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Instagram kills off fake followers, threatens accounts that keep using apps to get them – TechCrunch

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Instagram is fighting back against automated apps people use to leave spammy comments or follow then unfollow others in hopes of growing their audience. Today Instagram is removing from people’s accounts who use these apps inauthentic follows, Likes and comments that violate its policies; sending them a warning to change their password to cut ties with these apps, and saying people who continue using these apps “may see their Instagram experience impacted.” Instagram tells me it “may limit access to certain features, for example” for those users.

Instagram is also hoping to discourage users from ever giving another company the login details to their accounts as this can lead to them being hacked or having their account used to send spam. So if you see Instagram follower accounts drop, it’s not because that profile offended people, but because the followers were fake.The renewed vigor for policy enforcement comes amidst the continuing threat of foreign misinformation campaigns on Facebook and Instagram designed to polarize communities and influence elections in the U.S. and abroad. Facebook has said that inauthentic accounts are often the root of these campaigns, and it has removed 754 million fake accounts in the past quarter alone, and stopping these spam apps could prevent them from misusing clients’ accounts. Instagram has been taking down fake accounts since at least 2014, but this is the first time it’s publicly discussed removing fake likes from posts. It now says “We’ve built machine learning tools to help identify accounts that use [third-party apps for boosting followers] and remove the inauthentic activity.”

Some of the most popular bot apps for growing followers like Instagress and Social Growth have been shut down, but others like Archie, InstarocketProX and Boostio charge $10 to $45 per month. They often claim not to violate Instagram’s policies, though they do. The New York Times this year found many well-known celebrities had stooped to buying fake Twitter followers from a company called Devumi.

Users typically have to provide their username and password to these services, which then take control of their accounts and automatically Like, comment on and follow accounts associated with desired hashtags to dupe them into following the unscrupulous user back. The spam app users will now get scolded by Instagram, which will send “an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others” and be told to change their passwords.

InstarocketProX advertises how it sends fake likes and follows from your account to get you followersOne big question, though, is whether Instagram will crack down harder on ads for services that sell fake followers that appear on its app. I’ve spotted these in the past, and they sometimes masquerade as analytics apps for assisting influencers with tracking the size of their audience. We asked Instagram and a spokesperson told us “Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. — so you are correct that ads promoting these services violate our policies. Please feel free to report them if you see them.”

Follower accounts on apps like Instagram have become measures of people’s influence, credibility and earning potential. This is becoming especially true for social media stars who are paid for brand sponsorships in part based on their audience size. Now that brands are even paying “nanoinfluencers” with as few as one thousand followers to post sponsored content, the allure to use these services can be high and lead to an immediate return on illicit investment.

If no one can believe those counts are accurate, it throws Instagram’s legitimacy into question. And every time you get a notification about a fake follow or Like, it distracts you from real life, dilutes the quality of conversation on Instagram and makes people less likely to stick with the app. Anyone willing to pay for fake followers doesn’t deserve your attention, and Instagram should not hold back from terminating their accounts if they don’t stop.

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Afterpay unveils BNPL subscription offering for US customers – TechCrunch

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“Buy now, pay later” company Afterpay announced Wednesday that it was going after the $1.5 trillion global subscription payments market by offering to its U.S. customers payment installments for subscriptions, like gym memberships, entertainment subscriptions and online services.

The service will launch in both the U.S. and Australia beginning early in 2022 and will be free for customers who pay on time. IPSY, BoxyCharm, Savage X Fenty and Fabletics are among the initial list of merchants that will offer the feature. The company plans to expand the feature in-store and into other regions later, including Canada, New Zealand, the U.K. and Europe.

In addition to paying for subscriptions in installments, Afterpay is also enabling its offering to be used on preordered items, where users can pay in four installments over time once the item ships. Another feature coming soon will allow merchants to accept deposits on custom items.

“By offering customers the option to pay for subscriptions with Afterpay, we’re not only giving consumers flexibility to pay for more expensive monthly costs, but we’re also helping our merchant partners capture a wider consumer base through this convenient experience,” said Zahir Khoja, general manager of North America for Afterpay, in a written statement.

Klarna, Afterpay’s competitor in the BNPL space, also announced news this week for its U.S. customers that it was offering its “Pay Now” option.

Meanwhile, in August, Square announced that it was buying Afterpay in an all-stock deal valued at $29 billion. Afterpay has also been on a roll with feature debuts recently, launching both Afterpay Ads, a suite of advertising products for brands to engage with shoppers within the ecosystem, and merchant analytics tool Afterpay IQ, in August.

Afterpay works with 100,000 retailers and has approximately 10.5 million active customers in North America as of June 30, up from 5.6 million the year prior. North America is the company’s “largest region in terms of underlying sales,” which grew 145% year over year, or from $4 billion in fiscal year 2020 to $9.8 billion in fiscal year 2021, according to the company.

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Fairphone hits software support longevity akin to Apple’s iPhone – TechCrunch

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Fairphone, the Dutch social enterprise dedicated to making consumer electronics (more) sustainable and ethical, including by supporting repairability so that users can hold onto their hardware for longer, has announced public testing of Android 10 for the six-year-old Fairphone 2.

Owners of the modular handset that was first released back in 2015, running Android 5, should expect to be able to upgrade to Android 10 (released date: 2019) in early 2022, Fairphone said today, announcing the beta rollout of the upgrade.

Fairphone stopped producing (but not supporting) the Fairphone 2 back in 2018 — going on to release the Fairphone 3 (in 2019), the Fairphone 3+ (in 2020, also available as a modular upgrade to the 3) and, earlier this fall, the Fairphone 4, its first 5G handset — which it said would be supported until at least 2025.

Given the Fairphone 2’s impending update to Android 10 next year — which will mean it will have been supported for a total of seven years — 2025 looks like a conservative estimate of how long Fairphone 4 owners should expect to receive software support.

Fairphone says it collaborated with its community of users for the Android 10 upgrade project — and with a software developer in India, Bharath Ravi Prakash, which it says worked as a volunteer open source dev — and by doing that says it was able to streamline the process and shrink the time required to carry out the upgrade.

So while the prior Fairphone 2 OS update (to Android 9) took 18 months, this time the process has been condensed to 10 months.

Google, meanwhile, has gone on to release Android 11 (2020) and Android 12 (last month) — for a sense of how far behind the Fairphone 2 upgrades are trailing the latest OS release.

“The company learned a lot from the Android 9 upgrade and although still complex, Android 10 was more predictable than Android 9,” Fairphone notes in a press release, which also quotes its head of software longevity & IT, Agnes Crepet, who writes: “Our unique approach to software has allowed us to help our users keep their devices for as long as possible. We’re pleased to be able to provide our Fairphone 2 community with yet another software upgrade, reaching our goal to provide at least five years of support from launch for our phones and with the Android 10 upgrade, we’re going beyond that to seven years of support. We are constantly raising the bar for ourselves and the industry, showing that doing things more sustainably in software is possible.”

Seven years’ support puts Fairphone into Apple iPhone software support timespans. But of course the average Android-based handset can expect fair fewer years of software love — typically Android smartphones only get around three years’ support. So it’s a major achievement.

And while Fairphone may only now be catching up to Apple on the software longevity front it is already years ahead of Cupertino in another respect: Hardware sustainability through repairability via modular construction and offering direct-to-consumer spare parts.

Earlier this month Apple announced that, starting next year, it would kick off a “Self Service Repair” program — shipping spare parts and repair tools to iPhone and Mac users to let them perform basic repairs at home.

It’s by no means full modularity from the company that has — historically — loved a hermetically sealed, stupidly thin, often literally glued shut box, but it is a small step in a more sustainable direction. And one that Fairphone has long pioneered.

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Spotify tests a TikTok-like vertical video feed in its app – TechCrunch

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TikTok has seen its short-form video feed copied by a host of competitors, from Instagram to Snap to YouTube and even Netflix. Now it looks like you can add Spotify to that list. The company has confirmed it’s currently testing a new feature in its app, Discover, which presents a vertical feed of music videos that users can scroll through and optionally like or skip. For those who have access to the feature, it appears as a fourth tab in the navigation bar at the bottom of the Spotify app, in between Home and Search.

The new addition was first spotted by Chris Messina, who tweeted out a video of the Discover feature in action. He described it as a “pared-down version” of a TikTok-style feed of music videos.

Messina told us he found the feature in Spotify’s TestFlight build (a beta version for iOS), where a new icon in the navigation toolbar brings you immediately to the video feed when tapped. You can then swipe up and down to move through the feed, much like you would on TikTok. In addition to tapping the heart to like songs, you also can tap the three-dot menu to bring up the standard song information sheet, he notes.

Messina also speculated the feature may be taking advantage of Spotify’s existing Canvas format.

Introduced broadly in 2019, Canvas allows artists to create videos that accompany their music on the Spotify app. The feature had mixed reviews from users, as some reported they preferred to see just the static album art when listening to music and found the video and its looping imagery distracting. But others said they liked it. Canvas, however, appears to drive the engagement metrics that Spotify wants — the company reports that users are more likely to keep streaming, share tracks or save tracks when they see a Canvas.

From the video Messina shared and others we viewed, we can confirm that the videos playing in the vertical feed are the artists’ existing Canvas videos. But Spotify would not confirm this to us directly.

TechCrunch asked Spotify for further information on the feature, including whether it had plans to roll this out further, whether it was available on both iOS and Android, which markets had access to the feature and more. The company declined to share any details about the feature but did confirm, via a statement, it was exploring the idea of a vertical video feed.

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson told TechCrunch. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time,” they added.

In other words, the test is still very early and may not make its way to the public. But if it did, it wouldn’t be a surprising move on Spotify’s part. The company has before looked to popular social media formats to engage its users. In the past, Spotify tested a Stories feature that allowed influencers to post Stories to introduce their own, curated playlists. But that option never became available to all Spotify users.

While the TikTok format has been adopted by top social platforms, including Instagram (Reels), Snapchat (Spotlight), YouTube (Shorts) and Pinterest (Idea Pins), it’s also proving to be an ideal format for content discovery. Netflix, for instance, recently adopted the short-form vertical video feed in its own app with the launch of its “Fast Laughs” feature, which offers clips from its content library and tools to save the programs to a watch list or just start streaming them. Similarly, Spotify’s video-based Discover feature could help introduce users to new music and offer a way to signal their interests to Spotify in a familiar format.

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