Huawei unveiled its brand new flagship phone — the P30 and the P30 Pro — at a press conference today in Paris. In many ways, this year’s update is a continuation of the P20 series — but everything has been upgraded. I played with both devices for a bit; here’s my experience.
While Huawei’s sub-brand Honor has switched to a hole-punch design, Huawei is keeping the good old notch for its flagship device. But this year’s notch is a lot smaller. The company has switched from an iPhone X-like notch to a tiny little teardrop notch.
The P20 and P20 Pro were the last flagship phones to feature a fingerprint sensor below the display, on the front of the device. With the P30 series, Huawei is removing that odd-looking bezel and integrating the fingerprint sensor in the display.
The company could have used that opportunity to make the phones smaller. But Huawei opted for taller displays instead. The P20 and P20 Pro had 5.8-inch and 6.1-inch displays, respectively, with an 18.7:9 aspect ratio. The P30 and P30 Pro have gigantic 6.1-inch and 6.47-inch displays, respectively, with a 19.5:9 aspect ratio.
The P30 Pro is still narrower than the iPhone XR, but it won’t be for everyone. It definitely feels too big in my hand, for instance.
The industrial design of the P30 series is in line with the P20 series. The phones feature glass on the back with colorful gradients. The frame is made of aluminum. Overall, the devices feel slimmer on the edges thanks to curved back and front glass. The company has flattened the top and bottom edges of the devices as well. Everything feels solid in your hand.
The P30 and P30 Pro are now closer when it comes to features. They both have an OLED display with a 2340×1080 resolution for instance. You no longer have to choose between an LCD and an OLED display.
The two biggest differences you can spot is that the P30 Pro has a Samsung-style display, slightly curved on the sides — the P30 display is completely flat — and Huawei is bringing back the headphone jack, but only for the P30. It doesn’t really make sense to segment the lineup this way, but maybe Huawei considers you have enough money to buy wireless earbuds if you’re in the market for a P30 Pro.
Both devices come in five colors — Breathing Crystal, Amber Sunrise, Perl White, Black and Aurora. Amber Sunrise is a red to orange gradient color, Breathing Crystal is a white-to-purple gradient, Perl White is a white-to-slightly pink gradient, Aurora is a blue-to-turquoise gradient.
You’ll be able to buy the P30 for €799 ($900) with 128GB of storage and the P30 Pro for €999 ($1,130) for 128GB of storage — there are more expensive options for the P30 Pro with more storage. The phones will be available in Europe and Asia today, and probably won’t be released in the U.S.
Four camera sensors, because why not
When it comes to cameras, Huawei has always been one of the leading smartphone manufacturers. There are only four brands that ship cameras that perform so well — Apple, Samsung, Google and Huawei.
It’s going to be hard to comment on the quality of the photos after so little hands-on time, but the P30 Pro now features not one, not two, not three but f-o-u-r sensors on the back of the device.
- The main camera is a 40 MP 27mm sensor with an f/1.6 aperture and optical image stabilization.
- There’s a 20 MP ultra-wide angle lens (16mm) with an f/2.2 aperture.
- The 8 MP telephoto lens provides nearly 5x optical zoom compared to the main lens (125mm) with an f/3.4 aperture and optical image stabilization.
- There’s a new time-of-flight sensor below the flash of the P30 Pro. The phone projects infrared light and captures the reflection with this new sensor.
Thanks to the new time-of-flight sensor, Huawei promises better bokeh effects with a new depth map. The company also combines the main camera sensor with the telephoto sensor to let you capture photos with a 10x zoom with a hybrid digital-optical zoom.
The telephoto lens uses a periscope design. It means that the sensor features a glass to beam the light at a right angle. Huawei uses that method to avoid making the phone too thick.
On the P30, the cameras are more or less the same, but a bit worse:
- A 40 MP main sensor with an f/1.8 aperture and optical image stabilization.
- A 16 MP ultra-wide angle lens with an f/2.2 aperture.
- An 8 MP telephoto lens that should provide 3x optical zoom.
- No time-of-flight sensor.
More than hardware specifications, Huawei says that software has been greatly improved to enhance the quality of your photos. In particular, night mode should be much better thanks to optical and software-enabled stabilization. HDR shots and portrait photos should look better too.
On the front of the device, the selfie camera sensor has been upgraded from 24 MP to 32 MP. And you can capture HDR and low-light photos from the front camera as well.
Below the surface
Huawei has upgraded its homemade system-on-a-chip with the Kirin 980 that you can find in the Mate 20 and Mate 20 Pro. It runs Android Pie 9.1 with Huawei’s EMUI custom Android user interface.
In addition to 40W USB-C charging, Huawei is integrating wireless charging for the first time in the P series (up to 15W). The P30 Pro has a 4,200 mAh battery. You can also charge other devices with reverse wireless charging, just like on the Samsung Galaxy S10.
The P30 Pro is IP68 water and dust resistant while the P30 is IP53 resistant.
You won’t find a speaker grill at the top of the P30 Pro because the company has removed the speaker. Instead, Huawei is vibrating the screen in order to turn the screen into a tiny speaker for your calls.
A note on the Huawei FreeLace wireless earphones
Huawei is also launching new in-ear earbuds today. The FreeLace looks more or less like the BeatsX with a cord behind your neck. You can disconnect the cord and plug your wireless earphones directly into your smartphone to pair them — no Bluetooth pairing required.
That hidden USB-C port is also how you’re going to charge the earbuds. For five minutes of charge time you get four hours worth of playback. They’ll be available in four colors — Graphite Black, Amber Sunrise, Emerald Green and Moonlight Silver.
The earbuds are magnetic so you can wrap them around your neck. When you disconnect them, it automatically answers your calls, play your music. When you connect them again, it hangs up or pauses your music. The FreeLace earbuds will be a separate accessory for €99.
GasBuddy tops the App Store for the first time due to Colonial Pipeline attack – TechCrunch
The GasBuddy mobile app, which typically helps consumers find the cheapest gas nearby, has now become the No. 1 app on the U.S. App Store for the first time ever, due to the fuel shortages in the U.S. that followed the cyberattack on the Colonial Pipeline. Americans, fearful that gas would become unavailable, began panic-buying in ways that haven’t been seen since the great toilet paper outage of 2020. As a result, thousands of gas stations ran out of fuel entirely. This dramatic situation has greatly benefitted the GasBuddy app, which includes a crowdsourced feature that helps users locate which local stations still have gas for sale.
As of Wednesday afternoon, GasBuddy says the effects of the Colonial Pipeline shutdown are being felt across 11 U.S. states, largely in the Southeast and Washington, D.C. North Carolina had the highest number of gas stations with fuel outages, with 65% of stations reportedly out of gas as of 2:48 p.m. ET on Wednesday. Kentucky has the lowest at only 2%. Because this data is self-reported by GasBuddy users, it may not represent the most current information, we should note.
During the week, consumers have been turning to GasBuddy to help them find where they can fill up. Yesterday, the app hit No. 1 in the “Travel” category on the App Store, while it steadily climbed its way up the App Store’s Top Overall charts.
This afternoon, GasBuddy became both the No.1 app in the non-games category as well as the highest-ranked app Overall across the U.S. App Store.
According to data from app store intelligence firm Apptopia, GasBuddy yesterday saw 15,203 new downloads — a 59% increase from its average daily downloads, which were 9,560 for the past 30 days. However, third-party data isn’t always accurate for sudden shots in rank — it catches up a few days after the fact.
Reached for comment, GasBuddy says its downloads were actually far higher than the third-party estimates. Across all platforms, including both iOS and Google Play, it saw 20x more downloads yesterday compared with an average day in 2021. The company told TechCrunch it counted 313,001 total downloads yesterday, compared with average daily downloads for the previous 30 days of 15,339.
Broken down by platform, GasBuddy says it saw 104,735 downloads on Android and 208,266 downloads on iOS on Tuesday, May 11, 2021.
Apptopia also noted that GasBuddy hadn’t been the No. 1 app on the App Store in all the time it’s been recording app store rankings, which goes back to January 1, 2015. However, it noted the app itself launched back in 2010, making it possible (though not likely) that the app had reached No. 1 at some point.
GasBuddy confirmed that’s not the case. Today is the first time it has ever topped the App Store, though it got close once before when it reached No. 2 behind a walkie-talkie app during Hurricane Irma in September 2017.
Consumers can continue to track statewide fuel outages here on GasBuddy’s website as well as where highest prices are being found. In the app, they can report whether gas stations have gas or diesel, as well as current prices.
The Colonial Pipeline, which runs 5,500 miles from the Gulf to the Northeast, shut down on Friday due to a ransomware attack from a criminal hacking network known as DarkSide, which is suspected to be based in Russia or Eastern Europe. The pipeline delivers about 45% of fuel used by the Eastern Seaboard. Reports of the shutdown sent Americans to stock up on gas, worsening the situation further. The U.S. Energy Secretary Jennifer Granholm said the Colonial Pipeline intends to restore operations by the end of the week.
The truth about SDK integrations and their impact on developers – TechCrunch
The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Generally, the focus is on the vast troves of data and audience reach these companies tout. However, there’s more beneath the surface that strengthens the grip these companies have on both app developers and publishers alike.
In reality, software development kit (SDK) integrations are a critical component of why these monolith companies have such a prominent presence. For reference, an SDK is a set of software development tools, libraries, code samples, processes and guides that help developers create or enhance the apps they’re building.
Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more.
Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. In the case of companies like Google and Facebook, their ability to provide these insights dovetails with their data and reach.
While that does deliver useful capabilities to developers and publishers alike, it also perpetuates the factors contributing to their perceived monopolistic status — and the detriments a lack of competition fosters.
Almost all (90%) ad-monetized Android apps have Google’s Admob SDK integrated, data from Statista showed. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads. It’s worth noting that the large majority of alternative “leading” advertising SDKs outside these two players are used less than 13% of the time in Android apps.
As the app ecosystem rapidly expands beyond the borders of mobile, app developers and publishers would benefit immensely from identifying economical and secure ways of adopting more SDKs.
The state of SDK adoption
While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance. The most basic is around the respective organizations’ reach and industry notoriety. However, a larger component here is the lack of resources and time app developers have.
Sanlo raises $3.5M to help apps and games gain access to financial insights and capital – TechCrunch
Having a great idea for an app or game is one thing, but scaling it to become a successful business is quite another. A new fintech startup called Sanlo aims to help. The company, which is today announcing an oversubscribed $3.5 million seed round, offers small to medium-sized game and app companies access to tools to manage their finances and capital to fuel their growth.
To be clear, Sanlo is not an investor that’s taking an equity stake in the apps and games it finances. Instead, it’s offering businesses access to technology, tools, and insights that will allow them to achieve smart and scalable growth while remaining financially healthy — even if they’re a smaller company without time to sit down and structure their finances. Then, when Sanlo’s proprietary algorithms determine the business could benefit from the smart deployment of capital, it will assist by offering financing.
The idea for Sanlo hails from co-founders Olya Caliujnaia and William Liu, who both have backgrounds in fintech and gaming.
Caliujnaia began her career in venture capital in one of the first mobile-focused funds, before moving to operator roles in gaming, stock photography, and fintech, at EA, Getty Images, and SigFig, respectively. She later joined early-stage fintech and enterprise fund XYZ.vc as an Entrepreneur in Residence.
Liu, meanwhile, had also worked in gaming at EA, but later switched to fintech, working at startups like Earnest and Branch.
After reconnecting in San Francisco, the co-founders realized they could put their combined experience to work in order to help smaller businesses just starting out recognize when it’s time to scale, what areas of the business to invest in, and how much capital they need to grow.
Caliujnaia has seen how the app and gaming market has evolved over the years, and she realized the difficulties new developers now face.
“You have this explosion of the app economy that’s growing insanely,” she says. “That’s the exciting part of it. That creativity. That passion and that desire to build — that’s so admirable.”
Today, companies benefit from having access to better development tools, broader access to talent, consumer demand, and other forces, she notes, compared with those in the past. But on the flip side, it’s become incredibly difficult to scale a consumer app or game.
“I think a lot of that comes down to, one, that there are dynamics around the free-to-play model — how you monetize and therefore, what kind of players and users you bring on board,” Caliujnaia says. “And then the second aspect is that it’s just harder to get noticed. So, ultimately, it comes down to marketing.”
Many of the decisions that a company has to make on this front are predictable, however. That means Sanlo doesn’t have to sit down with businesses and consult with them one-on-one, the way a financial advisor working in wealth management would do with their clients.
Instead, Sanlo asks companies for certain types of data to get started. This includes product data about how well the app or game monetizes and customer acquisition and retention, for example, as well as marketing data and a subset of financial data. Its predictive algorithms then continually monitor the company’s growth trajectory to surface insights to identify where and how the business can grow.
This concept alone could have worked as a services business for mobile studios, but Sanlo takes the next step beyond advice to actually provide companies with access to capital. The amount of financing provided will vary based on the life stage of the company and risk profile, but it’s non-dilutive capital. That is, Sanlo takes no ownership stake in the companies it finances.
Caliujnaia said it made more sense to go this route rather than return to the VC world, because of potential to reach a wider group.
“There’s this long tail of developers and it’s more about enabling them, rather than producing more hits,” she says. “It’s very different mindsets, different markets that we’re going for.”
Sanlo doesn’t have a lot of direct competitors beyond perhaps, Silicon Valley Bank and other financial lenders, as well as mobile gaming publishers. But the publisher model often implies some sort of ownership, which is a significant differentiating factor. In some cases, you may see a larger gaming company extending debt financing to a smaller one. That was the case with Finnish mobile games company Metacore which recently raised another debt round from gaming giant Supercell, for example.
Caliujnaia points out that most smaller companies don’t have that kind of access to financing. Now they could, through Sanlo.
“The idea is to have a healthier layer of companies that are able to survive for the long-term,” she says.
That means more companies that won’t have to stress about their futures, leading to them to aggressively monetize their users, and later, scrambling for an exit when their financial runway comes to an end.
Sanlo is currently pilot testing its system with a small group of mobile game studios who will serve as its initial customer base, but plans to later support consumer apps, which have similar struggles with customer acquisition costs and growth.
The San Francisco-headquartered startup itself was founded in 2020 and began raising money. It has now raised a total of $3.5 million in seed funding co-led by Index Ventures and Initial Capital, with participation from LVP, Portag3 Ventures, and XYZ Venture Capital. Angel investors include Kristian Segestrale (Super Evil Megacorp CEO), Gokul Rajaram and Charley Ma.
Initial Capital co-founder and partner Ken Lamb became a board director with the fundraise, while Index partner Mark Goldberg and XYZ managing partner Ross Fubini joined as board observers.
“Sanlo cracked the code to help mobile gaming and app companies reach maturity with a new level of speed, scale, and fiscal wellbeing,” said Goldberg, in a statement. “The company is building a very sophisticated fintech offering that will give those companies superpowers.”
Sanlo plans to use the funds to grow its team and product suite ahead of its public launch later this year.
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