HypeHop is a product to fix sponsored videos – TechCrunch
I’ve been thinking hard about the concept of sponsored content – you can find some of it on TechCrunch if you look hard enough and it appears almost everywhere else. It’s an important consideration because as a online journalist I’ve heard everything from “How much did Apple pay you to post this?” to “How much can I pay you to post something to TechCrunch?”
And I’m sick of it.
Journalists afflict the comfortable and comfort the afflicted. Marketers comfort the comfortable. The only person who wins in that struggle is the guy with the biggest wallet to buy as much coverage as possible. Crypto, for all its faults, promises to change that.
Now I’d like to introduce something else I built (and I never do this on TC so I think it’s pretty important and interesting.) It’s called HypeHop and it’s an experiment in sponsored video. Most sponsored video appears in front of your YouTube selections like a cold sore – you know it’s there, it’s unwanted, and you know it will take a while for it to go away. For example, this deeply applicable ad appeared as my son was watching Nerf videos, for example, proving that algorithms aren’t always the smartest.
In the current system marketers pay media platforms for their audience. The marketer gets eyeballs, the media platform gets money, and the user gets bupkus. I wanted to try to change that.
With a few friends I made something called HypeHop. It basically pays you for watching videos. At this point it’s a proof-of-concept that accepts uploaded videos, a small payment for hosting, and then watches the viewer to ensure they are watching the video. “Watching the viewer?” you ask? Sure. We’re being surveilled every day. Isn’t it time we were paid for it?
Viewers currently get about 40 cents in BTC per view. I created a demo video with my son here to show off how it worked and preseeded some videos with BTC to test. Thus far it’s been an interesting experiment.
I’d love to talk to like-minded folks about expanding this technology. I could, for example, see this as a tool to make sponsored posts more interesting to readers – who doesn’t want a few pennies for reading marketing dross – and a way to monetize many marketing tools for readers, producers, and marketers. Ultimately this is a win-win-win in a win-win-lose world and it’s vitally important we look at it as a way forward in our fight against fake news and faker marketing.
The 5 Best Android Apps For Note-Taking In 2023
There is a variety of reasons why Google Keep is one of the best Android apps for notes. For starters, it comes pre-installed on most Android phones, so you won’t need to clog your storage with yet another app download. Even if you do need to install it, its a very small nine megabytes and won’t put too much strain on space.
With Google Keep, you have different types of notes at your disposal: plain text, checklist, image, drawing, and even voice recording. This lets you capture your thoughts with ease, regardless of what shape they may be in. Plus, each note can be personalized with colored or picture backgrounds to add a sprinkle of life and creativity to your collection.
But perhaps one of the most useful things about Google Keep is its collaboration feature. Just share your note to your friend’s email, and you can start working on your to-do lists or ideas together.
Here’s Why The Cantilever Aero Bullet Is Considered The Worst Planes Ever Built
The Wrights were engineers all over the world trading notes and testing prototypes with the shared goal of powered flight. Alberto Santos-Dumont flew a manned airship in a neat circle around the Eiffel Tower in 1901. Wilhelm Kress’s Drachenflieger might have etched its name in the Austrian sky in the same year, had its power-to-weight ratio not been thrown off by errors at a fledgling engine builder called Daimler.
All that seems to have sounded too much like work for Christmas. He did not study aerial flight. He carried out no experiments. He decided to skip to the part where people would pay him and a flying machine would appear. To that end, he founded the Christmas Aeroplane Company in 1909. In 1918, it would be known as the Cantilever Aero Company.
Christmas had nothing to sell but a story to the Continental Aircraft Corporation and New York Senator James Wolcott Wadsworth when World War I broke out.
[Featured image by Flight Archive at FlightGlobal via Wikimedia Commons | Cropped and scaled | CC BY-SA 3.0 ]
Samsung SmartThings Station Review: One-Button Connected Home Control
The SmartThings Station looks very similar in size and shape to Samsung’s Galaxy 15W Wireless Charger, with a couple of key extras. First, the “Smart Button” on the top panel lets you trigger up to three automated sequences involving any of your connected smart home devices. And two indicator lights on the front face of the unit show the status of the wireless charger and the status of the Station as a smart hub, such as: working normally, restarting, can’t connect to the Internet, or scanning for new devices to add to SmartThings.
The unit I tested came with a USB-C to USB-C cable, and an AC power adapter. There is also a lower-priced SKU that does not include the power adapter, but be wary of that, as many online commenters complained that it did not work with their third-party power adapters.
Once I plugged in the SmartThings Station, and it booted up for the first time, a pop-up on my Samsung Galaxy S22 Ultra phone prompted me to go to the SmartThings app, where I connected the Station to the same Wi-Fi network as the phone. You can opt to save the Station’s network connectivity info to Samsung’s SmartThings cloud while you’re at it.
After setup, the app shows the Station device info, such as its location (My home, My office, etc.) and room (living room, bedroom, kitchen, and so forth).
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