A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.”
Now a dedicated hub for multi-minute portrait-mode video won’t exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that’s tough to reuse, IGTV is retreating from its vertical-only policy. Starting today, users can upload traditional horizontal landscape videos too, and they’ll be shown full-screen when users turn their phones sideways while watching IGTV’s standalone app or its hub within the main Instagram app. That should hopefully put an end to crude ports of landscape videos shown tiny with giant letterboxes slapped on to soak up the vertical screen.
Instagram spins it saying, “Ultimately, our vision is to make IGTV a destination for great content no matter how it’s shot so creators can express themselves how they want . . . . In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.”
Last year I suggested IGTV might have to embrace landscape after a soggy start. “Loosening up to accept landscape videos too might nullify a differentiator, but also pipe in a flood of content it could then algorithmically curate to bootstrap IGTV’s library. Reducing the friction by allowing people to easily port content to or from elsewhere might make it feel like less of a gamble for creators deciding where to put their production resources,” I wrote.
The coming influx of repurposed YouTube videos could drive more creators and their fans to IGTV. To date there have been no break-out stars, must-see shows or cultural zeitgeist moments on IGTV. Instagram refused to provide a list of the most viewed long-form clips. Sensor Tower estimates just 4.2 million installs to date for IGTV’s standalone app, amounting to less than half a percent of Instagram’s billion-plus users downloading the app. It saw 3.8 times more downloads per day in its first three months on the market than than last month. The iOS app sank to No. 191 on the US – Photo & Video app charts, according to App Annie, and didn’t make the overall chart.
Instagram has tried several changes to reinvigorate IGTV already. It started allowing creators to share IGTV previews to the main Instagram feed that’s capped at 60 seconds. Users can tap through those to watch full clips of up to 60 minutes on IGTV, which has helped to boost view counts for video makers like BabyAriel. And earlier this week we reported that IGTV had been quietly redesigned to ditch its category tabs for a central feed of videos that relies more on algorithmic recommendations like TikTok and a two-wide vertical grid of previews to browse like Snapchat Discover.
But Instagram has still refused to add what creators have been asking for since day one: monetization. Without ways to earn a cut of ad revenue, accept tips, sign up users to a monthly patronage subscription or sell merchandise, it’s been tough to justify shooting a whole premium video in vertical. Producing in landscape would make creators money on YouTube and possibly elsewhere. Now at least creators can shoot once and distribute to IGTV and other apps, which could fill out the feature with content before it figures out monetization.
For viewers and the creators they love, IGTV’s newfound flexibility is a positive. But I can’t help but think this is Instagram’s first truly massive misstep. Nine months after safely copying Snapchat Stories in 2016, Instagram was happy to tout it had 200 million daily users. The company still hasn’t released a single usage stat about IGTV usage. Perhaps after seemingly defeating Snap, Instagram thought it was invincible and could dictate how and what video artists create. But the Facebook pet proved fallible after all. The launch and subsequent rethinking should serve as a lesson. Even the biggest platforms can’t demand people produce elaborate proprietary content for nothing in return but “exposure.”
Samsung opens beta on Galaxy Upcycling to breathe new life into old phones – TechCrunch
Samsung announced Galaxy Upcycling a few years back, but has largely been quiet on that front, aside from some stage time at CES back in January. Today the company announced that Upcycling at Home is being opened to beta today for users in the U.S., Korea and the U.K.
It’s a pretty novel program, in a world where consumers are encouraged to scrap their old devices every two to three years for something shiny and new. The program is designed to breathe new life into handsets that might otherwise be tossed in a landfill or stashed away in a drawer.
“We are rethinking how we use existing resources, and we believe the key to upcycling is to enable solutions that transform old technology into something new by adding value,” VP Sung-Koo Kim said in a release tied to the news. “We are committed to integrating sustainable practices into our day-to-day lives, and through Galaxy Upcycling at Home, users can join our journey toward a more sustainable future.”
Specifically, the products can be revamped into smart home devices, like childcare and pet monitors.
The feature can be accessed within the SmartThings Labs feature found in Samsung’s SmartThings App. When enabled, the product can send alerts when things like a crying baby or barking dog are detected. The recorded sound will be sent as part of the alert. Another feature uses built-in sensors to turn on a room’s lights when things get dark. The service will optimize device battery so it can operate for an extended period while detecting these inputs.
UK’s IoT ‘security by design’ law will cover smartphones too – TechCrunch
Smartphones will be included in the scope of a planned “security by design” U.K. law aimed at beefing up the security of consumer devices, the government said today.
It made the announcement in its response to a consultation on legislative plans aimed at tackling some of the most lax security practices long-associated with the Internet of Things (IoT).
The government introduced a security code of practice for IoT device manufacturers back in 2018 — but the forthcoming legislation is intended to build on that with a set of legally binding requirements.
A draft law was aired by ministers in 2019 — with the government focused on IoT devices, such as webcams and baby monitors, which have often been associated with the most egregious device security practices.
Its plan now is for virtually all smart devices to be covered by legally binding security requirements, with the government pointing to research from consumer group “Which?” that found that a third of people kept their last phone for four years, while some brands only offer security updates for just over two years.
The forthcoming legislation will require smartphone and device makers like Apple and Samsung to inform customers of the duration of time for which a device will receive software updates at the point of sale.
It will also ban manufacturers from using universal default passwords (such as “password” or “admin”), which are often preset in a device’s factory settings and easily guessable — making them meaningless in security terms.
California already passed legislation banning such passwords in 2018 with the law coming into force last year.
Under the incoming U.K. law, manufacturers will additionally be required to provide a public point of contact to make it simpler for anyone to report a vulnerability.
The government said it will introduce legislation as soon as parliamentary time allows.
Commenting in a statement, digital infrastructure minister Matt Warman added: “Our phones and smart devices can be a gold mine for hackers looking to steal data, yet a great number still run older software with holes in their security systems.
“We are changing the law to ensure shoppers know how long products are supported with vital security updates before they buy and are making devices harder to break into by banning easily guessable default passwords.
“The reforms, backed by tech associations around the world, will torpedo the efforts of online criminals and boost our mission to build back safer from the pandemic.”
A DCMS spokesman confirmed that laptops, PCs and tablets with no cellular connection will not be covered by the law, nor will secondhand products. Although he added that the intention is for the scope to be adaptive, to ensure the law can keep pace with new threats that may emerge around devices.
Watch Apple’s Spring Loaded event light right here – TechCrunch
Today, Apple is holding a (virtual) keynote at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.
Rumor has it that Apple plans to unveil a brand new iPad Pro. In particular, Apple’s tablet could get a big display update as the company could switch to mini-LED displays. You can expect some better specifications as well.
But that’s not all, we expect to see a refreshed iPad mini. Apple could also be ready to release AirTags after many months of rumors and leaks. As always, the only way to find out is by watching the event.
You can watch the live stream directly on this page, as Apple is streaming its conference on YouTube.
If you have an Apple TV, you don’t need to download a new app. You can open the Apple TV app and find the Apple Events section. It lets you stream today’s event and rewatch old ones.
And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Firefox, Microsoft Edge and Google Chrome.
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