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My product launch wishlist for Instagram, Twitter, Uber and more – TechCrunch

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‘Twas the night before Xmas, and all through the house, not a feature was stirring from the designer’s mouse . . . Not Twitter! Not Uber, Not Apple or Pinterest! On Facebook! On Snapchat! On Lyft or on Insta! . . . From the sidelines I ask you to flex your code’s might. Happy Xmas to all if you make these apps right.

Instagram

See More Like This – A button on feed posts that when tapped inserts a burst of similar posts before the timeline continues. Want to see more fashion, sunsets, selfies, food porn, pets, or Boomerangs? Instagram’s machine vision technology and metadata would gather them from people you follow and give you a dose. You shouldn’t have to work through search, hashtags, or the Explore page, nor permanently change your feed by following new accounts. Pinterest briefly had this feature (and should bring it back) but it’d work better on Insta.

Web DMs – Instagram’s messaging feature has become the defacto place for sharing memes and trash talk about people’s photos, but it’s stuck on mobile. For all the college kids and entry-level office workers out there, this would make being stuck on laptops all day much more fun. Plus, youth culture truthsayer Taylor Lorenz wants Instagram web DMs too.

Upload Quality Indicator – Try to post a Story video or Boomerang from a crummy internet connection and they turn out a blurry mess. Instagram should warn us if our signal strength is low compared to what we usually have (since some places it’s always mediocre) and either recommend we wait for Wi-Fi, or post a low-res copy that’s replaced by the high-res version when possible.

Oh, and if new VP of product Vishal Shah is listening, I’d also like Bitmoji-style avatars and a better way to discover accounts that shows a selection of their recent posts plus their bio, instead of just one post and no context in Explore which is better for discovering content.

Twitter

DM Search – Ummm, this is pretty straightforward. It’s absurd that you can’t even search DMs by person, let alone keyword. Twitter knows messaging is a big thing on mobile right? And DMs are one of the most powerful ways to get in contact with mid-level public figures and journalists. PS: My DMs are open if you’ve got a news tip — @JoshConstine.

Unfollow Suggestions – Social networks are obsessed with getting us to follow more people, but do a terrible job of helping us clean up our feeds. With Twitter bringing back the option to see a chronological feed, we need unfollow suggestions more than ever. It should analyze who I follow but never click, fave, reply to, retweet, or even slow down to read and ask if I want to nix them. I asked for this 5 years ago and the problem has only gotten worse. Since people feel like their feeds are already overflowing, they’re stingy with following new people. That’s partly why you see accounts get only a handful of new followers when their tweets go viral and are seen by millions. I recently had a tweet with 1.7 million impressions and 18,000 Likes that drove just 11 follows. Yes I know that’s a self-own.

Analytics Benchmarks – If Twitter wants to improve conversation quality, it should teach us what works. Twitter offers analytics about each of your tweets, but not in context of your other posts. Did this drive more or fewer link clicks or follows than my typical tweet? That kind of info could guide users to create more compelling content.

Facebook

(Obviously we could get into Facebook’s myriad problems here. A less sensationalized feed that doesn’t reward exaggerated claims would top my list. Hopefully its plan to downrank “borderline content” that almost violates its policies will help when it rolls out.)

Batched Notifications – Facebook sends way too many notifications. Some are downright useless and should be eliminated. “14 friends responded to events happening tomorrow”? “Someone’s fundraiser is half way to its goal?” Get that shit out of here. But there are other notifications I want to see but that aren’t urgent nor crucial to know about individually. Facebook should let us decide to batch notifications so we’d only get one of a certain type every 12 or 24 hours, or only when a certain number of similar ones are triggered. I’d love a digest of posts to my Groups or Events from the past day rather than every time someone opens their mouth.

I so don’t care

Notifications In The “Time Well Spent” Feature – Facebook tells you how many minutes you spent on it each day over the past week and on average, but my total time on Facebook matters less to me than how often it interrupts my life with push notifications. The “Your Time On Facebook” feature should show how many notifications of each type I’ve received, which ones I actually opened, and let me turn off or batch the ones I want fewer of.

Oh, and for Will Cathcart, Facebook’s VP of apps, can I also get proper syncing so I don’t rewatch the same Stories on Instagram and Facebook, the ability to invite people to Events on mobile based on past invite lists of those I’ve hosted or attended, and the See More Like This feature I recommended for Instagram?

Uber/Lyft/Ridesharing

“Quiet Ride” Button – Sometimes you’re just not in the mood for small talk. Had a rough day, need to get work done, or want to just zone out? Ridesharing apps should offer a request for a quiet ride that if the driver allows with a preset and accepts before you get in, you pay them an extra dollar (or get it free as a loyalty perk), and you get ferried to your destination without unnecessary conversation. I get that it’s a bit dehumanizing for the driver, but I’d bet some would happily take a little extra cash for the courtesy.

“I Need More Time” Button – Sometimes you overestimate the ETA and suddenly your car is arriving before you’re ready to leave. Instead of cancelling and rebooking a few minutes later, frantically rushing so you don’t miss your window and get smacked with a no-show fee, or making the driver wait while they and the company aren’t getting paid, Uber, Lyft, and the rest should offer the “I Need More Time” button that simply rebooks you a car that’s a little further away.

Spotify/Music Streaming Apps

Scan My Collection – I wish I could just take photos of the album covers, spines, or even discs of my CD or record collection and have them instantly added to a playlist or folder. It’s kind of sad that after lifetimes of collecting physical music, most of it now sits on a shelf and we forget to play what we used to love. Music apps want more data on what we like, and it’s just sitting there gathering dust. There’s obviously some fun viral potential here too. Let me share what’s my most embarrassing CD. For me, it’s my dual copies of Limp Bizkit’s “Significant Other” because I played the first one so much it got scratched.

Friends Weekly – Spotify ditched its in-app messaging, third-party app platform, and other ways to discover music so its playlists would decide what becomes a hit in order to exert leverage over the record labels to negotiate better deals. But music discovery is inherently social and the desktop little ticker of what friends are playing on doesn’t cut it. Spotify should let me choose to recommend my new favorite song or agree to let it share what I’ve recently played most, and put those into a Discover Weekly-style social playlist of what friends are listening to.

Snapchat

Growth – I’m sorry, I had to.

Bulk Export Memories – But seriously, Snapchat is shrinking. That’s worrisome because some users’ photos and videos are trapped on its Memories cloud hosting feature that’s supposed to help free up space on your phone. But there’s no bulk export option, meaning it could take hours of saving shots one at a time to your camera roll if you needed to get off of Snapchat, if for example it was shutting down, or got acquired, or you’re just bored of it.

Add-On Cameras – Snapchat’s Spectacles are actually pretty neat for recording first-person or underwater shots in a circular format. But otherwise they don’t do much more, and in some ways do much less, than your phone’s camera and are a long way from being a Magic Leap competitor. That’s why if Snapchat really wants to become a “Camera Company”, it should build sleek add-on cameras that augment our phone’s hardware. Snap previously explored selling a 360-camera but never launched one. A little Giroptic iO-style 360 lens that attaches to your phone’s charging port could let you capture a new kind of content that really makes people feel like they’re there with you. An Aukey Aura-style zoom lens attachment that easily fits in your pocket unlike a DSLR could also be a hit

iOS

Switch Wi-Fi/Bluetooth From Control Center – I thought the whole point of Control Center was one touch access, but I can only turn on or off the Wi-Fi and Bluetooth. It’s silly having to dig into the Settings menu to switch to a different Wi-Fi network or Bluetooth device, especially as we interact with more and more of them. Control Center should unfurl a menu of networks or devices you can choose from.

Shoot GIFs – Live Photos are a clumsy proprietary format. Instagram’s Boomerang nailed what we want out of live action GIFs and we should be able to shoot them straight from the iOS camera and export them as actual GIFs that can be used across the web. Give us some extra GIF settings and iPhones could have a new reason for teens to choose them over Androids.

Gradual Alarms – Anyone else have a heart attack whenever they hear their phone’s Alarm Clock ringtone? I know I do because I leave my alarms on so loud that I’ll never miss them, but end up being rudely shocked awake. A setting that gradually increases the volume of the iOS Alarm Clock every 15 seconds or minute so I can be gently arisen unless I refuse to get up.

Maybe some of these apply to Android, but I wouldn’t know because I’m a filthy casual iPhoner. Send me your Android suggestions, as well as what else you want to see added to your favorite apps.

[Image Credit: Hanson Inc]



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TikTok introduces a strike system for violations, tests a feature to “refresh” the For You feed • TechCrunch

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TikTok today is announcing several changes to its service, including what it claims will be increased enforcement against bad actors as well as tests of new user-facing tools that will force a refresh of the app’s main algorithmic feed, known as the For You feed. The company said the changes are focused on keeping the platform both safe and entertaining for its users and creators alike.

While all major social media companies have content guidelines, their enforcement varies. As is often the case, people who violate the rules and are subject to takedowns of their content or bans, don’t always learn from their mistakes — they just become repeat violators. Today, TikTok’s enforcement system includes a variety of penalties, like temporary bans on posting or commenting, designed to reduce harmful content on the platform.

However, admits TikTok’s Global Head of Product Policy, Julie de Bailliencourt, in an announcement, creators complain that the current system can be confusing to navigate — especially if they don’t typically break TikTok’s rules or have unknowingly violated policy, and aren’t sure why they’ve been penalized. What’s more, this system is not efficient at deterring repeat violators, the exec explained

“Repeat violators tend to follow a pattern – our analysis has found that almost 90% violate using the same feature consistently, and over 75% violate the same policy category repeatedly,” de Bailliencourt wrote.

As a result, TikTok will move instead to a strike system, similar to YouTube. In all but the most severe cases, creators will accrue strikes as their content is removed. If they then reach a threshold of strikes within either a product feature (like comments or TikTok LIVE), or policy (like bullying or harassment), they will be permanently banned. The company said the threshold will vary depending on the violation and its potential to harm community members. It said, for instance, there may be a lower threshold for violating hateful content policies than there would be for posting low-harm spam.

TikTok will still issue permanent bans for severe violations, like videos that are “promoting or threatening violence, showing or facilitating child sexual abuse material (CSAM), or showing real-world violence or torture,” the post said.

The accumulated strikes will expire from an account’s record after 90 days, but accounts that “accrue a high number of cumulative strikes across policies and features” will be permanently banned. TikTok did not detail what a “high number” would be, nor did it share more information about what the thresholds are in the various areas. That could potentially cause more confusion among creators as they try to reverse engineer the system based on which accounts received strikes and why.

Creators will soon be able to track their own strikes and their account’s standing in the app, TikTok said, through an update to the Safety Center for creators. Here, they can view their own status and the status of the reports they’ve made on other videos or accounts. They’ll also be able to appeal strikes from this Safety Center if they feel they were given out in error. If the creator is close to a permanent ban, TikTok will notify them.

Related to this, the company said it will also begin to test a new feature in select markets that will inform creators which videos of theirs have been marked as ineligible for recommendation to users’ For You feeds, and why.

For end users, however, another new test may be more interesting.

Soon, TikTok will allow some users to tap a new “Refresh” button to receive an updated set of For You feed recommendations. Though TikTok’s feed is highly personalized and fairly addictive, many complain the content becomes stale as it doesn’t add enough variety after some time. With the new refresh button, which will be available in account settings, users will be able to force the app to bring “new, diversified content not based on previous activity or interactions” to their For You feed.

After hitting the button, users will then begin to see content that’s based on their new interactions, a TikTok spokesperson told TechCrunch. In addition to providing a refreshed feed, the company noted that the feature could serve as a way to support potentially vulnerable users who want to distance themselves from their current content experience.

The changes to TikTok’s policies and product come on the heels of increased concern over the app’s ties to China and the risks it poses. Across the U.S., TikTok has been banned on government devices after executive orders from governors prohibited the app. Several universities have banned the app on their Wi-Fi networks as well. And the Biden administration banned TikTok from government devices in a bill signed at the end of December. In response, TikTok has been taking meetings with officials, think tanks, and public interest groups in Washington, The New York Times reported, and this week invited media to tour its Transparency and Accountability Center in L.A.

Amid the increasing calls for a nationwide ban in the U.S., TikTok has been working to convince the public of its platform safety and rolling out new transparency tools that inform users why videos were recommended or allow them to filter out specific content. However, with every new announcement, there comes a bit of bad press, too. For instance, it was revealed last month the company had a secret heating button to make videos go viral, and just before that, Forbes reported TikTok had spied on its journalists. These reveals have tarnished the company’s image further at a time when it’s trying to increase trust.

TikTok says the refresh button will roll out in the “coming days” while the policy update is currently rolling out globally and users will be notified as it’s available to them.

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Roblox to host a free virtual Super Bowl concert featuring Saweetie • TechCrunch

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Hip-hop artist Saweetie is performing exclusively in Roblox for the NFL’s Super Bowl LVII pregame on February 10, the National Football League announced today.

The virtual concert will take place at 7:00 pm ET in Warner Music Group’s Rhythm City, a new destination on Roblox that was announced earlier this week. Rhythm City is set to launch on February 4 and offers mini-games and social roleplaying experiences like becoming a musician and owning a house and car.

The NFL claims that Saweetie will give a “family-friendly,” fully motion-captured performance and sing her hit songs like “Tap-In.” The concert will re-air every hour until Sunday, February 12.

Fans that virtually attend the Saweetie Super Bowl Concert can also get digital items on the Roblox marketplace or win items by finishing challenges. The digital collection includes wearable hairstyles, hats, boots, headphones, and sweatsuits, which are based on Saweetie’s merchandise and her album looks.

“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on Roblox – is something I never imagined that I would be involved in. I am very grateful and happy about this opportunity,” Saweetie said in a statement.

Image Credits: Roblox/NFL

The NFL is also launching Super NFL Tycoon within Roblox. The metaverse experience allows users to pretend that they’re NFL team owners, draft a team, and build a stadium. Super NFL Tycoon will launch on February 4 to coincide with the virtual Super Bowl concert. Users can move between Super NFL Tycoon and Rhythm City through a designated portal.

Interestingly, the experience–which is presented by the global financial technology platform Intuit—is also an attempt to teach younger users “important financial concepts in a fun and engaging manner,” said Lara Balazs, Intuit’s Chief Marketing Officer and General Manager of Strategic Partner Group. So, while users fantasize about owning an NFL team, they can also learn how to manage cash flow, payroll, taxes, and customer acquisition (because that’s supposed to be fun somehow).

The concert, Super NFL Tycoon, and Rhythm City are also developed in partnership with Gamefam, a gaming company across metaverse platforms.

“Bringing a cultural moment like the Super Bowl to the metaverse with such innovative partners marks a shift in how brands are coming together to create the next generation of metaverse gaming experiences,” said Ricardo Briceno, Chief Business Officer of Gamefam.

This is the second year in a row that NFL and Roblox are offering the NFL Tycoon experience. For the 2022 Super Bowl, Roblox users could attend an interactive event called “Destruction House,” inspired by the Super Bowl LVI commercial. Also, in 2021, Roblox launched a virtual NFL storefront, giving users NFL-themed digital items to dress up their Roblox avatars.

The NFL’s foray into the metaverse points how the league tries to cater to a younger demographic.

“Working with Roblox has enabled us to create interactive shared experiences and with the virtual concert and Super NFL Tycoon, we will unlock deeper fan engagement,” said Ed Kiang, VP of Video Gaming at the NFL.

Roblox reported that its third quarter saw the fastest year-over-year growth in daily active users that range from 17 to 24 years old, which saw an increase of 41%. Roblox’s daily active users that are older than 13 years old grew by 34% year-over-year and accounted for 54% of all daily active users.

The streaming rights deal with Amazon has proven to attract a younger audience for the NFL. Amazon reported that Thursday Night Football (TNF) on Prime Video delivered an audience eight years younger than last year’s average TNF audience. The NFL also recently struck a deal with YouTube for the Sunday Ticket.

Super Bowl LVII will take place next Sunday, February 12, with the Kansas City Chiefs playing against the Philadelphia Eagles.

In September, Apple Music announced it is the official sponsor of the Super Bowl Halftime Show.

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Netflix to include more EVs in its TV shows and movies as part of new partnership with GM • TechCrunch

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Netflix and General Motors announced today that the streaming service will join the automaker’s “Everybody In” campaign that aims to accelerate mass adoption of electric vehicles. As part of the partnership, Netflix says it will increase the presence of EVs in Netflix-produced shows and films, where relevant over the course of the next year, while also taking steps to enable more sustainable productions.

To kick off the new alliance, the two companies will air a new commercial during the Super Bowl on February 12 that will see Will Ferrell enter the world of some of Netflix’s popular shows and films, including “Army of the Dead” andSquid Game,” in various GM EVs.  

The automaker’s EVs will be also seen in select Netflix shows and films, including “Love Is Blind,” “Queer Eye” and “Unstable,” which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ, respectively.

A spokesperson for GM told TechCrunch that the company is not paying Netflix for placement of its vehicles in the streaming service’s content. While GM is a partner on Netflix’s ad-supported tier, the company said that the strategic alliance between the two companies is separate from any advertising deal. The goal of the alliance is to expose people to EVs in a natural way.

GM says the two companies don’t have an end date in mind for the alliance, and that the automaker is looking forward to working with Netflix as it builds up its advertising business. As for the Super Bowl ad, GM says it’s unclear if the two will partner on another similar ad in the future.

The automaker says it will educate show runners about EVs so that they can find a way to integrate them naturally into storylines in a way that doesn’t make them feel out of place when they appear in TV shows and movies.

Netflix has been incorporating EVs into the TV shows and movies that it produces over the past year. The streaming service included EVs from Hyundai and Audi in its content, along with EVs from GM, as well. Now, Netflix will have access to even more EVs as part of its new alliance with GM.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer Deborah Wahl in a press release. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs.”

Netflix says it’s also planning to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest.

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