There’s a war brewing to become the cloud pharmacy for men’s health. Roman, which launched last year offering erectile dysfunctional medication and recently added a ‘quit smoking’ kit, is taking on $97 million-funded Hims for the hair loss market. Today, Roman launched four new products it hopes to cross-sell to users through a unified telemedicine subscription and pill delivery app. It now sells meds for premature ejaculation, oral herpes, genital herpes, and hair loss at what’s often a deep discount versus your local drug store. And for those who are too far gone, it’s launching a “Bald Is Beautiful, Too” microsite for finding the best razors, lotions, and head shaving tips.
“It’s unlikely that you’ll buy razors from Bonobos or pants from Dollar Shave Club. But with a doctor, it’s actually the exact opposite” Roman CEO Zachariah Reitano tells me. “As a customer you’re frustrated if they send you somewhere else.” And so what started as a single product startup is blossoming into a powerful product mix that can keep users loyal.
Roman starts with a telemedicine doctor’s visit where patients can talk about their health troubles without the embarrassment of going to their general practitioner. When appropriate, the doc can then prescribe medications customers can then instantly buy through Roman.
“If you have something that’s truly consuming your day-to-day, it makes it really hard or nearly impossible to think about the long-term. If you’re 30 pounds overweight and experiencing erectile dysfunction, [it’s the latter symptom] that’s dominating your head space” Reitano explains. The doctor might focus on the underlying health issue, but most humans aren’t so logical, and want the urgent issue fixed first. Reitano’s theory is that if it can treat someone’s erectile dysfunction or hair loss first, they’ll have the resolve to tackle bigger lifelong health challenges. “We’re hoping to work on this so you can take a deep breath and get the monkey off your back” the CEO tells me.
But one thing Roman won’t do is prescribe homeopathic remedies or spurious remedies. “We will only ever offer products that are backed by science and proven to work” Reitano declares. Taking a shot at Roman’s competitor, he says “Hims sells gummies. Roman does not. No doctor would say Biotin would help you regrow hair”, plus the vitamin can distort blood pressure readings that make it tough to tell if someone is having a heart attack.
“Roman will never slap sugar on vitamins, sell them on Snapchat, and say they’ll regrow your hair” Reitano jabs. Roman also benefits from the fact that Reitano’s father and one of the company’s advisors Dr. Michael Reitano was a lead author on a groundbreaking study about how Valacyclovir could be used to suppress transmission of genital herpes.
So what is Roman selling?
With Roman, Hims, Amazon acquisition PillPack, and more, there’s a powerful trend in direct-to-consumer medication emerging. Reitano sees it as the outcome of five intersecting facts.
- The evolution of telemedicine regulation allowing physicians to have a national presence by seeing patients online
- Physicians are being reimbursed less by Medicare, Medicaid, and private insurers for the same activity, pushing them towards telemedicine
- A patent cliff is making many medications suddenly affordable under generic names.
- Insurance deductibles are increasing, turning patients into consumers
- Technology is making it easier and cheaper to start medical startups
Roman’s $88 million Series A it announced last month is proof of this growing trend. Investors see the traditional pharmacy structure as highly vulnerable to disruption.
Roman will have to defeat not just security threats and competitors, but also the status quo of keeping a stiff upper lip. A lot of men silently suffer these conditions rather than speak up. By speaking candidly about his own erectile dysfunction as a side-effect of heart medication, Reitano is trying to break the stigma and get more patients seeking help wherever feels right to them.
WhatsApp extends time limit to delete a message to 60 hours – TechCrunch
WhatsApp now allows you to delete a message for up to two days and 12 hours (60 hours in total), so you can remove an accidentally sent chat even after hours. Previously, this limit was 1 hour, 8 minutes, and 16 seconds — yep, there were seconds involved.
The company’s tweet about this feature just mentioned “little over two days,” but didn’t specify the 12-hour part.
WhatsApp first introduced the unsend feature back in 2017 with a time limit of just seven minutes but later increased it to one hour and eight minutes. Last year, WABetaInfo noted that the company might consider introducing a seven-day limit, but with this new update, it has chosen a rather odd time frame of two and a half days.
In comparison, rival chat app Telegram has no limit on deleting a message, so you can remove a chat years after sending it. Apple is moving in the other direction; after introducing the unsend feature for iOS 16 at its Worldwide Developer Conference (WWDC) in June, the company reduced the limit from 15 minutes to two minutes in the fourth version of the iOS 16 developer beta last month.
WhatsApp is also introducing new privacy features to its app including blocking screenshots for “view-once messages” and the ability to leave a group silently.
HBO Max attempts to fix its notoriously buggy app with oft-requested features – TechCrunch
For years, HBO Max has been under fire for its buggy app. Today, the streaming service’s re-platformed app completed its global rollout on desktop, iOS, Android, and Amazon Fire tablets. New features include a shuffle button on mobile, SharePlay support for iPhone and iPad users in the U.S., a dedicated home for downloaded content, and more.
With the shuffle button now on mobile devices in addition to desktop and connected TV apps, users can randomize which episode to play for select series on the streaming service. U.S. subscribers with an ad-free subscription can use SharePlay on their iPhone or iPad to watch HBO Max content in sync with friends or family while on FaceTime.
Other updates include:
- A dedicated home for downloaded content
- Tablet support for both landscape and portrait orientations
- Chromecast stability improvements
- An updated screen reader experience with better navigation elements and functionality
- The ability to split screens with other apps on devices that allow that
The company also said that it upgraded the navigation and is giving users a “refined design and visual styling to let content shine.”
“The changes give our users more of the features they care most about, along with improved navigation and a more immersive canvas for storytelling, helping them click play on their favorite content faster and with less friction,” Kamyar Keshmiri, SVP, Product Design, Warner Bros. Discovery Streaming, said in an official statement.
The revamped mobile and desktop apps mean that the company has finished updating apps across all platforms.
The changes began last fall when the company replaced connected TV apps with a new, “more performant tech stack.” In April, HBO Max launched an updated app for Apple TV users that aimed to bring stability and improved performance to the app. Roku, PlayStation, Android, Samsung, LG, Vizio, and more smart TV apps also use the new tech stack.
With a loss of 300,000 domestic subscribers in Q2, the company has a lot of work to do. Especially since its new streaming service is coming next year, merging Discovery+ and HBO Max content. So, while the new HBO Max app will be gone in 2023, this could help the company create a better successor app and improved experience for its combined subscribers.
Also, the new app comes just in time for the “Game of Thrones” prequel “The House of the Dragon,” premiering on August 21.
Less than 1% of Netflix’s subscribers want to play its mobile games – TechCrunch
As Netflix struggles to keep consumers subscribed to its streaming service, its mobile games venture is looking like a flop. CNBC reported that according to Apptopia, Netflix games have been downloaded 23.3 million times in total, and on average, there are 1.7 million daily users. This means that less than 1% of the streaming giant’s subscriber base—around 221 million subscribers—are interested in Netflix’s games.
Netflix told TechCrunch it doesn’t disclose the number of players. However, the app analytics company Apptopia’s report can shed light on just how unpopular its gaming offering is.
In comparison, leading mobile games like Subway Surfers, Roblox, and Among Us each have over 100 million downloads, per Apptopia. Netflix has a long way to go before it can reach this level of popularity.
Netflix recently lost nearly one million subscribers, so it’s not hard to see why the company wants to invest in more games. Netflix Games launched in 2021, and currently offers over 25 games through the Netflix mobile app. The company intends to double its catalog by the end of 2022 and release over 50 games.
While Netflix hasn’t disclosed how much it’s spending to develop its mobile game division, the company has acquired three game studios, Boss Fight Entertainment, Night School Studio, and Next Games. As TechCrunch has previously reported, the Next Games acquisition cost the streamer approximately $72 million.
In July, Netflix announced three new games, including award-winning titles Into the Breach and Before Your Eyes. Its catalog also includes a variety of games connected to popular Netflix shows, like “Stranger Things,” “Queens Gambit,” “Shadow and Bone,” and “Too Hot to Handle.” If Netflix continues exploring leveraging its own IP for new games, that approach could draw in more subscribers.
However, shows that have been out for a while and don’t have a solid fan base probably won’t do as well as games based on “hot” series like “Stranger Things” for example. When season four of “Stranger Things” premiered, the two Netflix games based on the show– Stranger Things: 1984 and Stranger Things 3: The Game–saw a bump in downloads, Apptopia told TechCrunch.
To play a Netflix mobile game, subscribers can find them free in the streaming app in the dedicated games row. Players are redirected to download a separate app for each game. Once downloaded, only Netflix subscribers can play the games, which are available on Android and iOS devices.
WhatsApp extends time limit to delete a message to 60 hours – TechCrunch
WhatsApp now allows you to delete a message for up to two days and 12 hours (60 hours in total),...
WhatsApp is adding new privacy options, including screenshot blocking and a stealth mode – TechCrunch
WhatsApp is introducing a small flurry of privacy-minded tweaks into the messaging app, the company announced on Tuesday. The Meta-owned...
Big funds ‘screwing with Series A market but not seed market’ says veteran VC Mike Hirshland – TechCrunch
Mike Hirshland is enjoying 2022. Despite the market’s zigs and zags, he has spent much of his time this past...
Hold-outs targeted in fresh batch of noyb GDPR cookie consent complaints – TechCrunch
Just over a year after launching a major project targeting thousands of sites blatantly flouting cookie tracking rules in Europe,...
Snapchat officially introduces parental controls through a new ‘Family Center’ feature – TechCrunch
Snapchat today is rolling out its first set of parental controls, after announcing last October it was developing tools that...
Social4 months ago
Web.com website builder review
Social3 years ago
CrashPlan for Small Business Review
Gadgets4 years ago
A fictional Facebook Portal videochat with Mark Zuckerberg – TechCrunch
Cars4 years ago
What’s the best cloud storage for you?
Mobile4 years ago
Memory raises $5M to bring AI to time tracking – TechCrunch
Social4 years ago
iPhone XS priciest yet in South Korea
Security4 years ago
Google latest cloud to be Australian government certified
Social4 years ago
Apple’s new iPad Pro aims to keep enterprise momentum