Bits of my bezel have fallen away.
Well, not mine, but my iPhone 6‘s. First the screen cracked, then it fell on the floor yet again — of its own accord, of course — and created a shatter pattern and a hole.
It was time, then, to upgrade to a new iPhone. So off I went to a distant Bay Area Apple store to be sold on which one.
I like to go to different Apple stores for, you know, the scenery.
A greeter immediately intercepted me. Is it me, or are they getting a touch more aggressive these days?
She quickly pointed me to the iPhone XS table, but didn’t try to persuade me to part with excess cash.
When I asked her what was so good about the XS, she immediately referenced the screen and the camera.
“I’m sorry, but I’m the greeter today. Would you like to talk to a sales specialist?” she quickly added.
How could I not?
Within around 45 seconds a specialist — let’s call her Augusta — had introduced herself. Within 10 more, I explained that I didn’t know whether to get the XS or the XR, which Apple had omitted to launch last month with the other two.
“Let’s go over to a computer,” she said, with the sort of voice I’d last heard saying: “Let’s just slide this needle into here. You won’t feel a thing.”
The Hard Sell? Or the Soft Sell?
On a beautiful wide screen, she brought up the comparative specs, while I brought up what’s been bothering me: “Why didn’t Apple bring out the XR and the XS at the same time?”
“They want to keep you guessing,” she said, with a touch of irritation. At Apple, not at me. (Come on, this was a good day. I’m relatively charming on those.)
She then proceeded to offer an utterly disarming and frank appraisal of the two phones, using the specs as props.
She started with the screen, but didn’t seem too bothered about the difference between the XR’s Liquid Retina and the XS’s Super Retina.
“They’re both real good,” she said.
She went on to size — the XR is bigger — and then discussed the camera.
“See, the XS has dual wide-angled and telephoto cameras. Do you know what that means?” she asked.
“Nah, neither do I,” she continued. “All these cameras are really good.”
“But the problem is that I can’t compare by holding each of them, can I?” I said.
“Uh-huh,” she agreed.
“Have you tried the XR?”
“Nope. We get them the day they come out. They keep us guessing too.”
“But what do you think? Which one is better?”
Time For An Honest Appraisal.
That’s when we began chatting about her phones. Yes, phones.
“One’s my iPod,” she explained. She keeps it in the car to listen to music. “Well, it’s a 5S and I couldn’t have got any money for it if I’d sold it.”
The other one was a 7. She’s happy with it, but, as I began to realize, she too was wondering whether to upgrade to an XS or an XR.
She didn’t bother with selling me on 3D Touch — which the XS has and the XR doesn’t — and only cursorily mentioned that the XR is less water-resistant than the XS.
“Bottom line, don’t throw you phone down the toilet,” she summated.
She began to scroll along to the pricing, while we chatted about the sorts of customers who go to that store.
The worst, apparently, are “ladies who lunch.” Augusta explained that it can be hard to deal with expensively-dressed types after three too many Chardonnays.
I looked over and espied a couple of women who were leaning toward the garish and gregarious. Augusta raised her eyebrows and nodded.
To Buy Or Not To Buy?
Now, the pricing.
In essence, the 256GB XR would cost me $899, while the 256GB XS would set me back $1,149.
“Is the XS worth the extra $250?” I asked.
“I don’t know,” she replied. “With a phone, you’ve got to feel it and I can’t tell you if the aluminum of the XR feels better than the stainless steel of the XS. I can’t tell you if the size of the XR will suit you better than the size of the XS. So don’t buy the XS, until you’ve compared, like, right here.”
Also: The iPhone’s 21 most important apps of the decade TechRepublic
What? She wasn’t going to try and talk me into buying today, right now, this minute? She wasn’t even going to talk me into pre-ordering the XR on October 19?
What has happened to the sales industry? Has it become human?
“Come back on the 26th,” she told me. “I’ll be here.” This was true customer service, something that I’ve often experienced in Apple stores.
As she walked me out, she dropped a couple of joyous tidbits.
She said that on the day of the XS launch, the store began to run out of certain models. Three days later, they had every model of both phones. They still do.
She also let slip that sales of the XS and XS Max have been very similar, unlike the trend suggested by analyst Ming-Chi Kuo, who insisted that the Max was outselling the XS four times over.
But the most in-depth revelation was that everyone, but everyone refers to the phones as Eks-S and Eks-S Max.
And for all that she tried, she couldn’t help doing it herself.
Facebook will pay $650 million to settle class action suit centered on Illinois privacy law – TechCrunch
Facebook was ordered to pay $650 million Friday for running afoul of an Illinois law designed to protect the state’s residents from invasive privacy practices.
That law, the Biometric Information Privacy Act (BIPA), is a powerful state measure that’s tripped up tech companies in recent years. The suit against Facebook was first filed in 2015, alleging that Facebook’s practice of tagging people in photos using facial recognition without their consent violated state law.
Indeed, 1.6 million Illinois residents will receive at least $345 under the final settlement ruling in California federal court. The final number is $100 million higher than the $550 million Facebook proposed in 2020, which a judge deemed inadequate. Facebook disabled the automatic facial recognition tagging features in 2019, making it opt-in instead and addressing some of the privacy criticisms echoed by the Illinois class action suit.
A cluster of lawsuits accused Microsoft, Google and Amazon of breaking the same law last year after Illinois residents’ faces were used to train their facial recognition systems without explicit consent.
The Illinois privacy law has tangled up some of tech’s giants, but BIPA has even more potential to impact smaller companies with questionable privacy practices. The controversial facial recognition software company Clearview AI now faces its own BIPA-based class action lawsuit in the state after the company failed to dodge the suit by pushing it out of state courts.
A $650 million settlement would be enough to crush any normal company, though Facebook can brush it off much like it did with the FTC’s record-setting $5 billion penalty in 2019. But the Illinois law isn’t without teeth. For Clearview, it was enough to make the company pull out of business in the state altogether.
The law can’t punish a behemoth like Facebook in the same way, but it is one piece in a regulatory puzzle that poses an increasing threat to the way tech’s data brokers have done business for years. With regulators at the federal, state and legislative level proposing aggressive measures to rein in tech, the landmark Illinois law provides a compelling framework that other states could copy and paste. And if big tech thinks navigating federal oversight will be a nightmare, a patchwork of aggressive state laws governing how tech companies do business on a state-by-state basis is an alternate regulatory future that could prove even less palatable.
Twitter rolls out vaccine misinformation warning labels and a strike-based system for violations – TechCrunch
Twitter announced Monday that it would begin injecting new labels into users’ timelines to push back against misinformation that could disrupt the rollout of COVID-19 vaccines. The labels, which will also appear as pop-up messages in the retweet window, are the company’s latest product experiment designed to shape behavior on the platform for the better.
The company will attach notices to tweeted misinformation warning users that the content “may be misleading” and linking out to vetted public health information. These initial vaccine misinformation sweeps, which begin today, will be conducted by human moderators at Twitter and not automated moderation systems.
Twitter says the goal is to use these initial determinations to train its AI systems so that down the road a blend of human and automated efforts will scan the site for vaccine misinformation. The latest misinformation measure will target tweets in English before expanding.
Twitter also introduced a new strike system for violations of its pandemic-related rules. The new system is modeled after a set of consequences it implemented for voter suppression and voting-related misinformation. Within that framework, a user with two or three “strikes” faces a 12-hour account lockout. With four violations, they lose account access for one week, with permanent suspension looming after five strikes.
Twitter introduced its first pandemic-specific policies a year ago, banning tweets promoting false treatment or prevention claims along with any content that could put people at higher risk of spreading COVID-19. In December, Twitter added new rules focused on popular vaccine conspiracy theories and announced that warning labels were on the way.
Facebook launches BARS, a TikTok-like app for creating and sharing raps – TechCrunch
Facebook’s internal R&D group, NPE Team, is today launching its next experimental app, called BARS. The app makes it possible for rappers to create and share their raps using professionally created beats, and is the NPE Team’s second launch in the music space following its recent public debut of music video app Collab.
While Collab focuses on making music with others online, BARS is instead aimed at would-be rappers looking to create and share their own videos. In the app, users will select from any of the hundreds of professionally created beats, then write their own lyrics and record a video. BARS can also automatically suggest rhymes as you’re writing out lyrics, and offers different audio and visual filters to accompany videos as well as an autotune feature.
There’s also a “Challenge mode” available, where you can freestyle with auto-suggested word cues, which has more of a game-like element to it. The experience is designed to be accommodating to people who just want to have fun with rap, similar to something like Smule’s AutoRap, perhaps, which also offers beats for users’ own recordings.
The videos themselves can be up to 60 seconds in length and can then be saved to your Camera Roll or shared out on other social media platforms.
Like NPE’s Collab, the pandemic played a role in BARS’ creation. The pandemic shut down access to live music and places where rappers could experiment, explains NPE Team member DJ Iyler, who also ghostwrites hip-hop songs under the alias “D-Lucks.”
“I know access to high-priced recording studios and production equipment can be limited for aspiring rappers. On top of that, the global pandemic shut down live performances where we often create and share our work,” he says.
BARS was built with a team of aspiring rappers, and today launched into a closed beta.
Despite the focus on music, and rap in particular, the new app in a way can be seen as yet another attempt by Facebook to develop a TikTok competitor — at least in this content category.
TikTok has already become a launchpad for up-and-coming musicians, including rappers; it has helped rappers test their verses, is favored by many beatmakers and is even influencing what sort of music is being made. Diss tracks have also become a hugely popular format on TikTok, mainly as a way for influencers to stir up drama and chase views. In other words, there’s already a large social community around rap on TikTok, and Facebook wants to shift some of that attention back its way.
The app also resembles TikTok in terms of its user interface. It’s a two-tabbed vertical video interface — in its case, it has “Featured” and “New” feeds instead of TikTok’s “Following” and “For You.” And BARS places the engagement buttons on the lower-right corner of the screen with the creator name on the lower-left, just like TikTok.
However, in place of hearts for favoriting videos, your taps on a video give it “Fire” — a fire emoji keeps track. You can tap “Fire” as many times as you want, too. But because there’s (annoyingly) no tap-to-pause feature, you may accidentally “fire” a video when you were looking for a way to stop its playback. To advance in BARS, you swipe vertically, but the interface is lacking an obvious “Follow” button to track your favorite creators. It’s hidden under the top-right three-dot menu.
The app is seeded with content from NPE Team members, which includes other aspiring rappers, former music producers and publishers.
Currently, the BARS beta is live on the iOS App Store in the U.S., and is opening its waitlist. Facebook says it will open access to BARS invites in batches, starting in the U.S. Updates and news about invites, meanwhile, will be announced on Instagram.
Facebook’s recent launches from its experimental apps division include Collab and collage maker E.gg, among others. Not all apps stick around. If they fail to gain traction, Facebook shuts them down — as it did last year with the Pinterest-like video app Hobbi.
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