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How to Increase Followers on Instagram for Real

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Instagram is one of the world’s most popular social networks. You can post photos, videos, and ephemeral stories on Instagram, and it’s proven to be one platform where many big brands have found success in reaching their audience. It’s not easy to increase Instagram followers but if you follow these tips, and form a strong strategy, you will see the results. At the heart of Instagram lies quality content — you just can’t succeed without it, but there’s a lot more to increasing your Instagram followers than meets the eye. Here are our best tips to help you increase Instagram followers.

1. Know why you are on Instagram
This sounds really simple, but it is the most important thing if you want to increase Instagram followers. What are you on Instagram for? Is it to drive traffic to your website? Is it to reach a new audience? Whatever it is, you need to define your goal and then form a strategy towards achieving that.

2. Quality matters
You can’t get away with low-effort, half-hearted posts on Instagram. If your strategy revolves around photos, make sure you take great pictures of whatever you’re trying to promote. For instance, you could post a picture of a book you’re reviewing with a coffee mug next to it on a plush wooden table — this will immediately attract more people towards your photo caption and that is a big win. If you are posting videos, make sure you edit them properly and if possible, add either subtitles or text on the video because videos are muted by default.

3. Post detailed captions
We’ve seen accounts posting detailed accounts of how a picture was taken, detailed recipes and cooking methods, and even whole book reviews posted as Instagram captions. All of this on extremely popular accounts on Instagram, which shows that along with quality content, you should post detailed captions too. This is not something you should do every single time, but every time the caption adds a lot to your photo or video, you should post a detailed one.

 

4. Post Instagram Stories
Instagram Stories allow you to jump the news feed queue by default, and they even have a prominent slot on the Discover page. This is reason enough to make good use of Stories. We’ve found that people love sending their tech-related queries to us via Instagram Stories’ QnA feature, and we’re sure you’ll be able to find a better way to engage with your audience via Stories. You can even add links to Stories if your account has that feature, so it’s another reason to use this as much as possible.

5. Engage with others
Don’t just make Instagram a one-way street where you post quality content but never engage with anyone. To increase Instagram followers, you should interact with your audience and popular accounts in your field. Comment on their stories or posts, or simply like the ones relevant to your account.

Another overlooked aspect of this is to keep an eye on what’s trending and hop in. For instance, the 10-year challenge made waves recently, so find ways to make relevant posts about such topics for an even better chance of engaging with your audience.

6. Don’t forget the hashtags
There’s no need to spam hashtags to increase Instagram followers, but you should definitely use three or four popular hashtags relevant to your audience. There are niche hashtags for various communities or interests and you should definitely target these to boost your reach.

7. Use your bio to your advantage
Your bio is your identity on Instagram. If you’re hoping to increase your followers, you should update this regularly. The bio is the only place where you can add clickable links, and this means that you should frequently update this to direct people to your website.

8. Every post should have a call-to-action
You posted a great photo or video of your product, wrote a great caption, but there’s one more thing for you to do. Tell your followers to check your bio for a link to find out more. This is a simple but effective thing that every account should do. If you shared a great post, it also doesn’t hurt to ask your followers to tag their friends who can relate to your product.

9. Instagram-exclusive offers
You can definitely do giveaways and contests on your page to increase Instagram followers, but as a brand a more sustainable strategy could be discounts. You could offer a discount coupon to your followers on Instagram and be creative about it. Perhaps once a week you could have a contest with a question about whatever you want to promote and share the coupon with those who get the answer right. This has been observed to be a good tactic for early growth on Instagram.

10. Don’t put all eggs in one basket
This is very important. Make sure you have a presence on multiple social media platforms or at least have a website outside of Instagram. In the quest to increase your Instagram followers, you should never forget that it can cut your reach at any point and if that happens, you don’t want your hard work to go to waste.

Finally, we strongly advise against buying Instagram followers. While there are several services that allow you to increase Instagram followers at a small cost, it’s best to avoid these. If Instagram ever decides to crack the whip, your account could be suspended or permanently banned. There’s no point risking that.

What are your tips to increase Instagram followers? Let us know via the comments.

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TikTok’s new Q&A feature lets creators respond to fan questions using text or video – TechCrunch

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TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and livestreams (TikTok LIVE), but is currently only available to select creators who have opted into the test, we understand.

Q&A’s have become a top way creators engage fans on social media, and have proven to be particularly popular in places like Instagram Stories and in other social apps like Snapchat-integrated YOLO, or even in smaller startups.

On TikTok, however, Q&A’s are now a big part of the commenting experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short, text comment could. Sometimes these answers are meant to clarify or add context, while other times creators will take on their bullies and trolls with their video responses. As a result, the TikTok comment section has grown to play a larger role in shaping TikTok trends and culture.

Q&A’s are also a key means for creators to engage with fans when live streaming. But it can be difficult for creators to keep up with a flood of questions and comments through the current live chat interface.

Seeing how creators were already using Q&A’s with their fans is how the idea for the new feature came about. Much like the existing “reply to comments with video” feature, the Q&A option lets creators directly respond to their audience questions. Where available, users will be able to designate their comments as questions by tapping the Q&A button in a video’s comment field, or they can submit questions directly through the Q&A link on the creator’s profile page.

For creators, the feature simplifies the process of responding to questions, as it lets them view all their fans’ questions in one place.

There’s no limit to the number of questions that a creator can receive, though they don’t have to reply to each one.

The feature was first spotted by social media consultant Matt Navarra, who posted screenshots of what the feature looks like in action, including how it appears on users’ profiles.

During the test, the new Q&A feature is only being made available to creators with public Creator Accounts that have over 10,000 followers and who have opted into the feature within their Settings, TikTok confirmed to TechCrunch. Participants in the test today include some safelisted creators from TikTok’s Creative Learning Fund program, announced last year, among others.

TikTok says the Q&A feature is currently in testing globally, and it aims to roll out it to more users with Creator Accounts in the weeks ahead.

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Facebook and Instagram’s AI-generated image captions now offer far more details – TechCrunch

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Every picture posted to Facebook and Instagram gets a caption generated by an image analysis AI, and that AI just got a lot smarter. The improved system should be a treat for visually impaired users, and may help you find your photos faster in the future.

Alt text is a field in an image’s metadata that describes its contents: “A person standing in a field with a horse,” or “a dog on a boat.” This lets the image be understood by people who can’t see it.

These descriptions are often added manually by a photographer or publication, but people uploading photos to social media generally don’t bother, if they even have the option. So the relatively recent ability to automatically generate one — the technology has only just gotten good enough in the last couple years — has been extremely helpful in making social media more accessible in general.

Facebook created its Automatic Alt Text system in 2016, which is eons ago in the field of machine learning. The team has since cooked up many improvements to it, making it faster and more detailed, and the latest update adds an option to generate a more detailed description on demand.

The improved system recognizes 10 times more items and concepts than it did at the start, now around 1,200. And the descriptions include more detail. What was once “Two people by a building” may now be “A selfie of two people by the Eiffel Tower.” (The actual descriptions hedge with “may be…” and will avoid including wild guesses.)

But there’s more detail than that, even if it’s not always relevant. For instance, in this image the AI notes the relative positions of the people and objects:

Image Credits: Facebook

Obviously the people are above the drums, and the hats are above the people, none of which really needs to be said for someone to get the gist. But consider an image described as “A house and some trees and a mountain.” Is the house on the mountain or in front of it? Are the trees in front of or behind the house, or maybe on the mountain in the distance?

In order to adequately describe the image, these details should be filled in, even if the general idea can be gotten across with fewer words. If a sighted person wants more detail they can look closer or click the image for a bigger version — someone who can’t do that now has a similar option with this “generate detailed image description” command. (Activate it with a long press in the Android app or a custom action in iOS.)

Perhaps the new description would be something like “A house and some trees in front of a mountain with snow on it.” That paints a better picture, right? (To be clear, these examples are made up, but it’s the sort of improvement that’s expected.)

The new detailed description feature will come to Facebook first for testing, though the improved vocabulary will appear on Instagram soon. The descriptions are also kept simple so they can be easily translated to other languages already supported by the apps, though the feature may not roll out in other countries simultaneously.

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India asks WhatsApp to withdraw new privacy policy, expresses ‘grave concerns’ – TechCrunch

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India has asked WhatsApp to withdraw the planned change to its privacy policy, posing a new headache to Facebook-owned service that identifies the South Asian nation as its biggest market by users.

In an email to WhatsApp head Will Cathcart, the nation’s IT ministry said WhatsApp’s planned update to its data-sharing policy raised “grave concerns regarding the implications for the choice and autonomy of Indian citizens… Therefore, you are called upon to withdraw the proposed changes.”

The ministry also sought clarification from WhatsApp on its data-sharing agreement with Facebook and other commercial firms and has asked why users in the EU are exempt from the new privacy policy but their counterpoint in India have no choice but to comply.

“Such a differential treatment is prejudicial to the interests of Indian users and is viewed with serious concern by the government,” the ministry wrote in the email, a copy of which was obtained by TechCrunch. “The government of India owes a sovereign responsibility to its citizens to ensure that their interests are not compromised and therefore it calls upon WhatsApp to respond to concerns raised in this letter.”

Through an in-app alert earlier this month, WhatsApp had asked users to agree to new terms of conditions that granted the app the consent to share with Facebook some personal data about them, such as their phone number and location. Users were initially provided until February 8 to comply with the new policy if they wished to continue using the service.

“This ‘all-or-nothing’ approach takes away any meaninful choice from Indian users. This approach leverages the social significance of WhatsApp to force users into a bargain, which may infringe on their interests in relation to informational privacy and information security,” the ministry said in the email.

The notification from WhatsApp prompted a lot of confusion — and in some cases, anger and frustration — among its users, many of which have explored alternative messaging apps such as Telegram and Signal in recent weeks. WhatsApp, which Facebook bought for $19 billion in 2014, has been sharing some limited information about its users with the social giant since 2016 — and for a period allowed users to opt-out of this. Last week the Facebook-owned app, which serves more than 2 billion users worldwide, said it was deferring the enforcement of the planned policy to May 15.

An advertisement from WhatsApp is seen in a newspaper at a stall in New Delhi on January 13, 2021. (Photo by Sajjad HUSSAIN / AFP) (Photo by SAJJAD HUSSAIN/AFP via Getty Images)

WhatsApp also ran front-page ads on several newspapers in India, where it has amassed over 450 million users, last week to explain the changes and debunk some rumors.

New Delhi also said that it was reviewing the Personal Data Protection Bill, a monumental privacy bill that is meant to oversee how data of users are shared with the world. “Since the Parliament is seized of the issue, making such a momentous change for Indian users at this time puts the cart before the horse. Since the Personal Data Protection Bill strongly follows the principle of ‘purpose limitation,’ these changes may lead to significant implementational challenges for WhatsApp should the Bill become an Act,” the letter said.

On Tuesday, India’s IT and Law Minister Ravi Shankar Prasad said, “Be it WhatsApp, be it Facebook, be it any digital platform. You are free to do business in India but do it in a manner without impinging upon the rights of Indians who operate there.”

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