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LG virtual IFA 2020 exhibit goes live for a virtual audience

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IFA 2020 is still happening this year but in a very different way. With limited slots for both exhibitors and attendees, many companies thought it a better to just hold their own events outside of Messe Berlin. LG definitely embraced the opportunity to provide an even more interactive experience than it could in the physical world. That is, of course, through the magic of the Internet, web browsers, and a dash of game technology, all mixed together to bring to life an LG IFA exhibit like never before.

That’s actually LG’s slogan for its purely virtual booth that will try to recreate the IFA experience inside your browser. It wants to recreate that experience so faithfully that not only did it build a virtual Hall 18 of the Messe Berlin, it even tried to stick to the local weather and local time.

Of course, you can’t really recreate the full experience with people going about and asking questions. At most, you can only give one-way presentations about this or that new product that visitors will be able to bring up by click on icons in the “exhibit”. These so-called exhibits are pretty much interactive 3D spaces with 3D models of the new products LG would have been showing had IFA 2020 pushed through.

The center of that attraction is its OLED New Wave installation, flaunting a long array of flexible screens that would have been expensive and risky to set up in the real world as it did back at CES earlier this year. LG does also have other products to show off from across its wide range of consumer electronics, from home appliances to gaming monitors.

Of course, these demos do look less convincing as 3D renders, especially when you’re trying to wow people with rollable and foldable displays or transparent screens. Unfortunately for LG, this IFA 2020 Virtual Exhibition is the best it will be able to do and could be what the new normal for exhibits will become down the road.

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2024 Kia EV9 Three-Row Electric SUV Reveals Range, Power And Tech

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The EV9 will be available with two different battery sizes and three different configurations of electric motors. The Standard RWD option receives a 76.1 kWh battery pack, while a larger 99.8 kWh battery powers both the Long Range RWD and AWD configurations. The Long Range RWD is the least powerful, with a 201 horsepower motor at the rear axle that pushes it from zero to 60 mph in an extremely lethargic 9.4 seconds. The estimated range for this model is 336 miles on a full charge. 

Do note that the estimated range was calculated using the more lenient WLTP method. When the range estimate is recalculated using the stricter EPA method in the U.S., expect that 336-mile figure to drop below 300 miles. Next up is the Standard RWD model with its 214 horsepower motor. With more horsepower than the long-range version and a smaller, lighter battery pack, this model achieves zero to 60 mph in 8.2 seconds. Better, but still pretty pokey. Unfortunately, Kia did not provide a range estimate for this model.

Lastly, we have the AWD variant, which packs a 371-horsepower punch from dual motors that scoot it from zero to 60 mph in a respectable 6.0 seconds flat. Interestingly, the automaker has indicated that an optional Boost feature will be available for purchase at the Kia Connect Store, which increases torque and facilitates a faster zero to 60 mph time of just 5.3 seconds. Once again, no range estimate was provided for the AWD model.

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EV Maker Lucid Plans Widespread Layoffs In Effort To Cut Costs

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Beyond the letter sent to staff, Lucid shared some details about the upcoming layoffs in a regulatory filing, the most notable of which is that it will eat $24 million to $30 million as a result of its restructuring due to expenses like severance pay for laid-off workers. Executives aren’t immune from these cutoffs nor are contractors. Assuming everything goes according to plan, the entire debacle will be wrapped up by the end of the company’s second quarter. 

The move isn’t surprising in light of Lucid’s February 2023 announcement that it needs to reduce its spending. The company was hit by a sharp drop in demand for its luxury EV in recent months, and it entered the new year in a weak position amid the wider economic uncertainty many face in our largely post-pandemic days. 

The news came only a few weeks after the company’s biggest competitor, Tesla, announced sharp price cuts that made its already popular EVs even more attractive to consumers. The automotive market was hit particularly hard by the supply chain disruption that occurred during the height of the pandemic, leaving some new cars benched while used car prices climbed and manufacturers made hard compromises in the name of getting units out the door. 

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Traditional Custom Keyboard With Future In Sight

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If the form factor of the Compact Touch appeals but the price is too high, there are some alternatives to consider. The first would be the HHKB, the very first keyboard line with this particular key arrangement. The latest HHKB Hybrid costs $266.62, uses its signature Topre electrostatic rubber domes instead of mechanical key switches, and adds USB-C and Bluetooth connectivity. It doesn’t have an internal rechargeable battery but uses two AA batteries for power. It can pair up to four devices, and switch between them with keyboard shortcuts.

If wireless isn’t necessary, Mode Designs’ Envoy is a 65% form factor in aluminum or polycarbonate chassis, with customizable options for accent pieces, case color, weight, plate, and PCB. It starts from $189 without keycaps, switches, or stabilizers. This keyboard also has a futuristic design, a rubber mounting system that can be adjusted to be firmer or more flexy, and is programmable using QMK or VIA, the two most widely used firmware sets for custom mechanical keyboards.

The Keychron Q2 costs $209.99 with keycaps, switches, and stabilizers and has a 65% layout with an island-style arrow cluster, multiple color options, and the option for a rotary encoder. It uses a double gasket design for a softer typing feel with a little flex, and also uses QMK or VIA to reprogram its keys. It’s also available as a barebones keyboard for $179.99, but it’s worth getting the fully-built version even if you plan on changing the switches or keycaps. 

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