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Instagram’s IGTV copies TikTok’s AI, Snapchat’s design – TechCrunch

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Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users remixing each other’s clips. Snapchat Discover’s 2 x infinity grid has grown into a canvas for multi-media magazines, themed video collections and premium mobile TV shows.

Instagram’s IGTV…feels like a flop in comparison. Launched a year ago, it’s full of crudely cropped and imported viral trash from around the web. The long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app has failed to host lengthier must-see original vertical content. Sensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day — implying less than half a percent of Instagram’s billion-plus users have downloaded it. IGTV doesn’t rank on the overall charts and hangs low at No. 191 on the US – Photo & Video app charts, according to App Annie.

Now Instagram has quietly overhauled the design of IGTV’s space inside its main app to crib what’s working from its two top competitors. The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences. At the time, Instagram’s product lead on Explore Will Ruben told us that with the redesign, “the idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” but the company declined to answer follow-up questions about it.

IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok. This affords a more lean-back, ‘just show me something fun’ experience that relies on Instagram’s AI to analyze your behavior and recommend content instead of putting the burden of choice on the viewer.

IGTV has also ditched its awkward horizontal scrolling design that always kept a clip playing in the top half of the screen. Now you’ll scroll vertically through a 2 x infinity grid of recommended clips in what looks just like a Snapchat Discover feed. Once you get past a first video that auto-plays up top, you’ll find a full-screen grid of things to watch. You’ll only see the horizontal scroller in the standalone IGTV app, or if you tap into an IGTV video, and then tap the Browse button for finding a next clip while the last one plays up top.

Instagram seems to be trying to straddle the designs of its two competitors. The problem is that TikTok’s one-at-a-time feed works great for punchy, short videos that get right to the point. If you’re bored after five seconds you swipe to the next. IGTV’s focus on long-form means its videos might start too slowly to grab your attention if they were auto-played full-screen in the feed rather than being chosen by a viewer. But Snapchat makes the most of the two previews per row design IGTV has adopted because professional publishers take the time to make compelling cover thumbnail images promoting their content. IGTV’s focus on independent creators means fewer have labored to make great cover images, so viewers have to rely on a screenshot and caption.

Instagram is prototyping a number of other features to boost engagement across its app, as discovered by reverse-engineering specialist and frequent TechCrunch tipster Jane Manchun Wong. Those include options to blast a direct message to all your Close Friends at once but in individual message threads, see a divider between notifications and likes you have or haven’t seen, or post a Chat sticker to Stories that lets friends join a group message thread about that content. And to better compete with TikTok, it may let you add lyrics stickers to Stories that appear word-by-word in sync with Instagram’s licensed music soundtrack feature, and share Music Stories to Facebook. What we haven’t seen is any cropping tool for IGTV that would help users reformat landscape videos. The vertical-only restriction keeps lots of great content stuck outside IGTV, or letterboxed with black, color-matched backgrounds, or meme-style captions with the video as just a tiny slice in the middle.

When I spoke with Instagram co-founder and ex-CEO Kevin Systrom last year a few months after IGTV’s launch, he told me, “It’s a new format. It’s different. We have to wait for people to adopt it and that takes time . . . Everything that is great starts small.”

But to grow large, IGTV needs to demonstrate how long-form portrait mode video can give us a deeper look at the nuances of the influencers and topics we care about. The company has rightfully prioritized other drives like safety and well-being with features that hide bullies and deter overuse. But my advice from August still stands despite all the ground Instagram has lost in the meantime. “Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video.” Until the content is right, it won’t matter how IGTV surfaces it.



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India’s Uolo raises $22.5M to bring edtech to the masses • TechCrunch

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Uolo, an Indian edtech platform that works with private K-12 schools to offer online learning programs to middle and low-income families, has raised $22.5 million in a funding round led by UAE-headquartered VC fund Winter Capital.

The vast majority of edtech startups operate in a business-to-consumer model and spend on ads to reach the parents and guardians of the students.

Uolo says it is reducing that cost by operating in a business-to-business-to-consumer model, working with private schools to let them offer online learning programs to their students and levy the charges as part of the school fees. The startup’s programs are also designed in tandem with the curricula of the partnered schools, making it easier for students to double down on learning the same lessons.

The Gurugram-based startup develops and provides tailor-made learning programs in coding and English speaking. Students can access these programs on their parents’ smartphones.

“We take edtech to the masses of India. And when we do that, the idea is that you make it cheap enough, affordable enough for people to be able to take it for their children,” said Pallav Pandey, chief executive of Uolo, in an interview with TechCrunch.

He said that the startup is able to provide its offerings to students at much more affordable prices.

Schools tying up with Uolo get an ERP platform called the Uolo School Platform for free. It works as a unified platform where schools can access fee management, report card management and attendance management on a single dashboard.

The ERP platform functions as an entry gate for Uolo as it allows the startup to create an ecosystem once schools start using it. This encourages parents or guardians to use the app to receive communications directly from schools — instead of using typical communication channels such as WhatsApp groups.

“What we have been able to do is get schools and students on one end of the platform, so now we need to get digital learning to flow through us,” Pandey said.

Founded in September 2020 by Pandey and his brother Ankur, Uolo has partnered with more than 8,500 schools across India and currently reaches 3.7 million students.

The $22.5 million funding has come through an equity-debt mix Series A round, seeing participation from Uolo’s existing investors Blume Ventures and new Dubai-based fund Morphosis Venture Capital — alongside Winter Capital. Although exact details of the equity and debt percentage involved were not disclosed, Pandey told TechCrunch that the debt element was in the form of optionally convertible debentures that would convert into equity over time.

The startup, which employs about 350 individuals, plans to utilize the investment to widen its reach to 50,000 schools across India over the next four years and expand its learning programs with courses across STEAM subjects in the coming months. For the latter part, it is looking to partner with education companies as well as people and entities developing high-quality content.

“The first wave of edtech companies in India have proven consumer interest in online education. However, they lacked a cost-effective distribution. We believe that there will be a new generation of edtech companies capable of building organic, low-cost distribution, allowing students to study at $10 per year rather than $10 per hour. Our investment in Uolo is based on our confidence in this type of company,” said Anton Farlenkov, Managing Director of Winter Capital, in a prepared statement.

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Oh no, they added NFTs to Winamp • TechCrunch

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Winamp version 5.9.1 is here, rejoice! The venerable — nay, aged — but reliable media player has been receiving sporadic updates over the last couple decades, but little truly new functionality has appeared (and that’s just fine by us users). But this new version brings an unexpected and thankfully optional feature: NFT playback.

No, this doesn’t just read out the current valuation of your various square avatars; NFT-type tech has been applied to music as well, offering the capability of limited releases of digital tracks the way you might have a limited vinyl run. At least that’s the idea — I don’t think it’s quite caught on, and with the cryptocurrency world currently in disarray, it’s hard to blame anyone for declining to take part in a potentially risky ecosystem.

“Winamp was a key part of the first digital music innovation, when mp3s changed the way we listen and enjoy music. Now we’re supporting the leading edge of the next one, as more and more artists explore web3 and its potential,” said Winamp CEO Alexandre Saboundjian in a press release.

As you may recall, Winamp was purchased by Radionomy in 2014, and in 2018 a new effort was announced to revivify the brand. The idea, Saboundjian told me at the time, was to act as a unifying layer for all the music services out there, so whether you use Apple Music or Spotify or Tidal or all three, you can just open Winamp and select a track or playlist. It opens up in a different interface, though.

Image Credits: Winamp

That unified experience hasn’t exactly come to pass. In fact the redone app still counts an equalizer among its “coming soon” features. So it’s a little odd to hear that a functioning NFT layer arrived first:

Winamp’s latest version lets music fans link their Metamask wallet via Brave, Chrome, or Firefox to Winamp. It then connects their favorite music NFTs to their tried-and-true player. Winamp supports audio and video files distributed under both the ERC-721and ERC-1155 standards, and is launching this new feature for Ethereum and Polygon/Matic protocols.

To be clear, the fabled new unified player still seems to be a distant prospect. It’s the original, old-school player that’s getting the new feature, alongside a boatload of bug fixes and optimizations. The changes are listed, as they pretty much always have been, in a post on the Winamp forum, followed by ardent thanks from the community and obscure bug reports.

I for one am grateful that this piece of software is still actively maintained. I won’t be using the NFT function, but it’s just one of many things added in 5.9.1, and as soon as the rest of the Winamp users (there are dozens of us!) get around to testing it for me, I’ll go ahead and download it. After all, it really still whips the llama’s ass.

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6 extremely online books to gift your most internet-obsessed friends • TechCrunch

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I like the internet. There, I said it. I spend my entire day writing about the internet, and then in my leisure time, I read books about how the internet shapes our lives. I might have a work-life balance problem, but I can’t help it. I mean, music journalists still listen to music, right? Chefs still cook at home? So I can enjoy some critical thinking about the internet in my spare time, as a treat. After all, internet culture is just flat out culture at this point, and hey, who doesn’t consume culture?

Should I go outside and touch grass? Probably! But I can touch grass while reading a book, duh. Plus, I’m pretty sure that none of these books mention Elon Musk, so if that’s not a sell for you in this day in age, I don’t know what is.

This article contains links to affiliate partners where available. When you buy through these links, TechCrunch may earn an affiliate commission.

“README.txt” by Chelsea Manning

Image Credits: Macmillan

“The free internet at Barnes & Noble is… not fast,” begins Chelsea Manning’s memoir. In the midst of a snowstorm in early 2010, Manning sent over 700,000 classified and sensitive documents to WikiLeaks that she smuggled off of U.S. Army computers while serving as an intelligence analyst. Of course, this is a story we already know, since it’s been in and out of the news for the last twelve years: Manning’s leaks revealed the true nature of U.S. military action in Iraq and Afghanistan.

Manning’s book lets us hear her side of the story: how homophobia and abuse in her childhood home drove her to join the army in the first place; the pain she endured while serving in the army as a then-closeted transgender woman in the era of Don’t Ask Don’t Tell; and how she risked her life to share information that she believed the public desperately needed to access.

Manning’s life is far from ordinary — she’s a famous, highly controversial whistleblower who spent 7 years in prison and publicly transitioned while in custody. But the internet is a surprisingly ordinary through-line in her story (she even describes herself as “extremely online” in the book). Like so many queer people, Manning found solace and community on the internet, where anonymity helped her explore her identity when it wasn’t safe (or legal, in the case of the military at the time) to be herself IRL.

Price: $19 from Amazon

“Everything I Need I Get From You” by Kaitlyn Tiffany

Image Credits: Macmillan

I was never a One Direction stan, but as someone who simply existed on the internet in the early 2010s, I sure felt the influence of those five British boys. No one could escape One Direction at the height of their popularity, and as Kaitlyn Tiffany argues in “Everything I Need I Get From You,” this wasn’t just an era of silly girls screaming their heads off because Harry Styles is cute. As they forged community and manipulated chart numbers together, One Direction fans made it abundantly clear that nothing is more powerful than a highly-coordinated campaign of teenage fans with internet access. Remember when K Pop fans pranked a Tulsa Trump rally with thousands of false registrations? Or just weeks ago, when Taylor Swift fans directed politicians’ attention to the potential antitrust problems at Ticketmaster? Fan culture is ubiquitous on the internet and shapes how we use it — if you disagree, you’re not looking hard enough.

One Direction fandom wasn’t all sunshine and rainbows, though. Tiffany writes about the sinister undercurrents of some fandom spaces, including the conspiracy theory of Larry Stylinson, which claims that Harry Styles and Louis Tomlinson were secretly in love but barred by their management from going public. Proponents of this theory crossed… several lines, and Tiffany points out how the way they spread the theory — like convincing each other that the media is spreading fake news to cover up the truth of the affair — mirrors the way that more dire political conspiracies take root. Yikes.

Even if you were never a “directioner,” this book is a deeply engaging read. And, I’m sorry, but is there any song ever written that’s catchier than “What Makes You Beautiful”? You don’t know-oh-oh!

Price: $17 from Bookshop.org

“Monster Kids: How Pokémon Taught a Generation to Catch Them All” by Daniel Dockery

Image Credits: Running Press

I love Pokémon almost as much as I love the internet. So, naturally, I was delighted to get my hands on a copy of Daniel Dockery’s nonfiction book “Monster Kids,” which chronicles the phenomenon surrounding Pokémon (and by extension, the “monster collecting” genre of media).

While reading “Monster Kids,” I found myself live-texting my friends fun facts that I never knew about Pokémon. My personal favorite bit of trivia is that the Pokémon franchise was initially struggling to catch on in the West, so in an elaborate marketing stunt, Nintendo held an event in Topeka, Kansas called… ToPikachu. At the event, 700 Pikachu plushes were dropped from the air, but that wasn’t all — ten skydivers also descended from an aircraft, then hopped into Pikachu-branded cars and drove away, oozing with style.

This book is full of jaw-dropping anecdotes about the early days of the Pokémon franchise (come on… Topikachu!?), but Dockery unifies these stories to comprehensively explain how the exceptionally-mega-popular video game franchise got to where it is today. And where is it today? Still as mega-popular as ever, and with the same amount of glitches. You still can’t find a Mew under the truck, though.

Price: $16 from Amazon

“She Memes Well” by Quinta Brunson

Image Credits: Harper Collins

If you’re not watching “Abbott Elementary,” what are you doing? But before she was the star and showrunner of the ABC sitcom, Quinta Brunson was a meme.

Well, she was more than that. She was a writer and comedian trying to make it in a cut-throat LA industry. But she got her big break when she started posting a series of clips as “the girl who’s never been on a nice date,” playing a character who’s flattered by men doing the bare minimum. Remember “he got money?” That girl is now an Emmy winner.

“She Memes Well” is a series of comedic, yet emotional essays that chart Brunson’s rising star — she writes about her (good and less-good) experiences in the Philly public school system, failed relationships, learning to cook, you name it. Like “Abbott Elementary,” Brunson’s essays are laugh-out-loud funny, yet they also illuminate the systemic barriers that she had to face to become a Philly kid with an Emmy. Go Quinta, and go birds!

Price: $14 from Harper Collins

“How Sex Changed the Internet and the Internet Changed Sex” by Samantha Cole

Image Credits: Workman

We’re not kidding when we say that sex is what powers innovation on the internet. VICE writer Samantha Cole’s new nonfiction book is proof of that: do you know what a Playboy centerfold and the creation of the JPEG have in common?

I read a galley of Cole’s book while preparing to interview the CEO of OnlyFans at TechCrunch Disrupt. It was a good way to brush up on legal issues impacting sex on the internet, like Section 230 and SESTA/FOSTA — but more than anything, it was just a really interesting read that gave me a much deeper appreciation for the history of the internet and sex. I learned about the stories of internet pioneers like Jennifer Ringley, who’s regarded as either a conceptual artist or the first camgirl, depending on who you ask. Ringley wrote a script that took photos through a webcam in her college dorm and posted them online — this started in 1996, far before streaming live video would have been an option. Ringley didn’t censor private moments in her life, but it wasn’t necessarily a sexual project: just a person living her life. Yet after seven years of meticulously documenting her life, Ringley shut down JenniCam after PayPal updated its guidelines to prohibit nudity.

Ringley’s story is just one fascinating internet artifact retold in Cole’s book. As the title of the book suggests… turns out that sex changed the internet!

Price: $30 from Amazon

“Because Internet” by Gretchen McCulloch

Image Credits: Riverhead Books

As we watch Twitter fall apart in slow motion, I’m thinking of something I learned in “Because Internet”: linguistic researchers love Twitter! Think about it. How often have we had real-time access to data about how people from all around the world talk and type?

“Because Internet” is a geeky, nerdy academic book, but McCulloch writes in such an entertaining, approachable way that it makes me wish I had taken a linguistics class in college. Then again, your typical intro linguistics class probably doesn’t interrogate the language of memes and the punctuation of texts so seriously. But if you have a friend who is constantly inventing new forms of punctuation to denote sarcasm, this book is a must-gift.

Price: $16 from Bookshop.org

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