Memory, a startup out of Norway and maker of time tracking app Timely, has raised $5 million in further funding. Leading the round is Concentric, and Investinor, with participation from existing investor SNÖ Ventures. The company had previously raised $1 million in 2016 from 500 Startups, and SNÖ.
Founded by Mathias Mikkelsen, a designer by background and who I understand turned down a job offer at Facebook to try his hand at startup life, Memory is applying what it describes as AI and digital technology to create various tools to help solve “the abuses of time” that workers typically face in the modern workplace. The first of those abuses being tackled is the monotonous and time-consuming task of time tracking and filing time sheets — a meta problem if there ever was one.
“The problem we’re trying to solve is with time tracking, the most common currency of work that exists,” Mikkelsen tells me. “The problem is that people find it extremely painful to do and thus do it incorrectly. For example, what did you do last Friday? How long did it take? Humans are not built to remember that kind of detail and we shouldn’t be doing it. Harvard Business Review estimates that U.S. companies loose billions of dollars per day because of incorrect time tracking, so we think the potential is massive”.
The resulting product, dubbed Timely, is billed as a fully automatic time tracking tool. Powered by “AI”, it automatically records everything employees work on and then claims to create accurate time sheets on their behalf.
“We solve it with tons of data and machine learning,” says Mikkelsen. “We have built an ML model (recurring neural net) that literally tracks, completely privately and securely, everything you do in life. Files you work on, locations, websites, calendar, email, etc. Then we analyse all of that, make sense of it and automatically create a timesheet for you. We round up the time, choose projects, tags, all of it. It matches your individual pattern and the only thing our customers have to do is to hit an Accept button and you’re done with your timesheet”.
Mikkelsen says that Timely is currently used by more than 4,000 paying businesses across 160 countries, and that having created a complete “virtual memory” of time data, the Oslo startup is developing new tools to improve the “quality of time” and help businesses use time more effectively. As part of this effort, Memory will use the new funding to double its current 30-person team. It also plans on refining Timely’s AI model and to accelerate international growth.
Mophie introduces a modular wireless charging module – TechCrunch
Here’s a clever addition for Mophie, one of the longstanding battery case makers, which is now a part of the same smartphone accessory conglomerate as Zagg, Braven, iFrogz and InvisibleShield. The Juice Pack Connect is a modular take on the category, with a battery pack that slides on and off.
For $80 you get a 5,400mAh battery (that should get you plenty of additional charge time) and a ring stand that props the phone up. Mophie may offer additional models at some point, but right now, the biggest selling point is less about add-ons and more the fact that you can slip the battery off the device when not needed and still use the case.
It’s not entirely dissimilar from the modular uniVERSE case OtterBox introduced a bunch of years ago, but the big advantage here is that the charging works via Qi, so you don’t have to plug it into the phone’s port.
It’s not cheap (Mophie isn’t, generally). And, no, it’s not a MagSafe accessory. Instead, the add-on attaches to your case (needs to be one thin enough to support the charging, mind) using adhesive. The upside is that it works with a much larger number of phones, including multiple generations of iPhones and wireless-capable handsets like Samsung Galaxies and Google Pixels.
TCL announces a $400 5G handset – TechCrunch
What’s most remarkable about the push for 5G is how quickly the prices came down on handsets sporting the next-gen wireless technology. The push toward affordable 5G devices is clearly as much an indicator as the current state of the smartphone space as anything — people just aren’t upgrading devices as quickly as the used to. And even more to the point, they’re reluctant to pay $1,000 when they do.
Qualcomm’s Snapdragon 765G has been a piece of that puzzle. And unsurprisingly, the mid-tier chip in found in TCL’s new $400 5G handset. Of course, TCL is positioning it as “under-$400” with that $399.99 price tag, which is technically correct — the best kind of correct.
It’s also not really right to say that the TCL 10 5G UW’s a”premium blend of performance, power, stylish design and 5G connectivity that until now has only been available on more expensive flagship smartphones.” Affordable 5G handsets isn’t an entirely new phenomenon — nor are affordable 5G handsets with decent specs and design. But even so, the price point is still notable at this stage in the 5G upgrade cycle — which, frankly, is why we’re writing about it here.
The price/5G combo is the main thing to like here, coming in at even less than, say, the OnePlus Nord, a recent high water mark in the 5G/price point combo. And there are a few other things that should appeal to potential buyers, as well, including a 4,500mAh battery coupled with reverse charging for other devices. There are three rear-facing cameras: a 48-megapixel main, an eight-megapixel ultra wide and a five-megapixel macro, the latter of of which is starting to appear on more phones.
It arrives October 29, and is, notably, a Verizon (TechCrunch’s parent company) exclusive here in the U.S., using the carrier’s mmWave technology.
Linktree raises $10.7M for its lightweight, link-centric user profiles – TechCrunch
Simple, link-centric user profiles might seem might not seem like a particularly ambitious idea, but it’s been big enough for Linktree.
The Melbourne startup says that 8 million users — whether they’re celebrities like Selena Gomez and Dua Lipa or brands like HBO and Red Bull — have created profiles on the platform, with those profiles receiving more than 1 billion visitors in September.
Plus, there are more than 28,000 new users signing up every month.
“This category didn’t exist when we started,” CEO Alex Zaccaria told me. “We created this category.”
Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. Instagram doesn’t allow users to include links in posts — all you get is a single link in your profile, prompting the constant “link in bio” reminder when someone wants to promote something.
Meanwhile, most of Bolster’s clients come from music and entertainment, where a single link can’t support what Zaccaria said is a “quite fragmented” business model. After all, an artist might want to point fans to their latest streaming album, upcoming concert dates, an online store for merchandise and more. A website could do the job in theory, but they can be clunky or slow on mobile, with users probably giving up before they finally reach the desired page.
So instead of constantly swapping out links in Instagram and other social media profiles, a Linktree user includes one evergreen link to their Linktree profile, which they can update as necessary. Selena Gomez, for example, links to her latest songs and videos, but also her Rare Beauty cosmetics brand, her official store and articles about her nonprofit work.
Zaccaria said that after launching the product in 2016, the team quickly discovered that “a lot more people had the same problem,” leading them to fully separate Linktree and Bolster two years ago. Since then, the company hasn’t raised any outside funding — until now, with a $10.7 million Series A led by Insight Partners and AirTree Ventures.
“We had the option to just continue to grow sustainably, but we wanted to pour some fuel on the fire,” Zaccaria said.
In fact, Linktree has already grown from 10 to 50 employees this year. And while the company started out by solving a problem for Instagram users, Zaccaria described it as evolving into a much broader platform that can “unify your entire digital ecosystem” and “democratize digital presence.” He said that while some customers continue to maintain “a giant, brand-immersive website,” for others, Linktree is completely replacing the idea of a standalone website.
Zaccaria added that Instagram only represents a small amount of Linktree’s current traffic, while nearly 25% of that traffic now comes from direct visitors.
Black Lives Matter has also been a big part of Linktree’s recent growth, with activists and other users who want to support the movement using their profiles to point visitors to websites where they can donate, learn more and get involved. In fact, Linktree even introduced a Black Lives Matter banner over the summer that anyone could add to their profile.
Linktree is free to use, but you have to pay $6 a month for Pro features like video links, link thumbnails and social media icons.
Zaccaria said that the new funding will allow the startup to add more “functionality and analytics.” He’s particularly eager to grow the data science and analytics team, though he emphasized that Linktree does not collect personally identifiable information or monetize visitor data in any way — he just wants to provide more data to Linktree users.
In a statement, Insight Managing Director Jeff Lieberman said:
As the internet becomes increasingly fragmented, brands, publishers, and influencers need a solution to streamline their content sharing and connect their social media followers to their entire online ecosystem, ultimately increasing brand awareness and revenue. Linktree has successfully created this new “microsite” category enabling companies to monetize the next generation of the internet economy via a single interactive hub. The impressive traction and growing number of customers Linktree has gained over the last few months demonstrates its proven market fit, and we could not be more excited to work with the Linktree team as they transition to the ScaleUp phase of growth.
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