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Kennards Hire uses Fleet Space for its Internet of Rented Things

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(Image: Fleet Space)

It will soon be much harder to convince the local Kennards Hire sales representative when returning a broken backhoe that the water damage was due to rain, and not because it was stupidly driven through a river — especially when Kennards already have the telemetry at hand.

The equipment rental company has signed a deal with Fleet Space to use the latter’s nanosatellites to beam information back. Kennards said its LoRaWAN-based asset tracking would allow for preventative maintenance and real-time reporting of safety and environmental metrics.

Fleet’s constellation was delivered into space by Space X, Rocket Lab, and ISRO.

“Fleet’s connectivity is an unparalleled solution, the cost point it offers allow us to connect more assets and provide more applications to customers increasing our value in the market,” said Kennards Hire general manager of strategic projects Craig Kesby.

“In the past year, devices and connectivity solutions have become more cost-efficient enabling business cases that the industry couldn’t justify a few years ago. Now, there are options for localised, low cost connectivity solutions, and off cellular coverage out of traditional networks.”

Also announced on Tuesday, fellow Australian satellite IoT company Myriota announced Pamela Melroy had joined its board as a non-executive director.

Melroy was previously a deputy director of the Tactical Technology Office within DARPA, and was the second woman to command a NASA space shuttle mission.

“The industrialisation of space is improving the world’s ability to monitor and communicate globally, and is having real world benefits on industries including agriculture and logistics,” Melroy said.

“Myriota is a serious player in the diverse and growing global space ecosystem, and I’m excited to be joining its board at a time when the maturity of space as a commercial industry is growing.”

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BMW iX5 Hydrogen Production Starts, But Don’t Expect To See This Fuel-Cell SUV In Dealerships

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The reality, though, is that even with a small number of BMW iX5 Hydrogen SUVs being produced — using individual fuel-cells supplied by Toyota, but assembled into a stack by BMW using the automaker’s own processes and technologies — the expectation is that hydrogen as a fuel will be predominantly of interest to non-passenger vehicles. Instead, it arguably makes the most sense, BMW suggests, for larger vehicles like medium- to heavy-duty trucks, along with the marine and aviation sectors. We’ve already seen Toyota reveal its plans for such an FCEV truck.

Despite that, and an acknowledgment that battery-electric vehicles will undoubtedly lead in the mainstream, BMW still believes there’s a place for FCEVs. After all, the automaker argues, if the infrastructure is being built to cater for trucks, there’s no reason not to also use it for passenger vehicles like the iX5 Hydrogen.

The results of the small-series production beginning today will be used as technology demonstrators across select regions from spring 2023, BMW says. It’s unclear at this point how many will be built. Depending on the reception and the strengths of the technology, series production of a first model could follow mid-decade, ahead of a potential full portfolio of BMW FCEVs from the 2030s onwards.

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Tesla Set To Deliver The First Semi To Pepsi

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In October, Tesla’s CEO revealed that the production of the Tesla Semi had begun, and it was bound to be delivered today. Tesla has already started the countdown, and we expect the unveiling event to go down at the Nevada factory. The electric truck will be dispatched to Pepsi, which had ordered 100 units. Investor reports that Tesla’s stock price increased by 7.7% on Wednesday, probably in anticipation of Tesla’s Semi first delivery.

Musk tweeted on Saturday that the “Tesla team just completed a 500-mile drive with a Tesla Semi weighing in at 81,000 lbs!” However, considering that Musk said that the company is dealing with supply chain issues and market inflation, it’s unclear if Tesla will stick to the original $180,000 price it intended to sell at when it was announced in 2017. Then again, Tesla offers a cheaper Semi that will be available for about $150,000 — but it can only achieve up to 300 miles at full load capacity. For now, we can only wait until it’s on the road to confirm if the specs match up to what was promised five years ago.  

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Coinbase Joins Elon Musk In Slamming The Apple App Store Tax

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Coinbase complained that Apple’s insistence on its cut unreasonably interfered with its business.

Coinbase’s argument was largely the same as Elon Musk’s, and the basis of Epic Games’ aforementioned lawsuit. According to all of the above, Apple was half of a duopoly: with Google, it controlled the global app marketplace. The “duopoly” part of the argument is pretty much incontrovertible: As of October 2022, both Apple and Google control 99.43% of the global smartphone market between them (via StatCounter). Both get a 30% cut of everyone’s action on its marketplace. From the perspective of Coinbase, that took too much money out of too many elements of its business.

Epic sued over that and, as noted above, won with an asterisk. Apple had restricted in-app purchases, and courts found that anticompetitive, but did require that Apple get a 30% cut of the profits, even though they took place in someone else’s app. In short, according to the Verge, the court said that if you’ve found a way to make money using iOS, you owe Apple 30%, period.

Epic thought in-app purchases should be exempted from the tax. Coinbase thinks elements of the NFT development process — in this case, gas prices to run the processing equipment necessary to mint NFTs — should be exempt from Apple’s app tax. Apple treats all user expenses on an app as in-app purchases and, per the Epic court decision, in-app purchases mean Apple gets a cut.

It’s not a simple problem, and it’s not likely to be solved anytime soon. Stakeholders and regulators have barely begun to integrate cryptocurrency and NFTs into the conventional marketplace. Who gets paid for what is likely to be a conversation for years on end. For now, all that’s certain is that conversation has begun.

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