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India’s most popular services are becoming super apps – TechCrunch

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Truecaller, an app that helps users screen strangers and robocallers, will soon allow users in India, its largest market, to borrow up to a few hundred dollars.

The crediting option will be the fourth feature the nine-year-old app adds to its service in the last two years. So far it has added to the service the ability to text, record phone calls and mobile payment features, some of which are only available to users in India. Of the 140 million daily active users of Truecaller, 100 million live in India.

The story of the ever-growing ambition of Truecaller illustrates an interesting phase in India’s internet market that is seeing a number of companies mold their single-functioning app into multi-functioning so-called super apps.

Inspired by China

This may sound familiar. Truecaller and others are trying to replicate Tencent’s playbook. The Chinese tech giant’s WeChat, an app that began life as a messaging service, has become a one-stop solution for a range of features — gaming, payments, social commerce and publishing platform — in recent years.

WeChat has become such a dominant player in the Chinese internet ecosystem that it is effectively serving as an operating system and getting away with it. The service maintains its own app store that hosts mini apps and lets users tip authors. This has put it at odds with Apple, though the iPhone-maker has little choice but to make peace with it.

For all its dominance in China, WeChat has struggled to gain traction in India and elsewhere. But its model today is prominently on display in other markets. Grab and Go-Jek in Southeast Asian markets are best known for their ride-hailing services, but have begun to offer a range of other features, including food delivery, entertainment, digital payments, financial services and healthcare.

The proliferation of low-cost smartphones and mobile data in India, thanks in part to Google and Facebook, has helped tens of millions of Indians come online in recent years, with mobile the dominant platform. The number of internet users has already exceeded 500 million in India, up from some 350 million in mid-2015. According to some estimates, India may have north of 625 million users by year-end.

This has fueled the global image of India, which is both the fastest growing internet and smartphone market. Naturally, local apps in India, and those from international firms that operate here, are beginning to replicate WeChat’s model.

Founder and chief executive officer (CEO) of Paytm Vijay Shekhar Sharma speaks during the launch of Paytm payments Bank at a function in New Delhi on November 28, 2017 (AFP PHOTO / SAJJAD HUSSAIN)

Leading that pack is Paytm, the popular homegrown mobile wallet service that’s valued at $18 billion and has been heavily backed by Alibaba, the e-commerce giant that rivals Tencent and crucially missed the mobile messaging wave in China.

Commanding attention

In recent years, the Paytm app has taken a leaf from China with additions that include the ability to text merchants; book movie, flight and train tickets; and buy shoes, books and just about anything from its e-commerce arm Paytm Mall . It also has added a number of mini games to the app. The company said earlier this month that more than 30 million users are engaging with its games.

Why bother with diversifying your app’s offering? Well, for Vijay Shekhar Sharma, founder and CEO of Paytm, the question is why shouldn’t you? If your app serves a certain number of transactions (or engagements) in a day, you have a good shot at disrupting many businesses that generate fewer transactions, he told TechCrunch in an interview.

At the end of the day, companies want to garner as much attention of a user as they can, said Jayanth Kolla, founder and partner of research and advisory firm Convergence Catalyst.

“This is similar to how cable networks such as Fox and Star have built various channels with a wide range of programming to create enough hooks for users to stick around,” Kolla said.

“The agenda for these apps is to hold people’s attention and monopolize a user’s activities on their mobile devices,” he added, explaining that higher engagement in an app translates to higher revenue from advertising.

Paytm’s Sharma agrees. “Payment is the moat. You can offer a range of things including content, entertainment, lifestyle, commerce and financial services around it,” he told TechCrunch. “Now that’s a business model… payment itself can’t make you money.”

Big companies follow suit

Other businesses have taken note. Flipkart -owned payment app PhonePe, which claims to have 150 million active users, today hosts a number of mini apps. Some of those include services for ride-hailing service Ola, hotel booking service Oyo and travel booking service MakeMyTrip.

Paytm (the first two images from left) and PhonePe offer a range of services that are integrated into their payments apps

What works for PhonePe is that its core business — payments — has amassed enough users, Himanshu Gupta, former associate director of marketing and growth for WeChat in India, told TechCrunch. He added that unlike e-commerce giant Snapdeal, which attempted to offer similar offerings back in the day, PhonePe has tighter integration with other services, and is built using modern architecture that gives users almost native app experiences inside mini apps.

When you talk about strategy for Flipkart, the homegrown e-commerce giant acquired by Walmart last year for a cool $16 billion, chances are arch rival Amazon is also hatching similar plans, and that’s indeed the case for super apps.

In India, Amazon offers its customers a range of payment features such as the ability to pay phone bills and cable subscription through its Amazon Pay service. The company last year acquired Indian startup Tapzo, an app that offers integration with popular services such as Uber, Ola, Swiggy and Zomato, to boost Pay’s business in the nation.

Another U.S. giant, Microsoft, is also aboard the super train. The Redmond-based company has added a slew of new features to SMS Organizer, an app born out of its Microsoft Garage initiative in India. What began as a texting app that can screen spam messages and help users keep track of important SMSs recently partnered with education board CBSE in India to deliver exam results of 10th and 12th grade students.

This year, the SMS Organizer app added an option to track live train schedules through a partnership with Indian Railways, and there’s support for speech-to-text. It also offers personalized discount coupons from a range of companies, giving users an incentive to check the app more often.

Like in other markets, Google and Facebook hold a dominant position in India. More than 95% of smartphones sold in India run the Android operating system. There is no viable local — or otherwise — alternative to Search, Gmail and YouTube, which counts India as its fastest growing market. But Google hasn’t necessarily made any push to significantly expand the scope of any of its offerings in India.

India is the biggest market for WhatsApp, and Facebook’s marquee app too has more than 250 million users in the nation. WhatsApp launched a pilot payments program in India in early 2018, but is yet to get clearance from the government for a nationwide rollout. (It isn’t happening for at least another two months, a person familiar with the matter said.) In the meanwhile, Facebook appears to be hatching a WeChatization of Messenger, albeit that app is not so big in India.

Ride-hailing service Ola too, like Grab and Go-Jek, plans to add financial services such as credit to the platform this year, a source familiar with the company’s plans told TechCrunch.

“We have an abundance of data about our users. We know how much money they spend on rides, how often they frequent the city and how often they order from restaurants. It makes perfect sense to give them these valued-added features,” the person said. Ola has already branched out of transport after it acquired food delivery startup Foodpanda in late 2017, but it hasn’t yet made major waves in financial services despite giving its Ola Money service its own dedicated app.

The company positioned Ola Money as a super app, expanded its features through acquisition and tie ups with other players and offered discounts and cashbacks. But it remains behind Paytm, PhonePe and Google Pay, all of which are also offering discounts to customers.

Integrated entertainment

Super apps indeed come in all shapes and sizes, beyond core services like payment and transportation — the strategy is showing up in apps and services that entertain India’s internet population.

MX Player, a video playback app with more than 175 million users in India that was acquired by Times Internet for some $140 million last year, has big ambitions. Last year, it introduced a video streaming service to bolster its app to grow beyond merely being a repository. It has already commissioned the production of several original shows.

In recent months, it has also integrated Gaana, the largest local music streaming app that is also owned by Times Internet. Now its parent company, which rivals Google and Facebook on some fronts, is planning to add mini games to MX Player, a person familiar with the matter said, to give it additional reach and appeal.

Some of these apps, especially those that have amassed tens of millions of users, have a real shot at diversifying their offerings, analyst Kolla said. There is a bar of entry, though. A huge user base that engages with a product on a daily basis is a must for any company if it is to explore chasing the super app status, he added.

Indeed, there are examples of companies that had the vision to see the benefits of super apps but simply couldn’t muster the requisite user base. As mentioned, Snapdeal tried and failed at expanding its app’s offerings. Messaging service Hike, which was valued at more than $1 billion two years ago and includes WeChat parent Tencent among its investors, added games and other features to its app, but ultimately saw poor engagement. Its new strategy is the reverse: to break its app into multiple pieces.

“In 2019, we continue to double down on both social and content but we’re going to do it with an evolved approach. We’re going to do it across multiple apps. That means, in 2019 we’re going to go from building a super app that encompasses everything, to Multiple Apps solving one thing really well. Yes, we’re unbundling Hike,” Kavin Mittal, founder and CEO of Hike, wrote in an update published earlier this year.

And Reliance Jio, of course

For the rest, the race is still on, but there are big horses waiting to enter to add further competition.

Reliance Jio, a subsidiary of conglomerate Reliance Industry that is owned by India’s richest man, Mukesh Ambani, is planning to introduce a super app that will host more than 100 features, according to a person familiar with the matter. Local media first reported the development.

It will be fascinating to see how that works out. Reliance Jio, which almost single-handedly disrupted the telecom industry in India with its low-cost data plans and free voice calls, has amassed tens of millions of users on the bouquet of apps that it offers at no additional cost to Jio subscribers.

Beyond that diverse selection of homespun apps, Reliance has also taken an M&A-based approach to assemble the pieces of its super app strategy.

It bought music streaming service Saavn last year and quickly integrated it with its own music app JioMusic. Last month, it acquired Haptik, a startup that develops “conversational” platforms and virtual assistants, in a deal worth more than $100 million. It already has the user bases required. JioTV, an app that offers access to over 500 TV channels; and JioNews, an app that additionally offers hundreds of magazines and newspapers, routinely appear among the top apps in Google Play Store.

India’s super app revolution is in its early days, but the trend is surely one to keep an eye on as the country moves into its next chapter of internet usage.

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Samsung’s Exynos 2200 SoC revealed with AMD RDNA2 ray tracing GPU

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After much recent speculation surrounding it, Samsung has officially announced its Exynos 2200 (E2200) SoC. The big news with this launch is this year’s Exynos chip dumps ARM’s Mali GPUs for a custom GPU Samsung has co-developed with AMD that features RDNA2-based graphics.

Image: Samsung

There’d been recent speculation that Samsung had an insufficient yield of the new chip to make it into its eagerly anticipated Galaxy S22 series including the S22 Ultra. With its launch underway, it now appears that the E2200 will indeed join the Qualcomm Snapdragon 8 Gen 1 (SD8G1) in Samsung’s premium smartphone offering — though some rumors claim otherwise.

Samsung has typically launched Exynos variants of its flagship phones in international markets, while the U.S., Canada, China, Taiwan, Hong Kong, and Japan get the Snapdragon version. The company has used this strategy to help it manage its global supply chain, although it has led to criticism because of performance variations of its devices with the Exynos models.

Breaking down the Exynos 2200

Samsung

On the CPU side, the E2200 is very similar to the Qualcomm SD8G1 (and indeed the MediaTek Dimensity 9000). It features brand new ARM v9 architecture across the board with a single big core, the Cortex-X2, doing the heavy lifting; that’s joined by three smaller performance cores in the shape of the Cortex-A710.

Rounding things out are four Cortex-A510 efficiency cores. Samsung is yet to reveal the peak clock speed of the E2200, but as a point of comparison, the SD8G1 is clocked between 1.8GHz and 2.9GHz, so we can expect something similar from the Exynos. Its new neural engine is also said to offer twice the AI performance as before.

The GPU side of the E2200 is where things get particularly interesting. Samsung has partnered with AMD for what will be the first of many mobile GPUs to come from this new collaboration. The new GPU has been dubbed the Samsung Xclipse 920 and is based on AMD’s vaunted RDNA2 graphics architecture, the same that powers the Xbox Series X and Sony PS5 consoles.

As with those devices, the new Xclipse GPU supports hardware-accelerated ray tracing for more realistic lighting effects and graphics. In fact, Samsung claims the E2200 delivers console-level graphics performance (which is, of course, not the first time we’ve heard such claims being made).

Samsung’s fabrication tech vs TSMC

MediaTek Dimensity from TSMC

MediaTek

While Samsung hasn’t revealed much in the way of specific performance details on either the CPU or GPU side of the E2200, the main concern around previous chips fabricated using Samsung’s foundries is their sustained performance. Historically, Samsung’s fabricated chips have struggled to compete with chips fabricated by TSMC in either transistor density or sustained performance, even if the purported node technology is the same or similar. This was apparent in the characteristics of the Exynos 990, Snapdragon 888, and Exynos 2100, which experienced throttling issues under heavy loads.

The E2200 is using similar Samsung 4nm EUV fabrication technology to the Qualcomm SD8G1, which Qualcomm has contracted Samsung to produce. However, unlike the Snapdragon 888, which was exclusively fabricated by Samsung, this time around Qualcomm (like MediaTek for the Dimensity 9000) has also been able to access TSMC’s heavily booked production lines to produce some of its SD8G1 chips.

Chip enthusiasts are keenly awaiting performance comparisons between the Samsung fabricated SD8G1 chips and those from TSMC which utilize its N4 process. Samsung says it has boosted investment in its fabrication technologies, so all eyes will be on the E2220 when it arrives with the launch of the Galaxy S22 series next month.

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Apple And Samsung Still Control The Smartphone Market: Can Any Other Brand Take The Crown?

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Canalys has released its latest statistics for the smartphone market, and it’s great news for Apple and Samsung. Apple came in first place with 22% of worldwide shipments in Q4 2021, while Samsung came in second place with 20%. Unfortunately for other smartphone makers, there was a huge chasm between the top two companies and the rest of the market.

Mr.Mikla/Shutterstock

Xiamoi came in third place with 12%, while OPPO came in fourth with 9%, and vivo came in fifth with 8%. The disparity between the top two makers and the rest of the market leads many to wonder if any other company will ever be able to take the top spot. While other companies have certainly come close to dominating the market, there are a number of challenges they need to overcome, none of which will be easy.

Branding And Budget

Robert Way/Shutterstock

One of the biggest benefits Apple and Samsung have is their branding. No matter where you are, Apple and Samsung are two of the world’s most recognizable brands.

This brand recognition is a huge advantage for both companies, making it easy for them to attract attention and market their new models. In fact, it’s not uncommon for both brands to have lines of people waiting to buy their new phones on release day.

In contrast, many smaller brands lack the name recognition or the budget to easily gain it. As a result, they must rely on large events, such as CES, to promote their products. Needless to say, the pandemic has been especially hard on such companies, as many events have either had to be canceled or significantly altered.

Supply Chain

Electronic circuit board

Kritsana Maimeetook/Shutterstock

Another major challenge smaller companies face is matching the supply chain advantages Apple and Samsung both have. Because of their size, and the volume of products they produce, both companies are able to secure their supply chain, buying up memory and components, to a degree smaller companies cannot.

While this can be a significant challenge to overcome under the best of circumstances, it’s an even bigger issue during the pandemic when the global supply chain is already under pressure (via White House).

China And National Security Concerns

Huawei smartphone with Google Play

Fabian Strauch/Shutterstock

The company that came the closest to unseating Apple and Samsung was Huawei. Unfortunately for that company, it soon found itself banned by the US and its allies, forced to sell off part of its phone business, and cut off from its suppliers, both software and hardware.

Huawei’s example illustrates one of the biggest challenges to toppling Apple and Samsung: mistrust of Chinese corporations. Because of various economic factors, such as being where much of the world’s electronic devices are manufactured, Chinese companies have tangible competitive advantages over companies elsewhere.

Unfortunately, whether fairly or not, Chinese companies often come under criticism for aiding Beijing in its spying efforts. In addition, there have also been well-documented cases of Chinese companies stealing intellectual property from outside companies operating in China (via WSJ).

These various factors create a degree of mistrust in countries around the world and often result in sanctions and bans that impede such companies’ ability to compete. While it’s certainly possible another company will topple Apple and Samsung and control the smartphone market, it’s unlikely such a change will happen anytime soon.

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The 5 best and 5 worst things about Huawei Smartphones

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There was a time, not too long ago, when Huawei almost took over the smartphone world. Bagging marketing contracts with big Hollywood names like Henry Cavill, Scarlett Johansson, and Gal Godot, the company seemed poised to be the next big thing in the global market for mobile phones. When it managed to surpass Apple in global sales numbers back in 2019, its victory against Samsung to become the top-selling smartphone provider in the world was almost assured. 

Image: SlashGear

But like its astronomical rise, Huawei’s fall from grace was equally dramatic, leaving newcomers to the smartphone market wondering what the fuss is all about — and if Huawei’s phones were even worth considering. To illustrate the company’s story, controversy, and legacy, we take a look at some of the things that made and still make Huawei’s phones quite the catch, as well as reasons to stay away from the company unless you live in China. Let’s look at what Huawei did right and wrong to end up where it is today.

We start with what Huawei got right.

Huawei may have already been big in China, but its growth in international markets suggests that it was at least doing some things right (via Statista). That it was able to penetrate the US market enough to make its political critics worry is also a testament to its efforts. Huawei phones feature many things, of course, but there are a few things that stand out that made them worth the risk of investing in the Chinese brand. This begins with its photo capabilities.

1. Exceptional photography

Image: Huawei

Although it didn’t start out as a champion in this sphere, Huawei’s phones have long been considered the top of the class when it came to smartphone photography. Some might consider the Huawei P9 from 2016 as the model that started this trend. It was, coincidentally, also one of the first phones to sport a dual-camera system (though the HTC One M8 predated them in 2014 and the gimmicky LG Optimus 3D in 2011).

Ever since then, Huawei has been blazing the trail in smartphone cameras, beating Apple and Samsung every year, even after the two manage to catch up for just a while. Forbes noted that the brand has the best imaging sensors and output in the market, at least according to some benchmarks.

2. Value for the price

Chinese-branded products have long had the stigma of being cheap in price and quality, but smartphone makers like Xiaomi, OPPO, and Huawei have been dispelling that misconception in the past few years. Huawei, in particular, has been catching up with its peers on the top rungs of the market ladder, and its phones have definitely earned the “premium” moniker in more ways than one — throughout China and elsewhere, according to South China Morning Post.

Huawei’s flagships are anything but cheap, especially compared to the likes of OnePlus or even Xiaomi. Models run anywhere from about $600 to over $1,000 (via Android Authority). What gives it some distinction is that you are really getting your money’s worth. Until the dominos started to fall, Huawei’s Kirin chips could run head to head with the latest Qualcomm Snapdragon and Samsung Exynos. Huawei didn’t skimp on memory and battery either, and, of course, there are those excellent cameras. With prices being equal, Huawei’s top contenders could stand proud against the latest Samsung Galaxy and Apple iPhone and might even surpass them when it came to taking photos.

3. Choice

Honor 9X Pro

Image: SlashGear

Huawei’s top smartphones might be as expensive as a Galaxy or iPhone, but those aren’t the only phones that the company offers. Beating Samsung at its own game, Huawei models are diverse and vary for different market tiers and budgets. And that’s not even counting the ones that its former subsidiary Honor sells.

That is part of what gave Huawei its success in multiple global regions. It didn’t focus solely on a single demographic or price range but threw everything it could at everybody, as the company’s product list makes clear. Of course, that doesn’t mean that those in the mid-range will get the same experience as those with more expensive models, but brand familiarity, not to mention the same software features, goes a long way in establishing trust with consumers.

Of course, it’s also a double-edged sword, and there are times when having too many options can be paralyzing for buyers. Fortunately, there are quite a few “winners” in each category, so it doesn’t always feel debilitating. That said, not all those phones are treated equally, and some get software updates more often and longer than others.

4. Daring to be different

Huawei Mate X

Image: SlashGear

Huawei has had the advantage of being a tech giant, and as such has had plenty of resources to throw around to play with ideas (via CNN). While it didn’t immediately jump on short-lived trends like curved phones and modular phones, it did embark on a few experiments that opened the doors to possibilities.

It took risks in playing around with smartphone designs, for example, particularly with the camera bump on phones’ backs (via Business Insider). From vertical columns to large circles to squares, Huawei spurred some trends in smartphone designs, even if they didn’t stick around very long. Of course, innovation in mobile imaging is its big thing, which is impressive considering it doesn’t have the same resources or history as Samsung and Sony in that market (via Forbes).

Huawei’s most recent bold bets naturally had something to do with foldables. It was one of the few to actually believe in the “outie” design exhibited by the Huawei Mate X and Mate Xs. Now it has released a Huawei P50 Pocket that will put a unique spin on the foldable clamshell design, according to Tech Radar, though it remains to be seen how long that will last as well.

5. EMUI

Chinese smartphone makers have been criticized for their heavy-handed customizations on top of Android (via The Verge). Huawei is, unsurprisingly, part of the group, but its EMUI operating system spin is more than just a cosmetic skin. For years, it has been adding value to stock Android in ways that Google would probably never allow into its codebase.

EMUI has long allowed features like having two separate instances of the same app installed, customizable themes, memory cleaners, battery optimizers, game performance modes, and more, the company noted. Some of these have now become staples in other manufacturers’ ROMs as well, but it wasn’t always the case before. Huawei definitely helped pave the path for those, even if it’s now forgotten by history.

There are cases where Huawei might look like its following Samsung’s lead, but it is also perhaps the only one bold enough to do so. The ability to use a phone as a desktop when connected to an external monitor, for example, is still a rare ability. Currently, Huawei is also heavily advertising the special connection its phones have with its laptops, something mirroring Samsung’s preferential treatment on Windows.

Now, for how Huawei fell from grace.

1. EMUI Bloat

Huawei P20 and Huawei P20 Pro

Image: SlashGear

Alas, Huawei’s conquest of the smartphone world has never come to pass. Its downfall wasn’t exactly due to technical or technological problems with its products unless you count the alleged crimes committed by the company (via Quartz). There have always been reasons to steer clear of the company’s phones, but recent drama with the U.S. has only made its flaws even more pronounced.

As powerful and flexible as EMUI is, it is also pretty heavy in terms of content. Unlike Samsung these days, Huawei has kept to having its own app for everything and having those pre-installed, according to Tech Advisor. In a way, that actually worked in its favor when it had to move away from Google-certified Android. But for years, the experience of using EMUI on Huawei’s Android phones was anything but lightweight.

All these changes applied on top of Android did have consequences in the long run, especially when it comes to software updates. Huawei was never the fastest or most consistent when it came pushing out Android updates, big and small alike, and part of that can be blamed on the heavy-handed customizations that Huawei has made. Of course, that is almost moot today since Huawei has gone ahead with Harmony OS (via The BBC), but it still presents a big hurdle to keeping up with the company’s commitment to continue supporting its Android-based phones still in the market.

2. Isolated Ecosystem

Just like Samsung, Huawei wanted to build a kingdom of its own to rival Apple (via CNBC). That meant building an entire ecosystem of devices, software, and services that worked tightly together, almost to the exclusion of others. That dream actually became a necessity when it got shut out of Google’s kingdom and other American products. It seems to be working for the company and its customers, at least for those with access to Huawei products (more on that later).

Unfortunately, that also means that investing in Huawei’s products might risk getting isolated from others outside its bubble. Although technically still Android underneath, Huawei’s new Harmony OS mostly operates on its own away from the rest of the Android world. That nice integration with Windows laptops is also only available with Huawei’s Windows laptops, per the company’s website. Of course, nothing’s stopping anyone from buying Huawei products individually, but the switch to its own mobile OS has made it a bit harder for those phones to interoperate with the rest of the world.

3. Availability

Huawei Mate 20 and Huawei P20

Image: SlashGear

There is almost an embarrassment of riches when it comes to the number of Huawei models available on all tiers, as the company’s website makes clear. That said, not all those are available in all markets (via Business Insider). In the typical esoteric decision-making processes that phone companies use, Huawei doesn’t sell some of its high-end products in some markets while depriving others of its mid-range phones.

Admittedly, that has always been the case with Huawei phones, but the past two or three years have added another hurdle in Huawei’s path. It no longer sells its smartphones in the US, as is noted above, which deprives it of one of the biggest markets in the world. While Xiaomi proved that it could make it big without the U.S., Huawei was abruptly cut off from a crucial source of profits. Along with restricted or almost no access to its usual hardware components and software like Google apps, the effects on Huawei’s position in the global smartphone market were pretty devastating.

For consumers, this means that it’s almost impossible to get their hands on Huawei’s latest and greatest. Even if they could, it wouldn’t be advisable because of concerns about network compatibility (via The Washington Post). This sadly means that buyers in the US are also deprived of some of the best smartphone cameras in the market, though Huawei’s reign might not last much longer anyway.

4. Suspicions

Like any other giant company, Huawei has always been accused of many things, but allegations about its ties with the Chinese government have so far been the most damning. Being placed in the U.S. Entity List alone already deprives it of the resources it needs to make and sell its usual products, but receiving the same snub from other countries puts more nails in its coffin. Huawei has always maintained its innocence, of course, but it isn’t really the first or only time it has been accused of shady business practices.

From espionage to industrial theft, Huawei has been accused of it all. It hasn’t been convicted of those yet, at least not in U.S. courts, but the mountain of unresolved cases hangs over its head like Damocles’ sword. This brings us to the biggest chink in Huawei’s armor.

5. Uncertainty of the future

Huawei P20 Pro

Image: SlashGear

There are just too many things going on with Huawei these days that it’s hard not to feel uneasy when trying to make a long-term investment in its products. Yes, Huawei is trying to build a more stable and more reliable ecosystem of products and services, but it’s fighting an uphill battle in markets outside of China where people might already have their own favorite smart home platform or app store.

Sure, you can also just buy the latest Huawei P50 Pro, at least if you’re not in the U.S., and enjoy its photography prowess on its own. These days, however, consumers have become more discerning and more forward-looking, no longer seeing these devices as something you change every two years or so. CNBC noted that people are now buying smartphones for the long haul, expecting support and software updates for multiple years. At the moment, Huawei just can’t provide that guarantee, especially when its very survival is still up in the air.

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