Apple once maintained a single operating system. Then came the iPhone, and it became a two-OS company. Apple’s forays into the adjacent categories of TV platforms and smartwatches yielded their own OSes. And if you knew that Apple would launch a fifth OS at this year’s WWDC, the likely candidate would be “AudioOS” to prep the AirPods and HomePod for a range of services or Amazon Echo-like skills based on Siri.
Also: Everything Apple announced at WWDC 2019 and why it matters
But no. Apple’s new OS serves iPads, a category of devices that’s been around for a decade and seen significant volume drops in the past years that have not fazed Apple. They grew and shrunk on the back of a mobile phone operating system, albeit one that was increasingly offering additional features for the iPad. These began to steer the iPad’s identity into a more bona fide alternative to Macs and PCs. The 12.9-inch iPad Pro began offering a MacBook display-rivaling expanse. And Apple made its strongest push ever for desktop-like apps at the launch of the second-generation iPad Pros last year, with the announcement that “real” Adobe Photoshop would be coming to the platform. Those iPads also brought the adoption of USB-C, a functional improvement and symbolic shift away from the iPhone legacy of proprietary connectors.
And at this year’s WWDC, iPadOS pushed its host device even further on its journey to mainstream laptop replacement. Behold the use of flash drives, an improved Files app that offers Finder-like access to drives, and photos loading directly into an app, bypassing the Camera roll! Revel in the ease of copying and pasting with new gestures! Bask in the glory of mouse usage via USB or Bluetooth in your desktop-class browser!
The strongest sign of iPadOS’ significance, though, doesn’t even exist within it. Rather, it lives in Project Catalyst, an initiative that will enable developers to create Mac apps from iOS apps, adding some of the desktop niceties in the course of a few days if early results prove typical. While iPhone-only apps will certainly jump to the Mac, the iPad is the natural starting point for such transitions given closer screen size similarities and more similar usage scenarios.
Also: iPadOS is the most exciting thing Apple announced at WWDC 2019
With all these changes, Apple is changing the iPad — once positioned as a subset-PC — into a superset-PC. The platform that was dismissed as a “big iPod touch that nobody wants” is becoming something closer to the “touchscreen Mac that Apple won’t make.” Augmented reality is leading that charge today. But soon, as is becoming clearer, the Mac and iPad will have more in common than ever, as Apple follows Microsoft’s lead and has MacOS running on ARM processors.
The iPad’s advantages are platform versatility and modularity. But there’s also a price range advantage. While Mac pricing begins at $799 for the Mac mini and will soon extend into the luxury car range with the new Mac Pro, iPads start at less than half of that price and feature the touch capabilities and app ecosystems that people increasingly take for granted. That said, if only your cold, dead hands will allow prying your Mac away from you, the Mac and iPad will work together better than ever.
Apple’s commitment to the iPad leaves some nervous about the future of the Mac, with the thought that Project Catalyst will result in a dumbing down and lower level of optimization of apps for Apple’s venerable computer. But it showed through in Apple’s presentation that the company focuses extensively on optimizing its platforms. The Mac Pro, while a far cry from a mainstream device, shows how Apple is tenaciously fighting to keep the Mac attacking the height of demanding processing-intensive tasks well beyond an iPad’s grasp. But if a tablet is to overtake the laptop, Apple wants to ensure that its logo graces that device’s back.
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New privacy bill would put major limits on targeted advertising – TechCrunch
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads.
The bill, the Banning Surveillance Advertising Act, introduced by Reps. Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) in the House and Cory Booker (D-NJ) in the Senate, would dramatically limit the ways that tech companies serve ads to their users, banning the use of personal data altogether.
Any targeting based on “protected class information, such as race, gender, and religion, and personal data purchased from data brokers” would be off-limits were the bill to pass. Platforms could still target ads based on general location data at the city or state level and “contextual advertising” based on the content a user is interacting with would still be allowed.
The bill would empower the FTC and state attorneys general to enforce violations, with fines of up to $5,000 per incident for knowing violations.
“The ‘surveillance advertising’ business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting,” Rep. Eshoo said. “This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms.”
Sen. Booker called the targeted advertising model “predatory and invasive,” stressing how the practice exacerbates misinformation and extremism on social media platforms.
Privacy-minded companies including search engine maker DuckDuckGo and Proton, creator of ProtonMail, backed the legislation along with organizations including the Electronic Privacy Information Center (EPIC), the Anti-Defamation League, Accountable Tech and Common Sense Media.
Snapchat says it’s getting better at finding illicit drug dealers before users do – TechCrunch
Snapchat has faced increasing criticism in recent years as the opioid crisis plays out on social media, often with tragic results.
In October, an NBC investigation reported the stories of a number of young people aged 13 to 23 who died after purchasing fentanyl-laced pills on Snapchat. Snapchat parent company Snap responded by committing to improve its ability to detect and remove this kind of content and ushering users who search for drug-related content to an educational harm reduction portal.
Snapchat provided a glimpse at its progress against illicit drug sales on the platform, noting that 88 percent of the drug-related content it finds is now identified proactively by automated systems, with community reporting accounting for the other 12 percent. Snap says this number is up by a third since its October update, indicating that more of this content is being detected up front before being identified by users.
“Since this fall, we have also seen another important indicator of progress: a decline in community-reported content related to drug sales,” Snap wrote in a blog post. “In September, over 23% of drug-related reports from Snapchatters contained content specifically related to sales, and as a result of proactive detection work, we have driven that down to 16% as of this month. This marks a decline of 31% in drug-related reports. We will keep working to get this number as low as possible.”
The company says that it also recently introduced a new safeguard that prevents 13 to 17 year-old users from showing up in its Quick Add user search results unless they have friends in common with the person searching. That precaution is meant to discourage minors from connecting with users they don’t know, in this case to deter online drug transactions.
Snapchat is also adding information from the CDC on the dangers of fentanyl into its “Heads Up” harm reduction portal and partnering with the Community Anti-Drug Coalitions of America (CADCA), a global nonprofit working to “prevent substance misuse through collaborative community efforts.”
The company works with experts to identify new search terms that sellers use to get around its rules against selling illicit substances. Snapchat calls the work to keep its lexicon of drug sales jargon up to date “a constant, ongoing effort.”
The U.S. Drug Enforcement Administration published a warning last month about the dangers of pills purchased online that contain fentanyl, a synthetic opioid that is deadlier in much smaller doses than heroin. Because fentanyl increasingly shows up in illicitly purchased drugs, including those purchased online, it can prove fatal to users who believed they were ingesting other substances.
In December, DEA Administrator Anne Milgram called Snapchat and other social media apps “haven[s] for drug traffickers” in a December interview with CBS. “Because drug traffickers are harnessing social media because it is accessible, they’re able to access millions of Americans and it is anonymous and they’re able to sell these fake pills that are not what they say they are,” Milgram said.
While social media platforms dragged their feet about investing in proactive, aggressive content moderation, online drug sales took root. Companies have sealed up some of the more obvious ways to find illicit drugs online (a few years ago it was as simple as searching #painpills on Instagram, for instance) but savvy sellers adapt their practices to get around new rules as they’re made.
The rise of fentanyl is a significant factor exacerbating the American opioid epidemic and the substance’s prevalence in online sales presents unique challenges. In an October hearing on children’s online safety, Snap called the issue the company’s “top priority,” but many lawmakers and families affected by online drug sales remain skeptical that social media companies are taking their role in the opioid crisis seriously.
Twitter expands misinformation reporting feature to more international markets – TechCrunch
Last August, Twitter introduced a new feature in select markets, including the U.S., that invited users to report misinformation they encountered on its platform — including things like election-related or Covid-19 misinformation, for example. Now the company is rolling out the feature to more markets as its test expands. In addition to the U.S., Australia, and South Korea, where the feature had already gone live, Twitter is rolling out the reporting option to users in Brazil, Spain, and the Philippines.
The company also offered an update on the feature’s traction, noting that the company has received more than 3.7 million user-submitted reports since its debut. For context, Twitter has around 211 million monetizable active daily users, as of its most recent earnings, 37 million of which are U.S.-based and 174 million based in international markets.
But he also noted that when Twitter reviewed a subset of individual reported tweets, only around 10% were considered “actionable” compared with 20-30% in other policy areas, as many tweets analyzed didn’t contain misinformation at all.
In markets where the feature is available, users can report misinformation by clicking the three-dot menu in the upper-right of a tweet, then choosing the “report tweet” option. From there, they’ll be able to click the option “it’s misleading.”
While Twitter already offered a way to report violating content on its platform before the addition of the new flagging option, its existing reporting flow didn’t offer a clear way to report tweets containing misinformation. Instead, users would have to pick from options like “it’s suspicious or spam” or “it’s abusive or harmful,” among others, before further narrowing down how the specific tweet was in violation of Twitter’s rules.
The ability to flag tweets as misinformation allows users to more quickly and directly flag content that may not fit into existing rules, as well. But the reports themselves are tied into Twitter’s existing enforcement flow, where a combination of human review and moderation is used to determine if a punitive action should take place. Twitter had also said the reported tweets would be sorted for review based on priority — meaning tweets from accounts with a large following or those showing higher levels of engagement would be reviewed first.
The feature is rolling out at a time when social networks are being pressured to clean up the misinformation they’ve allowed to spread across their platforms, or risk regulation that will enforce such cleanups and perhaps even enact penalties for not doing so.
The flagging option is not the only way Twitter is working to fight misinformation. The company also runs an experiment called Birdwatch, which aims to crowdsource fact-checking by allowing Twitter users to annotate misleading tweets with factual information. This service is still in pilot testing and being updated based on user feedback.
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