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Lululemon just bought one of the coolest smart home fitness companies

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Lululemon Athletica, the clothing company best known for its yoga apparel line, has announced plans to acquire in-home fitness company MIRROR for $500 million. MIRROR has launched an all-in-one smart fitness system designed to replace the gym, something no doubt more popular now that many people are practicing social distancing and avoiding public fitness centers.

MIRROR sells a smart home fitness system that involves a large vertical wall-mounted display that plays workout videos. As well, the display works as a mirror so the user can view their own form and it presents certain data on the screen, including how long the workout has been going on and which video the user is participating in.

In its announcement on Monday, Lululemon Athletica revealed that it will use MIRROR’s home fitness technology to ‘accelerate its vision and build upon an ecosystem that will fuel’ the company’s overall growth plan. Lululemon had previously partnered with MIRROR last summer with an initial investment into the company.

Under that deal, Lululemon had a content deal with MIRROR that included both meditation and fitness classes on its platform. The new agreement to acquire the company for $500 million builds upon that existing relationship, a transaction Lululemon expects to fully close in its second fiscal quarter of 2020.

Lululemon Athletica CEO Calvin McDonald said:

In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife. We look forward to learning from and working with Brynn Putnam and the team at MIRROR to accelerate the growth of personalized in-home fitness.

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Motorola Moto X30 Pro Will Have An Unusual Camera System

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This is just the tip of the iceberg for the Moto X30 Pro. The strangest thing about the model won’t be its unusually large camera sensor, especially since Xiaomi already claimed that crown. Instead, it will be the use of three focal lengths in the camera system that could mean the removal of one traditional part of that group.

Motorola’s Weibo account revealed that the Moto X30 Pro will have a 35mm focal point at its widest. This will be joined by a 50mm telephoto that could have a 2x magnification, as well as an 80mm longer telephoto option. If this is an accurate description, it would suggest that the phone will ditch the ultra-wide shooter in favor of two telephoto cameras when some of its peers opt to eschew telephoto cameras to make way for a macro alternative.

Whether this will give the Moto X30 Pro an actual advantage over other high-end phones this year remains to be seen, literally. It sounds almost like a mixed bag, at least in the camera department, though the rest of the rumored specs are on par for a 2022 flagship. The Moto X30 Pro, which could go by the name Motorola Frontier in global markets, is expected to run on a Snapdragon 8+ Gen 1 processor, bear a 6.67-inch 144Hz OLED screen, and boast 125W super-fast charging for its modest 4,500mAh battery.

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2023 Mercedes-AMG EQE First Drive: Electrified Luxury Gets A Sports Upgrade

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AMG promises performance magic, upgrading the EQE EV sedan with supercar-rivaling power to go with a lavish, tech-filled cabin. Can it deliver soul with speed?

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How To Fix Amazon Prime Video Not Streaming In 4K

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Not all Amazon Prime Video titles are available in 4K quality. Older movies and shows often do not support that format, and even some newer flicks will still be unavailable for a variety of reasons ranging from licensing to technical difficulties. As a result, your title of choice might look less-than-perfect, not due to a fault on Amazon’s end, but simply because that title may not support 4K in the first place. 

Amazon has a list of titles available in 4K, so checking whether the one you’re trying to watch is, is fairly easy. You can see all the 4K offerings by heading over to the official Amazon website. The list is not very intuitive in the sense that you can’t check for specifics within the results as this is already a narrowed-down list. However, you can also simply type in the title of your movie or show into the search bar above to check whether it’s available on Prime Video and in 4K.

You can also search directly on Amazon Prime Video. Any variation of “4K,” “4K movies ultra HD,” “4K film,” or even something more specific like “4K romantic comedies” should produce a list of titles that you can watch right now. If you managed to locate your title on one of these lists and yet it still looks underwhelming, there may be other issues at hand.

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