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IMAX pulls the plug on its dream of VR arcades – TechCrunch

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The company behind the biggest screens in cinema is giving up on bringing VR screens within a few inches of users’ faces. The company announced today in a SEC filing that it will be shutting down its three remaining virtual reality centers including its flagship location in Los Angeles.

Via the filing:

In connection with the Company’s previously-announced strategic review of its virtual reality pilot initiative, the Company has decided to close its remaining VR locations and write-off certain VR content investments.

The locations in LA, Bangkok and Toronto will be shuttered in Q1 of 2019 according to Variety.

After making a lot of noise about the centers at launch, the company seemed to realize pretty quickly that the economics just weren’t there. Previous to today’s announcement, IMAX had already shut down 4 of the 7 VR centers that had been opened.

A lot of virtual reality startups who were counting on the pipe dream resurgence of the American arcade scene are probably sweating a bit after today’s news. It was clear that IMAX’s efforts hadn’t been a raving success, but there’s a big difference between dialing it back and shutting it down.

Earlier this year, IMAX confirmed that it had paused work on a VR camera project it was developing with Google.

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10 Of The Most Incredible Cars In Lionel Messi's Collection

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Lionel Messi is known for decades of on-pitch excellence, and his success has allowed him to build a very enviable car collection.

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10 Unexpected Uses For Your Smart Speakers

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Just as you can use your smart speaker to help train your brain, you can use your smart speaker to train your body. Your smart speaker can help you to curate workout routines through the use of any number of apps available through Amazon’s Alexa or without any extra skills on Google Home. Unfortunately, it isn’t currently possible for Apple HomePod users to take advantage of a potential Apple subscription in this context, as Apple Fitness+ doesn’t currently support use with the HomePod.

However, on Google Home and Alexa, through voice-activated commands, your smart speaker can guide you through exercises with precision. It can provide step-by-step instructions for various workouts, ensuring proper form and technique to maximize effectiveness while reducing the risk of injury.

Going further, your smart speaker can help you keep up with how you’re doing with your goals throughout the day if you own a Fitbit. By connecting Alexa and your Fitbit, you can ask your smart speaker a plethora of questions, including how far you’ve walked in a day, how many calories you’ve burned, or what your resting heart rate is.

Achieving fitness goals isn’t just about exercise; it also involves proper nutrition. Tying back to using your smart speaker as an infinite cookbook, your smart speaker can provide dietary advice, suggest healthy recipes, and even create meal plans that align with your fitness objectives.

By connecting all of these separate pieces, your smart speaker can quickly become a hand-in-hand companion for helping you to stay on top of your fitness goals. Whether it be through reminders for workouts and meals or just staying up to date on your progress toward your goals on any given day, your smart speaker can have your back for all of your fitness needs.

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The Most Luxurious Features Of Mazda’s Most Expensive Vehicle

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The base Mazda CX-90 is less potent with its 280-horsepower 3.3-liter inline six. Still, it has many standard kits like smartphone connectivity, a 10.25-inch infotainment touchscreen, 19-inch wheels, tri-zone automatic climate control, LED headlights, and many more. Meanwhile, the CX-90 PHEV has 323 horsepower from its 2.5-liter four-cylinder engine, plug-in hybrid electric motor, and 17.8 kWh battery while having more tech goodies like a digital instrument cluster.

But to compete with the BMW X5, Kia Telluride, or Mercedes-Benz GLS, the Mazda CX-90 needs more than fancy climate controls and oversized alloys. The top-of-the-line CX-90 3.3 Turbo S Premium Plus trim has 21-inch wheels, second-row captain’s chairs with a center console, genuine Nappa leather upholstery (in tan or white), a two-tone leather steering wheel, maple wood trim, front & rear foot lighting, and a suede-like dashboard with Kakenui-inspired hanging stitches that feel soft and supple to the touch. Moreover, it has ventilated front and second-row seats with an additional heating feature for the second-row chairs.

Meanwhile, it has a 12.3-inch infotainment touchscreen, a 12.3-inch digital instrument cluster, body-color wheel arch moldings, and adaptive front LED headlights. The advanced driving assistance tech list includes adaptive cruise control, frontal collision mitigation, blind-spot warning, lane-keeping assistance, a rear seat reminder, driver attention monitoring, front cross-traffic alert, and a 360-degree surround-view monitor.

The good news is the Mazda CX-90 starts at around $41,000 with destination, but you’ll need to fork over about $61,500 for the top-of-the-line 3.3 Turbo S Premium Plus. It’s a lot of money for a Mazda crossover, but it makes up for it with nifty handling, a roomy interior, plenty of available luxury features, and head-turning style.

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