Microsoft is making a rather big announcement today, revealing plans to close many of its retail stores. Not all of them are closing, but when Microsoft is done culling its retail locations, only a few will remain. It seems that retail employees will be able to stay with the company too, either by working in-person at corporate offices or by working remotely.
It also appears that this decision was prompted in part by the COVID-19 pandemic. In a post to LinkedIn, David Porter, who serves as Microsoft Store corporate vice president, announced the change. “As we look forward, we start a new chapter for Microsoft Store,” Porter said. “Our team has proven success serving customers beyond any physical location. We are energized about the opportunity to innovate in how we engage with all customers, optimize our talent for greatest impact, and most importantly – help our valued customers achieve more.”
Porter says that the company’s hardware and software sales have shifted online in a big way, with “strong growth” on Microsoft.com and the Xbox and Windows digital storefronts reaching 1.2 billion customers across 190 markets. Couple that with the fact that Microsoft’s sales team has successfully shifted to working from home during the pandemic, and it appears that the need for physical stores has been diminished.
Porter also says that Microsoft’s new approach to retail is a multi-pronged one. First, Microsoft will transition existing retail employees to working either from the company’s corporate offices or remotely. Second, the company will work on bolstering its digital offerings and virtual customer support, including rolling out new features such as “1:1 video sales support.” Finally, it will keep its locations in London, New York City, Sydney, and Redmond open, but according to The Verge, those locations will be converted into “experience centers” that don’t sell products.
So, in the end this is a pretty big shift for Microsoft. It isn’t very often we see a company make a dramatic move like this, though it remains to be seen what – if any – impact closing these stores will have on Microsoft’s business as a whole. We’ll see what happens from here, so stay tuned for more.
Motorola Moto X30 Pro Will Have An Unusual Camera System
This is just the tip of the iceberg for the Moto X30 Pro. The strangest thing about the model won’t be its unusually large camera sensor, especially since Xiaomi already claimed that crown. Instead, it will be the use of three focal lengths in the camera system that could mean the removal of one traditional part of that group.
Motorola’s Weibo account revealed that the Moto X30 Pro will have a 35mm focal point at its widest. This will be joined by a 50mm telephoto that could have a 2x magnification, as well as an 80mm longer telephoto option. If this is an accurate description, it would suggest that the phone will ditch the ultra-wide shooter in favor of two telephoto cameras when some of its peers opt to eschew telephoto cameras to make way for a macro alternative.
Whether this will give the Moto X30 Pro an actual advantage over other high-end phones this year remains to be seen, literally. It sounds almost like a mixed bag, at least in the camera department, though the rest of the rumored specs are on par for a 2022 flagship. The Moto X30 Pro, which could go by the name Motorola Frontier in global markets, is expected to run on a Snapdragon 8+ Gen 1 processor, bear a 6.67-inch 144Hz OLED screen, and boast 125W super-fast charging for its modest 4,500mAh battery.
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How To Fix Amazon Prime Video Not Streaming In 4K
Not all Amazon Prime Video titles are available in 4K quality. Older movies and shows often do not support that format, and even some newer flicks will still be unavailable for a variety of reasons ranging from licensing to technical difficulties. As a result, your title of choice might look less-than-perfect, not due to a fault on Amazon’s end, but simply because that title may not support 4K in the first place.
Amazon has a list of titles available in 4K, so checking whether the one you’re trying to watch is, is fairly easy. You can see all the 4K offerings by heading over to the official Amazon website. The list is not very intuitive in the sense that you can’t check for specifics within the results as this is already a narrowed-down list. However, you can also simply type in the title of your movie or show into the search bar above to check whether it’s available on Prime Video and in 4K.
You can also search directly on Amazon Prime Video. Any variation of “4K,” “4K movies ultra HD,” “4K film,” or even something more specific like “4K romantic comedies” should produce a list of titles that you can watch right now. If you managed to locate your title on one of these lists and yet it still looks underwhelming, there may be other issues at hand.
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