Connect with us

Tech News

HypeHop is a product to fix sponsored videos – TechCrunch

Published

on

I’ve been thinking hard about the concept of sponsored content – you can find some of it on TechCrunch if you look hard enough and it appears almost everywhere else. It’s an important consideration because as a online journalist I’ve heard everything from “How much did Apple pay you to post this?” to “How much can I pay you to post something to TechCrunch?”

And I’m sick of it.

Journalists afflict the comfortable and comfort the afflicted. Marketers comfort the comfortable. The only person who wins in that struggle is the guy with the biggest wallet to buy as much coverage as possible. Crypto, for all its faults, promises to change that.

Now I’d like to introduce something else I built (and I never do this on TC so I think it’s pretty important and interesting.) It’s called HypeHop and it’s an experiment in sponsored video. Most sponsored video appears in front of your YouTube selections like a cold sore – you know it’s there, it’s unwanted, and you know it will take a while for it to go away. For example, this deeply applicable ad appeared as my son was watching Nerf videos, for example, proving that algorithms aren’t always the smartest.

Enough.

In the current system marketers pay media platforms for their audience. The marketer gets eyeballs, the media platform gets money, and the user gets bupkus. I wanted to try to change that.

With a few friends I made something called HypeHop. It basically pays you for watching videos. At this point it’s a proof-of-concept that accepts uploaded videos, a small payment for hosting, and then watches the viewer to ensure they are watching the video. “Watching the viewer?” you ask? Sure. We’re being surveilled every day. Isn’t it time we were paid for it?

Viewers currently get about 40 cents in BTC per view. I created a demo video with my son here to show off how it worked and preseeded some videos with BTC to test. Thus far it’s been an interesting experiment.

I’d love to talk to like-minded folks about expanding this technology. I could, for example, see this as a tool to make sponsored posts more interesting to readers – who doesn’t want a few pennies for reading marketing dross – and a way to monetize many marketing tools for readers, producers, and marketers. Ultimately this is a win-win-win in a win-win-lose world and it’s vitally important we look at it as a way forward in our fight against fake news and faker marketing.

Source link

Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Hubble Snaps Stunning Pictures Of Colliding Galaxies

Published

on

In its latest exploratory hunt covering the Arp-Madore territory, the Hubble telescope found something remarkable in the Arp-Madore 417-391 collision event. What is truly noteworthy is the intensity of the galactic interaction and the strong gravitational forces at play here. The pair of galaxies have contorted each other, a forming a ring-like structure, while their cores sit side by side. Personally, I think the cosmic duo looks more like a pair of wireless over-the-ear headphones like Sony’s acclaimed WH-1000 XM4 cans.

The formation of ring-like structures at a galactic scale, especially in the events of merger between two galaxies, is quite rare. According to estimates, there are only a few hundred documented in Earth’s cosmic neighborhood. A ring formation at such a massive scale is nothing short of a chance event, because the interacting galaxies have to collide at just the right angle and orientation to form such a structure (via LiveScience).

The ring’s outline is usually made up of young blue stars, serving somewhat like an elongated genesis chamber of stars. However, rings generated from galactic collisions are rather short-lived (on a cosmic time scale, that is), and usually lose their distinct structure a few hundred million years.

Continue Reading

Tech News

Today’s Wordle Answer #526 – November 27, 2022 Solution And Hints

Published

on

The solution to today’s Wordle puzzle ( #526 – November 27, 2022) is “happy.” Its most popular meaning is to be glad or pleased, but the root word “hap” means chance or fortune, and that’s why the word “happy” is also used to mean lucky, fortunate or providential circumstances or unforeseen success (via Merriam-Webster).

We solved the puzzle in four tries today — the first two guesses, ounce and plait, were an attempt to eliminate all the vowels early on, which is our preferred Wordle-solving strategy. Those two whittled down the possible answers from 383 to just eight, and the third guess, debug, reduced that further to three. The word happy was our lucky fourth guess, and what made us even happier is that it took WordleBot the same number of tries to solve the puzzle. We hope you do it even faster, and if you’re looking for more puzzles to try your hand at, check out these other games like Wordle. 

Continue Reading

Tech News

Orion Capsule Breaks Record Of Farthest Spacecraft Traveled From Earth

Published

on

“It just so happened that with that really large orbit, high altitude above the moon, we were able to pass the Apollo 13 record,” Jim Geffre, Orion vehicle integration manager at NASA, said of the Orion’s record-breaking journey. On Monday, Nov. 28, Orion will reach a peak distance of 268,553 miles before the orbital manoeuvring system engine kicks in and propels it toward another close flyby with the Moon in the first week of December. Six days later, the vehicle is expected to return home.

According to NASA, the Orion is “built to take humans farther than they’ve ever gone before.” The Orion capsule has been co-engineered with Lockheed Martin, and it is touted to be the only vehicle capable of manned deep space mission and returning back to Earth at high speed from targets such as the Moon and beyond. With the Artemis project, NASA is actually aiming for the first crewed visit to the Mars, as well.

Capable of carrying four crew members, the capsule employs a total of 355,056 parts and can support missions lasting up to 21 days in its current state (via NASA). The capsule has systems for monitoring and maintaining aspects like humidity, carbon dioxide, oxygen, and radiation shielding, among other vital elements. Interestingly, the Orion’s base also features the world’s largest ablative heat shield that measures 16.5-feet in diameter and will protect the vehicle when it makes high-speed entry into Earth’s atmosphere.

Continue Reading

Trending