Sick of pausing and rewinding YouTube tutorials to replay that tricky part? Jumprope is a new instructional social network offering a powerful how-to video slideshow creation tool. Jumprope helps people make step-by-step guides to cooking, beauty, crafts, parenting and more using voice-overed looping GIFs for each phase. And creators can export their whole lesson for sharing on Instagram, YouTube or wherever.
Jumprope officially launches its iOS app today with plenty of how-tos for making chocolate chip bars, Easter eggs, flower boxes or fierce eyebrows. “By switching from free-form linear video to something much more structured, we can make it much easier for people to share their knowledge and hacks,” says Jumprope co-founder and CEO Jake Poses.
The rise of Snapchat Stories and Pinterest have made people comfortable jumping on camera and showing off their niche interests. By building a new medium, Jumprope could become the home for rapid-fire learning. And because viewers will have tons of purchase intent for the makeup, art supplies or equipment they’ll need to follow along, Jumprope could make serious cash off ads or affiliate commerce.
The opportunity to bring instruction manuals into the mobile video era has attracted a $4.5 million seed round led by Lightspeed Venture Partners and joined by strategic angels like Adobe Chief Product Officer Scott Belsky and Thumbtack co-founders Marco Zappacosta and Jonathan Swanson. People are already devouring casual education content on HGTV and the Food Network, but Jumprope democratizes its creation.
The idea came from a deeply personal place for Poses. “My brother has pretty severe learning differences, and so growing up with him gave me this appreciation for figuring out how to break things down and explain them to people,” Poses reveals. “I think that attached me to this problem of ‘how do you organize information so it’s simple and easy to understand?’ Lots and lots of people have this information trapped in their heads because there isn’t a way to easily share that.”
Poses was formerly the VP of Product at Thumbtack where he helped grow the company from 8 to 500 people and a $1.25 billion valuation. He teamed up with AppNexus’ VP of engineering Travis Johnson, who’d been leading a 50-person team of coders. “The product takes people who have knowledge and passion but not the skill to make video [and gives them] guard rails that make it easy to communicate,” Poses explains.
Disrupting incumbents like YouTube’s grip on viewers might take years, but Jumprope sees its guide creation and export tool as a way to infiltrate and steal their users. That strategy mirrors how TikTok’s watermarked exports colonized the web.
How to make a Jumprope
Jumprope lays out everything you’ll need to upload, including a cover image, introduction video, supplies list and all your steps. For each, you’ll record a video that you can then enhance with voice-over, increased speed, music and filters.
Creators are free to suggest their own products or enter affiliate links to monetize their videos. Once it has enough viewers, Jumprope plans to introduce advertising, but it could also add tipping, subscriptions, paid how-tos or brand sponsorship options down the line. Creators can export their lessons with five different border themes and seven different aspect ratios for posting to Instagram’s feed, IGTV, Snapchat Stories, YouTube or embedding on their blog.
“Like with Stories, you basically tap through at your own pace,” Poses says of the viewing experience. Jumprope offers some rudimentary discovery through categories, themed collections or what’s new and popular. The startup has done extensive legwork to sign up featured creators in all its top categories. That means Jumprope’s catalog is already extensive, with food guides ranging from cinnabuns to pot roasts to how to perfectly chop an onion.
“You’re not constantly dealing with the frustration of cooking something and trying to start and stop the video with greasy hands. And if you don’t want all the details, you can tap through it much faster” than trying to skim a YouTube video or blog post, Poses tells me. Next the company wants to build a commenting feature where you can leave notes, substitution suggestions and more on each step of a guide.
Poses claims there’s no one building a direct competitor to its mobile video how-to editor. But he admits it will be an uphill climb to displace viewership on Instagram and YouTube. One challenge facing Jumprope is that most people aren’t hunting down how-to videos every day. The app will have to work to remind users it exists and that they shouldn’t just go with the lazy default of letting Google recommend the videos it hosts.
The internet has gathered communities around every conceivable interest. But greater access to creation and consumption necessitates better tools for production and curation. As we move from a material to an experiential culture, people crave skills that will help them forge memories and contribute to the world around them. Jumprope makes it a lot less work to leap into the life of a guru.
You can watch my first Jumprope here or below to learn how to tie up headphones without knots:
Smartphone sales down 6% as chip shortages begin to impact market – TechCrunch
Canalys reported this morning that global smartphone sales are off 6% this quarter, and it’s not because of lack of demand. It’s due to the worldwide chip shortage.
The pandemic has had a negative impact across supply chains, and chips have been particularly hard hit. Canalys principal analyst Ben Stanton says that manufacturers are trying to keep up as best they can, but the chip shortage is a legitimate roadblock right now. “On the supply side, chipset manufacturers are increasing prices to disincentivize over-ordering in an attempt to close the gap between demand and supply. But despite this, shortages will not ease until well into 2022,” he said in a statement.
What did the market look like this past quarter as a result of these supply chain issues? Well, the usual suspects maintained their market share positions with Samsung holding steady year over year at 23%. Meanwhile Apple saw YoY sales increase 3% to 15% this quarter. Xiaomi held steady in third place at 10% with no change YoY.
Manufacturers have to be concerned at this turn of events, especially as we head into the crucial holiday shopping season. Apple released the new iPhone 13 at the end of September, too late for this quarterly report, but no doubt timed for the shopping season. The chip shortage issues could put a damper on its plans. Even though both Samsung and Apple make their own chipsets for their mobile devices, each company is still feeling the impact of the chip component shortage.
As a result, Stanton says it will be unlikely consumers will see any cost cutting this year, as manufacturing costs continue to spiral upward. Instead, he anticipates that we may see more bundling of phones with other devices as a buying incentive. “Customers should expect smartphone discounting this year to be less aggressive. But to avoid customer disappointment, smartphone brands which are constrained on margin should look to bundle other devices, such as wearables and IoT to create good incentives for customers.”
CNBC reported just yesterday that the consumer chip shortage could persist even longer than Stanton is predicting, perhaps as long as two to three years, according to president of Hisense, Jia Shaoqian, whose company makes devices like home appliances and consumer goods.
Google modernizes US mobile search results with continuous scrolling – TechCrunch
Google announced today it’s changing the way search works on mobile devices, initially in the U.S. Now, when you reach the bottom of a set of search results on your phone, you won’t have to tap to go to the next page. Instead, the next set of results will automatically load so you can continuously scroll down to see more information.
The change will roll out on the mobile web and will be supported on the Google mobile app for both iOS and Android in the U.S. for most English-language searches for the time being. Because it’s a staggered release, you may initially encounter some results which scroll and others that do not.
While most people find what they’re looking for in the first few results, says Google, those who are looking for additional information tend to browse through four pages of search results. That’s why the company is making the change, we’re told. Now, those users will be able to more seamlessly move between pages without having to click the “see more” button at the bottom of the page.
Google notes this could be helpful in particular for searches where people are looking for a variety of ideas or inspiration on a given topic, instead of just quick answers.
However, there are other benefits of this design, as well, which Google did not reference.
For starters, the continuous scroll doesn’t force you to stop at some arbitrary point in your search then tap a link to move forward — a holdover from the desktop era of web search. That “click for more” type of design feels outdated in a world where in-app feeds — like Facebook’s News Feed for instance — present a never-ending stream of information and updates. And by continuing to scroll, Google’s users may end up spending more time in the app where they’ll also see more ads.
The continuous scroll could also give Google more flexibility in terms of ad placement. Instead of limiting ads to the top of a results page, they could be inserted amid the search results as you move down — more like how ads on social networking feeds appear.
While Google didn’t publicly detail its plans for ads with this change, the company told us upon follow up it will redistribute the number of text ads that appear between the top and bottom of pages for U.S.-English mobile queries. Now, text ads will show at the top of the second page and beyond, while fewer text ads will show at the bottom of each page. But, there is no change to how Shopping and Local ads show at this time, we understand.
In addition, as Google Search has become cluttered with info boxes, search suggestions, products to buy, and buttons that take you to other search verticals, like Videos, it’s become more difficult to tap the correct button to move forward in the search results. This is particularly true because Google will shade other buttons darker in hopes of catching your eye and encouraging a click to another destination.
The change to search follows a modern redesign of the results page on mobile announced earlier this year, which focused on making search results easier to read through the use of added whitespace in some areas and color in others; a larger, bolder font (Google’s own, in fact); and a move away from rounded, shaded boxes in favor of straight lines; among other things.
However, that change was more about how the search results looked, not how they functioned.
Google says the new continuous scroll will begin to roll out today in the U.S.
Spotify expands access to its in-car entertainment device ‘Car Thing’ – TechCrunch
Spotify’s in-car entertainment system known as just “Car Thing,” launched this spring on an invite-only basis, is now becoming more broadly available. The company announced today Car Thing will become available to U.S. users who want to purchase the $79.99 device. Previously, Spotify had distributed the product for just the cost of shipping during its limited release testing period, noting that this was Spotify’s first hardware and it wanted to “get things right.”
Now, Spotify says U.S. users who had previously signed up for the Car Thing waitlist will be offered the ability to purchase the device ahead of others. However, any current Spotify user — free or Premium — can sign up for the Car Thing waitlist. The product will roll out to these customers in time.
The device requires a Spotify Premium membership (either an Individual, Family or Student plan). Users will also need a smartphone for the mobile data. But you won’t need a paid subscription in order to enter your name on the waitlist at this time.
The device itself is a lightweight (3.4 oz.), thin (4.6″ x 2.5″ x 0.7″) music and podcast player that offers a combination of voice control, knobs, buttons, and a touchscreen display for navigating its menus and selecting the media you want to hear. Through Car Thing, users can access Spotify’s entire catalog of music and podcasts while in their vehicle.
The idea is to offer a way for vehicle owners without built-in infotainment systems, like Apple CarPlay or Android Auto, to have an easier way to access Spotify’s personalized listening experience.
Car Thing can be mounted inside the car in a number of different ways, thanks to the variety of different mounts that ship alongside the gadget along with a car charger and USB-C cable.
Its main interface features four preset buttons that let you save your favorite content for quick access. By default, these are configured with your Liked Songs and Spotify’s Daily Drive and Morning Commute playlists, with the last preset empty. You can change any of these to match your own preferences.
You can also speak to Car Thing using the “Hey Spotify” voice commands, which the device receives through its four microphones at the top. Currently, Spotify’s policy regarding its use of voice data explains the company will collect recordings and transcripts of what you say along with information about the content it returned to you, and may use the data to improve the feature over time.
Since its limited launch earlier this year, Spotify has already released some software updates aimed at improving the Car Thing experience. The company says it will continue to do so in the future, as well, as the device rolls out to more people.
Spotify did not say how many Car Thing devices have been shipped to date.
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