Apple recently released a Smart Battery Case for the iPhone XS, iPhone XS Max, and iPhone XR through its online store without as much as a press release. There had been leaks and rumors about an impending return of an official battery case from Apple for its iPhone line.
Apple last released a Smart Battery Case for the iPhone 7 in 2016 and didn’t release an updated case for the iPhone 8 and iPhone X.
The Smart Battery Case does is just what its namesake implies: A protective case for the iPhone that includes a battery for extending the day-to-day battery life of the iPhone.
For the past week, I’ve been using a Smart Battery Case on the iPhone XS Max and iPhone XR, and the short of it is that the added battery life far outweighs the added size.
The cases are identical in design, save for the changes in size and camera cutouts on the rear, so with that in mind, I’ll focus on my experience with my primary phone, the iPhone XS Max.
The cases, which come in black or white, are priced at $129. The outside of the case is made of a soft-touch silicone, while the inside is lined with a microfiber lining. Also on the inside of the case is a single indicator light that turns amber when the case is charging, and green when it’s fully charged.
Also: iPhone XS and iPhone XR cheat sheets
On the bottom is a Lightning port for charging and connecting accessories to your phone, along with cutouts for the bottom speaker and microphone.
The most noticeable design element of the case is the bump, where the battery is housed, on its back. The hump spans roughly 75 percent of the length of the iPhone, stopping just short of the camera cutout.
Putting the case on an iPhone requires bending back roughly the top third of the case and sliding your phone into the case. Once in place, the case feels sturdy and doesn’t feel flimsy around the edges where it meets the display.
Even though I’ve overcome my reservations about carrying the iPhone XS Max, I wasn’t sure if my open mind to bigger phones would include the addition of a battery case. And while, yes, it does make the iPhone XS Max thicker and a bit heavier, the added size was something I quit noticing after the first day of use.
Really, outside of its unique design, the battery case doesn’t add much more to the overall size than what an Otterbox case would. Although I typically forgo the use of a case at all, preferring to take my chances with accidental drops, the added battery life is something I’m willing to make exceptions for.
Apple’s magic touch
With every new release, Apple loves to remind us that it can offer a level of integration no one else can, due to controlling the hardware and software, and because of that, the product and the experience benefit. Apple AirPods and Apple Watch are prime examples of this philosophy — and to some extent, so is the Smart Battery Case.
Typically, battery cases have a power button. You turn the case on when you need to charge your phone’s battery, and it keeps charging until it runs out of power or you turn the case off.
With Apple’s Smart Battery Case, there isn’t a power button. Instead, when the case has a charge, the iPhone is constantly charging — depleting the case as it goes. Once the case no longer has a charge, your iPhone switches to its internal battery. At any time you can check on the status of either battery, either in the Battery widget in the Today view, or on the lock screen when you start charging the case and phone.
All this is managed by iOS, because, well, Apple owns the entire stack — hardware and software — and uses that to ensure your iPhone battery isn’t damaged by constantly being charged.
Even how iOS and the case prioritize charging based on the type of charger providing power is unique. Apple refers to this process as Smart Charging.
- Using the 5W charger that comes with each iPhone, the iPhone will charge first, then the case.
- If you have a 10W or 12W charger — included with some iPad models — both the case and the phone will charge at the same time but at the speed of 5W each.
- If you have an 18W power adapter, the iPhone will fast charge and once it’s full, the case will fast charge.
- Finally, when using a 30W or higher wall adapter both devices will fast charge at the same time.
Furthermore, the new Smart Battery Case is compatible wireless charging pads. Any wireless pad that’s Qi-compatible will wirelessly charge the case and your iPhone.
When using wireless charging, the iPhone will charge first, followed by the case. Both devices will charge at speeds up to 7.5W, which is the maximum speed compatible iPhone’s can charge without the case.
All those fancy features don’t mean a whole lot if the case doesn’t do its primary job of prolonging the battery life of your iPhone.
For me, that meant not having to charge my iPhone XS Max for three days. For example, after charging the case for the first time, and making sure my phone had a full charge, I put on the case around three on a Friday afternoon. It wasn’t until Monday morning that my phone was under 10 percent battery and needed to be charged.
I repeated the same rudimentary test the following day, with my iPhone XS Max lasting a full three days before needing a charge. That’s roughly double the battery life I typically get from the XS Max on its own.
Also: Apple to iPhone owners: Why you need to upgrade to XR
Granted, every user is going to have a different experience in the exact amount of time the case adds to their use — but I do feel comfortable saying adding the case is not going to provide a minimal gain in battery life.
If you find yourself needing longer battery life from your iPhone, and the idea of carrying around a battery pack isn’t appealing, the Smart Battery Cases is an easy choice. At $129 it’s pricey, but for those who need the added battery boost, it’s well worth it.
Yahoo has built a new calendar app called Day, and it’s recruited the co-founder of Sunrise to design it – TechCrunch
When it comes to online calendars and calendar apps, services like Google Calendar and Outlook from Microsoft rule the roost with hundreds of millions of users globally. Now another company is hoping to ruffle some feathers with its own move into the space. TechCrunch has learned and confirmed that Yahoo is working on called Day, a new standalone calendar app. Sources tell us the company has recruited Jeremy Le Van — who had co-founded another calendaring app, Sunrise, and eventually sold it to Microsoft for over $100 million to make it the backbone of Microsoft’s own very popular calendar platform in Outlook — to help design it.
Many lamented the sunset of Sunrise; now it looks like they might now have a shot at getting Sunrise 2.0, so to speak.
(Disclaimer: Yahoo happens to be owned by the same company as TechCrunch.)
“We are exploring different ways to better serve consumers and that includes new ideas around mobile-first time management, calendar and events,” a Yahoo spokesperson said in response to our question.
The service is currently in an invite-only closed alpha as it gears up for a bigger launch (you can also sign up on the site).
Calendars serve as the backbone for how many of us organize our days, whether it’s for work or leisure. And arguably, the more our activities, and the planning of them, move to digital platforms, the more powerful calendars can become, too.
This means that for platforms, having a calendar feature or app as part of a bigger service is a good way of keeping users engaged on the wider platform, and it’s a way for the platform to glean more knowledge about user behavior. Google’s Calendar, for example, is very tightly, and often automatically, integrated with its wider suite of productivity and information services, giving the company one more spoke in its wheel to keep users sticking around.
And it’s not only Yahoo that might be interested in doing more here. Facebook acquired Redkix in 2018 allegedly to bring more calendar and other productivity tools to Workplace. In the end, Workplace integrates with existing offerings from third parties, and so it doesn’t have its own standalone calendar app. Facebook also doesn’t have a standalone calendar feature in the main consumer app, either. But with people planning so much else on Facebook’s properties (not just through Events on Facebook, but across Instagram, WhatsApp and Messenger), it seems that it’s an area it could feasibly still expand into at some point.
Yahoo itself, in fact, already has a pared-down calendar widget that you can access through Yahoo Mail. It’s not clear how popular it is, especially since it’s very easy these days to integrate one’s email to most other calendar apps.
The question, then, will be how Day might hope to differentiate itself, and how it will hope to compete.
From what we understand, in contrast to how Google, Microsoft or even Yahoo itself currently integrate calendar features into their wider productivity suites, this isn’t the approach that Yahoo is taking with Day.
The app is being built by people in its Mail team, but it’s being treated “like a startup” in the operation, we’ve heard, and has been given license to develop it independently: it has no special Yahoo branding, nor with any Yahoo integrations whatsoever. The plan is to keep it separate, not unlike the many calendar apps — like Sunrise once was — that exist in app stores, and make it something that can integrate with whatever other email or other tools that a person users. Over time there also may be efforts to use Mail — which still has around 200 million users — to help market Day.
The move underscores how Yahoo — which has effectively lost out to Google in areas like search, email, video and advertising — believes that with the right approach, there is still room for more innovation in this crowded market, even as it has a number of misses in its history of trying to do just that in other areas, like messaging.
But as we noted in a recent story about Calendly — a $3 billion startup that’s proven to be a big hit with people who need to schedule meetings — calendar apps can be challenging for another reason. They are well-used, yes, but also somewhat under the radar: calendars are never the destination for a person, just a place to mark when, how, and with whom you will get there. Can there be more ways of enhancing that basic functionality?
Yahoo seems to believe there are, and that people will want to use an app that does so.
Twitter accelerates again with Bitcoin tips, NFTs, recorded Spaces, creator fund and more – TechCrunch
Twitter’s slate of new product announcements is not slowing down. The company today introduced a number of new initiatives aimed at better serving the conversations and community using its platform, including support for tipping with crypto, NFT authentication, and plans for other experiments designed to provide more context about a conversation to those just joining in. The company also said it’s preparing to launch its own creator fund in a few weeks to provide audio creators with access to financial, technical, and marketing support.
While Twitter was not yet ready to details specifics like the fund size or expected reach, in terms of creator participants, it’s a clear shot across the bow of a top competitor in social audio, Clubhouse, whose own creator “accelerator” offered to connect its participants with brand deals or $5,000 per month during their participation in its program.
Similarly, Twitter views its creator fund as one not aimed at rewarding creators for the content they produce — like some rival funds running across Facebook, Instagram, Snap, and elsewhere — but rather at helping creators get started with audio productions on Twitter Spaces.
“The goal of it really is to provide that technical and marketing expertise,” noted Twitter Product Lead for Creator Monetization, Esther Crawford. “We think of it as kind of a stopgap solution. We want to onboard these folks into other long-term monetization features. But we want to give them an initial boost,” she said.
Spaces hosts will also be able to record and replay their programs — a move likely meant to counteract the threat of competitive platforms which tout recording as a key differentiator. This will launch in a “few months,” the company said.
Twitter also today announced a few new products and expansions to recently launched features.
One of these is a new feature that would allow its app to better serve creators working with NFTs, or non-fungible tokens — a way to certify digital assets, stored on the blockchain. Artists are now creating NFTs of their work which are sold across NFT marketplaces like OpenSea, Rarible, Foundation, SuperRare, and others.
Twitter says it’s planning to “soon” explore support for NFT authentication. This would allow NFT creators to connect their crypto wallets to Twitter, in order to track and showcase their NFTs on the platform. This particular plan is still in the early stages as Twitter couldn’t yet articulate how this would work. The company said it was testing different ideas for making creators with authenticated collections stand out more visually somehow — perhaps with something like a profile badge or differently-shaped avatar.
When pressed for further details on its broader NFT roadmap, Twitter declined to comment.
Another new feature in the crypto space is support for Bitcoin tipping. Twitter first introduced its “Tip Jar” feature in May as a beta product, allowing users to send and receive one-time payments via third-party services like PayPal, Venmo, Patreon, Cash App, Bandcamp, and others. Now the feature will expand to global audiences on iOS with Android coming soon, and will add support for tipping with Bitcoin.
There will be a couple of ways Bitcoin tips can work. Users will be able to add a Bitcoin Lightning wallet or their Bitcoin address in order to start receiving Bitcoin tips. Lightning wallets are popular among users in the crypto community due to their lower transaction fees, the company said. Twitter’s implementation of this uses Strike, a payments application built on the Bitcoin Lightning Network that allows people to send and receive Bitcoin free and instantly, it said.
In fact, Twitter CEO Jack Dorsey this summer tweeted that it was “only a matter of time” before Twitter built in support for the Lightning Network, a layer atop the Bitcoin blockchain, into its platform. At the time, there was some speculation that users would first see this sort of support in a micropayments product, which has now been proven correct.
The Tip Jar will also add a few other services as well, including GoFundMe.
Another new experiment called “Heads Up,” is the first that will help to give users a sense of a conversation’s vibe before they wade in.
One of Twitter’s thorniest issues is its inability to help people feel safe sharing their thoughts and opinions on its network, which has served as a breeding ground for cancel culture, and where armies of trolls can descend on marginalized voices or others they disagree with at any time — like activists, women in tech (as was made famous with the Gamergate scandal), or female journalists.
In this area, Twitter has worked to create new features like those that enable users to limit who can reply to their tweets, which it says has contributed to a decline in abuse reports over the past four weeks.
It’s also launched Safety Mode into beta, which offers a sort of automated level of protection against harassment during a time of heightened abuse. It created a way for people to quietly remove followers as an alternative blocking. And today, Twitter says it will soon launch a new feature that will allow users to remove themselves from a conversation they’re mentioned in and is experimenting with a new feature called “word filters” that would let users stop abusive tweets that don’t cross the line into being against Twitter policy.
Twitter didn’t fully explain how it will measure a conversation’s vibe in the coming “Heads Up” feature, in order to warn newcomers about the nature of the discussion. But said it was considering leveraging data from its emoji reactions (which are only now in testing) and reply prompts, which warn users when they’re about to post something potentially offensive.
The company has been launching new products at an incredibly fast clip in recent months, with additions that have included a rapidly improved Twitter Spaces audio chat platform, the launch of interest-based “Communities,” creator platform Super Follows, newsletters via its acquisition of Revue, tipping, a premium subscription service called Twitter Blue, crowdsourced fact-checking with Birdwatch, new e-commerce features, new profiles and labels, a reopened account verification system, conversation controls, Direct Message improvements, and more.
Today, it offered a few updates on a handful of these products.
It said it’s working on more Spaces discovery tools that would make it easier to find Spaces at the top of the timeline, and elsewhere in the app — a likely reference to the dedicated Spaces tab on mobile. It’s also expanding access to Ticketed Spaces, improving the discovery of newsletters, launching a new creator earnings dashboard, and working on more account labels — like those brands and those that would help memorialize the accounts of the deceased — among other things.
More broadly, Twitter attempted to explain its strategy, which is increasingly looking like “throw spaghetti at the wall and see what sticks.” In fact, it admitted — to some extent — it may be doing just that.
“You’ll keep seeing us push towards this vision through experimentation and iteration,” explained Twitter Head of Consumer Product, Kayvon Beykpour. “You’ll see us share our progress publicly along the way, as we have over the last few years. And you won’t see us stay tied to the things that aren’t working. We’ve done that with Fleets and you’ll continue to see that with other explorations we test out. We believe that if we’re not winding things down every once in a while, then we’re not taking big enough bets,” he said.
Image credits: Twitter
Facebook stock drops after company warns Apple’s privacy changes to have bigger Q3 impact – TechCrunch
Facebook today provided an update on how Apple’s privacy changes have impacted its ad business. The company had already warned investors during its second quarter earnings that it expected to feel an even more significant impact in its ad targeting business by Q3. This morning, it reiterated that point, but also noted that it had been underreporting iOS web conversions by approximately 15%, which had led advertisers to believe the impact was even worse than they had expected.
According to Facebook’s announcement published to its business blog, this exact percentage could vary broadly among individual advertisers. But it said the real-world conversions, including things like sales and app installs, are likely higher than what advertisers are seeing when using Facebook’s analytics.
Facebook’s stock has dropped by nearly 4% on this news, as of the time of writing.
This is not the first time Facebook has shared misleading metrics. In the past, however, it had inflated its video ad metrics and didn’t quickly act to correct the problem, leading to a class-action lawsuit. In this case, however, the issue with the metrics isn’t making Facebook look better than it is, but worse. The company noted it’s been hearing from its advertising community that they are seeing a larger-than-planned impact to their ad investments on the network, raising concerns.
Facebook offered advertisers a few tips to help them better understand a campaign’s impact and performance in this new era. It suggested waiting a minimum of 72 hours or the full length of the optimization window before evaluating performance rather than making assessments on a daily basis, as before. It also said advertisers should analyze reporting at the campaign level, when possible, as some estimated conversations are reported with a delay. And it suggested advertisers choose web events (like a purchase or sign-up) that are most aligned with their core business, among other things.
To address the issues with improving its measurements, Facebook said it’s working to improve its conversion modeling, accelerating its investments to address reporting gaps, launching new capabilities to track web conversions, and extending its ability to measure in-app conversions in apps that have already been installed. The company said it would work quickly to fix bugs, including one that recently had led to underreporting of approximately 10%, which was previously shared with advertisers.
The company in August explained how it’s been working to adapt its personalized ads business in light of both Apple and Google’s privacy changes and the new regulatory landscape, but those efforts will take time, it said.
Outside of the ad tech updates themselves, Facebook has also been working on new products that would allow advertisers to better position themselves in front of consumers browsing Facebook’s apps. Just last week, for instance, it revamped its business tool lineup with the introduction of new features and expansions of smaller tests that would offer businesses more ways to be discovered. One such test in the U.S. would direct consumers to other businesses and topics directly underneath news feed posts. It also now allows businesses to add WhatsApp buttons to their Instagram profiles and create ads that send Instagram users to WhatsApp business chats.
Facebook has been warning advertisers for some time that Apple’s new privacy features, which allow mobile users to opt out of being tracked across their iOS apps, would cause issues for the way its ad targeting business typically operated. And it repeatedly argued that Apple’s changes would impact small businesses that relied on Facebook ads to reach their customers. When the changes went into effect, Facebook’s concerns were validated as studies found very few consumers are opting into tracking on iOS.
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