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How to get people to open your emails – TechCrunch

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We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here and here.

Without further ado, onto the advice.


How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

  • First, a few obvious pieces of advice for avoiding low open rates:
    • Avoid spam filters by avoiding keywords commonly used in spam emails.
    • Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.
    • Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.
  • Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?
    • First, wait 2 weeks to give everyone a chance to open the initial email.
    • Next, export a list of those who haven’t opened. Mailchimp lets you do this.
    • Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:
    • (1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).
      • First, connect Mailshake to a new Gmail account on your company domain.
      • Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.
      • Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.

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Today’s Wordle Answer #413 – August 6, 2022 Solution And Hints

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The answer to today’s Wordle puzzle (#413 – August 6, 2022) is alien, which means to be strange or exotic, or to come from a foreign land (via Merriam-Webster). Unlike yesterday’s word, alien has a rich etymology. It comes from Latin “aliēnus”, which means not one’s own, foreign, or strange. It’s also derivative of “alius”, which also means “other”. It also has roots in Middle English “alienen”, which means to transfer or surrender property rights, or to exclude.

Here’s a fun fact: Scottish church minister and science teacher, Thomas Dick, set out in 1848 to calculate the number of aliens living inside the Solar System. According to his predictions, if the population density of outer space matched that of England, with 280 people per square mile, then the Solar System might be home to 22 trillion inhabitants (via BBC). Now that’s a very chilling thought.

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Domestic Car Sales Have Gone Through A Steep Decline Since COVID

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Sales statistics compiled by DataHerald for SlashGear show a strong decline in the number of vehicle sales over the last few years. Some sales traditions, like a January dip followed by a strong spring sales period as tax returns hit people’s bank accounts, are apparent in the data we received. An interesting thing to note is how the annual January drop seemed to be more severe in 2021. January 2020 saw a drop of around 60,000 sales when compared to the previous month, and sales declined by roughly the same number between December 2020 and January 2021. However, due to the lower sales volume overall, the dip appears to be more severe on the chart and is drastically larger if you look at it as a percentage of sales instead of raw sales numbers.

As you may expect, the biggest dip in sales occurred at the height of the April 2020 lockdown. During this period, sales figures dipped below 125,000. This is likely because many showrooms and dealerships were closed, which meant there were fewer locations where you could actually purchase a car. Unfortunately, despite a brief recovery throughout the second half of 2020 and the first half of 2021, sales numbers never got back to pre-pandemic figures. Since May 2021 we’ve witnessed a steep decline that threatens to drop sales figures as low as they were at the height of the pandemic. In May 2022, sales were below 180,000 again, with no signs of the downward trend reversing.

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Tesla Is Finally Adding This Common Feature To Its Steering Wheels

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“All cars made since November also have push center for horn – just waiting on firmware update,” Elon Musk confirmed on Twitter about the horn placement issue. This was after a Twitter user asked if it was possible to “remap the horn on the steering yoke.” In other words, if you drive a Tesla car with a steering yoke, you can use a regular horn after a software update. In addition, the update will allow you to activate the horn if you press your palm against the right side of the steering yoke. 

Another user on Reddit spotted a Tesla Model S with a sticker on the steering yoke that says “Airbag horn enabled in SW-352573.” The photo suggests that Tesla is testing a different type of steering yoke that features a regular horn on the airbag location.

This isn’t the first time Tesla has made a U-turn after it tried to re-write the rules of the traditional horn –- it was forced to recall about 500,000 vehicles that made fart noises and bleating goat sounds instead of the usual beeping horn sound, thanks to a feature Tesla called Boombox (according to CNN).

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