Instagram conquered Stories, but it’s losing the battle for the next video formats. TikTok is blowing up with an algorithmically suggested vertical one-at-a-time feed featuring videos of users remixing each other’s clips. Snapchat Discover’s 2 x infinity grid has grown into a canvas for multi-media magazines, themed video collections and premium mobile TV shows.
Instagram’s IGTV…feels like a flop in comparison. Launched a year ago, it’s full of crudely cropped and imported viral trash from around the web. The long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app has failed to host lengthier must-see original vertical content. Sensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day — implying less than half a percent of Instagram’s billion-plus users have downloaded it. IGTV doesn’t rank on the overall charts and hangs low at No. 191 on the US – Photo & Video app charts, according to App Annie.
Now Instagram has quietly overhauled the design of IGTV’s space inside its main app to crib what’s working from its two top competitors. The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences. At the time, Instagram’s product lead on Explore Will Ruben told us that with the redesign, “the idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” but the company declined to answer follow-up questions about it.
IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok. This affords a more lean-back, ‘just show me something fun’ experience that relies on Instagram’s AI to analyze your behavior and recommend content instead of putting the burden of choice on the viewer.
IGTV has also ditched its awkward horizontal scrolling design that always kept a clip playing in the top half of the screen. Now you’ll scroll vertically through a 2 x infinity grid of recommended clips in what looks just like a Snapchat Discover feed. Once you get past a first video that auto-plays up top, you’ll find a full-screen grid of things to watch. You’ll only see the horizontal scroller in the standalone IGTV app, or if you tap into an IGTV video, and then tap the Browse button for finding a next clip while the last one plays up top.
Instagram seems to be trying to straddle the designs of its two competitors. The problem is that TikTok’s one-at-a-time feed works great for punchy, short videos that get right to the point. If you’re bored after five seconds you swipe to the next. IGTV’s focus on long-form means its videos might start too slowly to grab your attention if they were auto-played full-screen in the feed rather than being chosen by a viewer. But Snapchat makes the most of the two previews per row design IGTV has adopted because professional publishers take the time to make compelling cover thumbnail images promoting their content. IGTV’s focus on independent creators means fewer have labored to make great cover images, so viewers have to rely on a screenshot and caption.
Instagram is prototyping a number of other features to boost engagement across its app, as discovered by reverse-engineering specialist and frequent TechCrunch tipster Jane Manchun Wong. Those include options to blast a direct message to all your Close Friends at once but in individual message threads, see a divider between notifications and likes you have or haven’t seen, or post a Chat sticker to Stories that lets friends join a group message thread about that content. And to better compete with TikTok, it may let you add lyrics stickers to Stories that appear word-by-word in sync with Instagram’s licensed music soundtrack feature, and share Music Stories to Facebook. What we haven’t seen is any cropping tool for IGTV that would help users reformat landscape videos. The vertical-only restriction keeps lots of great content stuck outside IGTV, or letterboxed with black, color-matched backgrounds, or meme-style captions with the video as just a tiny slice in the middle.
When I spoke with Instagram co-founder and ex-CEO Kevin Systrom last year a few months after IGTV’s launch, he told me, “It’s a new format. It’s different. We have to wait for people to adopt it and that takes time . . . Everything that is great starts small.”
But to grow large, IGTV needs to demonstrate how long-form portrait mode video can give us a deeper look at the nuances of the influencers and topics we care about. The company has rightfully prioritized other drives like safety and well-being with features that hide bullies and deter overuse. But my advice from August still stands despite all the ground Instagram has lost in the meantime. “Concentrate on teaching creators how to find what works on the format and incentivizing them with cash and traffic. Develop some must-see IGTV and stoke a viral blockbuster. Prove the gravity of extended, personality-driven vertical video.” Until the content is right, it won’t matter how IGTV surfaces it.
Google consolidates its Chrome and Android password managers – TechCrunch
Google today announced an update to its password manager that will finally introduce a consistent look-and-feel across the service’s Chrome and Android implementations. Users will soon see a new unified user experience that will automatically group multiple passwords for the same sites or apps together, as well as a new shortcut on the Android home screen to get access to these passwords.
In addition to this, Google is also now adding a new password-related feature to Chrome on iOS, which can now generate strong passwords for you (once you set Chrome as an autofill provider).
Meanwhile, on Android, Google’s password check can now also flag weak and re-used passwords and help you to automatically change them, while Chrome users across platforms will now see compromised password warnings.
With this release today, Google will now also finally let you manually add passwords to its passwords manager (“due to popular demand,” Google says) and the company is bringing Touch-to-Login to Chrome on Android to log you in to supported sites with a single tap.
TaskHuman lands $20M to expand its virtual coaching platform – TechCrunch
TaskHuman, a professional development platform focused on coaching, today announced that it raised $20 million in Series B funding led by Madrona with participation from Impact Venture Capital, RingCentral Ventures, Sure Ventures, USVP, Gaingels, PeopleTech Angels, Propel(x) and Zoom Ventures. The latest infusion brings the company’s total raised to $35 million, which CEO Ravi Swaminathan said is being put toward product development, marketing and sales efforts.
Swaminathan and Daniel Mazzella co-founded TaskHuman in 2017, with the goal of connecting users with specialists on topics related to their personal and professional lives. Swaminathan was previously a program and logistics manager at Dell and VP of software solutions at SanDisk, while Mazzella was a system admin at Stamps.com. The two met at Wizr, a startup developing AI systems to analyze security camera footage.
“When it comes to learning and personal development, no amount of generic articles or watching pre-recorded videos [can replace] a real person with experience in a given area. Creating TaskHuman was our response to solve this challenge,” Swaminathan told TechCrunch in an email Q&A. “We started by offering foundational needs, including health and wellness, physical fitness, mental, spiritual, emotional wellbeing, and more. Since then, we’ve continued to expand and support the entire needs of an individual for personal and professional growth, like financial wellbeing, sales and leadership coaching, pet training, travel planning, and more.”
TaskHuman users connect with experts over live video chats. The company claims to have a network of over 1,000 “coaches” across nearly 50 countries, each specializing in distinctive areas. An AI-powered search feature lets users search for topics and coaches in natural language (e.g., “I want to lose weight”), while a recommendation engine attempts to personalize the browsing experience by suggesting, for example, similar coaches based on past sessions.
“TaskHuman has a direct relationship with each coach, and we pay them according to the terms of our relationship for their coaching contributions. They are all contractors globally,” Swaminathan said, when asked about the coaching payment structure.
Users can buy access to the TaskHuman network with “TaskHuman minutes,” which can be applied to a chat session with any specialist or topic, Swaminathan says. Alternatively, companies can subscribe to TaskHuman to offer unlimited access to their employees as well as in-app content and group sessions.
Swaminathan makes the case that the enterprise in particular stands to benefit from TaskHuman’s platform. It’s true that corporate training programs tend to be a mixed bag, with only 25% of respondents to a McKinsey survey saying that their company’s training improved their job performance. According to another survey, 75% of managers were dissatisfied with their company’s learning and development function in 2019.
“At the board and C-suite level, many companies view insufficient attention to employee well-being as a threat to productivity and, conversely, a strong commitment to each worker’s physical, mental, and spiritual prosperity as a competitive advantage for recruiting and retaining talent in a time of labor shortages and the ‘Great Resignation,’” Swaminathan said. “From case studies, we have found return on investment in four main areas: preventing burnout, reducing employee attrition, improving employee engagement and recruitment, and reducing medical cost claims.”
Competition in the crowded e-learning field spans BetterUp, CoachHub and Torch. Swaminathan argues that his company’s offering is broader in scope, however, and offers superior access to specialists because it doesn’t require scheduling sessions in advance.
“We have found that the pandemic really allowed people to go beyond their comfort zones and embrace video technologies like TaskHuman, Zoom, RingCentral, and others,” Swaminathan said. “We feel a need to accelerate our mission during these difficult times to help people in both their personal and professional lives, and we feel an urgency to combat the current mental health crisis and Great Resignation culture by fulfilling the dire craving for 1:1, personalized engagement for personal and professional growth.”
Certainly, TaskHuman has benefited from the pandemic, which spurred coaches of all types to move online. According to a 2021 survey by the International Coaching Federation, 83% of coaches increased their use of audio-video platforms for coaching during the health crisis while 82% saw a decrease for in-person sessions.
TaskHuman says that its customers include Zoom, Dr. Scholl’s, RingCentral and public and government institutions like Purdue University, Oakland Housing Authority and Job Corps centers run by the U.S. Department of Labor. While Swaminathan declined to disclose financials, he said that annual recurring revenue has grown by more than 5 times year over year.
“Our company is laser-focused on global expansion and scaling its network of coaches,” Swaminathan said. “We will be continually adding to the set of human experience and expertise that are available on the platform and expanding support for providers in even more languages and countries around the world.”
European Union keeps mobile roaming fees at bay for another decade – TechCrunch
Five years ago, the European Union passed rules which largely ended mobile roaming fees for citizens traveling with their devices across borders within the bloc. Today lawmakers are reupping the regulation that lets EU citizens “roam like at home” for a full decade, meaning European consumers can keep avoiding most extra fees when travelling within another of the 27 EU Member States (or the EEA) until at least 2032.
The updated regulation also brings some new additions — including a focus on quality of service, with a requirement that consumers have access to the same services abroad in the EU as at home when the same networks and technologies are available on the network in the visited Member State.
This means, for example, that a roaming customer who can use 5G services at home should also have 5G roaming services — where they are available — in the visited Member State.
The quality of service provision does not mean a guarantee of getting the same mobile network speed when roaming, since network speeds can vary, but the Commission says the new rules “aim to ensure that when similar quality or speeds are available in the visited network, the domestic operator should ensure the same quality of the roaming service”.
Operators are also required to inform their customers of the quality of services they can expect while roaming by stating this in the roaming contract and publishing information on their website.
The Commission argues that quality of service will be increasingly important as 5G rollouts expand and mobile network technology continues to evolve (its PR includes the phrase “future 6G” — alongside talk of the EU “investing in developing and using innovative digital solutions”).
“As concerns 5G services, it will become more and more important for consumers travelling abroad to know if they could be affected by limitations in available network quality when using certain applications and services,” it suggests. “The new roaming rules aim to enable innovation and business development, ensuring the widest use of innovative services and minimising the risk that citizens would not be able to use certain applications requiring the latest network technology, such as 5G, when crossing internal EU borders.”
The EU’s executive also frames the updated roaming regulation as a boon to digital innovation by reducing the risk of usage disruption since consumers can continuously use their apps and services as they travel across borders in the EU.
The Commission’s PR makes no mention of contrasting recent developments in the UK — which ceased to be an EU Member on January 31 2020, following the 2016 ‘Brexit’ referendum vote to leave the bloc — and where, since the EU roaming regulation ceased to apply, most of the big carriers have quietly announced they will be reintroducing roaming charges for their UK subscribers travelling in the EU.
But UK mobile users are unlikely to have missed the fact that Brexit has meant a return of roaming fees when they want to travel in Europe.
Some Brits may therefore detect a faint trace of trolling in this statement from Thierry Breton, the EU’s commissioner for the internal market, commenting on the extension of fee-free roaming inside the EU, who said: “Remember when we had to switch off mobile data when travelling in Europe — to avoid ending up with a massive roaming bill? Well this is history. And we intend to keep it this way for at least the next 10 years. Better speed, more transparency: We keep improving EU citizens’ lives.”
Another focus for the EU’s updated regulation is around increasing transparency about the types of services that can still bring additional costs when roaming, such as calling customer service numbers, helpdesks or insurance companies — to help travellers in the bloc avoid related ‘bill shocks’.
The Commission says consumers who are roaming should receive an SMS about “potential increased charges” from using such services.
“The SMS should include a link to a dedicated webpage providing additional information on the types of services and, if available, about the relevant phone numbering ranges,” it notes, suggesting operators may also include information about the types of services that may be subject to higher charges in roaming in their contracts with the consumers.
The updated rules are also intended to improve information provision about and access to emergency communications across the EU — such as via the single European emergency number, 112.
“Dialing the emergency numbers and transmitting information on the location of the caller while roaming should be seamless and for free. Likewise, citizens who cannot place a call to 112 should be able to access emergency services free of charge through alternative means when roaming, for example through real time text or a smartphone application,” says the Commission.
“The new roaming rules also reinforce access to emergency services, through calls and alternative means of communications in case of cross border use. It will also ensure that the transmission of caller location will be seamless and free of charge while using roaming services.”
The EU is continuing to regulate wholesale caps — controlling the maximum prices a visited operator may charge for the use of its network by another operator in order to provide roaming services — with the Commission describing this as “an essential element for the sustainability of ‘roam like at home’ for operators”. Its review of the roaming market concluded that wholesale caps should be further reduced.
“The co-legislators agreed on a gradual reduction of the wholesale caps from 2022 onwards,” it notes. “These caps reflect decreasing operators’ wholesale costs of providing roaming services, provide sufficient investment incentives and maximise sustainability for EU operators.”
The Commission expects these wholesale cost reductions to lead to benefits for consumers — such as more generous data allowances while roaming and less likelihood of consumers having to pay surcharges for data usage that exceeds contract allowances.
Operators will still be able to apply a ‘fair use’ policy — meaning that if a person moves to live in another EU country it will be better for them to move to a local contract, as permanent roaming is no longer considered ‘fair use’.
China’s tech giants promise speculation-free NFTs – TechCrunch
The future of non-fungible tokens is getting more clarity in China as the country’s tech giants come together to formulate...
Instagram tests ditching video posts in favor of Reels – TechCrunch
Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch. The company says the...
Satechi USB-C Slim Dock For 24-Inch iMac Review: Fixing Shortcomings
There are plenty of iMac docks on the market today, especially after the launch of the 2021 M1 models. Part...
How To Build Your Own Retro Gaming Console With A Raspberry Pi
Once your micro SD card is mounted with RetroPie, you can plug it into your fully assembled Raspberry Pi 4...
Crypto wants its own iPhone – TechCrunch
Image Credits: TechCrunch Apple’s relative hostility to the desires of crypto developers hasn’t gone unnoticed, and as the industry buckles...
Social2 years ago
CrashPlan for Small Business Review
Social3 months ago
Web.com website builder review
Gadgets4 years ago
A fictional Facebook Portal videochat with Mark Zuckerberg – TechCrunch
Mobile4 years ago
Memory raises $5M to bring AI to time tracking – TechCrunch
Cars4 years ago
What’s the best cloud storage for you?
Social4 years ago
iPhone XS priciest yet in South Korea
Security4 years ago
Google latest cloud to be Australian government certified
Social4 years ago
Apple’s new iPad Pro aims to keep enterprise momentum