” — but said that there’s no clear front-runner for 5G in Asia as yet.

“Everybody is realising there is a huge potential to get there,” she said. “The question is investment priority and how aggressive and courageous you are.”

Related Coverage

SoftBank goes with Ericsson and Nokia for 5G network

Japanese telco goes with Swedish and Finnish equipment manufacturers.

First 5G laptop: Lenovo and Qualcomm showcase always-on PC due in early 2020

Is this ‘Project Limitless’ 5G PC the future of computing?

Tech trade war: After Huawei, which Chinese firms are next on US enemies list?

If the cold war with China intensifies, more companies with alleged ties to the Chinese government could be prohibited from doing business with American firms.

Japan telcos pull back sale of new Huawei smartphones

Citing consumer safety concerns and uncertainty over Google’s Android support, SoftBank and KDDI have delayed the sale of new handsets from the Chinese vendor, specifically, the Huawei P30 lite, which had been slated to hit the local market on May 24.